What Perfect Practice does

Perfect Practice is a privately held Orlando, Florida-based company that designs, markets, and sells premium indoor golf training equipment, with a portfolio centered on putting mats and short-game training aids sold direct-to-consumer through its Shopify storefront and the Amazon marketplace. The flagship V5 Putting Mat is offered in three lengths (Compact 8ft, Standard 9ft 6in, Extra Long 15ft 6in) and is built on proprietary Crystal Velvet turf with Tru-Roll Technology that produces 10-14 stimpmeter speeds mimicking real greens, supplemented by Lay-Flat Technology, magnetically-connected automatic ball return, and printed alignment/distance guides. The broader catalog includes the Roll-A-Putt portable mat, Rollback Mat, Chip Shot chipping aid, and a set of putting accessories (alignment mirror, putting gates, retractable putting string, laser putting glasses, True Pendulum Motion device), sold individually or as bundles priced from $79.99 to $299.99.

The business model is a hardware-led D2C e-commerce operation with three layers of distribution: the owned perfectpractice.com storefront as the primary channel, Amazon marketplace listings for incremental reach, and a wholesale-inquiry option for pro shops and retailers, supported by an Uppromote-powered affiliate program. Brand demand is generated primarily through professional athlete endorsements — most prominently Dustin Johnson (2x Major Champion, formerly World #1) plus Matt Wolff and Sir Nick Faldo — supplemented by content marketing (active blog), email capture with a 10% first-order incentive, and earned media coverage across Golf Digest, Golf Channel, ESPN, Sports Illustrated, Fox Business, Golf Week, and Golf Style Magazine. Revenue is generated almost entirely from one-time hardware purchases at the consumer level, with no disclosed subscriptions, software, or service revenue streams.

The company is small and privately held: no funding rounds, no disclosed headcount, no revenue figures, no institutional investors, and no parent company appear in the available data. Endorsers are partners rather than revenue customers, and all revenue is consumer-paid across a long tail of golfers of all skill levels, resulting in a diversified base with no enterprise anchor concentration.

Name

Perfect Practice

Legal name

Perfect Practice

Website

https://perfectpractice.com

Company type

Private

Founded year

1984

Operating status

Operating

Short description

Perfect Practice is a privately held Orlando-based D2C e-commerce company that designs and sells premium indoor golf putting mats and short-game training aids direct to consumers, with a portfolio anchored by the V5 Putting Mat line and supported by endorsements from major-champion professional golfers.

Ownership category

akta.pro rank

Product category

Golf Training Equipment

NAICS

Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Golf Training Aids & Swing Analytics Retail (CRAMAGAG)

akta.pro secondary industry

Golf Simulators, Nets & Practice Equipment Retail (CRAMAGAI)

Keywords

• Golf training equipment
• Putting mats
• Short game aids
• Indoor golf practice
• Chipping trainers

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Technology or R&D, Operations, Personnel, Others

Revenue model

1. Hardware Sales: One-time purchase of physical golf training equipment including putting mats, chip shot training aids, accessories, and bundles. Products are sold directly to consumers through e-commerce with occasional retail distribution.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Perfect Practice designs and sells indoor golf training equipment, primarily premium putting mats and short-game training aids, sold direct-to-consumer through its e-commerce site and select marketplaces. The flagship V5 Putting Mat and Roll-A-Putt portable mat feature proprietary Crystal Velvet surfacing with Tru-Roll technology that replicates real green ball roll, alongside bundled and accessory offerings for at-home putting and chipping practice.

Product overview

Perfect Practice is a golf training equipment company offering a suite of putting and short game training products. The core product line centers on premium putting mats (V5 and V4 editions) featuring crystal velvet surfaces, lay-flat technology, and automatic ball return systems. The product portfolio includes portable options (Roll-A-Putt, Rollback Mat), chipping training aids (Chip Shot), and various putting training accessories (Alignment Mirror, Putting Gates, RainDrop, Laser Glasses, True Pendulum Motion). Products are sold individually or as bundles (Putting Mat & Chip Shot Bundle, Putting Mat & Accessories Bundle). The V5 Putting Mat is available in three lengths (Compact 8ft, Standard 9ft 6in, Extra Long 15ft 6in), while the Roll-A-Putt offers portable convenience with roll-away design. All products were developed in collaboration with World #1 PGA Tour pro Dustin Johnson.

Differentiator

Problem solved

Functional benefit

Products and services

• Putting Mat (V5) Premium indoor putting mat with crystal velvet surface simulating real greens, built-in ball return, alignment markings, distance guides, and improved lay-flat technology. Sold in three lengths for different spaces.
• Roll-A-Putt™ Putting Mat Portable putting mat with a roll-away base, 9ft 6in length and 8ft putting distance, crystal velvet surface producing 10–14 stimpmeter speeds, two hole sizes for progressive precision training, magnetically-connected roll-back track for automatic ball return, and grippy rubber base.
• Rollback Mat 8-foot compact crystal velvet practice mat with auto return via under-hole ball tray or hole plug cover, alignment markings, distance guides, and roll-out/roll-up design for instant use and easy storage.
• Chip Shot Indoor/outdoor chipping training aid with multi-colored bullseye target mesh net, realistic grass mat, automatic ball return, optional non-skid adhesive for indoor use, and metal stakes for outdoor use.
• Perfect Putting Mat™ V4 Standard Edition (Lefty Version) Left-handed version of the V4 Standard Edition 9ft 6in putting mat with crystal velvet surface and alignment guides.
• Perfect Putting Mat & Chip Shot Bundle Bundle combining the Putting Mat and Chip Shot training aid to cover both putting and chipping practice for building consistency and distance control.
• Perfect Putting Mat & Accessories Bundle Bundle including Putting Mat, Putting Alignment Mirror, and Perfect Putting Gates (Set of 3) designed to improve alignment, stroke consistency, and start-line accuracy.
• Putting Alignment Mirror Training mirror for checking eye position, putter face alignment, and setup, providing instant visual feedback for grooving a straight-back, straight-through pendulum stroke.
• True Pendulum Motion (TPM) Pendulum stroke training device that works with any putter and grip style, collapses for travel, and was featured on Golf Channel's School of Golf.
• Perfect Putting Gates Set of three adjustable-width gates for grooving consistent start line and building a repeatable tour-level stroke, with detachable legs for safe storage.
• The RainDrop Retractable Putting String Retractable cable putting string of approximately 20 feet for start line training on straight and breaking putts.
• Laser Putting Glasses Training glasses that ensure the golfer's eyes are directly over the ball and teach proper head turning to look down the aim line, providing instant visual feedback.

Quantifiable outcome

• 10-14 stimpmeter speeds mimicking real green conditions
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Birdie Ball: Birdie Ball is a long-standing maker of indoor putting greens and putting training products, directly comparable to Perfect Practice's premium mat line.
• GoSports: GoSports sells a wide range of golf practice equipment, including putting mats, chipping nets, and training aids targeted at the same D2C price-conscious amateur segment Perfect Practice serves.
• PuttOUT: PuttOUT is a direct competitor in premium home putting training aids, including pressure-putt trainers, putting mirrors, and mats aimed at golfers wanting to practice at home — overlapping closely with Perfect Practice's core product set.
• Fiberbuilt Golf: Fiberbuilt manufactures golf practice mats and studio equipment used both at home and in commercial golf facilities, overlapping with Perfect Practice's premium mat and short-game training positioning.
• Rukket Sports: Rukket is a D2C golf and multi-sport training brand offering nets, mats, and practice aids, competing with Perfect Practice in the home/garage practice equipment category.

Emerging players

• OptiShot Golf: OptiShot offers indoor golf simulators and practice systems aimed at home use, competing with Perfect Practice for the same 'at-home practice' use case though via simulators rather than putting mats.

Broad incumbents

• SKLZ: SKLZ is a broad sports training brand with a golf sub-line including putting mats and swing trainers, serving the same amateur consumer base but across multiple sports rather than golf-specialized.
• Callaway Golf: Callaway is a major golf equipment OEM with training aids and accessories that compete for the same consumer training budget, though its core business is clubs and balls rather than home practice mats.
• Garmin Golf: Garmin is a broad incumbent in golf tech (rangefinders, GPS watches, launch monitors) competing for the same tech-forward amateur golfer's training-related spend, though with electronic rather than physical products.
• TaylorMade Golf: TaylorMade is a leading golf OEM with branded training aids and accessories, comparable as a broad incumbent competing for the same serious-amateur golfer's wallet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/docutrac

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perfect Practice