BUCK N' BASS

What BUCK N' BASS does

BUCK N' BASS, Inc. is a privately held direct-to-consumer apparel company founded in 2016 and incorporated in Nevada, headquartered (via mailing address) in Winnemucca, NV. The company designs and sells technical outdoor apparel specifically engineered for bass fishing, addressing wet-weather, sun-exposure, and cold-water conditions through proprietary material technologies including UNDENIABLY DRY waterproofing (claimed six times more waterproof than competitors), UPF 50+ sun protection across multiple SKUs, and OROVILLE high weight-to-warmth ratio insulation for mid-layers.

The product portfolio spans eleven SKUs organized into three functional categories: waterproof outerwear (RESERVOIR Rain Shell Jacket at $1,100 and Bibs at $849), mid-layer insulation (OROVILLE Jacket/Hoodie/Vest at $249-$369 and FREMONT Hoodie at $229), and sun-protection accessories plus casual pieces (DELTA hooded shirt, POWELL cooling shirt, BARRACK face shield, RAY SAM gloves, CODY shorts) priced $39-$119. The company operates exclusively through its Shopify-powered bucknbass.com storefront, with no third-party retail or wholesale channels disclosed; orders ship domestically via USPS (smaller items) and FedEx (technical/larger items), with FedEx also handling international orders at 3-10 day delivery.

Revenue is generated entirely through one-time direct product sales at unit pricing, with frequent discounting visible on flagship items. Distribution is global in reach but narrow in channel, supported by an organic social presence on Instagram, YouTube, and Facebook plus an email newsletter. The company has a small team of 1-10 employees, no disclosed institutional investors beyond a single $325,000 funding round in August 2019, and Will George as founder and CEO. The single-vertical, single-channel structure concentrates execution risk on demand for premium technical fishing apparel.

Name

BUCK N' BASS

Legal name

BUCK N' BASS, Inc.

Website

https://bucknbass.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

BUCK N' BASS is a privately held direct-to-consumer apparel company founded in 2016 that designs and sells technical outerwear, mid-layers, and sun-protection gear specifically for bass anglers through its Shopify-powered storefront bucknbass.com.

Ownership category

akta.pro rank

Product category

Fishing Apparel

akta.pro primary industry

Waders, Apparel & Footwear for Fishing Retail (CRAMALAL)

akta.pro secondary industry

Marine Apparel & Footwear Retail (Wetsuits, Rash Guards, Deck Shoes) (CRAMAIAJ)

Keywords

• Technical fishing apparel
• Waterproof outerwear
• UPF sun protection clothing
• Mid-layer insulation
• Bass angling gear

Headquarters

HQ city

Winnemucca

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase model for technical fishing apparel. Customers purchase individual products at fixed prices through the e-commerce website. No subscription or recurring revenue component. Products include rain gear, mid-layers, and sun protection accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

BUCK N' BASS designs and sells direct-to-consumer technical apparel purpose-built for bass fishing. Its catalog includes waterproof outerwear (RESERVOIR Rain Shell Jacket and Bibs), mid-layer insulation pieces (OROVILLE jacket, hoodie, and vest; FREMONT hoodie), and UPF 50+ sun protection items (DELTA hooded shirt, POWELL cooling sun shirt, BARRACK face shield, RAY SAM gloves, CODY shorts). Products are sold individually at fixed unit prices with free shipping and 30-day returns.

Product overview

BUCK N' BASS is a direct-to-consumer outdoor apparel brand specializing in technical apparel for bass anglers. The product portfolio includes waterproof outerwear (RESERVOIR Rain Shell Jacket and Bibs), mid-layer insulation pieces (OROVILLE Insulated Mid Layer Jacket, Hoodie, and Vest; FREMONT Hoodie), and UPF sun-protection accessories (DELTA Long Sleeve Hooded Shirt, POWELL UPF Cooling Sun Shirt, BARRACK Face Shield, RAY SAM Gloves, CODY Shorts). The products are sold exclusively through the company's e-commerce website, with a focus on high-performance outdoor fishing apparel featuring proprietary technologies for waterproofing, warmth, and sun protection.

Differentiator

Problem solved

Functional benefit

Products and services

• RESERVOIR Rain Shell Jacket Premium waterproof rain shell jacket for bass anglers featuring UNDENIABLY DRY technology claimed to be six times more waterproof than competition; designed for light sprinkle to heavy downpour with light-weight comfort and maneuverability.
• RESERVOIR Rain Shell Bibs Waterproof rain shell bibs for bass anglers using UNDENIABLY DRY technology; designed for maximum dryness and freedom of movement in wet fishing conditions.
• OROVILLE Insulated Mid Layer Jacket Insulated mid-layer jacket for fishing featuring OROVILLE high weight-to-warmth ratio insulation; marketed as warmer, lighter, and more comfortable than competing mid-layers.
• OROVILLE Insulated Mid Layer Hoodie Hoodie version of the OROVILLE insulated mid-layer line for anglers, using the same high weight-to-warmth ratio insulation technology as the OROVILLE jacket.
• OROVILLE Insulated Mid Layer Vest Vest version of the OROVILLE insulated mid-layer line for anglers, marketed as having the highest weight-to-warmth ratio of any mid-layer vest.
• FREMONT Hoodie Mid-layer performance hoodie for anglers, designed to be worn as a standalone piece or as part of a layering system for all-day use on or off the water.
• DELTA Long Sleeve Hooded Shirt UPF 50+ Long-sleeve hooded fishing shirt with UPF 50+ sun protection rated to block 98% of UV radiation for outdoor anglers.
• POWELL UPF Cooling Sun Shirt UPF 50+ cooling sun shirt for sun protection during outdoor fishing, available in Quarry Gray and Blue Glass colorways.
• CODY Shorts Performance shorts designed for outdoor and fishing activities, available in Quiet Shade and Gilded Beige colors.
• BARRACK Face Shield UPF 50+ UPF 50+ face shield accessory for anglers to protect the face from UV exposure during outdoor fishing.
• RAY SAM Gloves UPF 50+ UPF 50+ fishing gloves for hand protection from UV exposure during outdoor fishing activities.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationShopify powers the BUCK N' BASS online e-commerce store, providing the platform that enables online product sales, order processing, payment collection, and customer account management.
• FedExcoreTechnology or IntegrationFedEx handles international order shipping via air, with delivery times of 3-10 days. FedEx is also used for larger/technical wear orders domestically within the US.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Simms Fishing: Premium fishing apparel and waders brand owned by Yeti; direct head-to-head with BUCK N' BASS in technical outerwear, sun protection, and layering pieces for serious anglers, with similar premium price positioning.
• Huk: Fishing-specific performance apparel brand (owned by Marolina Outdoor) selling shirts, jackets, and sun protection gear for anglers; competes for the same bass/inshore fishing customer with comparable price points.
• AFTCO: Long-standing fishing apparel maker focused on offshore and sportfishing apparel and accessories; comparable product mix (jackets, shirts, UPF protection) targeting fishing enthusiasts.
• Grundens: Heritage fishing apparel brand known for waterproof outerwear (rain gear, bibs) and commercial-fishing heritage; directly comparable technical outerwear portfolio with similar waterproof claims.
• Pelagic (Big Game apparel): Premium technical fishing apparel brand focused on offshore sportfishing UPF and performance gear; similar vertical-specialist positioning and premium price tier.
• Costa Del Mar: Branded fishing apparel and accessories targeting saltwater/sportfishing enthusiasts; expanded from sunglasses into broader apparel lines with similar UPF/performance focus and angler community positioning.

Broad incumbents

• Columbia PFG: Columbia Sportswear's Performance Fishing Gear sub-brand offering fishing-specific apparel from a major outdoor incumbent; broad distribution gives it scale advantage but offers overlapping product functionality (jackets, shirts, UPF).
• Orvis: Iconic outdoor/fly-fishing retailer and apparel maker; broader portfolio but overlapping technical apparel, particularly in fly-fishing adjacent waterproof and layering product lines.
• Patagonia: Outdoor apparel leader; broad product portfolio includes fishing-adjacent technical outerwear, waterproof shells, and sun protection that competes for the same end consumer (some overlap in waterproof/UPF feature set).
• Under Armour: Global performance apparel giant; generalist but with UPF/heatgear/outerwear lines that compete for the technical apparel customer, with strong brand recognition and distribution scale BUCK N' BASS lacks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@bucknbass
• Facebookfacebook.com/bucknbassco
• Instagraminstagram.com/bucknbass
• Xx.com/bucknbassco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BUCK N' BASS