uCOACHu

Name

uCOACHu

Legal name

SWEE Technologies, Inc.

Website

https://ucoachugolf.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Golf Instruction Software

NAICS

Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162), Software Publishers (513210)

SIC

Services-Computer Programming Services (7371), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Golf Training Aids & Swing Analytics Retail (CRAMAGAG)

akta.pro secondary industries

Golf Simulators, Nets & Practice Equipment Retail (CRAMAGAI), Performance Analysis & Video Coaching (HSADAEAG)

Keywords

• AI golf coaching
• Golf swing analysis
• Mobile golf instruction
• Sports performance analytics
• Personalized practice plans

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription access to AI Golf Coaching: Recurring access to the AI coaching platform positioned at "less than the cost of a single lesson," implying an affordable subscription priced below typical in-person lesson rates.
2. Affiliate / referral commissions via partner links: Affiliate link to The Net Return with SWEE-branded discount code (Swee10) suggests a referral/affiliate revenue stream or co-marketing arrangement with partner retailers.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

uCOACHu (doing business as SWEE AI / SWEE) operates an AI-powered golf coaching platform delivered via mobile and web apps. Users record practice swings on their phone, the system automatically detects and clips each swing, and the AI produces over 50 analysis metrics, personalized practice plans, short instructional videos, and a longitudinal SWEE Index score. The subscription is priced below the cost of a single in-person golf lesson and is offered as a public beta.

Product overview

uCOACHu's offering is a single unified AI Golf Coaching platform branded as SWEE AI, delivered as a mobile/web application rather than a modular platform-plus-add-ons architecture. The core platform is the SWEE AI Coach experience, which encompasses six tightly integrated feature modules: Auto Swing Detection and Video Clipping (capture), Instant AI Analysis (over 50 swing metrics), Personalized Practice Plans (AI-generated guidance), Coaching Corner (curated short instructional videos), Statistics (trend visualization), and the SWEE Index (overall swing quality score). Together these modules form the end-to-end workflow of record → analyze → plan → learn → track.

Differentiator

Problem solved

Functional benefit

Products and services

• SWEE AI Golf Coaching Platform (Beta) AI-powered golf coaching platform providing immediate, personalized, mobile-based coaching for individual golfers. Available as a Beta product via swee.ai and app.swee.ai; subscription priced below the cost of a single in-person golf lesson.

Quantifiable outcome

• Costs less than a single in-person golf lesson
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature6 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Southworth ClubsminorGTM or Marketing PartnerSouthworth Clubs is featured as an official SWEE partner on the homepage under "Our Partners." Likely a co-marketing arrangement linking premium private clubs with the SWEE platform.
• Barstool ClassiccoreGTM or Marketing PartnerBarstool Classic is featured as a SWEE partner on the homepage and Barstool's golf personality Riggs is also highlighted as a practitioner/evangelist. Integration spans event branding, social reach, and content promotion via Barstool Sports' #1 golf podcast.
• The Net ReturnminorGTM or Marketing PartnerThe Net Return is featured as a SWEE partner with an active affiliate/referral link offering the discount code "Swee10" — a commercial co-marketing arrangement with a golf equipment retailer.
• Pinned GolfminorGTM or Marketing PartnerPinned Golf is listed as a SWEE partner on the homepage, indicating a co-marketing or distribution relationship with the golf apparel/accessory brand.
• Amateur Golf SocietyminorGTM or Marketing PartnerAmateur Golf Society is featured as a SWEE partner on the homepage, suggesting a community/club partnership targeting amateur golf members.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Arccos Golf: Arccos offers an AI-powered shot tracking and "Arccos Caddie" platform with sensors and a mobile app, providing golfers with data-driven club recommendations and swing insights. It directly overlaps SWEE's AI coaching value proposition for amateur golfers via a mobile-first subscription model.
• SwingU: SwingU is a mobile golf app combining GPS rangefinder, scorecard, and AI swing/shot analysis with a freemium subscription model serving millions of amateur golfers. It directly competes with SWEE's positioning as an affordable AI coaching platform for everyday golfers.
• 18Birdies: 18Birdies provides a golf app with GPS, score tracking, AI-powered insights, and instruction content, targeting amateur golfers with a freemium model. It competes with SWEE on consumer golf AI coaching and statistical swing tracking.
• V1 Golf: V1 Golf is a long-established video-based swing analysis app used by both coaches and amateur golfers, with drawing/annotation tools and lesson delivery features. It overlaps SWEE's video capture, swing analysis, and coach-student workflow.
• Skillest: Skillest is an online golf coaching marketplace where golfers submit swing videos and receive personalized video lessons from PGA professionals, paired with mobile capture tools. It targets the same "affordable remote coaching" use case as SWEE, with a human-coach delivery model versus SWEE's AI delivery.

Broad incumbents

• TrackMan: TrackMan is the dominant high-end launch monitor and swing analysis technology used by PGA instructors, ranges, and academies, and is expanding into AI-enabled coaching tools. It addresses the same coaching/analytics use case as SWEE but from a premium hardware-and-software position at the top of the market.
• Full Swing Kit: Full Swing provides indoor golf simulators and launch monitors (used by Tiger Woods and on-air PGA broadcasts) with associated swing analysis software. It overlaps SWEE's swing analytics positioning from the high-end simulator hardware side rather than the mobile app side.
• Foresight Sports: Foresight Sports makes launch monitors (GCQuad, GC3) and simulation software used by coaches, fitters, and academies, and is increasingly adding software-driven coaching analytics. It addresses the same coaching analytics use case as SWEE but via professional-grade hardware rather than a mobile app.

Emerging players

• CoachNow (formerly Sportsbox): CoachNow offers AI-driven video analysis and coaching tools for multiple sports including golf, with 3D motion capture and instructor-student collaboration features. It is comparable to SWEE in applying AI computer vision to swing analysis and serving both amateur and coach users.
• Meandmygolf: Meandmygolf is a YouTube-driven golf instruction brand offering structured online coaching programs, lessons, and drills to amateur golfers. It targets a similar "affordable remote golf improvement" audience as SWEE but delivers via video content rather than an AI analysis platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ucoachugolf

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about uCOACHu