Adventure Sports Parks

What Adventure Sports Parks does

Adventure Sports Parks (ASP) is a Colorado-domiciled LLC headquartered in Frisco, Texas, that designs, builds, and operates integrated adventure destinations purpose-built to anchor resort and entertainment properties. Its core product is a modular facility platform combining 50+ attractions across eight categories — Water Sports (surf parks, FlowRider, Crystal Lagoons, wakeboard cable), Action Sports (skate/BMX, climbing, parkour, mountain bike trails), Air & Altitude (indoor skydiving, zip lines), Motorsports (electric go-kart circuits, motocross), Digital & Gaming (esports, VR, drone racing), Sports & Recreation (mini-golf, pickleball), Creative & Culture (recording/podcast studios), and Hospitality & Events (event center, dining, pet resort). Facilities range from 30,000 to 300,000+ square feet with 85% indoor construction enabling 360 operating days per year, anchored by Crystal Lagoons' proprietary 4.5-acre swimmable lagoon technology. ASP does not sell to consumers; it operates a partnership model in which resort operators, tribal nations, real estate developers, and investment partners provide land and financing while ASP delivers the full operating stack — feasibility, concept, design, construction, staffing with pro athletes and certified coaches, programming, and day-to-day operations. Revenue is intended to be generated through management and partnership fees, attraction admissions and session fees, food and beverage sales, event and conference bookings, and league/membership programming, with a structured sales motion starting from a 30-minute introductory call through a 3–6 month Phase 1 feasibility study and custom financial modeling. The company is pre-operational, having commissioned its first Phase 1 feasibility study in 2025 and closed a $625,000 seed round in January 2024, with no operating parks yet deployed.

Name

Adventure Sports Parks

Legal name

Adventure Sports Parks LLC

Website

https://adventuresportsparks.com

Company type

Private

Founded year

2021

Operating status

Operating

Short description

Adventure Sports Parks designs, builds, and operates integrated adventure destinations (50+ attractions across eight categories) as anchor amenities for enterprise resort operators, tribal nations, and real estate developers through a full-stack partnership model.

Ownership category

akta.pro rank

Product category

Adventure resort destination development & operations

NAICS

Amusement and Theme Parks (71311), Amusement Parks and Arcades (7131), All Other Amusement and Recreation Industries (713990)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Adventure Sports & Activity Centers (Paragliding, Surf Schools, Guided Activities) (THAAAAAL)

akta.pro secondary industries

Adventure & Aerial Parks (Ropes Courses, Zipline Parks, Climbing Parks) (THAJAEAI), Adventure Parks & Aerial Courses (Zipline, Ropes, Canopy) (THAAAAAC), Outdoor Adventure & Action Sports Parks (Ski Resorts, Bike Parks, Skateparks) (MPAKAEAL), Adventure Park Ticketing, Access Control & Guest Operations Services (THAAACAH)

Keywords

• Adventure resort design
• Action sports facilities
• Hospitality entertainment venues
• Resort destination development
• Experiential resort amenities

Headquarters

HQ city

Frisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Attraction Admissions & Session Fees: Revenue from guests paying for individual attraction experiences including surf sessions, indoor skydiving, go-kart racing, gaming, and other activities. Sessions are priced per-use with group packages and family bundles available.
2. Food & Beverage: Full spectrum dining experiences from food trucks and food courts to signature restaurants and rooftop lounges. Dining is positioned as a core pillar driving F&B revenue with 2x growth demonstrated in case study properties.
3. Event & Conference Center: Corporate retreats, competitions, and private events. The conference venue is positioned as unique since teams can transition from boardroom to surf park in minutes.
4. Partnership & Management Fees: ASP partners with property owners who provide land and financing framework while ASP handles design, construction, operations, and programming. Revenue generated through management and operational partnerships with resort properties and tribal nations.
5. League & Membership Programming: Structured coaching, mentorship programs, leagues, camps, and events that drive repeat visitation and membership/season pass revenue.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Adventure Sports Parks designs, builds, and operates purpose-built adventure destinations that anchor resort properties by combining professional-grade action sports, hospitality-grade service, and cultural programming under one roof. Each destination delivers 50+ attractions across eight categories — Water Sports, Action Sports, Air & Altitude, Motorsports, Digital & Gaming, Sports & Recreation, Creative & Culture, and Hospitality & Events — within 30,000–300,000+ square foot facilities that are 85% indoor and operate 360 days per year. The company sells the Full-Stack Operating Model and a Phase 1 Discovery & Feasibility service module to enterprise property owners and operators.

Product overview

Adventure Sports Parks is a purpose-built adventure resort platform that designs, builds, and operates integrated adventure destinations to anchor resort properties. The offering combines eight distinct experience categories (Water Sports, Action Sports, Air & Altitude, Motorsports, Digital & Gaming, Sports & Recreation, Creative & Culture, and Hospitality & Events) into a unified platform with 50+ attractions across 30K–300K+ square feet per facility. The portfolio includes championship-grade surf parks, FlowRider sheet-wave attractions, Crystal Lagoons, pro-designed skate and BMX parks, indoor skydiving, electric go-kart racing, esports arenas, VR experiences, pickleball courts, and comprehensive hospitality/dining options. ASP delivers the full operating model from Phase 1 feasibility through design, construction, staffing, training, and day-to-day operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Phase 1 Discovery & Feasibility Tailored 3–6 month discovery journey for resort, tribal, and developer partners that delivers site context review, market feasibility, construction feasibility, business feasibility, scenario development, and actionable property-specific deliverables as the entry point into ASP's full partnership model.
• Full-Stack Adventure Destination Operating Model End-to-end operating model in which Adventure Sports Parks designs, builds, and operates a 30,000–300,000+ sq ft purpose-built adventure destination at a partner's resort property. The platform combines professional-grade action sports, hospitality-grade service, and cultural programming under one roof, anchored by a Crystal Lagoons 4.5-acre swimmable lagoon and 50+ attractions across eight experience categories.
• Water Sports Experience Category Year-round aquatic experiences including championship-grade surf parks with adjustable wave heights, FlowRider sheet-wave attractions, Crystal Lagoons with sand beaches and cabanas, paddleboarding, kayaking, hot springs, and wakeboard cable parks with LED-lit night sessions.
• Action Sports Experience Category Professional-grade action sports facilities including pro-designed skate and BMX parks with street courses and vert ramps, rock climbing walls (bouldering, top-rope, lead, speed), parkour and ninja courses, mountain bike trails with night-lit runs, and pump tracks for bikes, scooters, and skateboards.
• Hospitality & Events Experience Category Premium hospitality amenities including full-service pet resorts, event and conference centers for corporate retreats and competitions, and the full spectrum of dining experiences from food trucks and food courts to signature restaurants and rooftop lounges.

Quantifiable outcome

• 25-40% occupancy lift for adjacent resort properties when family entertainment is added
• +6 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, supporting and foundational.

• Crystal LagoonscoreTechnology or IntegrationProprietary technology vendor for ASP's signature 4.5-acre crystal-clear artificial lagoon — the centerpiece water feature of every flagship destination. Crystal Lagoons provides the technology that enables year-round swimmable lagoons with sand beaches, cabanas, and family zones.
• Baker TillysupportingImplementation/ SI/ Consulting PartnerTop-tier CPA firm providing accounting and advisory services ensuring ASP's financial infrastructure meets institutional investor and tribal governance standards.
• Boardsports GlobalsupportingImplementation/ SI/ Consulting PartnerIndependent third-party market feasibility analysis firm led by Brandon A. Lowery, also Managing Director at Vandever Capital — commercial real estate advisory with deep hospitality and tribal partnership expertise.
• Kimley-HornsupportingImplementation/ SI/ Consulting PartnerCivil engineering firm providing site analysis, utilities infrastructure, stormwater management, and Crystal Lagoon regulatory framework. National engineering expertise for complex destination projects.
• Broaddus PlanningsupportingImplementation/ SI/ Consulting PartnerLead planning firm responsible for site feasibility studies and program element definition. Ensures every ASP project is grounded in rigorous planning methodology.
• DugOut Design StudiosupportingImplementation/ SI/ Consulting PartnerArchitectural and design partner providing architectural vision and design execution for feasibility studies — translating the ASP experience into built environments that inspire.
• Scot SanderssupportingImplementation/ SI/ Consulting PartnerPlanning and construction lead responsible for translating the ASP vision into executable action steps — sequencing every phase from site preparation through construction and grand opening.
• Sage Outdoor AdventuresfoundationalStrategic or Co-development PartnerOne of the top outdoor adventure companies in the U.S. Founded in 2009 with ASP founder Brandon Heidemann's involvement. Growing it into one of the nation's premier outdoor experience companies proved consumer appetite for premium adventure experiences and became a foundation for ASP's business model.

Scale indicators18 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kalahari Resorts: Kalahari Resorts is a chain of resort-anchored indoor water parks plus adventure attractions (go-karts, ropes courses, mini-golf, laser tag) targeting families at destination properties. Both ASP and Kalahari operate multi-attraction, indoor-dominant resort entertainment platforms designed to extend guest stays and drive resort occupancy.
• Great Wolf Lodge: Great Wolf Lodge operates indoor waterpark resorts under one roof with attached lodging, dining, and family attractions. ASP targets a comparable use case — a destination-anchoring, multi-attraction indoor facility at resort properties — but extends beyond waterparks into action sports, motorsports, and esports.
• DreamWorks Water Park at American Dream: DreamWorks Water Park is a large-scale indoor waterpark plus IP-themed attractions integrated within the American Dream mega-destination. Both ASP and DreamWorks exemplify the thesis that big-footprint, multi-attraction indoor entertainment can anchor destination retail/hospitality properties.
• Woodward Camp: Woodward operates action-sports camps featuring skate, BMX, snow, and mountain bike instruction — the exact 'Action Sports' pillar ASP builds into its resorts. ASP already cites a partnership with Camp Woodward (Hard Rock Riviera Maya case study), making Woodward both a co-development peer and a precedent for the action-sports-camp-resort integration model.
• K1 Speed: K1 Speed is the largest indoor electric go-kart operator in North America with telemetry-equipped tracks and league play. It mirrors ASP's 'Motorsports' pillar (electric go-kart circuit up to 45 mph with telemetry and league competition) and serves a comparable family/entertainment-center customer.
• iFly Indoor Skydiving: iFly is the leading chain of indoor skydiving wind tunnels, directly mirroring ASP's 'Air & Altitude' pillar. Both sell premium, year-round, indoor-controlled experience attractions that are often co-located with resorts and entertainment destinations.

Broad incumbents

• Gaylord Hotels (Marriott): Gaylord Hotels operates large convention-and-entertainment-anchored resort destinations (e.g., Gaylord Texan, Gaylord Opryland) with indoor atriums, dining, and event programming. Gaylord is a representative example of the resort operator customer ASP is courting to add experiential anchors that drive occupancy and dwell time.
• Wavegarden / WhiteWater West: WhiteWater West (parent of Wavegarden) is the dominant designer/builder of surf parks, FlowRider wave pools, water parks, and adventure ride technology used by resorts worldwide. ASP uses FlowRider and similar technology; WhiteWater is both a likely supplier and a competing integrated waterpark-entertainment developer.

Others

• Crystal Lagoons: Crystal Lagoons is ASP's named technology partner, providing the proprietary 4.5-acre artificial-lagoon technology that is the centerpiece water feature of every flagship ASP destination. They are an enabler/supplier peer rather than a direct competitor, but their technology is a defining dependency for ASP's 'blue-ocean' water amenity.

Emerging players

• Topgolf / Puttshack: Topgolf and Puttshack build tech-enabled, high-throughput entertainment venues anchored at resorts and mixed-use destinations with food/beverage and group activation. They overlap with ASP's 'Sports & Recreation / Hospitality' pillars and represent the broader shift toward experiential resort amenities that ASP is consolidating.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adventure Sports Parks