What Magic does

Magic is a virtual assistant staffing agency founded in 2015 and headquartered in Wilmington, Delaware (Magic, Inc., incorporated in Delaware). The company provides dedicated, remote human executive assistants and role-specialized virtual assistants to founders, executives, e-commerce operators, logistics providers, non-profits, software companies, professional services firms, and other growing businesses. Clients include marquee enterprises such as OpenAI, Google, Microsoft, and GitLab, as well as venture capital firms (Sequoia Capital) and startup accelerators (Y Combinator); the company operates commercially across the United States, Canada, the United Kingdom, and Australia, while sourcing its assistants primarily from the Philippines. Magic reports 2 million-plus tasks completed in the current year, 750,000-plus candidates interviewed, and an acceptance rate of the top 0.5%.

Magic's technology stack combines a proprietary human-curated matching system with an AI augmentation layer. Magic Match interviews, tests, and trains assistants from the vetted candidate pool, using human-reviewed pairing rather than algorithmic matching. Magic AI provides every assistant with paid access to leading third-party large language models and AI tools to streamline client workflows. Magic 24/7 is a hybrid concierge service in which an AI front-end replies immediately to user requests and escalates to human assistants for tasks requiring real-world completion. Supporting platform features include Magic Vault (secure credential and document sharing), virtual credit cards (protected payments), automated payroll and tax management, and hours tracking. Despite this AI tooling, Magic explicitly positions itself as a "human, not AI" service, with AI functioning as a productivity amplifier for human assistants rather than a substitute.

Magic operates on a subscription-based pricing model with weekly billing, no upfront fees, and a "$0 until you hire" risk-free trial that reduces customer friction. Clients pay for a dedicated full-time assistant working 40 hours per week; the company claims approximately 50% cost savings (~$30,000 annually per assistant) versus in-house US hiring. Go-to-market blends sales-led enterprise engagement, inside sales consultations, and self-serve onboarding, supported by content marketing (blog, eBooks, ROI calculator), SEO, HubSpot-driven email automation, Twitter/X social proof, a referral program ("Refer Magic, Get 4 Weeks Free"), and paid display advertising. Magic has raised approximately $12.1 million in disclosed funding, including a $120,000 Y Combinator seed in 2014 and a $12 million Series A led by Sequoia Capital in March 2015, with a more recent (2023) investment from Gaingels at an undisclosed amount.

Name

Magic

Legal name

Magic, Inc.

Website

https://getmagic.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

251–500 employees

Short description

Magic provides dedicated remote human virtual assistants augmented with AI tools, serving founders, executives, e-commerce operators, and growing teams across North America, Europe, and Australia on a weekly subscription model.

Ownership category

akta.pro rank

Product category

Virtual Assistant Services

NAICS

Telephone Call Centers (56142), Private Households (8141)

SIC

Services-Help Supply Services (7363), Services-Facilities Support Management Services (8744)

akta.pro primary industry

General Personal Concierge Services (HSACAIAA)

akta.pro secondary industries

Errand Running & Task Assistance (HSACAIAB), Workplace Automation & Self-Service (RPA for IT, Chatbots, Virtual Agents) (BPAEAIAI)

Keywords

• Virtual assistant services
• Executive assistant staffing
• Remote administrative support
• Business process outsourcing
• AI-augmented staffing

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Virtual Assistant Subscription Services: Magic generates revenue through subscription-based pricing for dedicated virtual assistants. Clients pay for a full-time virtual assistant who works 40 hours per week. The model includes weekly billing with no long-term commitments or hiring fees. The company claims to save clients $30k yearly per assistant compared to in-house hiring.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Magic provides dedicated, full-time remote human virtual assistants—primarily executive assistants, plus specialized customer support, ecommerce, logistics, accounting, and admin assistants—augmented with proprietary AI tools. The company handles all hiring, training, payroll, and management of the assistants, and offers a 24/7 hybrid AI-plus-human concierge for after-hours coverage. Clients subscribe to a dedicated assistant (40 hours/week) with no upfront fees and weekly billing.

Product overview

Magic is a human virtual assistant staffing platform that provides dedicated remote executive assistants augmented with AI capabilities. The core offering is the Executive Assistant, backed by Magic Match (Magic's curated talent-matching system), Magic AI (assistant access to top LLMs and AI tools), Magic 24/7 (round-the-clock hybrid AI-plus-human concierge), and platform infrastructure including Magic Vault (secure info sharing), Virtual Credit Cards, Automated Payroll, and Hours Tracking. The platform operates on a per-assistant subscription model with no upfront fees and weekly billing. Role-specific product variants include Customer Support Assistant, Virtual Assistant, Admin Assistant, Ecommerce Assistant, Transportation & Logistics Assistant, Warehousing Assistant, Media Assistant, Non-Profit Assistant, Construction Assistant, Software Services Assistant, and Accounting Support Assistant — each trained and matched for their respective industry or function.

Differentiator

Problem solved

Functional benefit

Brands

• Magic 24/7: 24/7 concierge assistant service combining AI and human assistants for round-the-clock support.
• Magic AI
• Magic Match

Products and services

• Executive Assistant
• Magic 24/7 Assistant
• Magic AI
• Customer Support Assistant
• Virtual Assistant
• Admin Assistant
• Ecommerce Assistant
• Transportation & Logistics Assistant
• Warehousing Assistant
• Media Assistant
• Non-Profit Assistant
• Construction Assistant
• Software Services Assistant
• Accounting Support Assistant

Quantifiable outcome

• Saves $30,000 yearly per assistant compared to in-house hiring
• +4 more outcomes

Named customers6 records

Segments10 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core and supporting.

• Philippines-based Talent SourcescoreOthersMagic sources its virtual assistants primarily from the Philippines, which they describe as one of the world's top emerging markets for remote talent. This is a core sourcing partnership that enables the company's value proposition of high-quality, cost-effective assistance.
• Technology Integration PartnerssupportingTechnology or IntegrationThe company integrates with various technology platforms including Google Workspace, Slack, CRM systems (HubSpot), project management tools (Notion, Asana, Trello), eCommerce platforms (Shopify, WooCommerce, Amazon), and helpdesk tools (Zendesk, Gorgias, Intercom).

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Upwork: Upwork is the largest freelance marketplace connecting businesses to remote talent including VAs. It competes with Magic at the procurement layer for clients who choose marketplace sourcing over Magic's curated, managed placement.
• Fiverr: Fiverr is a global freelance services marketplace with a large virtual assistant category. It offers a transactional alternative to Magic's subscription dedicated-VA model, especially for SMB and one-off task buyers.

Regional players

• OnlineJobs.ph: OnlineJobs.ph is a Philippines-based marketplace for hiring Filipino virtual workers. As Magic's primary talent-sourcing geography, it represents a lower-cost, self-serve alternative that Magic's value proposition must overcome.

Direct peers

• Zirtual: Zirtual is a US-based dedicated virtual assistant service targeting entrepreneurs and executives. Its flat-rate subscription dedicated-VA model overlaps directly with Magic's Executive Assistant product.
• BELAY: BELAY is a US-based virtual staffing firm offering dedicated virtual assistants, bookkeepers, and social media managers on a subscription basis. It is the closest direct competitor to Magic's dedicated-VA model serving founders and executives.
• Time Etc: Time Etc is a US/UK virtual assistant agency providing matched, dedicated remote assistants to entrepreneurs and small businesses. Its subscription-based dedicated-VA offering directly mirrors Magic's Executive Assistant product.
• Boldly: Boldly (formerly eaHelp) is a premium virtual assistant staffing agency specializing in long-term placements of US-based executive assistants. It competes with Magic for executive-level administrative support engagements.
• Prialto: Prialto provides dedicated virtual assistants supported by a managed service layer (training, backup, supervision) primarily sourced from the Philippines. Its hybrid managed-staffing model is highly comparable to Magic's offering.
• Wing (by Baringa): Wing is a dedicated virtual assistant service offering matched remote VAs augmented with proprietary software tooling. Its combination of human VA delivery and in-house product tooling closely parallels Magic's Magic AI / Magic Match stack.

Emerging players

• Smith.ai: Smith.ai combines AI-driven call handling with live virtual receptionists and chat agents. It competes with Magic's customer support and 24/7 concierge offerings in the SMB segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/magic
• LinkedInlinkedin.com/company/get-magic
• Instagraminstagram.com/getmagic

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds3 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magic