Kapes

Name

Kapes

Website

https://kapes.co

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Kapes is a Dubai-based sustainable school uniform company founded in 2020 that partners with schools to supply carbon-neutral, ethically manufactured uniforms to parents via school-branded e-commerce stores and wholesale channels.

Ownership category

akta.pro rank

Product category

School Uniforms

SIC

Retail-Family Clothing Stores (5651)

akta.pro primary industry

School Uniforms (Children) (CRAAAHAE)

Keywords

• Sustainable school uniforms
• School uniform partnerships
• Circular economy apparel
• Wholesale school uniforms
• Carbon-neutral uniforms

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Uniform Product Sales: Kapes generates revenue through direct sales of sustainable school uniforms to parents via its e-commerce platform, with schools providing access codes to parents for their dedicated uniform stores.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Kapes collaborates with schools to produce and supply sustainable, eco-friendly, ethical, and carbon-neutral school uniforms, operating a dual B2B2C model. Schools act as wholesale partners that direct parents to a dedicated Kapes uniform store (accessed via unique school codes) where they purchase custom-designed, carbon-neutral uniforms. The offering is complemented by sustainability impact tools (KapesImpact™ Platform, Sustainability Scorecard), a Circular Economy & Takeback Program, managed school shops/lockers, and social-impact programs that feed and clothe children in need.

Differentiator

Problem solved

Functional benefit

Products and services

• KapesImpact™ Platform A platform for tracking and managing sustainability impact from school uniform programs, including carbon footprint and social impact measurement.
• Sustainability Scorecard An assessment tool that lets schools evaluate their sustainability performance and obtain a sustainability score for their uniform programs.
• Circular Economy & Takeback Program A program that enables circular-economy practices through uniform takeback and recycling initiatives for school uniforms.
• School Shops & Lockers Managed school uniform shops and locker systems used to distribute uniforms to students.
• School Uniform Partnerships A partnership program for schools to implement sustainable uniform solutions with custom designs for their students.
• Wholesale School Uniforms Wholesale sustainable school uniform offerings for schools that need to procure uniforms in bulk.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• John Lewis School Uniform: UK department store and online retailer with a strong school uniform offering, frequently recommended by UK schools to parents. Competes with Kapes for the back-to-school uniform purchase.
• Marks & Spencer School Uniform: Major UK general merchandise retailer with a dedicated school uniform range sold directly to parents. A scaled incumbent competing for the same parent wallet share that Kapes accesses via school codes.
• Patagonia: Global leader in sustainable and circular apparel, including Worn Wear repair and resale. A broader incumbent in the sustainable apparel narrative that Kapes is attempting to bring specifically to school uniform.
• Lands' End School Uniform: US apparel retailer with a well-established school uniform programme serving K-12 families and partnering with schools. Comparable to Kapes on the parent-facing e-commerce and school partnership structure.

Direct peers

• Schoolbelles: School uniform retailer serving K-12 schools and families across the US, with both direct-to-parent sales and school partnership programmes. Overlaps directly with Kapes' B2B2C uniform model.
• Trutex: One of the UK's largest dedicated school uniform manufacturers and suppliers, serving primary and secondary schools with a broad uniform range. Trutex is the most direct head-to-head competitor to Kapes in the school uniform category that Kapes targets.
• French Toast: US-based school uniform specialist selling directly to parents and through school partnerships. Comparable to Kapes in serving K-12 families with branded school uniform programmes, though focused on the North American market.

Regional players

• Alexandalexa: UAE and Middle East-based online retailer specialising in premium international children's brands, including school uniforms. A regional peer in Kapes' home market of Dubai that competes for the same Gulf-based school families.

Emerging players

• Boden: British family clothing brand with an emphasis on quality and increasingly sustainable sourcing. Adjacent peer to Kapes in ethical/sustainable family apparel that overlaps with school-aged children.
• Frugi: UK-based organic and sustainable children's clothing brand. Comparable to Kapes in the sustainable/ethical children's apparel positioning, though Frugi's catalogue extends well beyond uniforms.

Market position

Customer concentration

• Facebookfacebook.com/heroeswearkapes
• LinkedInlinkedin.com/company/kapes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kapes