Goodwin House
Goodwin Living is a Virginia-based non-profit operating six senior living campuses and integrated home health, hospice, rehabilitation, age-at-home and brain health programs for adults 55 and older in Northern Virginia and Washington, D.C.
- Company typePrivate
- Founded1967
- HeadquartersAlexandria, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Goodwin House does
Goodwin House Incorporated, doing business as Goodwin Living, is a Virginia-based non-profit organization founded in 1967 that operates an integrated senior living and healthcare platform serving adults 55 and older in Northern Virginia and Washington, D.C. The organization runs six senior living campuses — Goodwin House Alexandria, Goodwin House Bailey's Crossroads, Goodwin House Seminary Road, The View Alexandria, Forest Hills of D.C., and the Hermitage Northern Virginia community acquired from Pinnacle Living in 2022 — providing independent living, assisted living, memory care and skilled nursing under a Life Plan community model with on-site amenities including restaurants, art classes, fitness centers, heated pools, and spiritual and cultural programming.
Beyond the residential campuses, Goodwin Living Health extends the organization's clinical reach to adults 18 and up through Goodwin Home Health, Goodwin Hospice, Goodwin Rehabilitation, Goodwin Home Care, and the Goodwin Living At Home age-at-home program, while StrongerMemory provides a branded brain health and dementia training program. The Goodwin Living Foundation, established in 1989, underwrites the mission through philanthropy supporting resident assistance, hospice funding, clinical student loan repayment, tuition assistance and citizenship grants for staff. The organization is self-governed with a Board of Trustees and Leadership Team, has no parent company or investor-backed ownership, and operates regional field sales and direct outreach motions targeted at seniors and families across its service area.
Goodwin House firmographics
Firmographics- Name
- Goodwin House
- Legal name
- Goodwin House Incorporated
- Website
- https://goodwinhouse.org
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Goodwin Living is a Virginia-based non-profit operating six senior living campuses and integrated home health, hospice, rehabilitation, age-at-home and brain health programs for adults 55 and older in Northern Virginia and Washington, D.C.
- Ownership category
- akta.pro rank
Goodwin House industry classification
Industry- Product category
- Senior Living Services
- NAICS
- Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312), Nursing Care Facilities (Skilled Nursing Facilities) (62311), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082)
- akta.pro primary industry
- Memory Care Units within Assisted Living Communities (HLADACAB)
- akta.pro secondary industries
- Alzheimer’s Specialized Care (Mid/Late-Stage) (HSABAEAC), Behavioral Health & Cognitive Support Coordination (Dementia, Depression, SUD) (HSABAIAF)
Keywords
Where Goodwin House is headquartered
LocationHeadquarters
- HQ city
- Alexandria
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Goodwin House business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Senior Living Residential Services: Life Plan community residential services offering housing, care, and amenities for adults 55+ at multiple senior living campuses
- Healthcare Services: Home health, hospice, rehabilitation and home care services for adults 18 and up
- Age-at-Home Program: Innovative age-at-home program allowing seniors to receive care outside traditional senior living campuses
- Goodwin Living Foundation: Philanthropic foundation supporting residents, colleagues and families through programs including clinical student loan repayment, tuition assistance, citizenship grants, resident support fund, and hospice fund
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Goodwin House product offering
Product offeringCore offering
Goodwin House, operating as Goodwin Living, runs senior living communities (Life Plan / independent living, assisted living, memory care, skilled nursing) across five campuses in Northern Virginia and Washington D.C., and offers integrated healthcare services including home health, hospice, rehabilitation, home care, and brain health programs for adults 55+ and healthcare services for adults 18 and up. The organization is supported by the Goodwin Living Foundation, which funds resident and staff assistance programs.
Product overview
Goodwin Living is a unified senior living and healthcare services organization operating a platform of six senior living campuses (Goodwin House Alexandria, Goodwin House Bailey's Crossroads, Goodwin House Seminary Road, The View Alexandria, Forest Hills of D.C., and Hermitage Northern Virginia) alongside a comprehensive health services division offering hospice, home health, rehabilitation, home care, and age-at-home programs. The portfolio includes Goodwin Living Health as the umbrella healthcare brand and StrongerMemory as a brain health initiative. The Goodwin Living Foundation provides philanthropic support through various assistance programs. Together, these offerings address every stage of the aging journey for adults 55 and up in Northern Virginia and Washington, D.C.
Differentiator
Problem solved
Functional benefit
Products and services
- Goodwin House Alexandria A Life Plan senior living community offering housing, dining, art classes, fitness centers, and state-of-the-art heated pools for older adults in Alexandria, Virginia.
- Goodwin House Bailey's Crossroads A senior living campus providing comprehensive care and amenities including fitness and wellness centers, dieticians, and cultural programs for older adults in Bailey's Crossroads, Virginia.
- Goodwin House Seminary Road A senior living campus with sales center now open, offering lifestyle amenities and care services for older adults in Alexandria, Virginia.
- The View Alexandria A senior living campus offering senior living services and community amenities for older adults in Alexandria, Virginia.
- Forest Hills of D.C. A senior living campus serving older adults in the Washington, D.C. area.
- Goodwin Living Health Comprehensive healthcare brand offering personalized support and compassionate care beyond the senior living campuses for adults 18 and up.
- Goodwin Hospice Specialized, compassionate hospice care for individuals at end-of-life stages.
- Goodwin Home Health Home-based health care services allowing individuals to receive clinical care in their own homes.
- Goodwin Rehabilitation Therapy and rehabilitation services supporting recovery and wellness for adults.
- Goodwin Living At Home An innovative age-at-home program enabling older adults to age in place while receiving necessary support services outside a traditional senior living campus.
- Goodwin Home Care Personalized home care services for individuals needing assistance with daily activities.
- StrongerMemory Brain health and cognitive wellness program designed to support memory and mental acuity for older adults.
- Goodwin Living Foundation Philanthropic foundation, established in 1989, supporting residents, colleagues, and their families through clinical student loan repayment, tuition assistance, citizenship grants, resident support fund, and hospice fund.
Quantifiable outcome
- Five senior living campuses serving Northern Virginia and Washington D.C. communities
- +1 more outcomes
Companies that use Goodwin House
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Goodwin House technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Goodwin House partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Pinnacle LivingmajorGoodwin House Inc. acquired Hermitage Northern Virginia senior living community from Pinnacle Living. The transaction was expected to complete by August 1, 2022. The community serves 100 residents and employs over 100 staff members. This acquisition marked Goodwin House's third senior community in Northern Virginia.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Goodwin House competitors and assessment
Company assessmentEmerging players
- Amedisys: Major U.S. home health and hospice provider. Comparable to Goodwin Living's Goodwin Home Health and Goodwin Hospice service lines in clinical home-based care delivery, although Amedisys is a focused national home health specialist rather than an integrated campus operator.
- Encompass Health: Largest U.S. provider of inpatient rehabilitation services. Comparable to Goodwin Rehabilitation on therapy/rehabilitation delivery, though Encompass operates as a specialized national rehabilitation platform rather than an embedded service line within a senior living operator.
Direct peers
- Asbury Communities: Nonprofit operator of continuing care retirement communities serving older adults across the Mid-Atlantic. Closely comparable mission-driven nonprofit structure, CCRC service model, and geographic proximity to Goodwin Living's Northern Virginia footprint.
- Five Star Senior Living: Operates independent living, assisted living, and memory care communities across multiple U.S. states. Closely comparable in service mix, scale, and target demographic to Goodwin Living's multi-campus model.
- Atria Senior Living: National assisted living and memory care operator with a multi-campus footprint and similar focus on premium service offerings, dining, and resident programming. Directly comparable on product category, customer segment, and amenity-driven differentiation strategy.
- Erickson Senior Living: Operates large-scale continuing care retirement communities (CCRCs) primarily on the East Coast with integrated independent living, assisted living, memory care, and skilled nursing. Closely aligned with Goodwin Living's Life Plan community structure and continuum-of-care model.
- Sunrise Senior Living: One of the largest U.S. operators of assisted living and memory care communities with a comparable multi-campus model and similar resident demographic. Directly comparable on service mix (independent living, assisted living, memory care) and target customer profile of older adults seeking premium senior living.
- Brookdale Senior Living: Largest U.S. senior living operator, providing independent living, assisted living, memory care, and continuing care retirement communities. Highly comparable business model with multi-campus geographic concentration and similar resident service offerings.
- Pinnacle Living: Virginia-based nonprofit senior living operator from which Goodwin Living acquired Hermitage Northern Virginia in 2022. Directly comparable as a regional nonprofit CCRC and senior living provider in the same Mid-Atlantic market.
Broad incumbents
- Genesis HealthCare: Large U.S. skilled nursing and senior living operator offering a broader portfolio that includes nursing facilities, assisted living, and rehabilitation services. Comparable on the skilled nursing and rehabilitation components of Goodwin Living's service mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Goodwin House financial estimates
Financial estimateRevenue estimate
Valuation estimate
Goodwin House leadership team
Management profileNumber of profiles
Profiles1 record
Goodwin House subsidiaries and ownership
Company hierarchySubsidiaries13 records
Goodwin House funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Goodwin House M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Goodwin House
What does Goodwin House do?
Goodwin House, operating as Goodwin Living, runs senior living communities (Life Plan / independent living, assisted living, memory care, skilled nursing) across five campuses in Northern Virginia and Washington D.C., and offers integrated healthcare services including home health, hospice, rehabilitation, home care, and brain health programs for adults 55+ and healthcare services for adults 18 and up. The organization is supported by the Goodwin Living Foundation, which funds resident and staff assistance programs.
Is Goodwin House a public or private company?
Goodwin House is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Goodwin House founded?
Goodwin House was founded in 1967. It employs 501 to 1,000 people.
Where is Goodwin House based?
Goodwin House is headquartered in Alexandria, United States, in the North America region.
How does Goodwin House make money?
Four revenue lines are on record. Senior Living Residential Services are the primary driver. The others are healthcare Services, age-at-Home Program and goodwin Living Foundation.
Who are Goodwin House's main competitors?
Emerging players on record are Amedisys and Encompass Health. Direct peers are Asbury Communities, Five Star Senior Living, Atria Senior Living, Erickson Senior Living, Sunrise Senior Living, Brookdale Senior Living and Pinnacle Living. Genesis HealthCare is listed as a broad incumbent.
Does Goodwin House have an API?
No public API is recorded for Goodwin House.
What industry is Goodwin House in?
Goodwin House's product category is Senior Living Services. Its primary akta.pro industry code is HLADACAB, Memory Care Units within Assisted Living Communities, with a secondary code of HSABAEAC, Alzheimer’s Specialized Care (Mid/Late-Stage). Its NAICS code is 6233 and its SIC code is 8050.