Blue Ridge Hospice
Blue Ridge Care (formerly Blue Ridge Hospice) is a 501(c)(3) nonprofit based in Winchester, Virginia, delivering hospice, supportive, PACE, and grief support services to patients and families across the northern Shenandoah Valley.
- Company typePrivate
- Founded1981
- HeadquartersWinchester, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Blue Ridge Hospice does
Blue Ridge Care, formerly Blue Ridge Hospice, is a 501(c)(3) nonprofit healthcare provider headquartered in Winchester, Virginia, operating across a 3,076-square-mile service area in the northern Shenandoah Valley and northwestern Virginia. Founded in 1981 and rebranded in November 2023, the organization delivers an integrated continuum of community-based services that spans supportive (palliative) care for chronic illness, the Program of All-Inclusive Care for the Elderly (PACE) for older adults, hospice care for end-of-life needs across all ages, and free grief support services including the Adventures Through Grief adolescent program and Camp Kaleidoscope. With 101-250 staff, a leadership team led by President & CEO Jason Parsons (appointed January 2024) and COO Altonia Garrett, and Joint Commission accreditation, the organization provides care wherever patients call home (private residences, skilled nursing, assisted living, and group homes) in addition to operating an inpatient care center and the newly opened Hope Campus (June 2026).
The underlying operating model is service delivery rather than technology: Blue Ridge Care does not ship a proprietary platform, mobile app, or API and reports no AI/ML capabilities. Its competitive differentiation rests on community presence built over 45 years, regulatory licensure as a Medicare/Medicaid provider, and a continuum-of-care portfolio that addresses aging, chronic illness, end-of-life, and bereavement under one organizational umbrella. Value-added programs such as pediatric hospice clinical staff, music therapy, and grief counseling delivered to churches, schools, and workplaces are offered regardless of ability to pay.
Revenue mechanics are anchored in reimbursement rather than customer billing. The primary streams are Medicare Hospice Benefit and Medicaid payments for clinical services, with secondary insurance reimbursement, supplemented by community donations through the Blue Ridge Care Fund. In 2025 the organization provided $3.6M in under- and unfunded care and services such as music therapy and community grief support. Funding signals remain modest, exemplified by a $340,000 two-year research grant from the New York Life Foundation (July 2024) to evaluate the Adventures Through Grief program. The 2030 Strategic Plan articulates an intent to move beyond fee-for-service hospice toward proactive, value-aligned, integrated care.
Blue Ridge Hospice firmographics
Firmographics- Name
- Blue Ridge Hospice
- Legal name
- Blue Ridge Care
- Website
- https://brhospice.org
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Blue Ridge Care (formerly Blue Ridge Hospice) is a 501(c)(3) nonprofit based in Winchester, Virginia, delivering hospice, supportive, PACE, and grief support services to patients and families across the northern Shenandoah Valley.
- Ownership category
- akta.pro rank
Blue Ridge Hospice industry classification
Industry- Product category
- Hospice and Palliative Care
- NAICS
- Home Health Care Services (621610), Services for the Elderly and Persons with Disabilities (62412), Ambulatory Health Care Services (621), Home Health Care Services (62161)
- SIC
- Services-Home Health Care Services (8082), Services-Health Services (8000), Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Home Hospice Agencies (HLAFAEAC)
- akta.pro secondary industries
- Bereavement, Grief & Family Support Services (Hospice-Linked) (HLAFAEAO), In-Home Hospice Physician / Nurse Practitioner Visits (HSABAFAM), Inpatient Hospice (General Inpatient Care) (HLADAHAB), Non-Hospice Serious-Illness / Community-Based Palliative Care (In-Home) (HSABAFAF), Hospice Care in Assisted Living / Residential Care Facilities (HLADAHAE), In-Home Hospice Nursing Visits (RN/LPN) (HSABAFAL)
Keywords
Where Blue Ridge Hospice is headquartered
LocationHeadquarters
- HQ city
- Winchester
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Blue Ridge Hospice business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Government Healthcare Programs: Medicare Hospice Benefit and Medicaid coverage for hospice services, covering most hospice care costs for eligible patients.
- Insurance Reimbursement: Most insurance providers cover hospice care services.
- Donations and Charitable Contributions: Community donations through the Blue Ridge Care Fund underwrite care for those without ability to pay. In 2025, provided $3.6M in under- and unfunded care and services.
Distribution channels4 records
Marketing channels5 records
Blue Ridge Hospice product offering
Product offeringCore offering
Blue Ridge Hospice (dba Blue Ridge Care) is a nonprofit hospice and palliative care provider delivering end-of-life care, palliative medicine, the Program of All-Inclusive Care for the Elderly (PACE), and bereavement/grief support to patients and families across the northern Shenandoah Valley.
Product overview
Blue Ridge Care (formerly Blue Ridge Hospice) operates as an integrated healthcare system offering a continuum of services spanning supportive care, hospice care, PACE (Program of All-Inclusive Care for the Elderly), and grief support services. The organization provides community-based, comprehensive care tailored to unique needs across all stages—from onset of aging and chronic illness through end-of-life and bereavement. The core service portfolio includes Supportive Care (palliative care coordination), PACE (all-in-one medical and daily living support for older adults), Hospice Care (comfort-focused end-of-life services), and Grief Support Services (free community grief support including the Adventures Through Grief tabletop RPG program and Camp Kaleidoscope). The organization also offers Music Therapy as part of its charitable care mission, having provided $3.6M in under- and unfunded care in 2025.
Differentiator
Problem solved
Functional benefit
Products and services
- Hospice Care End-of-life hospice care delivered to terminally ill patients and their families, including clinical, emotional, and spiritual support.
- Palliative Care
Quantifiable outcome
- $3.6M in under- and unfunded care and services provided in 2025
Companies that use Blue Ridge Hospice
Customer profileSegments4 records
Ideal customer profiles4 records
Blue Ridge Hospice technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Blue Ridge Hospice partnerships and signals
Strategic signalScale indicators4 records
Recent moves7 records
Expansion highlights7 records
Blue Ridge Hospice competitors and assessment
Company assessmentDirect peers
- Hospice of the Piedmont: Regional nonprofit hospice provider serving central Virginia (Charlottesville and surrounding counties) with hospice, palliative, and bereavement programs. Directly comparable as a mid-sized, community-based 501(c)(3) hospice operating in the same state with a similar continuum-of-care service mix.
- Capital Caring Health: Mid-Atlantic nonprofit hospice and palliative care organization serving the greater Washington, D.C., Virginia, and Maryland region. Comparable in service portfolio (hospice, palliative, grief/bereavement), 501(c)(3) structure, and community-based delivery model.
- Sentara Hospice Services: Hospice arm of Sentara Healthcare, a major Virginia-based integrated health system with hospice and palliative services across the state. Comparable as a Virginia hospice provider with similar regulatory and Medicare reimbursement dynamics, though embedded within a much larger system.
- Goodwin Hospice (Goodwin House): Northern Virginia-based hospice provider affiliated with a senior living system, serving the D.C. metro region. Comparable as a regional Virginia hospice serving an overlapping demographic, with similar community-based delivery and nonprofit/senior-living parent structure.
Broad incumbents
- Gentiva (formerly Kindred at Home / Heartland Hospice): One of the largest U.S. hospice and home health providers, operating across many states including Virginia. Comparable in core hospice service delivery and Medicare/Medicaid reimbursement model; differs in scale, ownership (PE-backed), and multi-state footprint.
- Amedisys (now part of UnitedHealth Group / Optum): National hospice and home health provider operating across the Southeast, Mid-Atlantic, and beyond. Directly comparable hospice service lines and patient populations, but at substantially larger scale and as part of a vertically integrated payer-provider organization.
- VITAS Healthcare (Chemed Corp.): Largest U.S. hospice provider, operated by Chemed Corporation, with extensive multi-state hospice coverage including Virginia. Comparable hospice patient population and Medicare reimbursement model; differs in national scale, for-profit/public-market ownership, and inpatient hospice unit capacity.
Regional players
- Valley Health System: Regional health system headquartered in Winchester, Virginia, operating hospitals and post-acute services throughout the Shenandoah Valley. Comparable geographic footprint and shared patient population; competitor for hospice referrals and a likely clinical partner.
Emerging players
- PACE programs (e.g., Centra PACE / Mountain Empire PACE): PACE (Program of All-Inclusive Care for the Elderly) is a high-growth, capitated Medicare/Medicaid care model for nursing-home-eligible seniors. Comparable specifically to Blue Ridge Care's PACE service line; comparison is partial because most PACE operators are program-specific rather than full hospice/palliative providers.
Others
- New York Life Foundation (grantor / ecosystem partner): Not a competitor but the grantor of Blue Ridge Care's $340K Adventures Through Grief research award. Relevant as an ecosystem/funder illustrating the organization's ability to attract external foundation capital for differentiated programming.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Blue Ridge Hospice social profiles
Digital presenceBlue Ridge Hospice compliance and trust
Trust signalCompliance2 records
Blue Ridge Hospice financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blue Ridge Hospice leadership team
Management profileNumber of profiles
Profiles2 records
Blue Ridge Hospice funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blue Ridge Hospice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blue Ridge Hospice
What does Blue Ridge Hospice do?
Blue Ridge Hospice (dba Blue Ridge Care) is a nonprofit hospice and palliative care provider delivering end-of-life care, palliative medicine, the Program of All-Inclusive Care for the Elderly (PACE), and bereavement/grief support to patients and families across the northern Shenandoah Valley.
Is Blue Ridge Hospice a public or private company?
Blue Ridge Hospice is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Blue Ridge Hospice founded?
Blue Ridge Hospice was founded in 1981. It employs 101 to 250 people.
Where is Blue Ridge Hospice based?
Blue Ridge Hospice is headquartered in Winchester, United States, in the North America region.
How does Blue Ridge Hospice make money?
Three revenue lines are on record. Government Healthcare Programs are the primary driver. The others are insurance Reimbursement and donations and Charitable Contributions.
Who are Blue Ridge Hospice's main competitors?
Direct peers on record are Hospice of the Piedmont, Capital Caring Health, Sentara Hospice Services and Goodwin Hospice (Goodwin House). Broad incumbents are Gentiva (formerly Kindred at Home / Heartland Hospice), Amedisys (now part of UnitedHealth Group / Optum) and VITAS Healthcare (Chemed Corp.). Valley Health System is listed as a regional player. PACE programs (e.g., Centra PACE / Mountain Empire PACE) is listed as an emerging player. New York Life Foundation (grantor / ecosystem partner) is listed as an others.
Does Blue Ridge Hospice have an API?
No public API is recorded for Blue Ridge Hospice.
What industry is Blue Ridge Hospice in?
Blue Ridge Hospice's product category is Hospice and Palliative Care. Its primary akta.pro industry code is HLAFAEAC, Home Hospice Agencies, with a secondary code of HLAFAEAO, Bereavement, Grief & Family Support Services (Hospice-Linked). Its NAICS code is 621610 and its SIC code is 8082.