Pimoroni
Pimoroni is a Sheffield-based designer, manufacturer, and direct-to-consumer retailer of Raspberry Pi RP2350-based microcontroller boards and expandable wearable electronic badges for the global maker, hobbyist, and educator community.
- Company typePrivate
- Founded2012
- HeadquartersSheffield, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Pimoroni does
Pimoroni is a Sheffield, UK-based designer, manufacturer, and retailer of electronic products targeting makers, hobbyists, and educators. Founded in 2012, the company operates with a headcount in the 11–50 range and distributes globally through its direct-to-consumer e-commerce storefront at shop.pimoroni.com. Leadership consists of co-founders Jonathan Williamson and Paul Beech, with Ben Drury serving as non-executive director.
The company's product portfolio centers on microcontroller-based hardware built around the Raspberry Pi RP2350 platform. Flagship offerings include the Badgeware family — a series of expandable wearable electronic badges (Badger with e-paper, Tufty with color IPS, and Blinky with LED matrix) integrating Wi-Fi, Bluetooth 5.0, and 1,000mAh batteries — and the Pico Plus 2 W board using Raspberry Pi's Radio Module 2. Badgeware is designed as an extensible ecosystem with add-on sensors and gamepads, pre-loaded with MIT-licensed firmware including games and utility apps. Unit prices for Badgeware pre-orders range from £49.50 to £67.50.
Pimoroni generates revenue primarily through direct hardware sales of its branded boards, accessories, and wearable devices to a horizontal customer base of individual makers, electronics hobbyists, and educators. Its go-to-market is direct-to-consumer via its own online store, supplemented by integration with the broader Raspberry Pi ecosystem through a core technology partnership with Raspberry Pi Ltd. The company has historically operated on modest external capital, with cumulative disclosed funding of approximately $760K across four rounds ending in June 2016, suggesting a largely bootstrapped operating model in subsequent years.
Pimoroni firmographics
Firmographics- Name
- Pimoroni
- Website
- https://pimoroni.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pimoroni is a Sheffield-based designer, manufacturer, and direct-to-consumer retailer of Raspberry Pi RP2350-based microcontroller boards and expandable wearable electronic badges for the global maker, hobbyist, and educator community.
- Ownership category
- akta.pro rank
Pimoroni industry classification
Industry- Product category
- Maker Electronics and Microcontroller Development Boards
- NAICS
- Hardware Manufacturing (33251)
- SIC
- Electronic Components & Accessories (3670)
- akta.pro primary industry
- Touchpads & Touch Input Modules (HDACAFAE)
Keywords
Where Pimoroni is headquartered
LocationHeadquarters
- HQ city
- Sheffield
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Pimoroni business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Hardware Product Sales: Pimoroni generates revenue primarily through the sale of physical electronic products including microcontrollers, accessories, and their own branded devices like the Badgeware family, Pico boards, and add-on components.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Badgeware Family (Badger, Tufty, Blinky) |
Go-to-market motion1 record
Distribution channels1 record
Pimoroni product offering
Product offeringCore offering
Pimoroni designs, manufactures, and sells microcontroller-based electronics products for makers, hobbyists, and educators. Its core offerings include the Badgeware family of expandable electronic badges (Badger with e-paper, Tufty with color IPS, Blinky with LED matrix) powered by the Raspberry Pi RP2350, and the Pico Plus 2 W microcontroller board with integrated Wi-Fi and Bluetooth 5.0.
Product overview
Pimoroni is a Sheffield-based electronics specialist offering a portfolio of microcontroller-based products and expandable electronic devices. The core offerings include the Badgeware family of wearable displays (Badger, Tufty, and Blinky) powered by Raspberry Pi RP2350 with Wi-Fi and Bluetooth 5.0 connectivity, and the Pico Plus 2 W microcontroller board. Products feature expansion capabilities via add-on sensors and gamepads, with pre-loaded firmware including games and utility apps.
Differentiator
Problem solved
Functional benefit
Products and services
- Badgeware Family A family of expandable electronic badges powered by the Raspberry Pi RP2350 microcontroller with Wi-Fi and Bluetooth 5.0 connectivity, integrated 1,000mAh batteries, and expansion capabilities via add-on sensors and gamepads. Targeted at makers, hobbyists, and educators building wearable displays and connected DIY projects.
- Badger Electronic badge featuring an e-paper display, powered by the Raspberry Pi RP2350 with Wi-Fi and Bluetooth 5.0, integrated 1,000mAh battery, and expansion via add-on sensors and gamepads. Designed for makers building low-power, readable wearable projects.
- Tufty Electronic badge featuring a color IPS display, powered by the Raspberry Pi RP2350 with Wi-Fi and Bluetooth 5.0, integrated 1,000mAh battery, and expansion via add-on sensors and gamepads. Designed for makers building colorful, interactive wearable projects.
- Blinky Electronic badge featuring an LED matrix display, powered by the Raspberry Pi RP2350 with Wi-Fi and Bluetooth 5.0, integrated 1,000mAh battery, and expansion via add-on sensors and gamepads. Designed for makers building animated, attention-grabbing wearable projects.
- Pico Plus 2 W Microcontroller board built around the Raspberry Pi RP2350 processor with integrated Wi-Fi and Bluetooth 5.0 connectivity via the Infineon CYW43439 Radio Module 2. Designed for makers, educators, and developers working on RP2040/RP2350-based IoT and prototyping projects.
Companies that use Pimoroni
Customer profileSegments2 records
Ideal customer profiles2 records
Pimoroni technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Pimoroni partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Raspberry Pi LtdcorePimoroni integrates Raspberry Pi's RP2350 microcontroller into their Badgeware product family and Pico Plus 2 W boards. This is a core technology partnership where Raspberry Pi provides the fundamental computing platform.
Scale indicators1 record
Recent moves4 records
Expansion highlights3 records
Pimoroni competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Pimoroni social profiles
Digital presencePimoroni financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pimoroni leadership team
Management profileNumber of profiles
Profiles3 records
Pimoroni funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pimoroni M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pimoroni
What does Pimoroni do?
Pimoroni designs, manufactures, and sells microcontroller-based electronics products for makers, hobbyists, and educators. Its core offerings include the Badgeware family of expandable electronic badges (Badger with e-paper, Tufty with color IPS, Blinky with LED matrix) powered by the Raspberry Pi RP2350, and the Pico Plus 2 W microcontroller board with integrated Wi-Fi and Bluetooth 5.0.
Is Pimoroni a public or private company?
Pimoroni is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pimoroni founded?
Pimoroni was founded in 2012. It employs 11 to 50 people.
Where is Pimoroni based?
Pimoroni is headquartered in Sheffield, United Kingdom, in the Europe region.
How does Pimoroni make money?
One revenue line is on record: hardware Product Sales.
Does Pimoroni have an API?
No public API is recorded for Pimoroni.
What industry is Pimoroni in?
Pimoroni's product category is Maker Electronics and Microcontroller Development Boards. Its primary akta.pro industry code is HDACAFAE, Touchpads & Touch Input Modules. Its NAICS code is 33251 and its SIC code is 3670.