Swipework

What Swipework does

Swipework AI B.V. is an Amsterdam-based, venture-backed startup that operates a video-first, AI-enhanced job marketplace aimed primarily at Gen Z job seekers in Europe. The company was founded in 2024 and launched its consumer product in September 2024 following a €650,000 seed investment from Dutch AI software company Artific, which also serves as a strategic technology partner. Its core product is a mobile application available on iOS and Android that replaces traditional CV-based job search with a swipe-based discovery interface driven by short-form video profiles and video-format job postings. An AI matching engine processes user skills and preferences to recommend positions, while a separate web-based employer job board (jobs.swipework.com) and employer dashboard (dashboard.swipework.nl) host the recruiter-facing surface of the platform. The company claims a 500,000 monthly Gen Z audience reach and a 4.8/5 user rating.

The commercial model is a four-tier subscription targeting employers rather than candidates: a free Freemium tier with one job slot, an Advertise tier at €375/month for five guaranteed applicants, a Pro tier at €1,499/month with cross-platform distribution across LinkedIn, Google, Meta, TikTok, and Snapchat, and a custom-priced Agency+ tier that bundles ATS integration, visual content creation, smart automations, on-brand career pages, and full-service recruitment support on multi-year contracts. Go-to-market is hybrid: product-led growth and freemium onboarding for SMB employers and individual candidates via the mobile apps, combined with a direct sales motion for Pro and Agency+ tiers. Marketing is concentrated on Instagram, TikTok, and app-store optimization to reach Gen Z, with paid distribution layered in for paying employer tiers.

Underlying technology consists of an AI-driven recommendation/match engine and a video-first content pipeline, both delivered through a mobile-first platform architecture. The company has not disclosed proprietary model details, patents, or independent benchmarks. Management is founder-led with CTO and co-founder Ferran Rohaan listed; no broader management team or board composition is publicly detailed. The company's stated ambition is profitability by mid-2025, and its operating footprint is concentrated in Europe with a registered legal address in Amsterdam.

Name

Swipework

Legal name

Swipework AI B.V.

Website

https://swipework.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Swipework is an Amsterdam-based, video-first job marketplace using AI matching and a swipe-based mobile app to connect Gen Z candidates in Europe with SMB and enterprise employers across subscription tiers.

Ownership category

akta.pro rank

Product category

Online Job Marketplace

NAICS

Employment Placement Agencies (561311), Employment Placement Agencies and Executive Search Services (56131)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD)

akta.pro secondary industries

Professional & Business Services Marketplaces (Freelancers, SMB Services) (BPAMAHAG), Job Search Strategy & Application Skills (EDAAAKAC)

Keywords

• Video job platform
• AI recruitment matching
• Mobile job marketplace
• Gen Z hiring
• Employer subscription tools

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Subscription Plans: Tiered subscription model with Freemium (free), Advertise (€375/month), Pro (€1499/month), and Agency+ (custom pricing) tiers. Annual billing offers 20% discount. Revenue derived from employer subscription fees for job posting slots and guaranteed applicant counts.
2. Freemium to Paid Conversion: Free tier with 1 job slot and 1 user. Paid tiers unlock additional job slots, users, and guaranteed applicant volumes, creating upsell opportunity from SMB to mid-market and enterprise segments.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Swipework operates a video-first, two-sided job marketplace that connects Gen Z job seekers with employers through a mobile swipe-based application (iOS/Android) and an employer web dashboard. Job seekers create video profiles and discover AI-matched opportunities without CVs, while employers post video vacancies through tiered subscriptions (Freemium, Advertise, Pro, Agency+) that include cross-platform ad distribution and ATS integration.

Product overview

Swipework is a video-first job platform structured as a platform-plus-tiers architecture. The core offering consists of a mobile app (iOS/Android) enabling job seekers to create video profiles and swipe through AI-matched job opportunities, paired with a video-based job board for employers. The platform is monetized through four subscription tiers: Freemium (free 1-job slot), Advertise (€375/month for 5 guaranteed applicants), Pro (€1,499/month for cross-platform distribution on LinkedIn/Google/Meta/TikTok/Snapchat plus 25 applicants), and Agency+ (full-service recruitment with ATS integration, visual content creation, and automations at custom pricing).

Differentiator

Problem solved

Functional benefit

Products and services

• Swipework Mobile App Video-first mobile job search application for individual job seekers on iOS and Android. Enables swipe-based job discovery, video profile creation, AI-matched job recommendations, and social features such as friend ratings and referral monetization.
• Swipework Job Board Video-based public job board where employers publish video vacancies and where candidates can browse opportunities. Designed to engage Gen Z candidates who prefer visual content over text-based listings.
• Freemium Plan Free employer subscription tier allowing 1 job slot and 1 user seat, designed for SMBs trialing the platform.
• Advertise Plan Paid employer subscription at €375/month (€299/month annually) offering 5 guaranteed applicants per month with no hidden fees, targeted at growing SMBs needing predictable candidate flow.
• Pro Plan Premium employer subscription at €1,499/month (€1,199/month annually) with 2 user seats, 25 guaranteed applicants per month, and cross-platform job ad distribution across LinkedIn, Google, Meta, TikTok, and Snapchat.
• Agency+ Plan Full-service recruitment solution at custom pricing that includes cross-platform distribution across LinkedIn, Google Ads, Meta, TikTok, and Snapchat, visual content creation, ATS integration, smart automations, an on-brand career page, and end-to-end recruitment support.

Quantifiable outcome

• 500K monthly reach among Gen Z
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Handshake: Early-career job platform focused on college students and recent graduates, partnering with universities. Closely comparable target demographic (Gen Z / early-career) and similar employer-side monetization, making it a near-direct peer in the youth-employment vertical.
• Indeed: The world's largest job marketplace, connecting employers and job seekers across roles and geographies. Directly comparable to Swipework as a two-sided job-matching platform monetized primarily through employer job-posting spend.
• ZipRecruiter: SMB-focused job marketplace with tiered subscription pricing for employers and AI-driven candidate matching. Closely comparable business model to Swipework's Advertise and Pro tiers, and a primary competitive reference for SMB employer monetization.
• Wellfound (formerly AngelList Talent): Job marketplace targeting startups and tech talent, with employer self-serve posting and candidate-discovery features. Comparable to Swipework in employer self-serve subscription economics and candidate-first discovery UX.

Emerging players

• Hirect: Video-based direct-chat hiring platform connecting candidates and employers via short video profiles. Direct peer on the video-first candidate-profiling differentiator, though primarily operating in India/Southeast Asia.

Broad incumbents

• Glassdoor: Job listings combined with employer reviews and salary data, owned by Indeed/Recruit. Comparable as a job-discovery destination for candidates and employer-marketing channel, though broader in scope than Swipework's matching focus.
• Snapchat (Spotlight/Jobs): Snap Inc. operates job-discovery and recruitment-advertising features for Gen Z audiences on Snapchat. Already a paid distribution partner in Swipework's Pro tier and a potential competitor if Snap deepens native job-matching functionality.
• LinkedIn (Microsoft): Professional network with embedded job listings, recruiter tools, and ATS integrations. A broader incumbent where Jobs is one feature among many, and which is actively adding video job-post capabilities that compete directly with Swipework.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/swipework
• Instagraminstagram.com/swipeworkapp
• TikToktiktok.com/@swipework

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swipework