The Assembly Place
The Assembly Place operates Singapore's largest co-living platform, holding 34% market share across 100 properties and 3,422 keys. It serves foreign professionals, students, seniors, and short-term travelers through tiered brands including TAP Lite, TAP Luxe, TAP Home, and CAMPUS by TAP.
- Company typePublic
- Founded2017
- HeadquartersSingapore, Singapore
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Assembly Place does
The Assembly Place (TAP) is a Singapore-based co-living operator and the largest in the country by market share, with approximately 3,422 keys across 100 properties representing 34% of Singapore's co-living sector as of its January 2026 IPO. Founded in 2017, TAP serves foreign professionals, expatriates, students, seniors, and short-term travelers through a tiered product portfolio — TAP Lite (shared-bathroom budget rooms from S$770/month), TAP Luxe (ensuite premium rooms), TAP Home (private apartments up to S$6,500+/month), and the CAMPUS by TAP student accommodation sub-brand (426 beds at Telok Kurau). The company also operates managed property services for landlords, generating revenue through rental share and management fees across a diverse asset base spanning heritage shophouses, landed homes, purpose-built residences, and private apartments.
TAP's core technology stack centers on an in-house proprietary CRM system and the TAP mobile application (iOS/Android), which together manage resident onboarding, stay details, maintenance requests, digital documents, and community updates. A website chatbot (TapBuddy) assists prospective residents with property matching. Distribution is primarily direct-to-consumer via the website, the TAP App, and WhatsApp-based sales support, supplemented by a property owner landlord portal for portfolio expansion. Recent strategic expansions include a JV with TS Group for intergenerational co-living (Commune @ Henderson) and foreign healthcare worker dormitories, provisional URA approval for a 152-key hotel conversion (Lian Huat Building), and international expansion into Kuala Lumpur and Cambodia.
Revenue is generated primarily from recurring monthly co-living rental fees, property management fees from landlords, and a growing base of managed services across the dormitory and hospitality segments. Pricing is all-inclusive (utilities, 1Gbps fibre broadband, weekly housekeeping, maintenance) with a 3-month minimum stay and monthly billing. Following a pre-Series A round of approximately S$5.33M in June 2024, TAP raised S$10.8M in net IPO proceeds on the SGX Catalist board (SGX:TAP) on January 23, 2026, with a 35.5x subscription rate, and is publicly targeting expansion to 10,000 keys by end-2030.
The Assembly Place firmographics
Firmographics- Name
- The Assembly Place
- Legal name
- The Assembly Place Pte. Ltd.
- Website
- https://theassemblyplace.com
- Company type
- Public
- Founded year
- 2017
- Operating status
- Ipo
- Headcount range
- 1–10 employees
- Short description
- The Assembly Place operates Singapore's largest co-living platform, holding 34% market share across 100 properties and 3,422 keys. It serves foreign professionals, students, seniors, and short-term travelers through tiered brands including TAP Lite, TAP Luxe, TAP Home, and CAMPUS by TAP.
- Ownership category
- akta.pro rank
The Assembly Place industry classification
Industry- Product category
- Co-Living / Flexible Housing
- NAICS
- Traveler Accommodation (7211), Rooming and Boarding Houses, Dormitories, and Workers' Camps (72131)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Co-Living Private Rooms (Short-Term) (THAMABAI)
- akta.pro secondary industries
- Co-Host / On-the-Ground Operations & Guest Services (BPAJAIAI), Summer/Conference Housing & Guest Accommodations (EDALACAI)
Keywords
Where The Assembly Place is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices2 records
Markets served
The Assembly Place business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Co-living Rental Income: The Assembly Place generates primary revenue from monthly rental fees charged to residents for co-living spaces. Fees are all-inclusive covering room rent, utilities, 1Gbps fibre broadband, weekly housekeeping, maintenance support, and resident privileges. Pricing ranges from S$770/month for TAP Lite shared-bathroom rooms to S$6,500+/month for premium units.
- Property Management Services: The company provides property management services to landlords, handling tenant recruitment, daily operations, maintenance coordination, and monthly rental settlements. Revenue is generated through a share of rental income or management fees from property owners.
- Foreign Worker Dormitory Operations: Following the JV win for foreign healthcare worker accommodation facilities with TS Group, the company generates revenue from operating worker dormitories with enhanced standards under the Dormitory Transition Scheme.
- Hotel/Hospitality Operations: The company secured provisional URA approval to redevelop Lian Huat Building into a 152-key hotel, and launched a new hospitality brand with Social @ Outram (26-key boutique hotel), expanding into short-stay accommodation managed under the TAP Social Hotel concept.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | TAP Lite - Budget-friendly private room with shared bathroom |
| Subscription | Monthly | TAP Luxe - Premium private room with ensuite bathroom |
| Subscription | Monthly | TAP Home - Private apartments/entire units |
| Subscription | Monthly | CAMPUS by TAP - Student accommodation |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
The Assembly Place product offering
Product offeringCore offering
The Assembly Place operates a managed co-living platform in Singapore, leasing fully furnished rooms across TAP Lite, TAP Luxe, and TAP Home tiers for monthly recurring fees that bundle rent, utilities, 1Gbps fibre broadband, weekly housekeeping, and maintenance. The company also provides property management services to landlords under revenue-share arrangements, handling tenant sourcing, daily operations, and rental settlements, and operates student accommodation through CAMPUS by TAP and is launching TAP Social Hotel for short stays.
Product overview
The Assembly Place (TAP) operates a diversified co-living platform offering three primary product tiers: TAP Lite (budget-friendly shared bathroom rooms), TAP Luxe (premium rooms with ensuite bathrooms), and TAP Home (private apartments). The portfolio spans multiple property types including landed homes, purpose-built residences, heritage shophouses, hotels, and private apartments across Singapore. Sub-brands include CAMPUS by TAP (student accommodation) and TAP Social Hotel (short-stay hospitality, upcoming). The company operates a proprietary resident mobile application and AI-powered chatbot (TapBuddy) for property matching. As of 2026, TAP holds 34% market share in Singapore's co-living sector with 3,422 keys across 100 properties, and targets expansion to 10,000 keys by end-2030.
Differentiator
Problem solved
Functional benefit
Brands
- CAMPUS by TAP: Student-friendly accommodation designed for convenient daily living with practical room options and access to essential amenities.
- TAP Social Hotel
Products and services
- TAP Lite Budget-friendly co-living option offering private rooms with shared bathroom facilities for singles and students, with monthly rent starting from S$770 for campus properties (e.g., 11A Maria Avenue from S$1,300, Lor 29 Geylang from S$1,500, 161 Lavender Street at S$1,800). All-inclusive pricing covers rent, utilities, 1Gbps fibre broadband, weekly housekeeping, and maintenance.
- TAP Luxe Premium co-living option providing private rooms with ensuite bathrooms for couples or professionals seeking a classic co-living experience with enhanced comfort. Example pricing: 3 Charlton Residences from S$1,600/month, 78 Moh Guan from S$2,300/month, Serene Living at S$2,450/month. All-inclusive pricing with utilities, WiFi, housekeeping, and maintenance bundled.
- TAP Home Private apartments or entire units offering maximum privacy and space for friends, families, and colleagues seeking a self-contained living space with shared lifestyle facilities. Examples: UOB Centre from S$6,500/month (6-month flexible lease), Serviced Residences @ Stevens from S$5,200/month (1-week minimum), The Sterling 3-bedroom from S$6,500/month.
- CAMPUS by TAP - Telok Kurau (426 beds) Student-specific accommodation brand offering well-located housing with practical room options and access to essential amenities for young residents seeking a connected community. Operated through campusbytap.com. Winner of the Co-Living Excellence Award (PropertyGuru Asia Property Awards 2024).
- Commune @ Henderson Intergenerational co-living project developed in partnership with TS Group, pairing seniors with students in Singapore's first inter-generational community living arrangement to address senior loneliness and societal stigma around eldercare.
- TAP Mobile Application Resident mobile application (iOS and Android) providing quick access to support, stay details, digital documents, maintenance requests, community updates, nearby amenities, and exclusive resident privileges including offers from 30+ partner businesses across Singapore.
- Property Management Services Property management services offered to landlords via the Landlord Portal at theassemblyplace.com/landlord/, handling tenant recruitment, daily operations, maintenance coordination, and monthly rental settlements in exchange for a share of rental income or management fees.
- TAP Social Hotel Hospitality sub-brand offering flexible social stays designed for short-term living and modern travel, including flexible short-stay accommodation such as the 26-key Social @ Outram boutique hotel.
Quantifiable outcome
- Revenue grew 174% from S$6.9M (FY2022) to S$18.9M (FY2024); H1 2025 earnings up 200% vs prior year period
- +2 more outcomes
Companies that use The Assembly Place
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
The Assembly Place technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
The Assembly Place partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- SediflyminorEugene Lim of The Assembly Place spoke as industry speaker at Sedifly's THE FUTURE Student Summit 2026, with over 400 student registrants, positioning TAP in front of student accommodation market segment.
- Hong Lai HuatminorSigned strategic term sheet to bring co-living concept to Cambodia, marking TAP's first international expansion partnership for Southeast Asian market development.
- TS GroupcoreJoint venture partner for multiple projects including Commune @ Henderson (intergenerational co-living), foreign healthcare worker accommodation facilities, and worker dormitory operations. TS Group-TAP JV submitted highest bid of S$102,888/month for Henderson Rd senior co-living site.
- Wu Wang Guo (勿忘锅)minorF&B partner offering resident discounts as part of TAP's privilege ecosystem with 30+ partner brands across beauty, wellness, fitness, F&B, and lifestyle categories.
- WorkbuddyminorPartner brand in TAP's resident privilege network, providing services and discounts to TAP community members.
- STR Fitness ClubminorFitness partner offering complimentary gym trials and resident discounts as part of TAP's lifestyle privileges ecosystem.
- Aesop SkincareminorWellness partner offering exclusive 15% discount for residents on all formulation purchases, promoted through TAP's partner privilege program.
Scale indicators10 records
Recent moves20 records
Expansion highlights3 records
The Assembly Place competitors and assessment
Company assessmentBroad incumbents
- WeWork: Global flexible workspace operator that has expanded into co-living through WeLive and related offerings. Comparable in offering flexible, community-oriented space as a broad flexible-living incumbent.
- The Ascott Limited (CapitaLand): Largest serviced residence operator in Asia Pacific with extensive Singapore presence. Overlaps with TAP's serviced apartments and TAP Social Hotel offerings as a broader incumbent in extended-stay accommodation.
- Frasers Hospitality: Singapore-listed hospitality group operating serviced residences, hotels, and premium rental properties. Overlaps with TAP's serviced apartment and hotel conversion strategy as a diversified incumbent.
Direct peers
- Common: US-based co-living operator offering coliving apartments in major US cities. Comparable operating model with managed shared living spaces and all-inclusive pricing.
- Habyt: Berlin-headquartered co-living operator with presence across Europe and Asia. Comparable in offering flexible, professionally managed co-living spaces with technology-enabled resident experience.
- Hmlet: Singapore-headquartered co-living operator with comparable product offering across private/shared rooms and serviced apartments. Direct head-to-head competitor in TAP's core Singapore market.
- Quarters: Berlin-based co-living operator with curated furnished shared apartments across European cities. Comparable in offering design-led, community-oriented co-living with all-inclusive service model.
- Cove (formerly EasyCo by Asurion): Southeast Asian co-living operator (Singapore, Indonesia, Vietnam, etc.) backed by Asurion. Closest regional competitor with similar product-led approach and target customer base.
Regional players
- Tripalink: US-based next-generation housing operator focused on student and young professional co-living. Comparable to TAP's CAMPUS by TAP student accommodation segment, though operating primarily in the US market.
Emerging players
- Selina: Lifestyle-focused accommodation brand targeting digital nomads and younger travelers with hotels and co-living spaces. Comparable in offering community-driven short-to-mid-stay accommodation with flexible booking models.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
The Assembly Place social profiles
Digital presenceThe Assembly Place financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Assembly Place leadership team
Management profileNumber of profiles
Profiles7 records
The Assembly Place funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Assembly Place M&A and investment
M&A and investmentM&A1 record
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Assembly Place
What does The Assembly Place do?
The Assembly Place operates a managed co-living platform in Singapore, leasing fully furnished rooms across TAP Lite, TAP Luxe, and TAP Home tiers for monthly recurring fees that bundle rent, utilities, 1Gbps fibre broadband, weekly housekeeping, and maintenance. The company also provides property management services to landlords under revenue-share arrangements, handling tenant sourcing, daily operations, and rental settlements, and operates student accommodation through CAMPUS by TAP and is launching TAP Social Hotel for short stays.
Is The Assembly Place a public or private company?
The Assembly Place is a public company. It is classified as public and is currently ipo.
When was The Assembly Place founded?
The Assembly Place was founded in 2017. It employs 1 to 10 people.
Where is The Assembly Place based?
The Assembly Place is headquartered in Singapore, Singapore, in the Asia region.
How does The Assembly Place make money?
Four revenue lines are on record. Co-living Rental Income is the primary driver. The others are property Management Services, foreign Worker Dormitory Operations and hotel/Hospitality Operations.
Who are The Assembly Place's main competitors?
Broad incumbents on record are WeWork, The Ascott Limited (CapitaLand) and Frasers Hospitality. Direct peers are Common, Habyt, Hmlet, Quarters and Cove (formerly EasyCo by Asurion). Tripalink is listed as a regional player. Selina is listed as an emerging player.
Does The Assembly Place have an API?
No public API is recorded for The Assembly Place.
What industry is The Assembly Place in?
The Assembly Place's product category is Co-Living / Flexible Housing. Its primary akta.pro industry code is THAMABAI, Co-Living Private Rooms (Short-Term), with a secondary code of BPAJAIAI, Co-Host / On-the-Ground Operations & Guest Services. Its NAICS code is 7211 and its SIC code is 7000.