YOURTUNES

What YOURTUNES does

YOURTUNES is a digital music distribution service headquartered in Moscow, Russia, founded in 2020 to deliver independent artists' and labels' music to over 50 global streaming platforms and digital stores. The company serves a horizontal, long-tail segment of individual musicians, developing artists, and small labels, with a customer base that is predominantly Russian-speaking but extends internationally (for example, artists in Los Angeles and Kyzyl). Twenty-one named SMB customers span hip-hop, pop, rock, electronic, alternative, and pop-punk genres.

The core product is a self-serve distribution platform with immediate account activation, supplemented by a stack of add-on modules: YouTube Content ID monetization, UGC platform revenue collection across TikTok and other short-form social networks, playlist pitching, an AI-generated content publishing pipeline, a re-delivery migration service that preserves statistics via UPC and ISRC codes, and YT Play, a Telegram mini-application that delivers streaming with real-listener metrics. The platform exposes daily streaming statistics from 15 platforms and a financial analytics dashboard that disaggregates revenue by country and platform.

YOURTUNES operates a three-tier ruble-denominated subscription model: Starter (250₽/month, up to 3 active releases), Artist (490₽/month, up to 5 active releases), and Label (550–770₽/month, unlimited releases), with all tiers retaining 100% royalties for the artist and tiered minimum withdrawal thresholds (2,000₽, 1,000₽, and 150₽ respectively). The company raised a single $200,000 funding round in June 2022, employs 11–50 staff, and runs a product-led go-to-market motion supported by content marketing on blog, YouTube, Telegram, VKontakte, and Instagram.

Name

YOURTUNES

Legal name

YOURTUNES

Website

https://yourtunes.net

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

YOURTUNES is a Moscow-based digital music distribution platform, founded in 2020, that delivers independent artists' and small labels' music to 50+ global streaming and UGC platforms via a tiered ruble subscription with 100% artist royalty retention.

Ownership category

akta.pro rank

Product category

Digital Music Distribution

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

On-Demand Music Streaming (Interactive) (MPAIACAA)

akta.pro secondary industry

Creator Commerce & Affiliate Monetization Platforms (MPACAFAF)

Keywords

• Digital music distribution
• Music streaming services
• Royalty monetization
• YouTube Content ID
• Independent artist platform

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Fees: Monthly subscription fees from artists and labels for music distribution services. Three tiers: Start (250-350₽/month), Artist (490₽/month), Label (550-770₽/month). Revenue generated from monthly recurring subscriptions based on plan tier selected.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

YOURTUNES operates a self-serve digital music distribution platform that delivers independent artists' releases to over 50 streaming platforms and digital stores worldwide. The service includes YouTube Content ID monetization, UGC-platform revenue collection from short-form videos, AI-generated music publishing, playlist pitching to official streaming playlists, cross-distributor re-delivery, and the YT Play Telegram mini-app for streaming promotion. Artists retain 100% of royalties and full copyright, with subscriptions offered on Start (250₽/month), Artist (490₽/month), and Label (550₽/month) tiers.

Product overview

YOURTUNES is a unified music distribution and monetization platform that delivers music to over 50 streaming platforms and UGC platforms worldwide. The core offering includes digital music distribution with 100% royalty to artists, supplemented by YouTube Content ID monetization, UGC platform revenue sharing, playlist pitching, AI-generated content publishing, and re-delivery from other distributors. Additional features include YT Play (Telegram mini-app for streaming), promo support services, streaming statistics dashboard, and financial analytics. The platform operates on a tiered subscription model (Start, Artist, Label) with varying release limits and withdrawal minimums.

Differentiator

Problem solved

Functional benefit

Products and services

• Music Distribution Service Self-serve digital music distribution service that delivers artist releases to more than 50 global streaming platforms and online stores, with 100% royalty retention, 24-hour minimum publication lead time, monthly bank-card payouts, and tiered subscription plans (Start, Artist, Label) for independent musicians and labels.
• YT Play (Telegram Mini-App) Standalone Telegram mini-application offering streaming to an engaged audience with real listening metrics and superfan engagement; music entered into the app works directly to promote the artist's catalog.
• Re-delivery Migration Service Service that transfers an artist's existing releases from another distributor to YOURTUNES in a few clicks while preserving statistics and audience data, using only UPC and ISRC codes.
• Release Promotion Support Promotional service that expands release reach and recognition through public communities, Telegram channels, YouTube, and PR distribution channels to support the artist's release.

Quantifiable outcome

• 50+ platforms worldwide for music distribution
• +4 more outcomes

Named customers21 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature8 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• LANDR: LANDR combines AI-powered mastering with music distribution to streaming platforms, serving independent artists and producers. Comparable as a technology-forward distribution platform with value-added tooling similar to YOURTUNES' AI content publishing angle.
• UnitedMasters: UnitedMasters distributes independent artists' music to streaming platforms and pairs distribution with brand-deal and sync opportunities. Comparable in targeting independent artists and combining distribution with monetization services similar to YOURTUNES' Content ID and UGC offerings.
• DistroKid: DistroKid is the largest independent music distributor, delivering artists' music to Spotify, Apple Music, and 150+ other platforms. Like YOURTUNES, it targets independent musicians with subscription pricing and global reach, though at much higher ARPU.
• AWAL (Kobalt): AWAL provides distribution, marketing, and label services to independent artists and labels. Comparable as a premium-tier aggregator with deeper service offerings, serving similar customers to YOURTUNES' label and developing-artist segments.
• SoundOn (ByteDance): SoundOn is TikTok/ByteDance's music distribution platform, targeting independent artists with a focus on UGC and short-form video monetization. Directly comparable to YOURTUNES' UGC monetization value proposition and creator-focused positioning.
• RouteNote: RouteNote offers both free and premium music distribution to Spotify, Apple Music, and 50+ other platforms globally. Closely comparable in product surface, pricing-tier structure, and target customer (independent artists seeking global distribution).
• Amuse: Amuse offers free and paid music distribution to streaming platforms with mobile-first onboarding for independent artists. Directly comparable in target segment (emerging indie artists) and PLG motion similar to YOURTUNES' self-serve platform.
• Ditto Music: Ditto Music operates globally with explicit CIS/Russia presence and offers distribution, label services, and playlist pitching to independent artists. Particularly comparable to YOURTUNES due to its strength in emerging markets and similar artist-centric positioning.
• TuneCore: TuneCore distributes independent artists' music to major streaming platforms globally and historically pioneered the digital distribution category. It is a direct competitor with overlapping features (analytics, royalty collection, playlist pitching) and similar target customer.
• CD Baby: CD Baby is a long-standing independent music distributor delivering to 150+ digital platforms with revenue share to artists. Direct peer with comparable artist-facing distribution model and similar product surface area.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@YourtunesMusicDistribution
• Instagraminstagram.com/yourtunes.ru
• Xx.com/yourtunes__ru

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YOURTUNES