FreshMealPlan
Fresh Meal Plan is a Florida-based direct-to-consumer prepared-meal company that delivers fresh (never frozen), chef-crafted single-portion meals nationwide via subscription and A La Carte plans across Traditional, Keto, Paleo, Vegan, Lean & Mean, Dairy-Free, and Gluten-Free categories, differentiated by proprietary 8-10 day refrigerated shelf-life packaging.
- Company typePrivate
- Founded2011
- HeadquartersBoca Raton, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What FreshMealPlan does
Fresh Meal Plan, LLC is a Boca Raton, Florida-based direct-to-consumer prepared-meal company that delivers fresh, chef-crafted, fully-cooked single-portion meals to residential customers across the continental United States. The company runs a Shopify-hosted e-commerce storefront where customers self-select from a rotating weekly menu of 100+ meals spanning six diet categories — Traditional, Lean & Mean, Keto, Paleo, Vegan, plus Dairy-Free and Gluten-Free filters — and choose between weekly subscription plans (6, 10, or 14 meals per week at $12.99, $11.99, and $10.99 per meal respectively) or an A La Carte one-time order with an 8-meal minimum. The company's core technical differentiator is a proprietary fresh-seal packaging system using BPA-free, 100% recyclable containers that yield an 8-10 day refrigerated shelf life without freezing, enabling nationwide shipping of fresh (not frozen) meals via insulated courier boxes, complemented by in-house contact-free driver delivery from Orlando to Miami-Dade County.
Revenue is generated primarily through recurring weekly subscriptions, supplemented by A La Carte orders, an upsell FRESH+ add-on menu (bulk proteins, sides, snacks, desserts), and a customer-acquisition referral program that pays $50 per successful referral. New customers are converted via a tiered promotional discount (40/30/20/10% off the first four orders using code "home4321"), supported by SEO content marketing (a keto/paleo/vegan/meal-prep blog), organic social on Instagram, Facebook, and Twitter, an email newsletter, and on-site Yotpo-powered social proof (1,046 reviews averaging 4.5 stars). The company was co-founded by Patrick Delaney, a Culinary Institute of America-trained chef, and operates with 11-50 employees, claiming a cumulative base of 50,000+ customers served since launch with total disclosed equity funding of approximately $810,000 across a 2015 Tamiami Angel Funds round and a smaller 2022 round.
FreshMealPlan firmographics
Firmographics- Name
- FreshMealPlan
- Legal name
- Fresh Meal Plan, LLC
- Website
- https://freshmealplan.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fresh Meal Plan is a Florida-based direct-to-consumer prepared-meal company that delivers fresh (never frozen), chef-crafted single-portion meals nationwide via subscription and A La Carte plans across Traditional, Keto, Paleo, Vegan, Lean & Mean, Dairy-Free, and Gluten-Free categories, differentiated by proprietary 8-10 day refrigerated shelf-life packaging.
- Ownership category
- akta.pro rank
FreshMealPlan industry classification
Industry- Product category
- Meal Delivery Services
- NAICS
- Perishable Prepared Food Manufacturing (311991)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)
- akta.pro primary industry
- Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD)
- akta.pro secondary industry
- Special-Diet & Functional Prepared Meals (Keto, Vegan, Gluten-Free, Medical) (CRAHAJAG)
Keywords
Where FreshMealPlan is headquartered
LocationHeadquarters
- HQ city
- Boca Raton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
FreshMealPlan business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Weekly Meal Plan Subscriptions: Recurring weekly subscription revenue from subscription meal plans at three tier sizes: 6 meals/week at $12.99/item, 10 meals/week at $11.99/item (Most Popular), and 14 meals/week at $10.99/item (Best Value). Shipping added at checkout. Customers can skip, pause, or cancel anytime.
- A La Carte One-Time Orders: Non-subscription one-time meal ordering option with an 8-meal minimum, allowing customers to try the service without commitment. Orders placed before the weekly delivery cut-off.
- FRESH+ Add-Ons and Sides: Upsell revenue from FRESH+ menu items including bulk proteins, sides, snacks, and desserts added to base meal plans to enable family-style servings and additional snacks.
- Referral Program ($50 per referral): Customer-acquisition referral program paying $50 to existing customers for each successful referral, which also serves as a discount funnel for referred new customers (tiered 40%/30%/20%/10% off first four orders via code 'home4321').
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Weekly | 6 meals/week at $12.99/item (Save 0%) |
| Subscription | Weekly | 10 meals/week at $11.99/item (Save 16%) — Most Popular |
| Subscription | Weekly | 14 meals/week at $10.99/item (Save 23%) — Best Value |
| One time/ perpetual license | Pay-as-you-go | A La Carte (minimum 8 meals) |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
FreshMealPlan product offering
Product offeringCore offering
Fresh Meal Plan is a direct-to-consumer meal delivery company that prepares and delivers fully cooked, chef-crafted, never-frozen healthy meals to customers nationwide. Customers self-select from a rotating weekly menu of 100+ meals across six diet categories (Traditional, Lean & Mean, Keto, Paleo, Vegan, plus Dairy-Free and Gluten-Free filters) and order via weekly subscription plans (6, 10, or 14 meals/week) or A La Carte one-time orders with an 8-meal minimum. Meals are prepared in a Florida production kitchen using proprietary fresh-seal BPA-free packaging that delivers an 8-10 day refrigerated shelf life without freezing.
Differentiator
Problem solved
Functional benefit
Brands
- FRESH+: An add-on menu of healthy proteins, sides, snacks and desserts that customers can add to their subscription plan.
Products and services
- Weekly Meal Plan Subscription
- A La Carte One-Time Orders
- FRESH+ Add-Ons
Quantifiable outcome
- 50,000+ customers served
- +5 more outcomes
Companies that use FreshMealPlan
Customer profileSegments6 records
Ideal customer profiles3 records
FreshMealPlan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
FreshMealPlan partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and flagship.
- YotpocoreYotpo is embedded into freshmealplan.com to power the customer reviews and ratings widget, including the write-a-review flow, Q&A, photo/video reviews, AI-generated review summaries by topic, and social-share integration for Facebook, Twitter, and LinkedIn. The widget surfaces 1,046 reviews averaging 4.5 stars and is branded 'Powered by Yotpo'.
- GorgiascoreGorgias powers Fresh Meal Plan's customer-facing helpdesk, hosted at fmp.gorgias.help/en-US for the FAQ knowledge base. It is linked from the site nav as 'FAQs' and serves as the primary self-serve support portal alongside phone (561-330-4345) and email ([email protected]) support.
- ShopifyflagshipShopify is the underlying e-commerce platform powering freshmealplan.com (referenced via the fresh-meal-plan.myshopify.com subdomain on linked assets). It hosts the storefront, product catalog, subscription plans, A La Carte checkout, and account portal, and integrates with the Shop app login (sign-in with Shop) for returning customers.
- Culinary Institute of America (CIA)coreThe Culinary Institute of America is referenced as the alma mater of Fresh Meal Plan's head chef and co-founder Patrick Delaney, who graduated from CIA. The CIA credential is used as a primary brand-trust signal across the website to reinforce chef-quality positioning, recipe credibility, and culinary authority of the rotating weekly menu.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
FreshMealPlan competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
FreshMealPlan social profiles
Digital presenceFreshMealPlan financial estimates
Financial estimateRevenue estimate
Valuation estimate
FreshMealPlan leadership team
Management profileNumber of profiles
Profiles2 records
FreshMealPlan funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FreshMealPlan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FreshMealPlan
What does FreshMealPlan do?
Fresh Meal Plan is a direct-to-consumer meal delivery company that prepares and delivers fully cooked, chef-crafted, never-frozen healthy meals to customers nationwide. Customers self-select from a rotating weekly menu of 100+ meals across six diet categories (Traditional, Lean & Mean, Keto, Paleo, Vegan, plus Dairy-Free and Gluten-Free filters) and order via weekly subscription plans (6, 10, or 14 meals/week) or A La Carte one-time orders with an 8-meal minimum. Meals are prepared in a Florida production kitchen using proprietary fresh-seal BPA-free packaging that delivers an 8-10 day refrigerated shelf life without freezing.
Is FreshMealPlan a public or private company?
FreshMealPlan is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FreshMealPlan founded?
FreshMealPlan was founded in 2011. It employs 11 to 50 people.
Where is FreshMealPlan based?
FreshMealPlan is headquartered in Boca Raton, United States, in the North America region.
How does FreshMealPlan make money?
Four revenue lines are on record. Weekly Meal Plan Subscriptions are the primary driver. The others are A La Carte One-Time Orders, FRESH+ Add-Ons and Sides and referral Program ($50 per referral).
Does FreshMealPlan have an API?
No public API is recorded for FreshMealPlan.
What industry is FreshMealPlan in?
FreshMealPlan's product category is Meal Delivery Services. Its primary akta.pro industry code is CRAHAJAD, Prepared Meal Subscriptions (Chef-Prepared, Recurring), with a secondary code of CRAHAJAG, Special-Diet & Functional Prepared Meals (Keto, Vegan, Gluten-Free, Medical). Its NAICS code is 311991 and its SIC code is 2090.