What Smartick does

Smartick is an AI-powered online learning platform that delivers personalized mathematics and coding education to children ages 4 to 14. Founded in 2014 in Madrid, Spain (launched through MIT) by a team of parents, mathematicians, and educators, the platform's core technology is an adaptive engine that analyzes each child's performance, learning pace, and behavioral patterns in real-time to generate a personalized daily 15-minute session. After an initial level assessment, the AI continuously adjusts exercise difficulty and content to match each student's maximum capacity, covering arithmetic, problem-solving, logic, and word problems; a separate Smartick Coding product teaches programming fundamentals. The broader product surface includes the Smartick Virtual World (gamified reinforcement with avatars, competitions, and cognitive games) and Smartick Brain (memory, attention, and reasoning training), all accessed through web browsers or native iOS/Android apps and monitored by parents via a dedicated dashboard.

The company operates a multi-channel go-to-market. The primary revenue stream is direct-to-consumer family subscriptions (monthly, trimestral, or annual), with pricing varying by country/currency, number of programs (Mathematics, Coding, Reading, Thinking), and number of children; discounts apply for multi-program bundles, annual commitments, and a referral program that pays $27 credit per referred child. A secondary B2B channel, 'Smartick in Schools,' sells customized licenses directly to educational institutions and teachers. Distribution is fully digital and self-serve, reaching families in 190 countries with localized currencies and languages. The platform is supported by social logins (Google, Facebook) and PayPal billing. Academic endorsements from MIT (Lori Breslow), Johns Hopkins (Joël Le Bon), and Oakland University (Barbara Oakley) anchor credibility.

Smartick operates as a privately held, founder-controlled company (legal name: Smartick Intl.) with disclosed funding of approximately $1.43M from the European Union in 2016 and a subsequent investment from the Achmad Zaky Foundation in December 2024. The business model is capital-efficient and bootstrapped in character: a small core team has built a globally distributed product over a decade, with no institutional investors, M&A activity, or public listings evidenced in the source material. Cumulative reach is described as 'millions of students' across 190 countries, and the apps maintain a 4.4 average rating across 15,000+ combined App Store and Google Play reviews, indicating established product-market fit within the consumer K-12 adaptive learning category.

Name

Smartick

Legal name

Smartick Intl.

Website

https://smartickmethod.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Smartick is an AI-powered adaptive learning platform delivering personalized daily 15-minute math and coding sessions to children ages 4-14 via web and mobile apps, sold primarily through family subscriptions across 190 countries with an institutional 'Smartick in Schools' channel.

Ownership category

akta.pro rank

Product category

Adaptive Learning Software

NAICS

Educational Support Services (611710), Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Adaptive Learning & Personalized Instruction Software (EDAJAMAE)

akta.pro secondary industries

STEM & Coding Readiness for Early Learners (EDACANAF), Education & Learning Personalization (HDAAAGAL), Robotics Learning Platforms (EDAFANAB)

Keywords

• Adaptive learning platform
• Mathematics education software
• Online tutoring platform
• Coding education platform
• Personalized learning software

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations, Supply Chain

Revenue model

1. Family Subscriptions: Smartick generates primary revenue through recurring subscriptions sold directly to families. Subscription pricing varies by country (currency), number of programs subscribed (Mathematics, Coding, Reading, Thinking), and subscription duration (monthly, trimestral, or annual). Longer commitment periods and multiple programs receive discounts. Special rates are available for multiple children under one account.
2. Referral Program Credits: Parents receive credit toward their subscription (worth approximately $27 per child subscribed through their referral) when friends sign up and subscribe, creating a viral loop while providing incremental revenue through activation of new paying customers.
3. School/Teacher Licenses: Smartick offers special subscription rates for teachers and schools implementing the program with students. Schools receive customized pricing based on enrollment and subject requirements, providing institutional revenue alongside consumer subscriptions.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Smartick sells subscription-based access to an AI-powered online learning platform that delivers daily 15-minute personalized mathematics, coding, and cognitive training sessions for children ages 4-14. The platform adapts in real-time to each child's performance, generating unique study plans and exercises through proprietary adaptive AI technology. Families subscribe directly through the website or mobile apps, while schools and teachers access a tailored institutional offering under the Smartick in Schools program.

Product overview

Smartick is an AI-powered online learning platform offering personalized mathematics and coding education for children ages 4-14. The core product includes Smartick Mathematics and Smartick Coding programs, with additional components like Smartick Brain for cognitive training and the Virtual World as a gamified reward space. The Parent Page serves as the administrative dashboard for parents to monitor progress and manage subscriptions. All programs are powered by artificial intelligence that adapts content in real-time to each child's learning pace and ability.

Differentiator

Problem solved

Functional benefit

Brands

• Smartick Mathematics: Personalized mathematics curriculum program for children ages 4-14 using AI-based adaptive learning.
• Smartick Coding
• Smartick Brain
• Smartick Virtual World

Products and services

• Smartick Mathematics Standalone subscription program delivering AI-personalized daily 15-minute mathematics sessions for children ages 4-14, covering arithmetic, problem-solving, logic, and word problems. Adapts difficulty in real-time to each child's pace and ability.
• Smartick Coding Standalone subscription program teaching programming basics to children through an engaging, age-appropriate interface, positioned as a complementary add-on to Smartick Mathematics.
• Smartick in Schools Institutional offering providing schools and teachers with classroom-ready access to the Smartick adaptive math platform, including customized implementation options, progress monitoring tools for teachers, and special subscription rates based on enrollment and subject requirements.

Quantifiable outcome

• Saves families over $1,000 per year compared to private tutoring
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Massachusetts Institute of Technology (MIT)coreStrategic or Co-development PartnerSmartick was first launched by MIT in 2014. The platform maintains ongoing endorsement from MIT Professor Lori Breslow, PhD, who states: 'I'm particularly excited about Smartick because it reflects everything we have been researching about education in mathematics.' MIT affiliation provides significant academic credibility to the Smartick Method.
• Oakland UniversityminorStrategic or Co-development PartnerBarbara Oakley, PhD, Professor at Oakland University, NY-Times bestseller, and creator of the most popular online course 'Learning How to Learn' endorses Smartick, stating: 'Smartick allows each student to progress at the speed that they should be progressing at.' Her endorsement validates the adaptive learning approach.
• Johns Hopkins UniversityminorStrategic or Co-development PartnerJöel Le Bon, PhD, Professor at Johns Hopkins University endorses Smartick, stating: 'Smartick is changing the world of math with a new and fun approach to math education powered by Artificial Intelligence and personalized learning.' His endorsement highlights the AI-powered personalization as a key differentiator.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Mathnasium: Franchised in-person math tutoring centers serving K-12 students. Comparable in math focus and family buyer, but opposite model (in-person vs. AI-driven digital).
• Khan Academy: Free, broad online learning platform covering math, science, computing, and more across K-12. Overlaps with Smartick on age range and subject, but offers content freely — a key competitive substitution risk.

Direct peers

• IXL Learning: Subscription-based adaptive learning covering math, ELA, science, and social studies for K-12. Comparable in adaptive personalization, subscription monetization, and family/school buyer dynamics.
• Prodigy Education: Gamified adaptive math practice for grades 1-8 with freemium-to-premium subscription model. Closely comparable in targeting school-age children with adaptive math wrapped in a game layer and freemium onboarding.
• ALEKS (McGraw Hill): AI-driven adaptive K-12 math (and other subjects) learning platform sold to schools, families, and higher education. Comparable adaptive engine approach and K-12 math specialization.
• ABCmouse (Age of Learning): Subscription-based early childhood through grade 2 curriculum covering math, reading, and more. Comparable in age range, family subscription model, and adaptive digital learning offering.
• Tynker: Coding-for-kids platform with self-paced courses for ages 5+ and a school distribution channel. Directly comparable to Smartick Coding as the company's adjacent product line.
• DreamBox Learning: Adaptive math platform for K-8 students that personalizes lessons based on student performance. Highly comparable to Smartick in target audience (school-age children), adaptive AI methodology, and dual consumer/school distribution.
• SplashLearn: Adaptive math and reading platform for K-5 with subscription access and school/classroom deployment. Comparable in age range (4-14), adaptive pedagogy, and consumer-plus-school GTM.

Emerging players

• Matific: Adaptive K-6 math platform with strong international presence across LATAM, Europe, and APAC. Comparable adaptive math methodology and school-channel distribution, narrower age range.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SmartickMethod
• YouTubeyoutube.com/channel/UCD5pbR3533PXFwp6_5UK9ZQ
• Facebookfacebook.com/smartickmethod
• Instagraminstagram.com/smartick

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smartick