What Wellputt USA does

Wellputt USA is the Miami-based American arm of Wellputt, a company that develops putting training concepts in collaboration with PGA-recognized coach Cameron McCormick. Its product focus is golf-specific putting instruction, targeting golfers and coaching professionals seeking structured putting practice tools and methodologies. The firm was founded in 2016 and operates as a private, for-profit entity with a small headcount of 1-10 employees.

The company does not appear to be a software or SaaS business in the conventional sense; it is positioned as a training-products and coaching-methodology company in the golf instruction vertical. The McCormick collaboration is the central element of its value proposition, lending instructional credibility. Publicly available technical, product, and pricing details are minimal — the US web property currently resolves to a default Apache2 Ubuntu placeholder page rather than an active e-commerce or content site, which limits transparency on SKUs, pricing tiers, and distribution mechanics.

Business model specifics (pricing model, customer mix, channel strategy, unit economics) are not disclosed in available sources. The firm completed a single disclosed funding round of $640,000 in October 2019, indicating it has operated primarily on modest outside capital rather than venture-scale funding. There is no evidence of subscription revenue, enterprise contracts, or partnerships beyond the McCormick collaboration in the supplied data.

Name

Wellputt USA

Website

https://us.wellputt.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Wellputt USA is a Miami-based golf instruction company, founded in 2016, that develops putting training concepts in collaboration with PGA-recognized coach Cameron McCormick, serving golfers and instructors.

Ownership category

akta.pro rank

Product category

Golf Training Equipment

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Golf Training Aids & Swing Analytics Retail (CRAMAGAG)

akta.pro secondary industry

Golf Simulators, Nets & Practice Equipment Retail (CRAMAGAI)

Keywords

• Golf putting training
• Putting practice mats
• Golf coaching aids
• Indoor putting greens
• Golf training equipment

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Core offering

Wellputt USA develops and sells golf putting training concepts and equipment, created in collaboration with renowned golf coach Cameron McCormick. The company provides putting practice systems designed to help golfers improve their putting stroke, alignment, distance control, and consistency. Based on the firmographic description and Cameron's role, the offering centers on branded putting training mats/systems sold through the company's US website (us.wellputt.com).

Differentiator

Problem solved

Functional benefit

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Direct peers

• PuttOUT: PuttOUT is a consumer-focused putting training aids brand best known for its Pressure Putt mat and target gates. It competes head-to-head with Wellputt in the same putting-aid category targeting amateur and teaching-channel buyers.
• Eyeline Golf: Eyeline Golf manufactures indoor putting greens, mirrors, and putting alignment training aids widely used by instructors and consumers. It is one of the most established direct competitors to Wellputt in the premium putting-aid segment.
• Perfect Practice Putting Mat: Perfect Practice markets a high-end putting mat with marked distance lines aimed at home practice and coaching use. It targets the same coach-aligned, premium home-practice buyer that Wellputt serves, making it a direct category peer.

Broad incumbents

• SKLZ (Driven Brands): SKLZ is a large, broad-line sports training aids brand covering multiple sports including golf. It competes with Wellputt at the retail and consumer level but does not focus exclusively on a coach-led putting methodology.
• GolfTec: GolfTec is a large golf instruction chain that combines in-bay swing analysis with branded training equipment. It is comparable to Wellputt on the instruction/methodology side but operates a bricks-and-mortar coaching model rather than a product-led model.
• Callaway Golf: Callaway is a major golf equipment and accessories brand whose training and accessories line overlaps with Wellputt's putting aid offering. As a broad incumbent, it competes on shelf presence and brand rather than on a narrow coach-built methodology.
• Foresight Sports: Foresight Sports is a leading launch monitor and simulator maker increasingly integrated with practice and training content. It competes with Wellputt for the home-practice and coaching dollars, especially in the simulator/practice facility channel.

Emerging players

• TechGolf / Me and My Golf: Me and My Golf is a high-reach YouTube-driven golf instruction brand that has expanded into branded training products including putting aids. It is comparable to Wellputt as a coach-led training brand monetizing content into physical product sales.
• Tour Striker: Tour Striker is a coach-developed training aid brand (founded by PGA pro Martin Chuck) selling swing-plane and contact trainers. It shares Wellputt's playbook of a PGA professional's methodology packaged into a consumer training product.
• Arccos Golf: Arccos sells shot-tracking sensors and a stroke-tracking app that produce data-driven practice insights for golfers. It overlaps with Wellputt's training-improvement promise via a digital, analytics-led approach rather than physical putting mats.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wellputt USA