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InCrowd

Full company profile

uuid0004v45

Namestring
InCrowd
Websiteurl
incrowdnow.com
Company typeenum
Private
Founded yearint
2010
Descriptiontext

InCrowd is a US-based healthcare market research firm founded in 2010 in Boston that built a technology platform connecting life science researchers with vetted healthcare audiences for fast-response survey-based research. Its core product, now rebranded as the Intelligent Platform (formerly InCrowd Services), provides rapid-turnaround survey execution to always-connected panels of physicians, nurse practitioners, pharmacists, and other healthcare professionals, supported by an AI-assisted audience engagement capability for matching researchers with relevant respondents.

As of 2025, InCrowd no longer operates as an independent brand: it merged with Survey Healthcare Global and GlocalMind to form Konovo, an integrated platform offering three product lines. The Intelligent Platform (formerly InCrowd Services) handles fast-response surveys; Custom Audiences (formerly SHG Services) sources deeply-niched healthcare cohorts including patients, caregivers, payers, and allied health professionals; and Strategy & Services provides tech-enabled project guidance and expert insight translation. Revenue mechanics combine an annual subscription platform model with professional services, sold through both direct enterprise sales (demo-led) and self-serve login access. The combined platform serves market research agencies, biopharmaceutical companies, and medical technology firms globally, with associations across ephmra, Insights Association, Intellus, QRCA, and ESOMAR, and a 2020 Innovator Award.

Short descriptiontext

InCrowd was a Boston-based healthcare market research firm providing a rapid-response survey platform connecting life science researchers with vetted healthcare professional panels. Founded in 2010, it merged with Survey Healthcare Global and GlocalMind in 2025 to form Konovo.

Operating statusenum
Acquired
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersBoston, United States
HQ citystring
Boston
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
healthcare market research, clinical research platform, medical audience access, real-time surveys, health insights platform
NAICS code1 code
  • Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services518210
SIC code1 code
  • Services-Computer Programming, Data Processing, Etc.7370
Product category
Healthcare Market Research Platform
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model2 records
1Platform Subscription
TypeSubscription Recurring
Description

Platform-based subscription model where users access the intelligent platform through login credentials. Professional services component available for guidance and project support.

konovo.com
2Professional Services
TypeProfessional Services
Description

Strategy and services offering including expert insight translation and full research project guidance.

konovo.com
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Technology or R&D, Marketing or Sales, Operations
Pricing details1 tier
1Platform subscription model with no publicly listed pricing
ModelSubscriptionBilling cadenceAnnual
Notes

Quote-based pricing; no public pricing tiers disclosed

konovo.com
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

InCrowd provides an AI- and tech-enabled intelligent platform that connects life science researchers with vetted healthcare professional audiences and patient communities for fast-response market research surveys. The offering combines a self-serve subscription platform (formerly InCrowd Services) with custom audience sourcing and optional strategy/project guidance services. Following the 2025 merger with Survey Healthcare Global and GlocalMind, the platform operates within the Konovo ecosystem.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 value
  • Screener nearly flawless, timelines handled thoughtfully, fielding ran exactly as planned with no late joiners, no-shows, or reschedules
Product overview1 text field

InCrowd is now part of Konovo, a unified platform formed by merging three healthcare research firms (InCrowd, Survey Healthcare Global, and GlocalMind). The portfolio consists of the Intelligent Platform (formerly InCrowd Services) for fast-response surveys and always-connected healthcare audiences; Custom Audiences (formerly SHG Services) for sourcing niche and custom audience cohorts; and Strategy & Services providing tech-enabled guidance and project support. These offerings work together as an integrated ecosystem enabling life science researchers to bridge raw data and customer understanding.

Product and service3 records
1Intelligent Platform (formerly InCrowd Services)
CategoryCore Platform / Healthcare Market Research Software
Description

AI- and tech-enabled platform providing fast-response surveys to always-connected healthcare professional audiences, enabling life science researchers and data scientists to obtain quality answers with rapid turnaround.

2Custom Audiences (formerly Survey Healthcare Global / SHG Services)
CategoryAudience Access Services / Healthcare Research Services
Description

AI-assisted audience engagement solution for sourcing custom, deeply niched healthcare audiences (physicians, nurse practitioners, patients, caregivers, pharmacists, payers, and allied health professionals) across global expert networks and patient communities without sacrificing speed.

3Strategy & Services
CategoryProfessional Services / Research Consulting
Description

Professional services layer providing tech-enabled guidance to optimize audiences, translate expert insights, and actively guide entire research projects for life science researchers and data scientists.

Scale indicator2 records

Each record includes

Type, Value, Description, Source

Partnership3 partners
1Survey Healthcare Global
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2025-01-01
Description

Three industry-leading healthcare research firms (InCrowd, Survey Healthcare Global, and GlocalMind) coming together as Konovo to represent the market's broadest spectrum of primary research options and support.

2GlocalMind
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2025-01-01
Description

Three industry-leading healthcare research firms (InCrowd, Survey Healthcare Global, and GlocalMind) coming together as Konovo to represent the market's broadest spectrum of primary research options and support.

3InCrowd
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2025-01-01
Description

InCrowd is now part of Konovo, along with Survey Healthcare Global and GlocalMind, forming an integrated intelligent platform for healthcare research. InCrowd services are now offered as the 'Intelligent Platform' within Konovo.

konovo.com
Recent move7 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
1Sermo
TypeDirect peer
Description

Physician panel and healthcare market research platform connecting life sciences clients with verified doctors worldwide. Directly comparable to InCrowd's vetted expert network and survey-based research model.

2M3 Global Research
TypeDirect peer
Description

Healthcare market research firm operating one of the largest global panels of physicians, allied health professionals, and patients. Direct competitor in survey-based healthcare insights delivery.

3Within3
TypeDirect peer
Description

Healthcare insights and engagement platform serving life sciences companies with audience engagement and qualitative research tools. Comparable AI-assisted audience engagement and life sciences customer base.

4Schlesinger Group
TypeDirect peer
Description

Global market research data collection and panel services company with significant healthcare research capabilities. Comparable in providing audience access and survey-based insights to research clients.

5Medscape
TypeBroad incumbent
Description

Largest physician network and medical information platform globally. Overlapping audience access capabilities with InCrowd, though Medscape's primary business is content and CME rather than market research.

6Dynata
TypeBroad incumbent
Description

Large-scale first-party data and market research services platform with healthcare research capabilities. Operates broadly across verticals but competes for the same healthcare research budgets.

7Definitive Healthcare
TypeBroad incumbent
Description

Healthcare commercial intelligence provider serving biopharma and medtech with data and analytics. Adjacent in serving the same buyer base for healthcare market intelligence needs.

8ZoomRx
TypeDirect peer
Description

Healthcare market research platform with physician panels serving pharma and biotech clients. Directly comparable business model to InCrowd's healthcare audience access and survey platform.

9KLAS Research
TypeDirect peer
Description

Healthcare IT research and insights firm producing research used by providers, payers, and vendors. Comparable in delivering healthcare-focused market intelligence to industry buyers.

10IQVIA
TypeBroad incumbent
Description

Global leader in healthcare data, analytics, and market research serving life sciences. Operates a much broader portfolio but overlaps with InCrowd's biopharma primary research offerings.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers4 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment5 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI capability1 record

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature3 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles6 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds3 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors3 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

InCrowd

Healthcare Market Research Platformincrowdnow.com

InCrowd was a Boston-based healthcare market research firm providing a rapid-response survey platform connecting life science researchers with vetted healthcare professional panels. Founded in 2010, it merged with Survey Healthcare Global and GlocalMind in 2025 to form Konovo.

What InCrowd does

InCrowd is a US-based healthcare market research firm founded in 2010 in Boston that built a technology platform connecting life science researchers with vetted healthcare audiences for fast-response survey-based research. Its core product, now rebranded as the Intelligent Platform (formerly InCrowd Services), provides rapid-turnaround survey execution to always-connected panels of physicians, nurse practitioners, pharmacists, and other healthcare professionals, supported by an AI-assisted audience engagement capability for matching researchers with relevant respondents.

As of 2025, InCrowd no longer operates as an independent brand: it merged with Survey Healthcare Global and GlocalMind to form Konovo, an integrated platform offering three product lines. The Intelligent Platform (formerly InCrowd Services) handles fast-response surveys; Custom Audiences (formerly SHG Services) sources deeply-niched healthcare cohorts including patients, caregivers, payers, and allied health professionals; and Strategy & Services provides tech-enabled project guidance and expert insight translation. Revenue mechanics combine an annual subscription platform model with professional services, sold through both direct enterprise sales (demo-led) and self-serve login access. The combined platform serves market research agencies, biopharmaceutical companies, and medical technology firms globally, with associations across ephmra, Insights Association, Intellus, QRCA, and ESOMAR, and a 2020 Innovator Award.

InCrowd firmographics

Firmographics
Name
InCrowd
Website
https://incrowdnow.com
Company type
Private
Founded year
2010
Operating status
Acquired
Headcount range
11–50 employees
Short description
InCrowd was a Boston-based healthcare market research firm providing a rapid-response survey platform connecting life science researchers with vetted healthcare professional panels. Founded in 2010, it merged with Survey Healthcare Global and GlocalMind in 2025 to form Konovo.
Ownership category
akta.pro rank

Where InCrowd is headquartered

Location

Headquarters

HQ city
Boston
HQ country
United States
HQ region
North America

Markets served

InCrowd business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

  1. Platform Subscription: Platform-based subscription model where users access the intelligent platform through login credentials. Professional services component available for guidance and project support.
  2. Professional Services: Strategy and services offering including expert insight translation and full research project guidance.

Pricing tiers

ModelBillingPrice
SubscriptionAnnualPlatform subscription model with no publicly listed pricing

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

InCrowd product offering

Product offering

Core offering

InCrowd provides an AI- and tech-enabled intelligent platform that connects life science researchers with vetted healthcare professional audiences and patient communities for fast-response market research surveys. The offering combines a self-serve subscription platform (formerly InCrowd Services) with custom audience sourcing and optional strategy/project guidance services. Following the 2025 merger with Survey Healthcare Global and GlocalMind, the platform operates within the Konovo ecosystem.

Product overview

InCrowd is now part of Konovo, a unified platform formed by merging three healthcare research firms (InCrowd, Survey Healthcare Global, and GlocalMind). The portfolio consists of the Intelligent Platform (formerly InCrowd Services) for fast-response surveys and always-connected healthcare audiences; Custom Audiences (formerly SHG Services) for sourcing niche and custom audience cohorts; and Strategy & Services providing tech-enabled guidance and project support. These offerings work together as an integrated ecosystem enabling life science researchers to bridge raw data and customer understanding.

Differentiator

Problem solved

Functional benefit

Products and services

  • Intelligent Platform (formerly InCrowd Services) AI- and tech-enabled platform providing fast-response surveys to always-connected healthcare professional audiences, enabling life science researchers and data scientists to obtain quality answers with rapid turnaround.
  • Custom Audiences (formerly Survey Healthcare Global / SHG Services) AI-assisted audience engagement solution for sourcing custom, deeply niched healthcare audiences (physicians, nurse practitioners, patients, caregivers, pharmacists, payers, and allied health professionals) across global expert networks and patient communities without sacrificing speed.
  • Strategy & Services Professional services layer providing tech-enabled guidance to optimize audiences, translate expert insights, and actively guide entire research projects for life science researchers and data scientists.

Quantifiable outcome

  • Screener nearly flawless, timelines handled thoughtfully, fielding ran exactly as planned with no late joiners, no-shows, or reschedules

Companies that use InCrowd

Customer profile

Named customers4 records

Segments5 records

Ideal customer profiles3 records

InCrowd technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

InCrowd partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core.

  • Survey Healthcare GlobalcoreStrategic or Co-development Partner · 1 January 2025Three industry-leading healthcare research firms (InCrowd, Survey Healthcare Global, and GlocalMind) coming together as Konovo to represent the market's broadest spectrum of primary research options and support.
  • GlocalMindcoreStrategic or Co-development Partner · 1 January 2025Three industry-leading healthcare research firms (InCrowd, Survey Healthcare Global, and GlocalMind) coming together as Konovo to represent the market's broadest spectrum of primary research options and support.
  • InCrowdcoreStrategic or Co-development Partner · 1 January 2025InCrowd is now part of Konovo, along with Survey Healthcare Global and GlocalMind, forming an integrated intelligent platform for healthcare research. InCrowd services are now offered as the 'Intelligent Platform' within Konovo.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

InCrowd competitors and assessment

Company assessment

Direct peers

  • Sermo: Physician panel and healthcare market research platform connecting life sciences clients with verified doctors worldwide. Directly comparable to InCrowd's vetted expert network and survey-based research model.
  • M3 Global Research: Healthcare market research firm operating one of the largest global panels of physicians, allied health professionals, and patients. Direct competitor in survey-based healthcare insights delivery.
  • Within3: Healthcare insights and engagement platform serving life sciences companies with audience engagement and qualitative research tools. Comparable AI-assisted audience engagement and life sciences customer base.
  • Schlesinger Group: Global market research data collection and panel services company with significant healthcare research capabilities. Comparable in providing audience access and survey-based insights to research clients.
  • ZoomRx: Healthcare market research platform with physician panels serving pharma and biotech clients. Directly comparable business model to InCrowd's healthcare audience access and survey platform.
  • KLAS Research: Healthcare IT research and insights firm producing research used by providers, payers, and vendors. Comparable in delivering healthcare-focused market intelligence to industry buyers.

Broad incumbents

  • Medscape: Largest physician network and medical information platform globally. Overlapping audience access capabilities with InCrowd, though Medscape's primary business is content and CME rather than market research.
  • Dynata: Large-scale first-party data and market research services platform with healthcare research capabilities. Operates broadly across verticals but competes for the same healthcare research budgets.
  • Definitive Healthcare: Healthcare commercial intelligence provider serving biopharma and medtech with data and analytics. Adjacent in serving the same buyer base for healthcare market intelligence needs.
  • IQVIA: Global leader in healthcare data, analytics, and market research serving life sciences. Operates a much broader portfolio but overlaps with InCrowd's biopharma primary research offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

InCrowd social profiles

Digital presence

InCrowd financial estimates

Financial estimate

Revenue estimate

Valuation estimate

InCrowd leadership team

Management profile

Number of profiles

Profiles6 records

InCrowd funding detail

Funding detail

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

InCrowd M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InCrowd

What does InCrowd do?

InCrowd provides an AI- and tech-enabled intelligent platform that connects life science researchers with vetted healthcare professional audiences and patient communities for fast-response market research surveys. The offering combines a self-serve subscription platform (formerly InCrowd Services) with custom audience sourcing and optional strategy/project guidance services. Following the 2025 merger with Survey Healthcare Global and GlocalMind, the platform operates within the Konovo ecosystem.

Is InCrowd a public or private company?

InCrowd is a private company. It is classified as corporate owned and is currently acquired.

When was InCrowd founded?

InCrowd was founded in 2010. It employs 11 to 50 people.

Where is InCrowd based?

InCrowd is headquartered in Boston, United States, in the North America region.

How does InCrowd make money?

Two revenue lines are on record. Platform Subscription is the primary driver. The others are professional Services.

Who are InCrowd's main competitors?

Direct peers on record are Sermo, M3 Global Research, Within3, Schlesinger Group, ZoomRx and KLAS Research. Broad incumbents are Medscape, Dynata, Definitive Healthcare and IQVIA.

Does InCrowd have an API?

No public API is recorded for InCrowd.

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Live signals
ApollointelligenceConnecting Insights in HealthcareKonovo has launched an intelligent platform by merging three healthcare research firms: InCrowd, Survey Healthcare Global, and GlocalMind. The platform aims to help life science researchers, market research agencies, and biopharma companies connect with vetted healthcare audiences using AI-enabled tools.GlobeNewswireUS Physicians Aren’t Being Heard on COVID-19, But They Want A Voice Even More So Today, According to New Data by InCrowdInCrowd's Wave 3 survey of 263 US physicians found 70% concerned about personal safety and 78% about loved ones' safety. Only 13% believe they have necessary protective equipment, and 52% cite PPE shortages. Physicians want improved testing capacity and PPE availability.GlobeNewswire2019 Brings InCrowd Record Growth, New Leadership and Investment Partner SARORAS CapitalInCrowd ended 2019 with record Q4 performance, adding over 100 new brands and surpassing 3 million answers. SARORAS Private Capital made a majority investment, appointing Daniel Fitzgerald as CEO. The company plans to double its engineering and analytics teams in 2020.Business InsiderDoctor burnout hits an all-time high with 79% of primary care physicians suffering from workplace stressA new InCrowd study finds 79% of primary care physicians are burned out, compared with 57% of specialists. The survey of over 900 nurses shows nearly half have considered leaving the field, and burnout costs the healthcare industry nearly $5 billion annually. The article notes a potential shortage of over 120,000 doctors by 2030.GlobeNewswireInCrowd Named as Finalist for Vendor of the Year from PM360InCrowd was named a finalist for Vendor of the Year in the 2018 PM360 Trailblazers awards. The company's MicroSurveys deliver faster research, taking 3-5 minutes to complete. Winners will be announced at the awards gala on September 13, 2018.GlobeNewswireInCrowd Captures Market Momentum with Three New HiresInCrowd named Janet Bays, Kathy Relias, and Katie Ka to accelerate demand for its real-time market intelligence. The hires follow the debut of MicroQual and MicroTracker, with the new executives expected to reach more decision makers.GlobeNewswireA Shot of Whiskey a Day Keeps the Doctor Away, and That's No April Foolin', Says InCrowd MicrosurveyInCrowd surveyed 200 US physicians and nurses on patient medical myths, finding 41% centered on recurring fallacies, 23% on old myths, and 28% on random beliefs. Sex and pregnancy misconceptions were the largest category, with 10% of responses, and the data highlights a need for better patient education.GlobeNewswireInCrowd's Janet Kosloff Named a Boston SmartCEO 2017 Future 50 Award WinnerInCrowd CEO Janet Kosloff was named a Boston SmartCEO 2017 Future 50 Award winner by SmartCEO magazine. The award recognizes the region's fastest-growing mid-sized and small companies based on revenue and employee growth. Winners will be recognized in the magazine and celebrated at an awards ceremony on May 3, 2017.GlobeNewswireInCrowd Debuts MicroQual, First Qualitative Micro Research Solution for Life Sciences & HealthcareInCrowd introduced MicroQual, a qualitative micro research solution for life sciences and healthcare, reducing typical 8-12 week interview processes to one to two weeks. The platform automates scheduling of brief virtual meetings, with same-day interviews possible. An early client completed a study in a week after failing with another vendor after seven weeks.PR NewswireUS Doctors Say Direct-to-Consumer Ads are Shaping a More Informed Patient, While Voicing Concerns over 3X as Many Questions, According to New Data from InCrowdInCrowd, a healthcare market intelligence firm, conducted a microsurvey of 319 US physicians in 2016 on direct-to-consumer pharmaceutical advertising. The survey found that while DTC ads generate three times more patient questions (rising from 1 to 3 per week), 65% of physicians said patients do not understand the information in these ads and 87% observed patient confusion. Only 35% of respondents supported banning DTC ads outright, while 65% recommended improvements such as simplifying messaging and adding patient education.