What Praktikal Education does

Praktikal Education OÜ is a Tartu-based Estonian EdTech company founded in May 2021 by Omari Loid, Kaido Reivelt, Eva Pedjak, and Oleg Shvaikovsky. It builds an integrated science-teaching ecosystem for Estonian schools, combining curriculum-aligned physical experiment kits (optics, mechanics, thermodynamics, electricity, and chemistry), a web-based learning platform (Praktikal Õppeplatvorm / E-töövihik), and teacher training courses. The platform supports student login via Google, Facebook, HAR-ID, eKool, Odoo.com, or anonymous teacher-issued QR codes, and streams student responses directly to the teacher's screen.

The product is sold primarily through a B2B direct-sales motion targeting Estonian primary and secondary schools, with a secondary consumer e-commerce channel. Revenue streams include (1) recurring teacher-based software licenses at €30/month (€360/year) per teacher, (2) one-time hardware sales for class sets (e.g., €1,152 for an optics class kit for 24 students, €6,350 for the full physics package), and (3) a €39 direct-to-consumer optics activity box. Average customer cost is approximately €8 per student per year. Distribution combines CEO-led direct outreach, a dedicated sales specialist, municipal procurement (notably Tallinn Education Department covering 21 schools), teacher training programs (Koolitused), webinars, and a teacher community supported through the 'Praktikal Thanks' token program (KOOS.io) and the Lae End recognition initiative.

The company operates with a team of approximately 15 people out of Tartu, has raised €700,000 in seed funding from Martin Villig and Taavet Hinrikus in 2022 alongside €23,520 of EU/EAS co-financing, and serves more than 100 schools and 300 teachers with a publicly stated target of 250 schools. Praktikal is a member of EdTech Estonia and Education Estonia. Revenue is not publicly disclosed.

Name

Praktikal Education

Legal name

Praktikal Education OÜ

Website

https://praktikal.ee

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

K-12 STEM (Science) Education

NAICS

Educational Support Services (611710), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Hands-on Science Exploration & Experiments (Lab Kits, Science Clubs) (EDAMABAA)

akta.pro secondary industries

Interactive Practice & Skill-Building (Drills, Games, Mastery Practice) (EDAFACAC), Instructional Equipment & Classroom Tools (Whiteboards, Lab Kits, Manipulatives) (EDAEAIAB)

Keywords

• Physics experiment kits
• Science teaching platform
• Hands-on STEM learning
• School science equipment
• Curriculum-aligned edtech

Headquarters

HQ city

Tartu

HQ country

Estonia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Software License Subscription: Teacher-based subscription model. One license grants a teacher access to all materials and software for teaching any number of students. Multiple teachers at a school each need separate licenses. Billed monthly or annually. €30/month + VAT per teacher (2022/23 academic year).
2. Experiment Kit Sales (One-time Hardware): Physical experiment kits (optics, thermodynamics/electricity, mechanics) sold as one-time purchases. Individual kits for students/teachers, class sets for up to 24 students, and complete physics packages. Revenue is one-time per kit.
3. Activity Box (Home Use) Sales: Direct-to-consumer/optics activity box sold via e-commerce at €39 for home use. Targets parents and individual learners outside school setting.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels9 records

Core offering

Praktikal Education provides a comprehensive integrated ecosystem for teaching natural sciences in Estonian schools. The offering combines physical hands-on experiment kits (optics, mechanics, thermodynamics/electricity, and chemistry) with a web-based learning platform (Praktikal Õppeplatvorm) that functions as digital textbook, workbook, and classroom management system. The company also delivers teacher training courses and a home-use optics activity box (Optika Tegevuskast) priced at €39 for individual consumers.

Product overview

Praktikal Education is an EdTech company offering a comprehensive ecosystem for science education in Estonian schools. The product portfolio consists of a web-based learning platform (Praktikal Õppeplatvorm) combined with physical experiment kits for physics (optics, heat/electricity, mechanics) and chemistry. The platform serves as a digital textbook and workbook replacement with integrated class management tools, while the hardware kits provide hands-on experiment materials for student pairs or entire classes. Additional offerings include a consumer-grade Optics Activity Box for home use (39 euros), teacher training courses, and subscription-based licensing (30 euros/month per teacher). The company targets over 300 schools with its integrated teaching materials and has received 700,000 euros in seed funding.

Differentiator

Problem solved

Functional benefit

Products and services

• Praktikal Õppeplatvorm (Learning Platform) Cloud-based educational platform for Estonian schools that combines digital textbook, workbook, worksheets, experiment videos, and class management tools; allows teachers to start a lesson in three clicks and replaces traditional paper-based materials.
• Füüsika Õppekomplektid (Physics Experiment Kits) Complete set of hands-on experiment kits covering all basic school physics topics (optics, mechanics, thermodynamics, electricity); sold as individual kits for student pairs or as class sets for up to 24 students.
• Valgusõpetuse Komplekt (Optics Kit) Optics experiment kit covering all national curriculum topics for light and optics with 27 lessons across 8 thematic areas; available as individual student pair kits (€96) or class sets for 24 students (€1,152).
• Soojus- ja Elektriõpetuse Komplekt (Heat and Electricity Kit) Thermodynamics and electricity experiment kit covering the full 9th-grade physics curriculum with 21 lessons across 5 thematic areas; includes a model for real heating/cooling systems; class set for 24 students priced at €3,150.
• Mehaanika Komplekt (Mechanics Kit) Mechanics experiment kit covering motion, forces, pressure, mechanical work and energy, oscillations and waves; one of the four subject areas in Praktikal's physics portfolio.
• Keemia Õppekomplektid (Chemistry Experiment Kits) Chemistry experiment kits and learning materials covering the entire 8th-grade chemistry curriculum, combining digital learning materials with printable worksheets to replace the textbook and workbook.
• Optika Tegevuskast (Optics Activity Box) Direct-to-consumer optics activity box priced at €39 for home use, containing step-by-step instructions and 15 experiment tools for 10 educational light phenomena experiments; marketed for ages 7-107.
• Füüsika Komplektpakk (Physics Complete Package) Bundled offering containing experiment equipment for 24 students plus a teacher kit covering all four subject areas (optics, thermodynamics, electricity, and mechanics); priced at €6,350.
• Praktikal Litsents (Teacher License / Software Subscription) Teacher-based subscription license (€30/month + VAT or €360/year + VAT per teacher, 2022/23 academic year) granting access to all software features: e-workbook, teacher's workbook, worksheets, tests, experiment video guides, and class management system.
• Koolitus "Praktilised tööd III kooliastme füüsikatundides" (40-hour Practical Works Training) Paid 40-hour training course for secondary school physics teachers covering practical physics work in grades 7-9, including 20 contact hours, 2 hours of hybrid/e-learning, and 18 hours of independent work; delivered using Praktikal equipment.
• Koolitus "Sissejuhatus füüsika praktilistesse töödesse" (Introduction Training) Paid 4-hour introductory training course for secondary school teachers on conducting practical physics work using Praktikal equipment.

Quantifiable outcome

• Saves 10 hours of work per week per school
• +4 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• KOOS.iominorStrategic or Co-development Partner · 1 June 2023Partner in Praktikal's token reward program (Praktikal Thanks). KOOS.io co-develops the community reward initiative that distributes 10,000 Praktikal virtual tokens to teachers who contribute to the science teaching community.
• EdTech EstoniacoreStrategic or Co-development PartnerEstonian EdTech industry association. Praktikal is listed as a member and supported by EdTech Estonia. Provides industry networking, credibility, and ecosystem connections.
• Education EstoniaminorStrategic or Co-development PartnerGovernment initiative promoting Estonian education internationally. Praktikal listed as a supported partner, helping with international visibility and export opportunities.
• Lae EndminorStrategic or Co-development PartnerEstonian physics teacher recognition and appreciation program. Praktikal participates by profiling recognized teachers on its blog and collaborating on the Lae End initiative to celebrate outstanding science teachers.
• Heateo HaridusfondminorStrategic or Co-development PartnerEducation foundation supporting educational initiatives in Estonia. Listed as a supporter of Praktikal on the website.
• Skaala ImpactminorStrategic or Co-development PartnerImpact-focused organization supporting educational innovation. Listed as a supporter on Praktikal's website.
• EAS (Enterprise Estonia)coreStrategic or Co-development PartnerEstonia's national development finance institution. Provided €23,520 co-financing through the EU Regional Development Fund innovation measure for Praktikal's software platform MVP development (project 2014-2020.4.04.22-2377).

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Labster: Labster provides immersive 3D virtual science lab simulations for higher education and increasingly K-12. It is a broader, well-funded incumbent offering a digital-only counterpart to Praktikal's hands-on experiment kits; comparable as a science-education experiential learning platform targeting institutional buyers.
• LEGO Education: LEGO Education offers hands-on STEM kits (e.g., SPIKE, Simple Machines) and curriculum for K-12 classrooms globally. It is a broad incumbent competing for the same science-classroom budget pool as Praktikal, but focused on construction/engineering rather than physics phenomena.
• Khan Academy: Khan Academy is a global free digital learning platform with growing science content (including physics simulations). It is a broad incumbent that competes for school attention and budget, although it lacks the physical experiment kit layer that is Praktikal's core differentiator.

Direct peers

• Pasco Scientific: Pasco is a long-established US-based manufacturer of physics and science education equipment (sensors, probeware, experiment kits) sold into K-12 schools. It is a direct peer on the hardware side of Praktikal's offering, even though it does not bundle a software learning platform of comparable depth.
• Vernier Software & Technology: Vernier produces probeware, sensors, and curriculum-aligned experiment kits for physics, chemistry and biology K-12 education. It is a direct peer in the same customer segment and product category, with bundled lab books and software support that overlap with Praktikal's kit + digital workbook model.
• Fischertechnik Education: Fischertechnik produces STEM construction and experimentation kits used widely in European schools for mechanics, energy, and electronics. It is a direct peer on the physical-experiment-kit side of Praktikal's portfolio, though without the integrated digital curriculum platform.

Emerging players

• PhET Interactive Simulations (University of Colorado Boulder): PhET provides free, research-based interactive physics and chemistry simulations used globally in K-12 and higher education. It is an emerging/alternative digital channel that competes for engagement with Praktikal's digital experiments, although it is free and lacks physical hardware.
• Smartick: Smartick is a European (Spanish) adaptive math and science learning platform for children. It is an emerging player with partial overlap in the digital science learning category, though focused on adaptive individual practice rather than teacher-led classroom experiments.

Regional players

• eKool (eKooli): eKool is Estonia's most widely used school information and communication platform, and is integrated with Praktikal as a single sign-on identity provider. It is a regional peer that shares the Estonian K-12 school customer base and could become either a partner or competitor in the broader classroom ecosystem.

Others

• EdTech Estonia member companies (e.g., Clanbeat, Speakly): EdTech Estonia is the industry association of which Praktikal is a member. Comparable Estonian EdTech companies in the same ecosystem (such as Clanbeat for wellbeing and Speakly for languages) operate in adjacent K-12 niches, share the same distribution and policy context, and are useful as regional comparables for go-to-market dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/praktikaledu
• LinkedInlinkedin.com/company/praktikaledu
• Instagraminstagram.com/praktikal_edu

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Praktikal Education