What Datumize does

Datumize is a private Barcelona-headquartered software company founded in 2014 that builds proprietary data collection infrastructure to capture 'dark data' — information generated by enterprise systems and machines that organizations know exists but cannot access through conventional means. Its core technology stack consists of Datumize Data Collector, which non-invasively harvests data from hidden sources (distribution channels, POS, WMS, ERP, CRM, OT systems, sensors, SCADA), and Datumize Zentral, a centralized platform for managing and analyzing the harvested data. On top of these two platform products the company has packaged three vertical solutions: Real Demand for travel and hospitality (search/availability/pre-book/book/cancel funnel analytics across web, app, and API/XML channels), Motion Intelligence for warehousing (WiFi-based motion tracking correlated with WMS data), and Machine Data for Industry 4.0 (OT–IT data bridging for smart manufacturing).

The company operates a subscription/enterprise SaaS commercial model with direct enterprise field sales and a 'Request a Demo' GTM, targeting tour operators, wholesalers, OTAs, bed banks, airlines, car rental, hotels, warehouses, manufacturers, and retail chains. Documented enterprise customers include Vueling, TUI, Globalia, CEPSA, FM Logistic, Azkar, Grupo Piñero, Goldcar, Yalago, W2M, BIC, Bahia Principe, Nielsen, and Osakidetza, with a marketing claim of 6+ million GB of hidden data unveiled, 30+ new KPIs per client on average, and a 5%+ average revenue increase for clients. The company has raised disclosed funding of approximately $2M (2019, Alma Mundi Ventures-led with SGH Capital) on top of earlier rounds from Inveready and Criteria Venture Tech, headcount in the 11–50 band, and was recognized as a Top 10 Barcelona Hottest Startup. No public revenue, headcount growth, or recent follow-on financing data is disclosed.

Name

Datumize

Legal name

Datumize

Website

https://datumize.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Datumize is a Barcelona-based software company, founded in 2014, that captures enterprise 'dark data' from sources such as POS, WMS, ERP, CRM, and industrial OT systems, and packages vertical solutions for travel, hospitality, warehousing, Industry 4.0, and retail on a SaaS model.

Ownership category

akta.pro rank

Product category

Enterprise Data Analytics Software

NAICS

Software Publishers (5132), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Enterprise Search, Indexing & Content Discovery (HDAEAGAH)

akta.pro secondary industries

Database/Application Data Layer Modernization (DB migration, ORM, caching) (BPAEAFAL), Real-Time / Streaming Data Warehousing (HDAEABAF)

Keywords

• Dark data capture
• Enterprise data analytics
• Warehouse motion analytics
• Travel demand intelligence
• Industrial machine data

Headquarters

HQ city

Castelldefels

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software/SaaS Solutions: Provides proprietary software solutions for dark data collection and analysis, operating on a software-as-a-service model with enterprise licensing for travel, hospitality, warehousing, Industry 4.0, and retail sectors

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Datumize develops proprietary enterprise software that captures and analyzes "dark data" — the hidden, untapped operational information generated by enterprise systems such as Warehouse Management Systems (WMS), Operational Technology/SCADA platforms, Point-of-Sale (POS) systems, and travel distribution channels. The software, delivered as a SaaS platform, transforms this unstructured operational data into actionable business intelligence across five verticals: Travel, Hospitality, Warehousing, Industry 4.0, and Retail.

Product overview

Datumize offers a product suite consisting of two core products (Datumize Data Collector and Datumize Zentral) and three industry-specific solutions (Datumize Real Demand, Datumize Motion Intelligence, and Datumize Machine Data). The Data Collector captures data from hidden sources, Zentral provides centralized data management and insights, while the three vertical solutions apply these capabilities to specific industries: travel/hospitality demand analysis, warehouse motion tracking via WiFi, and industrial machine data integration for manufacturing.

Differentiator

Problem solved

Functional benefit

Brands

• Datumize Data Collector: A product in the Datumize suite for data collection from various sources.
• Datumize Zentral
• Datumize Real Demand
• Datumize Motion Intelligence
• Datumize Machine Data

Products and services

• Datumize Data Collector

Quantifiable outcome

• 6+ million GB of hidden data unveiled
• +3 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Fivetran: Automated data integration / ingestion platform that pulls data from operational systems into warehouses — directly comparable to Datumize's core data-capture capability, but as a horizontal, well-capitalized incumbent.
• StreamSets: Data integration and ETL platform focused on ingesting data from diverse enterprise sources; overlaps directly with Datumize Data Collector's data ingestion and transformation role.
• Sight Machine: Manufacturing analytics platform that ingests machine and operational data from plant systems — directly overlaps with Datumize Machine Data solution.
• Duetto: Revenue management and demand analytics SaaS for hotels and travel; directly comparable to Datumize's Real Demand solution for hospitality demand intelligence.

Emerging players

• Airbyte: Open-source data integration platform with hundreds of connectors; comparable in extracting data from operational systems, positioned as a lower-cost emerging alternative.
• Uptake: Industrial AI platform for asset performance and operations; comparable to Datumize's Industry 4.0 / Machine Data vertical solution for industrial customers.

Broad incumbents

• C3.ai: Enterprise AI software provider with vertical applications (manufacturing, supply chain) that consume operational and machine data — directly comparable to Datumize's Machine Data / Industry 4.0 offering, but at much larger scale.
• Informatica: Large data integration and governance platform; competes broadly with Datumize's data collection and central management (Zentral) capabilities across enterprises.
• Talend: Data integration, quality and governance vendor; comparable in providing tools to ingest and prepare data from disparate enterprise sources.
• Splunk: Platform for ingesting machine data, logs and operational telemetry at scale; overlaps with Datumize's data capture from hidden/OT sources across enterprise verticals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/datumize

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Datumize