Raspberry Pi
Raspberry Pi Holdings plc designs and manufactures low-cost Arm-based single-board computers, compute modules, and proprietary microcontrollers (RP2040, RP2350), selling primarily to industrial OEMs and educators across 60+ countries via Approved Resellers and industrial distributors.
- Company typePublic
- Founded2012
- HeadquartersCambridge, United Kingdom
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Raspberry Pi does
Raspberry Pi Holdings plc (LSE: RPI) is a Cambridge, UK-based computer hardware and semiconductor company that designs and manufactures Arm-based single-board computers, compute modules, and microcontrollers. Its portfolio spans the Raspberry Pi 5 flagship SBC, Compute Module 5 system-on-module, RP2040 and RP2350 microcontrollers, AI accelerator HATs (AI HAT+ 2 at $200, DEEPX AI HAT+ via Sixfab), and accessories such as SSDs, flash drives, monitors, and radio modules. Underlying the hardware is proprietary silicon design, an in-house Linux-based Raspberry Pi OS, and a security architecture (secure boot, encrypted storage, TrustZone on RP2350) engineered for OEM integration under EU Cyber Resilience Act and RED-DA compliance.
The company operates a multi-channel go-to-market: an international Approved Reseller network covering 60+ countries, industrial distributors (Digi-Key, Mouser, Newark, TME), direct sales for enterprise accounts, and a physical Cambridge retail store. Distribution is reinforced by an Official Design Partner program for embedded integration and the "Powered by Raspberry Pi" certification mark, now extending across 350+ third-party products. Pricing is one-time/perpetual per unit, ranging from $0.80 for RP2350 chips to $200+ for AI HAT+ 2 and $410 for the 500+ keyboard PC, with revenue from boards, modules, semiconductors, and accessories.
Revenue composition has shifted decisively toward industrial/OEM customers, which now represent approximately 75% of FY2025 revenue, up from the historical hobbyist/education base. FY2025 revenue of $323.2 million (up 25% YoY) was led by US (+56%) and China (+62%) growth, with semiconductor chip sales of 8.4 million units (+47% YoY) surpassing board shipments for the first time. The company is publicly listed on the London Stock Exchange following its June 2024 IPO and continues to face DRAM cost headwinds that have driven multiple price increases across higher-RAM SKUs.
Raspberry Pi firmographics
Firmographics- Name
- Raspberry Pi
- Legal name
- Raspberry Pi Ltd
- Website
- https://raspberrypi.com
- Company type
- Public
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Raspberry Pi Holdings plc designs and manufactures low-cost Arm-based single-board computers, compute modules, and proprietary microcontrollers (RP2040, RP2350), selling primarily to industrial OEMs and educators across 60+ countries via Approved Resellers and industrial distributors.
- Ownership category
- akta.pro rank
Raspberry Pi industry classification
Industry- Product category
- Single-Board Computers
- NAICS
- Electronic Computer Manufacturing (334111), Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430)
- SIC
- Electronic Computers (3571), Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Embedded & HMI Electronics Manufacturing (Industrial PCs, HMIs, Panel PCs) (IMAGAGAD)
- akta.pro secondary industries
- Audio, Imaging & Multimedia SoCs (ISP/Codec/Display) (HDAHABAH), Embedded, Maker Platforms & Development Kits Retail (CRACAKAI)
Keywords
Where Raspberry Pi is headquartered
LocationHeadquarters
- HQ city
- Cambridge
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Raspberry Pi business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Single-Board Computer Sales: Revenue from selling Raspberry Pi single-board computers including Raspberry Pi 5, Raspberry Pi 400, Raspberry Pi Zero series, and associated accessories to consumers, educators, and businesses through approved resellers and direct channels.
- Compute Module Sales: Revenue from selling Compute Module 5 and Compute Module 4 products designed for embedded system integration, targeting industrial OEM customers for integration into their products.
- Semiconductor/Chip Sales: Revenue from selling semiconductor devices including RP2040 and RP2350 microcontroller chips and modules to industrial customers. In FY2025, semiconductor unit sales reached 8.4 million units, surpassing board sales for the first time, growing 47% year-over-year.
- Microcontroller Board Sales: Revenue from Raspberry Pi Pico and Pico 2 microcontroller boards based on RP2040 and RP2350 chips, targeting hobbyists, educators, and industrial embedded applications.
- Accessories and Peripherals: Revenue from proprietary accessories including power supplies, cases, flash drives, SSDs, SD cards, cameras, displays, add-on boards (HATs), and radio modules.
- Raspberry Pi Connect Software Services: Free remote access solution for Raspberry Pi OS with potential premium features for secure remote access to Raspberry Pi devices from anywhere.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Raspberry Pi 5 - 1GB: $45 |
| One time/ perpetual license | Pay-as-you-go | Raspberry Pi 5 - 4GB: Approximately $110 (increased from $60) |
| One time/ perpetual license | Pay-as-you-go | Raspberry Pi 5 - 8GB: Approximately $175 (increased from $80) |
| One time/ perpetual license | Pay-as-you-go | Raspberry Pi 5 - 16GB: Approximately $220-305 (increased from $120) |
| One time/ perpetual license | Pay-as-you-go | Compute Module 5: From $67.50 |
| One time/ perpetual license | Pay-as-you-go | Raspberry Pi 500: From $180 |
| One time/ perpetual license | Pay-as-you-go | Raspberry Pi 500+: From $200 |
| One time/ perpetual license | Pay-as-you-go | Raspberry Pi Zero 2 W: $15 |
| One time/ perpetual license | Pay-as-you-go | RP2350 Microcontroller Chip: From $0.80 per unit |
| One time/ perpetual license | Pay-as-you-go | Raspberry Pi Pico 2: From $5 |
| One time/ perpetual license | Pay-as-you-go | Raspberry Pi AI HAT+ 2: $200 |
| One time/ perpetual license | Pay-as-you-go | Raspberry Pi Flash Drive 128GB: $30 |
| One time/ perpetual license | Pay-as-you-go | Raspberry Pi Flash Drive 256GB: $55 |
| One time/ perpetual license | Pay-as-you-go | Raspberry Pi Touch Display 2: From $40 |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels10 records
Raspberry Pi product offering
Product offeringCore offering
Raspberry Pi designs and manufactures low-cost, high-performance Arm-based single-board computers, microcontroller chips (RP2040, RP2350), and embedded compute modules for industrial OEMs, educators, makers, and developers. The company sells through an Approved Reseller network in 60+ countries, industrial distributors (Digi-Key, Mouser, Newark), direct business sales, and a flagship retail store in Cambridge. Hardware is complemented by Raspberry Pi OS software, AI accelerator add-on boards (Hailo-10H), cameras, displays, and accessories.
Product overview
Raspberry Pi offers a diversified portfolio of single-board computers, microcontrollers, AI accelerators, and accessories. The core product lineup includes Raspberry Pi 5 (flagship SBC starting at $45), Raspberry Pi Compute Module 5 (embedded system-on-module from $67.50), RP2350 microcontroller chip, and Raspberry Pi Pico 2 development board ($5). AI capabilities are enabled through the AI HAT+ 2 ($200) and AI Camera modules featuring Hailo accelerators and Sony IMX500 sensors. The ecosystem is supported by Raspberry Pi OS (Debian-based OS), Raspberry Pi Imager (OS installation tool), and Raspberry Pi Connect (remote access software). Add-on boards include M.2 HAT+, Smart Display Module (with Sharp), and Radio Module 2 ($4). Accessories include flash drives, SSDs, monitors, and camera modules. The company also publishes books and magazines through Raspberry Pi Press.
Differentiator
Problem solved
Functional benefit
Brands
- Raspberry Pi OS: Official operating system for Raspberry Pi computers
- Raspberry Pi Connect
- Raspberry Pi Imager
- RP2350
- RP2040
- Powered by Raspberry Pi
- Raspberry Pi Press
Products and services
- Raspberry Pi 5 Flagship single-board computer featuring a Broadcom BCM2712 quad-core 64-bit Arm Cortex-A76 processor at 2.4GHz, supporting up to 16GB LPDDR4 RAM, dual HDMI displays, and GPIO. Available from $45 (1GB) to approximately $220–305 (16GB).
- Raspberry Pi Compute Module 5 System-on-module for embedded applications in a compact 55mm x 40mm form factor. Supports 2–16GB LPDDR4 RAM, 0–64GB eMMC flash, wireless options, Gigabit Ethernet, PCIe, and dual HDMI/MIPI interfaces. Available from $67.50.
- RP2350 Microcontroller chip featuring dual Arm Cortex-M33 cores or dual Hazard3 RISC-V cores at 150MHz, 520KB SRAM, TrustZone security, hardware SHA-256 accelerator, and second-generation PIO subsystem. Available from $0.80 per unit.
- Raspberry Pi Pico 2 Next-generation microcontroller development board built using the RP2350 chip with 4MB on-board flash memory in a user-friendly form factor. Available from $5.
- RP2040 Microcontroller chip designed by Raspberry Pi featuring dual Arm Cortex-M0+ cores, 264KB SRAM, and programmable I/O (PIO) state machines. Software-compatible with RP2040-based products.
- Raspberry Pi 500+ All-in-one desktop computer integrated into a mechanical keyboard, featuring 16GB RAM, 256GB SSD with M.2 socket, and LPDDR4X-4267 SDRAM. Successor to Raspberry Pi 400 and 500 models.
- Raspberry Pi AI HAT+ 2 AI accelerator add-on board for Raspberry Pi 5 featuring Hailo-10H neural network accelerator delivering 40 TOPS of inferencing performance with 8GB dedicated on-board RAM. Enables on-device generative AI workloads including LLMs without cloud connectivity. Available at $200.
- Raspberry Pi AI Camera Camera module featuring Sony IMX500 Intelligent vision sensor for neural network model deployment and vision AI applications at the edge.
- Raspberry Pi AI Kit Kit containing a Hailo AI module pre-installed on the M.2 HAT+ for Raspberry Pi 5, providing AI acceleration capabilities.
- Raspberry Pi M.2 HAT+ Add-on board enabling connection of M.2 peripherals such as NVMe drives and AI accelerators to Raspberry Pi 5.
- Raspberry Pi Flash Drive USB 3.0 flash drive with aluminum enclosure, available in 128GB ($30) and 256GB ($55) capacities with up to 150MB/s sustained write speeds, SMART health reporting, and TRIM support.
- Raspberry Pi SSD PCIe Gen3-compliant solid-state drive offering reliable, responsive, and high-performance storage for Raspberry Pi computers.
- Raspberry Pi Monitor 15.6-inch Full HD IPS computer display designed for use with Raspberry Pi computers.
- Raspberry Pi Smart Display Module Adapter board for Compute Module 5 developed with Sharp Display Solutions Europe, conforming to Intel's SDM specification for integrating computing power directly into compatible display screens for digital signage applications.
- Raspberry Pi Radio Module 2 Standalone Wi-Fi and Bluetooth radio module priced at $4, featuring Infineon CYW43439 chip. Designed for use with Raspberry Pi microcontrollers with SPI host interface and full modular certification.
- Raspberry Pi OS Official Debian-based operating system for Raspberry Pi computers, continuously updated by an in-house software engineering team with backwards compatibility across all Raspberry Pi models.
- Raspberry Pi Connect Free remote access solution enabling access to Raspberry Pi desktop and command line from anywhere in the world through any browser. Includes remote update feature for triggering software updates without opening a Connect session.
- Raspberry Pi Imager Quick and easy software tool for installing Raspberry Pi OS and other operating systems to microSD cards. Available for Windows, macOS, and Linux.
Quantifiable outcome
- Power consumption reduction to 15W vs 200-500W for traditional PCs
- +4 more outcomes
Companies that use Raspberry Pi
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Raspberry Pi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability9 records
Feature5 records
Raspberry Pi partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- DEEPXcoreDEEPX, a South Korean on-device AI semiconductor company, partnered with Sixfab to launch the DEEPX AI HAT+ edge AI acceleration board for Raspberry Pi 5. The board integrates DEEPX's ultra-low-power NPU technology enabling complex AI models to run locally and in real time for robotics, smart agriculture, and factory automation. DEEPX CEO stated the launch represents a cornerstone of the company's strategy to establish its platform as the global standard for Physical AI at the edge.
- SixfabcoreSixfab, an Official Raspberry Pi Design Partner and edge AI hardware specialist, developed the AI HAT+ for Raspberry Pi 5 in collaboration with DEEPX. Sixfab won the CES Best of Innovation Award at CES 2026 for their ALPON X5 AI gateway based on the Raspberry Pi Compute Module 5. Sixfab specializes in rugged edge AI hardware targeting robotics, smart agriculture, and factory automation applications.
- Avnet SilicacoreAvnet Silica serves as a global distribution partner for DEEPX chips in Europe, actively promoting DEEPX AI chips across high-performance embedded sectors. The partnership enables rapid international expansion of DEEPX products across Asia, North America, and Europe.
- Digi-KeycoreDigi-Key provides global distribution for DEEPX semiconductor products, enabling rapid international expansion across distribution networks serving engineers and hobbyists worldwide.
- WPG (World Peace Group)coreWPG provides global distribution services for DEEPX semiconductor products, contributing to the company's rapid international expansion across multiple regions.
- HailocoreHailo provides the Hailo-10H neural network accelerator (40 TOPS) used in the Raspberry Pi AI HAT+ 2 for generative AI workloads. Hailo also provides the Hailo-8 and Hailo-15 processors for other Raspberry Pi AI products. Hailo demonstrated products at CES 2026 including the ASUS UGen300 USB AI Accelerator. The partnership enables on-device AI capabilities without cloud connectivity.
- Sharp Display Solutions EuropecoreSharp Display Solutions Europe partnered with Raspberry Pi to develop the Smart Display Module, an adapter board for the Compute Module 5 that conforms to Intel's SDM specification for digital signage. The module integrates computing power directly into compatible display screens with an M.2 expansion slot for optional AI acceleration.
- Leopard ImagingcoreLeopard Imaging unveiled a lineup of high-performance camera modules optimized for Raspberry Pi 5 at CES 2026, featuring Sony and onsemi sensors for robotics, HDR imaging, and low-light vision applications. The cameras leverage Raspberry Pi 5's dual 4-lane MIPI CSI interfaces for high-resolution, low-latency imaging.
- Arm HoldingscoreRaspberry Pi participates in Arm's Flexible Access licensing program which includes the Armv9 edge AI platform, providing access to chip design tools and reducing costs for developing on-device AI products.
- Samsung ElectronicscoreSamsung Electronics serves as foundry partner for DEEPX semiconductor production, achieving over 90% production yields for the DX-M1 chip. Samsung's 2-nanometer process is being used for DEEPX's next-generation DX-M2 chip targeting mass production in 2027.
- SECOminorSECO announced early access to the Pi Vision 10.1 CM5, an industrial-grade human-machine interface powered by Raspberry Pi Compute Module 5, designed for industrial, commercial, and prototyping applications with flexible OS options.
- JLCPCBminorJLCPCB provides PCB assembly services for RP2350-based products, enabling third-party manufacturers to quickly produce custom boards using Raspberry Pi microcontrollers.
Scale indicators15 records
Recent moves7 records
Expansion highlights6 records
Raspberry Pi competitors and assessment
Company assessmentDirect peers
- Arduino: Open-source microcontroller and SBC platform maker (Arduino Uno, Nano, Portenta) with overlapping developer/maker community and growing industrial reach. Directly competes with Raspberry Pi Pico and microcontroller offerings in the maker and prosumer embedded market.
- BeagleBoard: Open-source single-board computer developer (BeagleBone, PocketBeagle) targeting embedded developers and hobbyists. Directly competes with Raspberry Pi SBCs on performance-per-dollar and Linux-based development workflows.
- Hardkernel: South Korean manufacturer of ODROID single-board computers targeting hobbyists and small-form-factor developers. Directly comparable as an SBC alternative in the maker and prosumer market where Raspberry Pi faces price/feature competition.
- Banana Pi: Open-source SBC maker (Banana Pi M-series, BPI-Leaf) targeting hobbyists and developers. A direct SBC competitor based on Allwinner and Amlogic SoCs, comparable to Raspberry Pi on Linux-based form-factor computing.
Broad incumbents
- NVIDIA Jetson: NVIDIA's edge AI platform (Jetson Orin, Nano) targeting robotics, industrial, and AI-at-the-edge workloads. Offers more raw AI performance but at higher price points, competing with Raspberry Pi in edge inference design wins among industrial OEMs.
- STMicroelectronics: Major industrial microcontroller and SoC manufacturer (STM32 family). Competes with Raspberry Pi's RP2040/RP2350 in industrial MCU sockets and, via its broad portfolio, with Compute Module platforms in some embedded designs.
- NXP Semiconductors: Leading supplier of ARM-based microcontrollers and processors (i.MX series) for automotive and industrial applications. Competes with Raspberry Pi Compute Module and microcontroller lines for embedded computing design wins in OEM products.
- Microchip Technology: Major microcontroller and analog semiconductor vendor (PIC, dsPIC, SAM families). Competes with Raspberry Pi microcontrollers for industrial and prosumer embedded sockets, and offers broader analog/mixed-signal portfolio for full BOM design wins.
- Advantech: Global industrial computing and IoT platform provider with broad embedded SBC and panel PC portfolio. Competes with Raspberry Pi Compute Module-based industrial solutions in factory automation and IIoT applications, albeit at higher price points and with broader software/services.
- Texas Instruments: Major analog and embedded processing semiconductor manufacturer (Sitara, MSP430, Tiva). Competes with Raspberry Pi at the silicon level for industrial MCU and processor sockets, with a much broader component portfolio and deeper industrial sales coverage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
Raspberry Pi social profiles
Digital presenceRaspberry Pi compliance and trust
Trust signalCompliance5 records
Raspberry Pi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Raspberry Pi leadership team
Management profileNumber of profiles
Profiles4 records
Raspberry Pi funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Raspberry Pi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Raspberry Pi
What does Raspberry Pi do?
Raspberry Pi designs and manufactures low-cost, high-performance Arm-based single-board computers, microcontroller chips (RP2040, RP2350), and embedded compute modules for industrial OEMs, educators, makers, and developers. The company sells through an Approved Reseller network in 60+ countries, industrial distributors (Digi-Key, Mouser, Newark), direct business sales, and a flagship retail store in Cambridge. Hardware is complemented by Raspberry Pi OS software, AI accelerator add-on boards (Hailo-10H), cameras, displays, and accessories.
Is Raspberry Pi a public or private company?
Raspberry Pi is a public company. It is classified as public and is currently operating.
When was Raspberry Pi founded?
Raspberry Pi was founded in 2012. It employs 101 to 250 people.
Where is Raspberry Pi based?
Raspberry Pi is headquartered in Cambridge, United Kingdom, in the Europe region.
How does Raspberry Pi make money?
Six revenue lines are on record. Single-Board Computer Sales are the primary driver. The others are compute Module Sales, semiconductor/Chip Sales, microcontroller Board Sales, accessories and Peripherals and raspberry Pi Connect Software Services.
Who are Raspberry Pi's main competitors?
Direct peers on record are Arduino, BeagleBoard, Hardkernel and Banana Pi. Broad incumbents are NVIDIA Jetson, STMicroelectronics, NXP Semiconductors, Microchip Technology, Advantech and Texas Instruments.
Does Raspberry Pi have an API?
No public API is recorded for Raspberry Pi.
What industry is Raspberry Pi in?
Raspberry Pi's product category is Single-Board Computers. Its primary akta.pro industry code is IMAGAGAD, Embedded & HMI Electronics Manufacturing (Industrial PCs, HMIs, Panel PCs), with a secondary code of HDAHABAH, Audio, Imaging & Multimedia SoCs (ISP/Codec/Display). Its NAICS code is 334111 and its SIC code is 3571.