What Entrinsik does

Entrinsik is a privately held Raleigh, North Carolina-based software company founded in 1984 that develops, deploys, and supports information management solutions serving more than 2,000-3,000 organizations across higher education, agency insurance, title insurance, government, manufacturing, and MultiValue/Pick-database environments. Its platform comprises two core products: Informer, a self-service BI and analytics platform that connects to databases, ERPs, SaaS APIs, and flat files without ETL and adds Magic Reports, Magic Visual, AI Assistants, the Informer Apps low-code builder, and the Informer GO conversational desktop/mobile AI chat layer; and Enrole, a purpose-built non-credit enrollment management platform with PCI DSS payment processing and FERPA alignment for continuing education and workforce development programs. The platform is SOC 2 Type 2 compliant, modernized on Node.js/Hapi/Highcharts, and exposes 500+ API endpoints with a developer SDK, supporting both direct enterprise sales (Request a Demo motion) and channel distribution through the Ellucian Marketplace (SaaS Verified for Colleague, Banner, and Insights) alongside implementation partners such as Ferrilli.

The company monetizes primarily through annual SaaS subscriptions (Informer and Enrole platform pricing that scales rather than per-seat pricing), with managed services delivered by in-house Data Experts and, since Informer 2025.1.0, a usage-based AI licensing model covering AI Assistants, Copilot, Magic Reports, Magic Visuals, and AI Help. GTM combines direct enterprise sales, channel partnerships (notably Ellucian's 3,000-institution, 50-country ecosystem and Internet2 industry membership), event-driven demand generation (Ellucian Live, EDUCAUSE, biennial Entrinsicon user conference), and developer/API-led ecosystem expansion. Customer outcomes are measurable and named: 96% student satisfaction at California Lutheran University, 925% enrollment growth at Governors State University, 5x faster reporting at Mid Michigan College, and 96% time savings at North Risk Partners, among others. Recent strategic activity (2025-2026) is heavily weighted toward governed AI in higher education, including the Ask Gumby campus-wide assistant deployment, Ellucian SaaS Verified badges across both products, and four 2026 industry awards (Ellucian Partner Award for Innovation Excellence, Ellucian Experience Idol for Best Student Impact, Data Breakthrough Data Solution of the Year for Education, and EdTech Breakthrough Enrollment Management Solution of the Year).

Name

Entrinsik

Legal name

Entrinsik, Inc.

Website

https://entrinsik.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Entrinsik is a Raleigh, NC-based private software company founded in 1984 that develops the Informer BI/analytics platform and the Enrole non-credit enrollment platform, serving 2,000-3,000+ organizations across higher education, insurance, title, government, and manufacturing with SOC 2-governed, Ellucian-integrated SaaS and AI-driven reporting.

Ownership category

akta.pro rank

Product category

Business Intelligence & Analytics Software

NAICS

Software Publishers (513210), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Learning Data Infrastructure & Interoperability (LRS, xAPI/LTI/OneRoster, Data Pipelines) (EDAFAFAJ)

akta.pro secondary industries

Early Warning & Risk Prediction (Dropout/Failure Alerts, Intervention Targeting) (EDAFAFAE), Data Engineering, Integration & ETL/ELT Services (BPAEAHAB)

Keywords

• Business intelligence software
• Data analytics platform
• Enrollment management software
• Higher education software
• Governed AI platform

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Informer Platform Subscription: SaaS subscription-based pricing for the Informer BI and analytics platform. The company mentions 'Platform pricing that does scale' as differentiator versus per-seat pricing. Includes tiered licensing for AI features with usage-based model introduced in 2025.1.0 release.
2. Enrole Platform Subscription: SaaS subscription for the Enrole non-credit enrollment management platform. Pricing tied to institutional programs and scale.
3. Usage-Based AI Licensing: Flexible usage-based licensing model for AI Assistants, Copilot, and AI Help introduced in Informer 2025.1.0. Users pay only for what they use with in-app management of usage credits and billing.
4. Managed Services: Managed services offerings ranging from fractional to fully managed support, augmenting customer teams with Data Experts.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Entrinsik develops, deploys, and supports the Informer unified data analytics and business intelligence platform and the Enrole non-credit enrollment management platform. Informer connects to databases, ERPs, SaaS APIs, and flat files without ETL, delivering self-service reporting, AI-powered analysis (Magic Reports, Magic Visual), low-code app development, conversational AI on desktop and mobile (Informer GO), and governed AI Assistants grounded in institutional data with SOC 2 security. Enrole provides course catalog, registration, payment, communication, and reporting for continuing education, workforce development, and community programs.

Product overview

Entrinsik offers a unified platform architecture comprising two core products: Informer (business intelligence and analytics) and Enrole (enrollment management), plus module extensions. Informer provides BI & analytics with AI-powered features including Magic Reports, Magic Visual, and AI Assistants. Informer Apps enables low-code app development, while Informer GO delivers AI chat on desktop and mobile. Enrole handles non-credit enrollment with integrated registration, payment, and reporting. All products share data connectors, governance framework, and Ellucian ecosystem integration, unified under SOC 2 compliance.

Differentiator

Problem solved

Functional benefit

Brands

• Informer: Flagship BI platform enabling self-service data discovery, visualization, and reporting within a secure, SOC 2-compliant framework.
• Enrole
• Informer Apps
• Informer GO
• Informer AI

Products and services

• Informer BI & Analytics Flagship self-service business intelligence and analytics platform that connects to databases, ERPs, SaaS APIs, and flat files without ETL, enabling dashboards, data views, and self-service reporting with row-level security, full audit trails, and SOC 2-compliant governance. Includes Magic Reports for AI-powered analysis, charts, and narratives grounded in governed data.
• Informer Apps Low-code app development platform built on Informer that lets users describe what they need in plain language or code it themselves, with every app shipping production-ready with auth, database, hosting, and existing data connectors. Apps deploy to desktop, mobile, or embedded in portals.
• Informer GO Desktop and mobile AI chat interface that delivers conversational access to governed data, surfacing reports, apps, and AI chat for faster decisions on any device. Includes a Campus Companion configuration for higher education deployments within the Ellucian Experience dashboard.
• Informer AI Assistants Governed AI assistants grounded in institutional data, configurable as autonomous agents with tools, schedules, and instructions defined in YAML. Mitigates hallucinations by sourcing answers from authoritative data rather than the open web and includes Informer Copilot for SQL and JavaScript assistance.
• Enrole Online registration and ecommerce platform purpose-built for continuing education, workforce development, and lifelong learning programs, providing course catalog, registration, payment, communication, and reporting in one SOC 2- and FERPA-aligned platform with PCI DSS payment processing.

Quantifiable outcome

• 96% student satisfaction rating for MyCLU campus portal AI implementations
• +7 more outcomes

Named customers13 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

AI capability9 records

Feature8 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• EllucianflagshipTechnology or Integration · 20 April 2026Ellucian is the leading higher education technology solutions provider serving approximately 3,000 institutions across 50 countries. Entrinsik has been deeply integrated with the Ellucian ecosystem for years with hundreds of institutions relying on Informer for reporting and analytics against Ellucian Student data. Entrinsik has achieved Ellucian SaaS Verified badges for both Informer (integration with Colleague, Banner, and Insights) and Enrole (integration with Colleague). Three solutions are available on Ellucian Marketplace: Informer GO, Informer, and Informer Cloud to Ellucian SaaS Connector.
• FerrillicoreImplementation/ SI/ Consulting Partner · 9 April 2026Ferrilli named as implementation partner for Enrole platform, supporting higher education institutions in implementing the platform ahead of the Workforce Pell Grant program launch. Ferrilli is a trusted Ellucian partner with deep higher education expertise.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Modern Campus: Cloud enrollment and student-information system including continuing-education and workforce-development modules comparable to Enrole's CE/wFD registration and payment focus.
• Watermark: Higher-education analytics and planning platform covering student success, assessment, accreditation, and institutional effectiveness. Comparable to Informer's higher-ed analytics focus on retention, compliance, and outcomes reporting.
• Evisions: Provides enterprise reporting and form solutions purpose-built for Ellucian Banner and Colleague in higher education. Closest direct competitor to Informer for Ellucian-analytics workflows on the same installed base.
• insightsoftware (Argos): Delivers Argos and other ERP-embedded reporting/analytics solutions including higher-ed specific offerings. Directly comparable to Informer as a purpose-built reporting layer for institutional ERP data.

Broad incumbents

• Qlik: Long-standing BI and analytics platform with vertical packages; overlaps Informer in higher-ed, government, and insurance reporting scenarios.
• Salesforce Tableau: Leading BI/visualization platform with large installed bases in higher education and insurance; overlaps Informer's visualization, governance, and self-service positioning.
• Oracle Analytics: Enterprise BI packaged with the Oracle ERP suite that several Entrinsik customers also run; broad incumbent in higher ed and government reporting scenarios.
• Microsoft Power BI: Broad BI incumbent bundled into Microsoft 365 and enterprise agreements; competes for the same self-service analytics budget across higher ed, insurance, and government.

Emerging players

• Sigma Computing: Cloud-native BI for SaaS data warehouses with AI features; competing for the modern self-service analytics budget at companies evaluating both Informer and cloud-data-stack BI tools.
• ThoughtSpot: AI-native analytics platform with natural-language querying and embedded analytics; emerging alternative to traditional BI in mid-market and enterprise data teams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/entrinsik-inc.
• Xx.com/Entrinsik

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Entrinsik