What New Day Hydrogen does

New Day Hydrogen (founded 2020, headquartered in Englewood, Colorado) is a private energy infrastructure company that designs and deploys containerized hydrogen fueling systems for fleet operators transitioning to zero-emission vehicles. Its sole commercial product, the HubStarter™, produces hydrogen on-site via water electrolysis using electricity from renewable sources (solar, wind) and water — including non-potable supplies — eliminating the transportation and storage complexity of conventional hydrogen distribution. Each system requires only a 1,000-square-foot concrete pad, a 500-kW electrical connection, water, and a drain, and is designed to scale modularly as fleet demand grows (economically viable at as few as 3 Class 8 tractors, 5 buses, 10 medium-duty trucks, or 30 cars). The target customer base spans commercial fleet operators (trucks, delivery, logistics), public transit authorities, government entities, and utility companies operating service fleets. The system delivers rapid refueling in minutes and is marketed as roughly three times more efficient than diesel on a well-to-wheel basis, with only water vapor as tailpipe output.

The company's go-to-market is direct enterprise sales, targeting fleet decision-makers across utility, transit, government, and commercial segments. New Day Hydrogen offers its solutions as hydrogen fueling as-a-service, owning and operating the on-site infrastructure while customers pay for fueling access — shifting capital expenditure away from fleet operators and creating a recurring revenue structure. Pricing is custom and not publicly disclosed. The flagship commercial deployment is the Hy-25 / I-25 Hydrogen Fueling Corridor in Colorado, developed in partnership with Colorado State University and supported by a nearly $9 million federal grant awarded in 2024. The company remains pre-commercial with 1–10 employees, no disclosed revenue, and prior seed capital of $100,000 from Right Side Capital Management (April 2023). Leadership comprises CEO Seth Terry (serial sustainability entrepreneur with Series C and exit experience), COO Buford Barr (mid-stream energy operations), and CTO Nady Osmat (alkaline electrolyzer engineering).

Name

New Day Hydrogen

Legal name

New Day Hydrogen

Website

https://newdayhydrogen.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

New Day Hydrogen designs and deploys HubStarter™, a containerized, on-site hydrogen fueling system using water electrolysis, sold as-a-service to commercial fleets, transit authorities, government entities, and utilities transitioning to zero-emission vehicles.

Ownership category

akta.pro rank

Product category

Clean Energy Equipment / Hydrogen Fueling Infrastructure

NAICS

Other General Purpose Machinery Manufacturing (3339)

SIC

General Industrial Machinery & Equipment (3560), Special Industry Machinery, Nec (3559)

akta.pro primary industry

Hydrogen (Industrial & Mobility) (IMAEACAB)

akta.pro secondary industry

Fleet Smart Charging & Depot Energy Management (Bus/Truck/Delivery) (EUAFAMAE)

Keywords

• Hydrogen fueling infrastructure
• Clean energy equipment manufacturing
• Water electrolysis systems
• Zero-emission fleet solutions
• Modular hydrogen production

Headquarters

HQ city

Englewood

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Operations, Infrastructure

Revenue model

1. Hydrogen Fueling as-a-Service: New Day Hydrogen provides hydrogen fueling solutions as-a-service to fleets, enabling zero-emissions vehicle adoption incrementally. Customers pay for hydrogen fuel delivery and infrastructure access rather than purchasing equipment outright. This model reduces capital barriers for fleet operators transitioning to hydrogen-powered electric vehicles.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

New Day Hydrogen designs, manufactures, and operates the HubStarter™ — a containerized, modular hydrogen fueling system that produces clean hydrogen on-site via water electrolysis using renewable electricity. The company delivers hydrogen fueling as-a-service to fleet operators (trucks, buses, utility vehicles), enabling zero-emission vehicle adoption without requiring customers to invest in fueling infrastructure upfront. The HubStarter deploys on a 1,000-square-foot pad with a 500-kW electrical connection, water, and a drain, and is economically viable at fleet sizes as small as 3 Class 8 tractors, 5 buses, 10 medium-duty trucks, or 30 cars.

Product overview

New Day Hydrogen offers a single unified product line centered on the HubStarter™ system — a containerized, modular hydrogen fueling solution that produces hydrogen on-site via water electrolysis using electricity from renewable sources. The HubStarter™ is designed for fleet operators seeking to transition to zero-emission vehicles, offering rapid refueling in minutes with zero tailpipe emissions (water vapor only). The company is developing the Hy-25 I-25 Hydrogen Fueling Corridor in Colorado as a public-facing deployment serving multiple sectors including utility, transit, government, and commercial fleets.

Differentiator

Problem solved

Functional benefit

Brands

• HubStarter: Containerized hydrogen fueling systems that generate clean hydrogen using electricity from green sources and water for dispensing into electric vehicles, offering a swift alternative to conventional charging.

Products and services

• HubStarter™ Containerized Hydrogen Fueling System
• Hydrogen Fueling as-a-Service

Quantifiable outcome

• Three times more efficient than diesel well-to-wheel efficiency
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Colorado State UniversitycoreStrategic or Co-development PartnerNew Day Hydrogen and Colorado State University are collaborating to build the I-25 Hydrogen Fueling Corridor. This partnership was awarded a nearly $9 million federal grant to develop hydrogen fueling infrastructure along the I-25 corridor in Colorado. The project aims to establish a network of hydrogen fueling stations serving utility, transit, government, and commercial fleets. The collaboration combines CSU's research capabilities with New Day Hydrogen's HubStarter technology to advance zero-emissions transportation in the region.

Scale indicators2 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• First Element Fuel: Operates a network of retail hydrogen fueling stations in California, primarily serving fuel-cell passenger vehicles. Directly comparable as a hydrogen fueling infrastructure operator, though focused on retail/passenger rather than fleet/depot model.

Broad incumbents

• Nel ASA: Norwegian electrolyzer manufacturer supplying alkaline and PEM electrolyzer systems globally. Comparable as a hydrogen production equipment provider, though Nel sells centralized megawatt-scale systems rather than containerized micro-hubs.
• Plug Power: Large hydrogen fuel cell and fueling infrastructure provider focused on material handling and on-road mobility. Broadly comparable as a hydrogen ecosystem player, though Plug operates at much larger scale across the full value chain.
• Cummins: Through its Accelera segment, Cummins develops hydrogen fuel cells, electrolyzers, and related powertrain technology for heavy-duty and industrial applications. Comparable as a hydrogen ecosystem incumbent with complementary technology to New Day's electrolysis focus.
• Ballard Power Systems: Leading PEM fuel cell manufacturer serving heavy-duty mobility (buses, trucks, trains). Comparable as a hydrogen mobility infrastructure participant, though Ballard's focus is fuel cell stacks rather than hydrogen production.
• Linde: Global industrial gases giant with a growing clean hydrogen business, including green hydrogen production and hydrogen fueling infrastructure. Comparable as a hydrogen supplier, though Linde primarily serves centralized industrial and mobility customers.
• Air Products: Major industrial gas company with significant hydrogen production and hydrogen mobility infrastructure investments, including the California Hydrogen Highway. Comparable as a large-scale hydrogen fueling infrastructure operator, though pursuing centralized megaprojects.

Emerging players

• ITM Power: UK-based electrolyzer manufacturer deploying PEM electrolyzer systems for industrial and mobility applications. Comparable as a hydrogen production equipment supplier with depot-scale installations, though primarily serving European markets.
• Chart Industries: Provides cryogenic and hydrogen process equipment, including liquefaction, storage, and transport solutions. Comparable as a hydrogen infrastructure equipment provider with overlapping depot-scale offerings, particularly following the Howden acquisition.
• Hyzon Motors: Hydrogen fuel cell truck developer targeting commercial fleet operators. Comparable as a hydrogen heavy-duty mobility company, though Hyzon focuses on vehicle production while New Day focuses on fueling infrastructure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Day Hydrogen