What FamilyID does

FamilyID is a cloud-based online registration and forms-management platform purpose-built for K-12 schools, districts, and the families they serve. The product enables school administrators to build customizable registration, permission, and program forms that replace paper-based processes, with automatic data collection, flexible reporting, and consolidated payment collection. Families interact with the platform through reusable profiles that store student and household information once and apply it across multiple forms, programs, and registrations throughout the school year, eliminating redundant data entry. FamilyID's product surface includes a public "Find a Program" directory for organic discovery by parents, a self-serve signup flow, a school-facing form builder and reporting module, and the demonstrated capability to execute rapid district-wide initiatives such as the COVID-19 testing consent campaign that collected over 99% of responses in a single weekend for Long Beach City School District (NY).

Underlying technology is conventional SaaS: web-based forms, account/profile database, and reporting layer, with no public API, no developer portal, and no AI/ML components disclosed. The product operates on Zendesk-powered customer support, Vimeo for tutorial video delivery, and Squarespace for web hosting — a lean, low-custom-software stack consistent with the 1-10 employee footprint.

FamilyID is operated as a product line of ArbiterSports, Inc., where it is branded "Arbiter Registration" and distributed through the ArbiterSports platform (students.arbitersports.com). Its business model is a two-sided freemium: K-12 schools and districts pay recurring (annual) subscription fees on quote-based pricing, while families use the platform free of charge to register children and complete forms. Go-to-market is sales-led on the school/district side ("Request a Demo") combined with self-serve product-led signup on the family side, supported by content marketing, customer success stories, Capterra presence, and the embedded distribution channel through ArbiterSports' existing K-12 athletic-department relationships. Total disclosed funding is approximately $2.0 million across three rounds in 2011, 2015, and 2016; no revenue, ARR, or growth-rate figures are publicly disclosed.

Name

FamilyID

Legal name

ArbiterSports, Inc.

Website

https://hello.familyid.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

FamilyID is a cloud-based K-12 online registration platform that lets schools, districts, and athletic departments digitize registration, permission forms, and program sign-ups. Operated as Arbiter Registration under ArbiterSports, Inc., it serves US K-12 buyers via annual subscriptions while offering free self-serve access to families.

Ownership category

akta.pro rank

Headquarters

HQ city

Weston

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. School/district subscription: Recurring subscription revenue from K-12 schools and districts, with "flexible pricing for schools of all sizes" suggesting tiered/quote-based annual contracts rather than a single fixed price.
2. Free family-side access: Families and parents use the platform at no charge to register for school programs, supporting the school's paid subscription and acting as a network/community acquisition funnel.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

FamilyID is a cloud-based online registration and forms management platform that lets K-12 schools, school districts, athletic departments, and activity organizers build customizable forms, collect data automatically, and generate flexible reports for sports, programs, and ad-hoc district initiatives such as health-consent drives. For families, it provides a single reusable account/profile that can be applied across multiple registrations and forms throughout the school year, replacing paper-based registration and permission workflows. The platform is operated as a product of ArbiterSports, Inc. and is also branded as Arbiter Registration.

Differentiator

Problem solved

Functional benefit

Brands

• FamilyID: K-12 online registration platform for school programs, sports, and activities offered by ArbiterSports, Inc.
• Arbiter Registration

Products and services

• FamilyID Online Registration Platform (also branded as Arbiter Registration) Cloud-based online registration and forms management platform that lets K-12 schools, school districts, athletic departments, and activity organizers build customizable forms, collect data automatically, and generate flexible reports for sports, programs, and ad-hoc district initiatives. Families use a single reusable account/profile to register children and complete permission, emergency, and consent forms online, eliminating paper-based registration and redundant data entry.

Quantifiable outcome

• Over 99% response rate in a single weekend for district-wide COVID-19 testing consent (Long Beach CSD)
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered flagship and minor.

• ArbiterSportsflagshipStrategic or Co-development PartnerFamilyID is operated as a product of ArbiterSports, Inc., and is hosted within the ArbiterSports ecosystem (students.arbitersports.com). ArbiterSports provides the platform, branding, and distribution channel to K-12 schools that already use ArbiterSports for athletic officials and administration.
• CapterraminorGTM or Marketing PartnerFamilyID maintains a Capterra profile with a reviews badge, leveraging Capterra as a third-party software marketplace for peer reviews and lead generation from school buyers.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• PowerSchool: PowerSchool is the dominant K-12 student information system (SIS) used by most US school districts. It is comparable as an incumbent that, by bundling registration/forms into the SIS, threatens FamilyID's standalone position through vendor consolidation at the district level.
• Bonterra (formerly Abila / AECM): Bonterra offers software for nonprofits, education, and the public sector including forms, registration, and constituent management. It is comparable as a broader incumbent addressing adjacent K-12 and community-program registration workflows that overlap with FamilyID's district- and program-level use cases.
• Active Network / Camp & Class Manager: Active Network's Camp & Class Manager is an established registration and activity-management platform used by recreation departments and activity providers. It is comparable as a broader incumbent offering registration, payment, and program-management capabilities overlapping with FamilyID's K-12 program registration use cases.
• Google Forms: Google Forms is a free, ubiquitous form builder available through Google Workspace for Education. It is a frequent 'good enough' substitute for K-12 registration and permission workflows, especially in districts already standardized on Google, and pressures FamilyID's pricing.
• CivicPlus: CivicPlus sells a suite of software to local government and schools, including recreation management and online registration modules. It is comparable as a broader incumbent competitor pursuing the same municipal/school registration buyer with a multi-product portfolio.
• JotForm: JotForm is a broad, general-purpose online form builder used across many verticals including K-12. It is comparable as a substitute product for schools that do not need K-12-specialized features, representing a low-cost competitive threat to FamilyID's core registration use case.

Direct peers

• FinalForms: FinalForms is a direct competitor offering online registration, forms, and permissions management specifically built for K-12 schools and athletic departments. Highly comparable because it targets the same K-12 buyer, the same family-side reusable profile workflow, and the same school/district subscription model.
• ArbiterPay (ArbiterSports): Sibling product within the same ArbiterSports suite handling assignment and payment of sports officials. Highly relevant as a peer because it shares the same K-12 school buyer, distribution channel, and corporate parent (ArbiterSports, Inc.) that FamilyID operates within.
• RecTrac (Vermont Systems): RecTrac is recreation and program management software widely used by municipalities and schools for activity registration, facility scheduling, and payment. It is directly comparable to FamilyID because it handles program registration, family profiles, and online payments for the same buyer type.

Emerging players

• Typeform: Typeform is a modern form/registration builder with a strong consumer experience used by schools, programs, and small organizations. It is comparable as an emerging player offering a polished family-facing signup flow that competes for the same online-registration budget within K-12 programs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/myfamilyid
• Facebookfacebook.com/myFamilyID
• LinkedInlinkedin.com/company/familyid-inc.

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FamilyID