PINNED GOLF LIMITED

What PINNED GOLF LIMITED does

Pinned Golf Limited (legal entity Pinned Golf, LLC., domiciled in Massachusetts) designs and sells consumer golf technology hardware through a direct-to-consumer e-commerce storefront on Shopify and a B2B wholesale channel. The product portfolio centers on three connected hardware categories: the Caddie GPS Smart Tablet (an 8-inch weatherproof tablet with offline GPS coverage of 45,000+ courses, scoring, and wager tracking), the Prism+ Rangefinder (a slope-switchable laser rangefinder with N52 magnetic cart attachment, 4K OLED display, and 65-round battery life), and a Bluetooth speaker line (Sound Stick PRO, Sound Stick, Dart 2.0) with magnetic mounting and waterproofing. Pricing spans $64.99 to $399.99 retail, with wholesale up to 50% off.

Founded around 2018–2020 by three college friends as a side project, Pinned Golf has scaled to 11–50 employees and claims 150,000–250,000+ lifetime customers. The business is bootstrapped with no disclosed institutional funding; revenue derives primarily from one-time hardware sales with accessory attach (towels, hats, ball markers). GTM is product-led through owned e-commerce, supplemented by trade show presence (PGA Show, including 2026 Best New Product wins), a Spittin' Chiclets co-branded partnership, brand ambassadors (Michael Breed, Tour caddies Scott Vail and Jeff Hamley, Hunter Nugent), and a military discount program via GovX. Customer segments span individual recreational golfers, pro shops, golf events/tournaments, and military personnel, with no single anchor customer.

Name

PINNED GOLF LIMITED

Legal name

Pinned Golf, LLC.

Website

https://pinnedgolf.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Pinned Golf designs and sells golf rangefinders, an 8-inch Caddie GPS tablet, and Bluetooth cart speakers through DTC e-commerce and a wholesale program, serving recreational golfers, pro shops, events, and military buyers across 45,000+ courses.

Ownership category

akta.pro rank

Product category

Golf Technology and Electronics

NAICS

Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Golf Rangefinders, GPS & Wearable Tech Retail (CRAMAGAH)

akta.pro secondary industries

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG), Golf Equipment & Accessories Distribution (CRAOAJAK), Golf Gloves, Headwear & Accessories Retail (CRAMAGAF)

Keywords

• Golf rangefinders
• GPS golf devices
• Bluetooth golf speakers
• Golf accessories
• Golf technology products

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales through owned e-commerce storefront (pinnedgolf.com powered by Shopify). One-time hardware purchases with optional accessories.
2. Wholesale Distribution: B2B wholesale channel for pro shops, events, and custom branded products with volume discounts up to 50% off retail pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Pinned Golf designs, manufactures, and sells consumer golf electronics and accessories for recreational golfers, including GPS rangefinders and tablets, Bluetooth cart speakers, and branded accessories (towels, hats, ball markers). Products are sold primarily direct-to-consumer via an e-commerce storefront with a secondary wholesale channel serving pro shops, golf retailers, and tournaments.

Product overview

Pinned Golf is a modern golf technology brand offering a portfolio of connected devices and accessories designed to enhance the on-course experience. The core product line consists of the Caddie GPS Smart Tablet (an 8-inch weatherproof GPS and scoring tablet), the Prism+ Rangefinder (slope-switchable laser rangefinder), and multiple Bluetooth speaker models (Sound Stick PRO, Sound Stick Speaker, and Dart 2.0) with varying features and price points. All products feature magnetic mounting systems for easy golf cart attachment. The ecosystem is complemented by accessories including towels, hats, and ball markers. The company emphasizes integration between products, with shared design language and cross-product compatibility (e.g., the Sound Stick PRO connects to the Caddie app).

Differentiator

Problem solved

Functional benefit

Brands

• Caddie GPS: GPS smart tablet for golf carts with full hole view, scoring, and game tracking features.
• Prism+
• Sound Stick
• Sound Stick PRO
• Dart 2.0

Products and services

• Caddie GPS Smart Tablet An 8-inch weatherproof GPS tablet with a 45,000+ preloaded golf course database, offline functionality, and zero-touch updates, designed for recreational golfers who use carts and want yardage tracking without a phone subscription.
• Prism+ Rangefinder A premium laser rangefinder featuring slope switch toggling for tournament legality, 4K OLED display, 65-round battery life, and 1-yard accuracy for golfers who want precise distance measurement.
• Sound Stick PRO Bluetooth Speaker A premium Bluetooth speaker for golf carts featuring dual driver bass system, 100ft Bluetooth range, 12-hour battery life, durable ABS construction, and N52 magnetic attachment to any golf cart.
• Sound Stick Bluetooth Speaker An entry-level Bluetooth speaker for golf carts featuring N52 magnetic attachment, retailed at $64.99 for golfers seeking cart-mounted audio on a budget.
• Dart 2.0 Bluetooth Speaker A compact portable Bluetooth speaker for the golf course with N52 magnetic attachment and Pinned Golf color/finish styling.
• Pinned Golf Accessories A lineup of branded golf accessories — including towels, hats, ball markers, and rangefinder cases — many featuring the N52 magnetic system that coordinates with Pinned Golf's cart-mounted electronics.

Quantifiable outcome

• 65 round battery life for rangefinder
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Spittin' ChicletscoreGTM or Marketing PartnerPartnership with popular golf podcast and media brand Spittin' Chiclets. Includes co-branded products and marketing collaborations. The partnership was announced as 'Pinned x Spittin' Chiclets Partnership Kicks Off' on the Pinned Golf homepage.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SkyCaddie: SkyCaddie is a long-standing golf GPS and rangefinder brand with a course database comparable to Pinned's 45,000+ courses; it serves the same consumer segment via similar retail channels.
• Garmin Golf: Garmin's Approach line of GPS watches and handheld devices overlaps directly with Pinned's Caddie GPS tablet in functionality, target market (recreational golfers), and retail channel.
• Precision Pro Golf: Precision Pro sells slope-adjustable laser rangefinders with magnetic cart mounts at price points overlapping Pinned's Prism+, directly competing in the same retail and pro-shop channels.
• Bushnell Golf: Bushnell is the dominant laser rangefinder brand in golf and also offers GPS devices. It directly competes with Pinned's Prism+ Rangefinder and Caddie GPS at the premium end of the market.
• Shot Scope: Shot Scope sells GPS watches, rangefinders, and shot-tracking devices aimed at performance-minded recreational golfers, directly overlapping Pinned's rangefinder and GPS offerings.
• Blue Tees Golf: Blue Tees is a younger DTC-style golf rangefinder and accessories brand positioning itself as modern and lifestyle-driven, closely mirroring Pinned's brand strategy and product mix.
• Voice Caddie: Voice Caddie offers GPS rangefinders and portable launch monitors used by recreational golfers, providing a comparable mix of course-data-driven hardware that competes with Pinned's Caddie GPS.
• GolfBuddy: GolfBuddy produces handheld and wearable GPS devices for golfers, overlapping Pinned's GPS tablet product in target customer and use case.

Broad incumbents

• Callaway Golf: Callaway is a dominant golf equipment OEM that also sells rangefinders and accessories. It competes indirectly with Pinned in the pro-shop channel and brand sponsorship space, but golf tech is only one of many product lines.

Emerging players

• Arccos Golf: Arccos offers a software-led golf performance tracking platform with sensor hardware, addressing similar pain points to Pinned's Caddie GPS (scoring, game tracking) but with a recurring subscription model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/pinnedgolf/?hl=en
• LinkedInlinkedin.com/company/pinned-golf

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PINNED GOLF LIMITED