Uswitch
- Company typePrivate
- Founded2000
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
Uswitch firmographics
Firmographics- Name
- Uswitch
- Legal name
- Uswitch Limited
- Website
- https://uswitch.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Uswitch industry classification
Industry- Product category
- Price Comparison Platform
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
- akta.pro secondary industry
- Auto-Switching & Price Comparison Platforms (EUAGAEAD)
Keywords
Where Uswitch is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Uswitch business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Technology or R&D, Personnel, Operations, Infrastructure
Revenue model
- Affiliate Commissions: Uswitch earns commission from service providers (energy suppliers, broadband providers, mobile networks, insurers) when users switch or purchase products through the platform. The service is free to consumers.
- Advertising Revenue: Partnership with Rakuten Advertising for internet advertising. Display advertising and targeted marketing services.
- Cashback Earnings: Users can earn up to £155 per year in cashback through Uswitch accounts by switching energy (£25), broadband (£120), and participating in Utrack Money Back scheme and bonus events (£10).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Consumer service - free to use |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Uswitch product offering
Product offeringCore offering
Uswitch is an online and telephone price comparison and switching service that allows UK consumers to compare tariffs and switch providers across energy (gas and electricity), broadband and TV, mobile phones and SIM-only deals, insurance (car, home, pet, health, travel), and personal finance products (credit cards, loans, current accounts, mortgages, savings, pensions). The service is free to consumers, with the company earning affiliate commissions from providers when users complete switches, supplemented by display advertising revenue.
Product overview
Uswitch is a UK price comparison platform operating across multiple consumer verticals including energy (gas, electricity, boilers, solar panels), broadband & TV, mobile phones & SIM-only deals, personal finance (credit cards, loans, current accounts, mortgages, savings, pensions), and insurance (car, home, life, health, pet, travel). The platform enables consumers to compare, switch, and manage utility services through a single website. The core offering consists of comparison tables and switching services across these categories, supported by a free mobile app (Utrack) for smart meter users to track energy consumption. Additional modules include EV charging comparison and business energy services. The platform serves both consumer and business markets with offerings powered by multiple FCA-authorised entities.
Differentiator
Problem solved
Functional benefit
Products and services
- Energy Comparison
Quantifiable outcome
- Average energy savings of £198 (Sep-Nov 2025 average)
- +4 more outcomes
Companies that use Uswitch
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
Uswitch technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Uswitch partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Rakuten AdvertisingcoreRakuten Advertising provides internet advertising services for Uswitch. The partnership enables personalized advertising delivery and tracking across platforms.
- Bionic Services LimitedminorBionic Services Limited provides business gas and electricity comparison services under the Uswitch business energy brand (business-energy.uswitch.com). Registered in England & Wales.
- Confused.comminorAffiliate partnership with Confused.com for subdomain interactions and affiliate click tracking through Confused.com affiliate network.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Uswitch competitors and assessment
Company assessmentDirect peers
- Go.Compare: UK price comparison site owned by GoCo Group, offering insurance, energy, broadband and money comparisons. Direct competitor across most Uswitch verticals and a key rival for paid search and TV share of voice.
- Moneyfacts: UK financial product comparison and data provider covering savings, mortgages, loans and credit cards. Direct peer in the personal-finance vertical Uswitch serves, and a more data-publishing-led competitor.
- Confused.com: UK price comparison brand in insurance, energy and money. Sister brand under RVU Services Limited alongside Uswitch, and an obvious internal benchmark for product, conversion and monetisation.
- Moneysupermarket.com: UK's largest price comparison platform across energy, broadband, insurance and financial services. Most direct competitor to Uswitch with overlapping product verticals, similar commission-based model, and similar marketing channels (TV + SEO).
- MoneySupermarket Energy: Energy vertical of Moneysupermarket.com, a direct energy-switching competitor to Uswitch's largest category. (Included separately to highlight that energy switching is the most contested vertical.)
- Compare the Market: Major UK price comparison brand owned by BGL Group covering energy, broadband, insurance and finance. Direct competitor in energy switching, home/car insurance and broadband comparison with similar affiliate commission model.
Emerging players
- Energylinx: UK energy price comparison specialist focused on gas and electricity switching. Direct competitor in Uswitch's largest vertical but without the broader multi-vertical platform breadth.
- Cable.co.uk: UK broadband and TV comparison and consumer-advice site. Direct comparator in Uswitch's broadband and TV switching verticals.
- Broadband Genie: UK broadband comparison site reviewing and comparing broadband providers. Comparable to Uswitch's broadband & TV vertical with a more review-led editorial approach.
Others
- Bionic Services Limited: UK business energy comparison and switching provider, partner/subsidiary of Uswitch for business-energy.uswitch.com. Comparable business model in the SME energy vertical and part of the broader RVU ecosystem.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Uswitch social profiles
Digital presenceUswitch compliance and trust
Trust signalCompliance3 records
Uswitch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Uswitch leadership team
Management profileNumber of profiles
Profiles3 records
Uswitch subsidiaries and ownership
Company hierarchySubsidiaries1 record
Uswitch funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Uswitch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Uswitch
What does Uswitch do?
Uswitch is an online and telephone price comparison and switching service that allows UK consumers to compare tariffs and switch providers across energy (gas and electricity), broadband and TV, mobile phones and SIM-only deals, insurance (car, home, pet, health, travel), and personal finance products (credit cards, loans, current accounts, mortgages, savings, pensions). The service is free to consumers, with the company earning affiliate commissions from providers when users complete switches, supplemented by display advertising revenue.
Is Uswitch a public or private company?
Uswitch is a private company. It is classified as corporate owned and is currently operating.
When was Uswitch founded?
Uswitch was founded in 2000. It employs 51 to 100 people.
Where is Uswitch based?
Uswitch is headquartered in London, United Kingdom, in the Europe region.
How does Uswitch make money?
Three revenue lines are on record. Affiliate Commissions are the primary driver. The others are advertising Revenue and cashback Earnings.
Who are Uswitch's main competitors?
Direct peers on record are Go.Compare, Moneyfacts, Confused.com, Moneysupermarket.com, MoneySupermarket Energy and Compare the Market. Emerging players are Energylinx, Cable.co.uk and Broadband Genie. Bionic Services Limited is listed as an others.
Does Uswitch have an API?
No public API is recorded for Uswitch.
What industry is Uswitch in?
Uswitch's product category is Price Comparison Platform. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms, with a secondary code of EUAGAEAD, Auto-Switching & Price Comparison Platforms.