JURA

Name

JURA

Legal name

JURA Elektroapparate AG

Website

https://us.jura.com

Company type

Private

Founded year

1931

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Automatic Coffee Machines

NAICS

Small Electrical Appliance Manufacturing (335210)

SIC

Electric Housewares & Fans (3634)

akta.pro primary industry

Coffee, Espresso & Tea Appliances Retail (CRACADAC)

Keywords

• Automatic coffee machines
• Bean-to-cup machines
• Espresso machines
• Specialty coffee equipment
• Coffee machine manufacturer

Headquarters

HQ city

Montvale

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Coffee Machine Sales: Primary revenue from selling automatic bean-to-cup coffee machines ranging from premium economy to professional-grade models. Multiple product lines at different price points.
2. Accessories and Maintenance Products: Sales of accessories, maintenance products, and consumables including CLEARYL filter cartridges, cleaning products, and spare parts.
3. Service and Support: Revenue from service centre operations including 2-hour, half-day, and same-day service packages, 24/7 service support, and professional maintenance.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels5 records

Core offering

JURA designs, manufactures, and sells premium automatic bean-to-cup coffee machines and related accessories under the JURA brand. The portfolio spans home models (e.g., GIGA 10, Z10, J8 twin, C9, C3) and professional-grade machines for offices and hospitality, complemented by accessories such as the CLEARYL water filtration systems and J.O.E. smartphone control software. Revenue is driven primarily by hardware sales of machines at multiple price tiers, with supporting revenue from accessories, consumables, and service packages.

Product overview

JURA is a Swiss manufacturer specializing in automatic specialty coffee machines, offering a portfolio of bean-to-cup machines ranging from compact home models to professional-grade systems. The product lineup includes the premium GIGA 10 and Z10 (with hot and cold brew capabilities), the versatile J8 twin, the award-winning C9 (with Light Brew technology), the compact C3 (most affordable C-line model), and the S8 with precision design. Accessories include the Automatic Milk Frother for standalone milk frothing and CLEARYL water filter systems. JURA machines feature technologies including Professional Aroma Grinder, Pulse Extraction Process, SweetFoam milk system, and Wi-Fi/app connectivity via J.O.E. The company maintains both home products and professional product lines for office environments, with service offerings including factory-serviced machines.

Differentiator

Problem solved

Functional benefit

Products and services

• GIGA 10 Premium automatic coffee machine representing the embodiment of a unique coffee experience with extensive customisation options and user-friendly features in an eye-catching statement design. Targeted at the high-end home segment.
• Z10 Premium bean-to-cup coffee maker for hot and Cold Brew specialty coffees, featuring 51 drink options including hot and cold-brewed coffee and chocolate-infused drinks. Includes SweetFoam system, precision grinder with auto-tuning grind size, and Wi-Fi connectivity with smartphone app control via J.O.E. Targeted at premium home users seeking maximum beverage variety.
• J8 twin Double performance automatic coffee machine offering full flexibility with twin brewing systems, targeted at home users wanting two parallel brewing flows.
• C9 Award-winning fully automatic coffee machine featuring new brewing technology for Light Brew specialties, offering 17 coffee options and customizable features in a compact format with smart technology for connected app control. Targeted at home users seeking Light Brew style coffees with app connectivity.
• C3 Automatic pure-coffee machine in the premium economy class featuring Professional Aroma Grinder and Pulse Extraction Process in JURA's most compact C-line model, with two finishes and optional Wi-Fi connectivity. Targeted at coffee purists who prefer pure black coffee without milk or foam.
• J10 Automatic coffee machine distinguished by cold-brew capabilities and a SweetFoam system that incorporates syrup directly into milk. Targeted at home users wanting cold specialty beverages.
• E8 Automatic coffee machine positioned in JURA's mid-range line, featuring the company's signature bean-to-cup brewing. Targeted at mainstream home users wanting JURA quality at a moderate price.
• S8 Automatic coffee machine with precision in design and functionality, featuring scalpel-like sharpness of lines and tightly defined surfaces. Targeted at design-conscious home users.
• ENA 8 Compact automatic coffee machine designed for smaller kitchens and lifestyles, compatible with the J.O.E.® app for smartphone control. Targeted at urban consumers and smaller households.
• WE8 Professional-grade automatic coffee machine suitable for office use, capable of Bluetooth connectivity with the J.O.E.® app. Targeted at the commercial/office segment.
• Z6 Automatic coffee machine featuring a contoured front panel design with a focus on the bean hopper and visible coffee beans. Targeted at premium home users.
• Automatic Milk Frother Standalone milk frothing device that creates microfoam for beverages, compatible with dairy and plant-based milks, offering four settings and designed for easy cleaning. Targeted at consumers wanting milk-based specialty drinks without a full automatic espresso machine.
• CLEARYL Filter System Water filtration system that removes limescale, chlorine, and heavy metals from water to ensure perfect coffee taste and protect the machine. Sold as an accessory for JURA home machines.
• CLEARYL Pro Filter System Professional-grade water filtration system specifically designed for workplace JURA coffee machines, protecting equipment from limescale while delivering optimal water for consistent coffee quality in commercial settings.
• J.O.E.® (JURA Operating Experience) Smartphone-based operating system providing state-of-the-art control for JURA automatic machines equipped with Smart Connect, including remote coffee preparation, filter notifications, and personalized beverage settings via Bluetooth (and Wi-Fi on newer models). Targeted at owners of compatible JURA machines.
• JURA Service Packages and Service Centre Support Service centre offering including 2-hour, half-day, and same-day service packages, 24/7 service support, and professional maintenance for JURA machines, delivered through JURA's Hospitality & Service Center in Manheim, PA, the Glass Service Centre at Niederbuchsiten HQ, and authorized service networks. Targeted at owners of JURA machines seeking repair and maintenance support.

Quantifiable outcome

• 50% longer service life than industry average (9 years vs 6 years)
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• Roger FedererflagshipGTM or Marketing PartnerTennis legend Roger Federer serves as Brand Ambassador for JURA. The collaboration reinforces the premium Swiss brand aura and positions JURA products alongside attributes of excellence, precision, and global recognition associated with Federer.
• Di Donato (Canada)coreChannel Partner/ Reseller/ DistributorDi Donato family operates the largest JURA showroom in Canada at 20,000 square feet in Toronto. Joe and Lorenzo Di Donato manage distribution, drawing on their father's legacy of bringing quality espresso to Canada.
• Ricmas (Southeast Asia)coreChannel Partner/ Reseller/ DistributorAlbert Birbaumer founded Ricmas and serves as JURA's distributor for Southeast Asia. His company operates from the German Centre in Singapore with a JURA Hospitality Center.
• Nordiska Kompaniet (NK)coreChannel Partner/ Reseller/ DistributorPremium Swedish department store (NK) in Stockholm serving as a key retail partner for JURA, positioned alongside other luxury brands in a store targeting style-conscious, exclusive shoppers.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• De'Longhi: Italian maker of premium bean-to-cup super-automatic espresso machines (e.g., Magnifica, PrimaDonna), directly competing with JURA across home and professional segments with similar price tiers and technology roadmaps.
• Breville Group: Australia-based premium small appliance maker (Sage brand in the UK/EU) whose Barista range directly competes with JURA in automatic specialty coffee for affluent home users, with overlapping proprietary grinding and extraction tech.
• Melitta: German coffee specialist offering its own fully automatic bean-to-cup machines alongside filters and beans, competing with JURA in European retail through similar mid-premium price tiers and integrated milk systems.
• Gaggia: Italian heritage espresso machine brand with both prosumer and automatic bean-to-cup lines that overlap with JURA's professional and premium home offerings, especially in Italian and European coffee markets.

Broad incumbents

• Nespresso (Nestlé): Global leader in premium portioned coffee systems that competes with JURA for the same affluent at-home coffee occasion via a different delivery model (capsules vs. fresh beans), backed by Nestlé's marketing and distribution scale.
• Miele: German premium home appliance maker whose CM-series countertop coffee machines target the same affluent consumer profile as JURA, with comparable positioning on longevity, design, and craftsmanship.
• Siemens / Bosch (BSH Hausgeräte): BSH's Siemens and Bosch brands sell premium bean-to-cup automatic coffee machines across Europe with broader appliance distribution reach than JURA, competing on similar features (auto milk, app control) at overlapping price points.
• Philips / Saeco: Philips owns the Saeco super-automatic coffee machine line, which competes with JURA in mid- to premium-tier bean-to-cup machines across European and global retail, with the marketing scale of a major consumer brand.

Emerging players

• La Marzocco: Premium Italian espresso machine maker with growing home/prosumer (Linea Mini, GS3) lines adjacent to JURA's professional offering; competing for high-end home barista and specialty café buyers with craft positioning.
• Rancilio: Italian traditional espresso machine manufacturer with home/prosumer lines (e.g., Silvia, Classe) that overlap with JURA's professional and prosumer appeal in European coffee markets.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/jura_coffee_us
• LinkedInlinkedin.com/company/jura-inc.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JURA