Bredbandsval.se

What Bredbandsval.se does

Bredbandsval.se is a Swedish online comparison platform that enables consumers to find, compare, and order broadband services based on their specific address. Founded in 2017 and operated by Bredbandsval i Sverige AB, the company is headquartered in Malmö with an additional office in Stockholm, and serves primarily Swedish households and (through a dedicated Företag offering) small businesses. The service is free for end users and aggregates offers from 21 internet service providers across fiber, cable-TV, ADSL, and mobile broadband (3G/4G/5G) technologies.

The core technology is an address-based search and comparison engine that automatically detects what broadband infrastructure is available at a given address and returns matching offers from partner ISPs. Notable platform features include a Jämförpris calculation that normalizes total cost over the contract period (accounting for discounts and promotional pricing) and a direct ordering integration that forwards orders to providers with pre-filled information. The platform has been extended beyond core broadband comparison into adjacent modules: TV and streaming package comparison, a speedtest tool, municipal network (stadsnät) information, business broadband, and a content hub of broadband guides and industry news.

The business model is affiliate/referral-based: Bredbandsval.se earns commissions from internet service providers when consumers order broadband through the platform, and the service is explicitly positioned as offering the same or better prices than ordering directly from providers. The go-to-market is product-led growth through SEO and content marketing, supplemented by paid advertising on Google, Bing, Facebook, LinkedIn, and X. The company has accumulated 6,261 Trustpilot reviews with an "Excellent" rating, indicating meaningful consumer traction. The company has raised approximately $853,884 in one disclosed funding round (March 2019) and has not announced subsequent raises; no revenue is publicly disclosed.

Name

Bredbandsval.se

Legal name

Bredbandsval i Sverige AB

Website

https://bredbandsval.se

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Bredbandsval.se is a free Swedish online comparison platform that helps consumers find, compare, and order broadband from 21 internet service providers based on their specific address, earning revenue through provider commissions and serving Swedish households and small businesses.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Commission from providers: Bredbandsval.se generates revenue by receiving commissions from internet service providers when users order broadband through their platform. The service is free for consumers - they pay the same or better prices than ordering directly from providers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Bredbandsval.se is an independent free online service that lets Swedish consumers enter their address to find, compare, and order broadband from 21 internet service providers, covering fiber, cable-TV, ADSL, and mobile 3G/4G/5G connections. It calculates a fair Jämförpris across contract terms, shows same-or-better prices than going directly to providers, and forwards orders straight to the chosen provider with pre-filled information.

Product overview

Bredbandsval.se is an independent online comparison platform that enables Swedish consumers to find, compare, and order broadband services. The core product is the address-based broadband comparison engine that displays offers from 21 internet service providers. The platform operates as a comparison aggregator covering fixed broadband (fiber, cable-TV, ADSL) and mobile broadband (3G, 4G, 5G). Additional modules include TV and streaming service comparison, a speedtest tool, business broadband services, and municipal network (stadsnät) information. The platform also provides educational guides, a blog with industry news, and facilitates direct ordering through partnered providers. The service is free for consumers, generating revenue through provider partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Bredbandsval.se Broadband Comparison Service An independent online comparison service that lets users enter their address to find, compare, and order broadband services from 21 internet service providers, covering fiber, cable-TV, ADSL, and mobile 3G/4G/5G options. The service is free for consumers and routes orders directly through to the chosen provider.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• GoogleminorGTM or Marketing PartnerGoogle is used as an advertising partner for targeted marketing campaigns.
• BingminorGTM or Marketing PartnerBing is used as an advertising partner for targeted marketing campaigns.
• FacebookminorGTM or Marketing PartnerFacebook is used as an advertising partner for targeted marketing campaigns.
• LinkedInminorGTM or Marketing PartnerLinkedIn is used as an advertising partner for targeted marketing campaigns.
• X (Twitter)minorGTM or Marketing PartnerX (Twitter) is used as an advertising partner for targeted marketing campaigns.
• BostadscentralenminorStrategic or Co-development PartnerBostadscentralen and Bredbandsval collaborate to make it easier to find housing and compare broadband at the new address.
• AllentecoreChannel Partner/ Reseller/ DistributorInternet and TV service provider available on the platform for comparison and ordering.
• Tele2coreChannel Partner/ Reseller/ DistributorInternet and TV service provider available on the platform for comparison and ordering.
• TelenorcoreChannel Partner/ Reseller/ DistributorInternet and TV service provider available on the platform for comparison and ordering.
• TeliacoreChannel Partner/ Reseller/ DistributorInternet and TV service provider available on the platform for comparison and ordering.
• TrecoreChannel Partner/ Reseller/ DistributorInternet and TV service provider available on the platform for comparison and ordering.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• PriceRunner: A leading Nordic and UK price comparison marketplace, most recently acquired by Klarna. Directly comparable as a Swedish-based comparison platform monetizing affiliate commissions across multiple consumer categories, though broader in scope than just broadband.
• Verivox: Germany's largest independent consumer comparison portal for energy, telecom, insurance, and finance. Comparable as a vertically diversified comparison marketplace that drives consumer switching in regulated utility/telecom categories via affiliate economics.
• uSwitch: A UK-based comparison platform covering broadband, energy, and insurance — owned by RVU (Zoopla/Ascena). Comparable as a country-leading broadband comparison destination monetized via ISP/utility affiliate commissions, though at significantly larger scale.
• Finder: Global comparison platform operating across multiple countries including the Nordics, covering broadband among other verticals. Comparable as a multi-country comparison site monetized via partner commissions with similar consumer decision-support positioning.

Direct peers

• Kompar: Swedish price-comparison site covering multiple consumer service verticals. Comparable as a domestic Sweden-focused comparison platform using affiliate economics to monetize consumer purchasing decisions across services.
• Compricer: A Sweden-based comparison platform focused on personal finance products (insurance, loans, electricity, broadband). Comparable as a Swedish affiliate-based comparison site with overlapping telecom/broadband vertical and similar consumer-targeting model.
• BroadbandCompare (UK): UK address-based broadband comparison site that aggregates multiple ISPs and enables direct switching. Closest international analogue in product mechanics: address-based search, multi-ISP aggregation, and affiliate revenue from broadband providers.

Regional players

• Elprice: Swedish comparison service for electricity and adjacent household services. Comparable as a domestic Nordic comparison marketplace monetized through supplier commissions, illustrating the adjacent-utility expansion path Bredbandsval could follow.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bredbandsval.se