DriveShare
DriveShare operates a US-based peer-to-peer marketplace connecting classic and iconic vehicle owners with renters for self-drive, event, and chauffeured experiences. The platform serves enthusiasts, event planners, and film and photography professionals through its website and mobile apps.
- Company typePrivate
- Founded2014
- HeadquartersTraverse City, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What DriveShare does
DriveShare operates a US-based peer-to-peer marketplace that connects owners of classic and iconic vehicles with renters seeking driving experiences, event displays, or chauffeured services. Founded in 2014 and headquartered in Traverse City, Michigan, the company is privately held with 11-50 employees and brands its mobile applications as "DriveShare by Hagerty," suggesting an affiliation with the well-known collector-car insurance and media company. The platform is accessible via driveshare.com and dedicated iOS/Android apps and serves US markets including Palm Springs, Los Angeles, Miami, Phoenix, Austin, Chicago, and Atlanta.
The product surface spans three rental modes — self-drive Driving Rental, non-driving Event Rental for weddings and photo shoots, and Chauffeured Rental for premium occasions — supported by a tiered insurance product (Good/Better/Best at approximately $87-$106/day), dynamic pricing/quote calculation, delivery coordination with airport pickup, owner verification, and SEO-optimized destination and vehicle-category landing pages (Mustang, Corvette, Porsche, vintage, movie, wedding). DriveShare monetizes via transaction fees on rentals, daily insurance charges, delivery fees, and service fees/taxes; owners set daily rates ranging from approximately $63 to $2,495 depending on vehicle.
Primary customer segments are classic car enthusiasts seeking driving experiences, event planners and wedding/occasion celebrants needing iconic vehicles, and film/photography professionals sourcing production cars. The company has raised approximately $260,000 across four seed rounds in 2014-2015 (including a Techstars-led $100,000 round), with no disclosed funding activity thereafter; a flagship 2026 partnership with Booking.com for the Route 66 centennial promotion represents its most recent significant commercial move.
DriveShare firmographics
Firmographics- Name
- DriveShare
- Legal name
- DriveShare
- Website
- https://driveshare.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DriveShare operates a US-based peer-to-peer marketplace connecting classic and iconic vehicle owners with renters for self-drive, event, and chauffeured experiences. The platform serves enthusiasts, event planners, and film and photography professionals through its website and mobile apps.
- Ownership category
- akta.pro rank
DriveShare industry classification
Industry- Product category
- Peer-to-Peer Classic Car Rental Marketplace
- NAICS
- Passenger Car Rental (532111), Automotive Equipment Rental and Leasing (5321)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Luxury Sedan & Executive Car Rentals (THADAMAB)
- akta.pro secondary industries
- Convertible & Roadster Luxury Rentals (THADAMAE), Luxury Self-Drive Touring Packages (THADAMAI)
Keywords
Where DriveShare is headquartered
LocationHeadquarters
- HQ city
- Traverse City
- HQ country
- United States
- HQ region
- North America
Markets served
DriveShare business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Rental transaction fees: DriveShare earns revenue by facilitating peer-to-peer classic car rentals through their platform. Owners set daily or hourly rental rates, and the platform charges service fees on each transaction.
- Insurance products: Three-tier insurance coverage (Good, Better, Best) with daily rates ranging from approximately $87-106 per day, providing owner liability, renter liability, and collision protection with varying deductibles.
- Delivery fees: Owners can set delivery fees based on distance, and renters pay for vehicle delivery when using the delivery option.
- Service fees and taxes: Additional fees including service fees, taxes, and fuel costs are added to rental transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Daily rental rates set by vehicle owners |
| Subscription | Pay-as-you-go | Insurance coverage tiers with daily rates |
| Unit Pricing | Pay-as-you-go | Event rental pricing with hourly and daily options |
| Unit Pricing | Pay-as-you-go | Chauffeured rental hourly pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
DriveShare product offering
Product offeringCore offering
DriveShare operates a peer-to-peer online marketplace where owners of classic, vintage, and iconic vehicles list their cars for rent and renters book them for self-drive experiences, static display at events, or chauffeured services. The platform supports owner-set daily or hourly pricing, optional delivery and airport pickup, and three-tier insurance protection (Good, Better, Best) bundled into each booking. Vehicles and bookings are searchable and transactable through the DriveShare website and iOS/Android mobile apps.
Product overview
DriveShare operates a peer-to-peer classic and iconic car rental marketplace connecting vehicle owners with renters. The platform offers three distinct rental formats: Driving Rental (self-drive experiences), Event Rental (non-driving static displays for photo shoots and weddings), and Chauffeured Rental (professional driver services for special occasions). The product portfolio includes specialty vehicle categories such as Porsche sports cars, Chevrolet Corvettes, and Ford Mustangs, with featured vehicles available in markets like Palm Springs, Los Angeles, Miami, Phoenix, Austin, Chicago, and Atlanta. DriveShare also offers mobile applications for iOS and Android. A notable partnership with Booking.com enables promotional road trip packages, such as the Route 66 centennial experience featuring iconic vehicles.
Differentiator
Problem solved
Functional benefit
Products and services
- DriveShare Platform Peer-to-peer online marketplace connecting owners of classic, vintage, and iconic vehicles with renters, enabling listing, search, and booking of driving, event, and chauffeured rentals via website and mobile apps.
- Driving Rental Self-drive rental offering for approved drivers to operate classic or iconic vehicles on public roads, with built-in insurance coverage and roadside assistance included per booking.
- Event Rental Non-driving rental option for static display at weddings, photo shoots, advertising productions, or film shoots, where the vehicle is delivered by the host but not driven by the guest.
- Chauffeured Rental Premium rental service where the host or a hired chauffeur drives the classic vehicle while the renter rides, popular for weddings, anniversaries, and special-occasion transportation.
- DriveShare Mobile App Native iOS and Android mobile applications branded "DriveShare by Hagerty," enabling on-the-go search, booking, and management of classic car rentals.
Quantifiable outcome
- DriveShare is positioned as the world's largest community for classic car sharing
- +1 more outcomes
Companies that use DriveShare
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
DriveShare technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
DriveShare partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Booking.comflagshipDriveShare serves as the car rental partner for Booking.com's promotional Route 66 centennial experience, providing iconic classic cars (1966 Ford Thunderbird, 1960s VW Bus, 1981 DeLorean) for a $1 road trip package. This partnership positions DriveShare as Booking.com's official car rental partner for this high-profile marketing initiative tied to Route 66's 100th anniversary.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
DriveShare competitors and assessment
Company assessmentDirect peers
- HyreCar: Peer-to-peer vehicle marketplace, primarily serving rideshare and delivery drivers. Comparable P2P rental infrastructure and insurance framing, though target customer (gig drivers vs. classic enthusiasts) differs.
- Getaround: Peer-to-peer car-sharing platform with hourly booking and integrated Connect hardware. Directly comparable marketplace model and customer base, though broader vehicle types and tech-forward positioning differ from DriveShare's classic-car niche.
- Outdoorsy: Peer-to-peer marketplace for RVs and outdoor vehicles. Same marketplace mechanics, insurance product, and host monetization model, applied to a different asset class.
- Turo: Largest peer-to-peer car-sharing marketplace in North America. Same product category (P2P vehicle rental with insurance) and self-serve marketplace model, though Turo's inventory is mainstream rather than classic-focused.
Emerging players
- Cars & Bids: Online auction platform focused on modern enthusiast cars (typically 1980s-2010s). Comparable enthusiast-buyer overlap with DriveShare's inventory mix (e.g., 2017 Dodge Charger, late-model Corvettes).
- Bring a Trailer: Curated auction platform for classic and enthusiast vehicles with a large collector audience. Overlaps in audience (classic-car enthusiasts) and asset category but operates in auctions rather than rentals.
- ClassicCars.com: Online marketplace for buying and selling classic and collector vehicles. Comparable enthusiast audience and asset category, though transaction type is sales rather than rentals.
Broad incumbents
- Sixt: Major global car rental incumbent with growing premium/exotic fleet. Competes for premium and special-occasion rentals with broader geographic reach and corporate infrastructure.
- Hagerty Drivers Club: The dominant classic-car insurance and membership organization. DriveShare's 'by Hagerty' branding suggests Hagerty is parent/strategic partner, and the two share the same enthusiast audience and category authority.
- Hertz: Global rental incumbent with a heritage 'Hertz Classic' fleet in select markets. Comparable luxury/collector vehicle offering at airport locations, though backed by owned-fleet rather than P2P marketplace.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
DriveShare social profiles
Digital presenceDriveShare financial estimates
Financial estimateRevenue estimate
Valuation estimate
DriveShare leadership team
Management profileNumber of profiles
Profiles3 records
DriveShare funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DriveShare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DriveShare
What does DriveShare do?
DriveShare operates a peer-to-peer online marketplace where owners of classic, vintage, and iconic vehicles list their cars for rent and renters book them for self-drive experiences, static display at events, or chauffeured services. The platform supports owner-set daily or hourly pricing, optional delivery and airport pickup, and three-tier insurance protection (Good, Better, Best) bundled into each booking. Vehicles and bookings are searchable and transactable through the DriveShare website and iOS/Android mobile apps.
Is DriveShare a public or private company?
DriveShare is a private company. It is classified as venture growth investor backed and is currently operating.
When was DriveShare founded?
DriveShare was founded in 2014. It employs 11 to 50 people.
Where is DriveShare based?
DriveShare is headquartered in Traverse City, United States, in the North America region.
How does DriveShare make money?
Four revenue lines are on record. Rental transaction fees are the primary driver. The others are insurance products, delivery fees and service fees and taxes.
Who are DriveShare's main competitors?
Direct peers on record are HyreCar, Getaround, Outdoorsy and Turo. Emerging players are Cars & Bids, Bring a Trailer and ClassicCars.com. Broad incumbents are Sixt, Hagerty Drivers Club and Hertz.
Does DriveShare have an API?
No public API is recorded for DriveShare.
What industry is DriveShare in?
DriveShare's product category is Peer-to-Peer Classic Car Rental Marketplace. Its primary akta.pro industry code is THADAMAB, Luxury Sedan & Executive Car Rentals, with a secondary code of THADAMAE, Convertible & Roadster Luxury Rentals. Its NAICS code is 532111 and its SIC code is 7510.