SmartGreen

What SmartGreen does

SmartGreen (smartgreen.co.il) is an Israeli Hebrew-language digital content portal that publishes articles across six editorial categories: Real Estate in Israel, Real Estate Abroad, Innovation and Technology, Gadgets and Electronics, Health, and Tips. Founded in 2014 and headquartered in Rehovot, Israel, the company operates a WordPress-based blog using the "Color Blog" theme by Mystery Themes. The site functions as a media publication rather than a software or product company, with no proprietary products, no API, no mobile app, no disclosed patents, and no certifications. Content includes buying guides, informational articles, and product recommendations covering topics such as Israeli real estate investment, property management services, consumer electronics (vacuum cleaners, mattresses, smart TVs, smart lighting), and wellness.

The company monetizes through advertising placements and affiliate links to third-party e-commerce platforms and service providers referenced in articles, including local Israeli brands and service providers. Distribution is digital-only via the single .il domain, freely accessible without registration, and the audience is Hebrew-speaking Israeli consumers researching home-related purchases, lifestyle content, and real estate decisions. No named enterprise customers, partnerships, awards, or institutional investors are disclosed. The legal entity is SmartGreen Inc., a privately held corporation in Israel, with a single disclosed funding round of $3,000,000 dated December 6, 2017 (investors undisclosed) and a leadership team anchored by Founder & CEO Nati Freiberg. Headcount is reported at 1-10 employees, and the firm has no disclosed pricing, no revenue figures, and no subsequent funding rounds.

Name

SmartGreen

Legal name

SmartGreen Inc.

Website

https://smartgreen.co.il

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

SmartGreen is an Israeli Hebrew-language digital content portal that publishes articles on real estate, technology, gadgets, and health topics for Israeli consumers, monetizing through advertising placements and affiliate links to third-party e-commerce platforms and service providers.

Ownership category

akta.pro rank

Headquarters

HQ city

Rehovot

HQ country

Israel

HQ region

Middle East

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Advertising and affiliate marketing: The website functions as a content/media portal that generates revenue through advertising placements, affiliate links to products mentioned in articles (such as vacuum cleaners, mattresses, smart lighting, TVs), and potentially sponsored content. The site features links to external e-commerce platforms and service providers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

SmartGreen (smartgreen.co.il) operates a Hebrew-language online content/news portal that publishes articles, buying guides, tips, and informational content covering Israeli real estate (domestic and abroad), innovation and technology, gadgets and consumer electronics, and health and wellness topics. The site is built on WordPress and monetizes its traffic through advertising placements and affiliate links to external e-commerce platforms and service providers.

Product overview

SmartGreen (smartgreen.co.il) is an Israeli Hebrew-language content news portal that publishes articles about real estate, technology, gadgets/electronics, health, and lifestyle tips. The website is built on WordPress using the Color Blog theme by Mystery Themes. It does not appear to offer proprietary software products or technology services; it functions as a content/media publication rather than a product company.

Differentiator

Problem solved

Functional benefit

Products and services

• SmartGreen Content Portal (smartgreen.co.il) Hebrew-language online content portal that publishes articles, buying guides, and informational content covering Israeli real estate (domestic and abroad), innovation and technology, gadgets and consumer electronics, and health and wellness. Targets Hebrew-speaking Israeli consumers seeking guidance on home purchases, electronics, property management, and lifestyle products. Revenue is generated through advertising and affiliate marketing.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Ynet: Ynet is Israel's largest Hebrew-language news and content portal, operating a multi-vertical ad-supported model. Comparable to SmartGreen as a Hebrew digital publishing platform competing for Israeli advertising and reader attention, though at vastly larger scale.
• Mako: Mako is a major Hebrew-language online portal covering news, lifestyle, and consumer content under Channel 12. Comparable to SmartGreen as a Hebrew digital publisher monetized through advertising and sponsored content within Israel.
• Walla: Walla is one of Israel's longest-running Hebrew web portals covering news, lifestyle, and consumer topics. Comparable to SmartGreen as a Hebrew-language ad-supported content site targeting Israeli consumers.
• N12: N12 is a major Hebrew news and content portal affiliated with Israeli broadcast media. Comparable to SmartGreen as a Hebrew digital publisher with multiple lifestyle and consumer verticals monetized via advertising.
• Calcalist: Calcalist is a leading Israeli Hebrew-language business and consumer-content news site with strong digital ad and affiliate monetization. Comparable to SmartGreen as a Hebrew-language content publisher, though more business-focused.
• Globes: Globes is a major Israeli Hebrew-language financial and consumer news portal with digital subscription and advertising revenue. Comparable to SmartGreen as a Hebrew online publisher competing for Israeli reader and advertiser share.

Direct peers

• Geektime: Geektime is an Israeli tech and innovation news site publishing in Hebrew and English with ad and sponsored content revenue. Directly comparable to SmartGreen's tech/gadget content vertical and similar niche-publisher scale within Israel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SmartGreen