Old Westminster

What Old Westminster does

Old Westminster Winery is a family-run Maryland winery founded in 2010 by siblings Ashli Johnson, Drew Baker, and Lisa Hinton on a former juniper nursery in Carroll County, Maryland. The company produces terroir-driven wines from Maryland-grown grapes—rosés, reds, whites, sparkling Albariño, pétillant naturel, and orange wines—cultivated on 10,000 hand-planted grapevines across two properties: the original farm and Burnt Hill Farm, acquired in 2016. Its operations span wine production, a reservation-based tasting room with seasonal wood-fired farm dining (Maryland's first licensed outdoor kitchen, launched 2020), a wine club delivering three bottles every other month, private event hosting for groups of 13-20, an e-commerce wine shop with nationwide shipping, and gift cards.

The business model blends recurring subscription revenue (wine club), direct transactional revenue (tasting room and farm dining, online shop, gift cards), one-time private event fees, and wholesale distribution to 70+ restaurants, bars, and bottle shops across Maryland. Pricing includes a 10% wine club discount, $20 member shipping on 3+ bottles and a 6-bottle minimum for non-members online, a 15% discount on 12+ bottle orders, and per-person private event packages with separate reservation fees. The company markets through earned media (VinePair, Wine Enthusiast, Cosmopolitan, The Daily Meal, Eater DC, Baltimore Magazine), Instagram/Facebook/TikTok, email, and prominent display of industry awards. The core technology stack consists of Tock for reservation management and Squarespace for the website; no proprietary technology is disclosed. Headcount is 1-10 employees with no external institutional investors, and ownership transitioned fully to the three siblings when they purchased the winery from their parents on December 23, 2024.

Name

Old Westminster

Legal name

Old Westminster Winery LLC

Website

https://oldwestminster.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Old Westminster Winery is a family-run Maryland winery founded in 2010 that produces terroir-driven wines and operates a destination tasting room, wine club, wood-fired farm dining, private events, and wholesale distribution to 70+ restaurants and bottle shops across Maryland.

Ownership category

akta.pro rank

Product category

Winery

NAICS

Wineries (312130), Grape Vineyards (111332), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Drinking Places (Alcoholic Beverages) (7224)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• Maryland winery
• Wine production
• Wine club
• Farm-to-table dining
• Vineyard experiences

Headquarters

HQ city

Westminster

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Wine Sales: Direct-to-consumer wine sales through online shop, wine club memberships, and on-site tasting room purchases. Includes shipping to members (3+ bottles) and non-members (6+ bottles).
2. Private Events: Revenue from hosting private gatherings in the Gathering Space for groups of 13-20 guests. Includes food and beverage packages for birthdays, corporate events, rehearsal dinners, and celebrations.
3. Farm Dining: Revenue from seasonal wood-fired food service including wood-fired pizzas, small plates, garden snacks, local cheese, and signature dishes paired with Maryland wines.
4. Wholesale Distribution: Wholesale wine distribution to restaurants, bars, and bottle shops throughout Maryland. Direct wholesale ordering through Joey Fox.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Old Westminster Winery produces and sells terroir-driven wines (rosé, reds, whites, sparkling, pét-nat, orange wines, single-vineyard releases) from Maryland-grown grapes, and sells them through its on-site tasting room, a wine club subscription, an online wine shop, and a Maryland wholesale network. Around the wine production, the company runs reservation-based farm hospitality, seasonal wood-fired farm dining, private event hosting, and gift cards at its working vineyard in Carroll County, Maryland.

Product overview

Old Westminster Winery operates as a single unified hospitality offering rather than a platform-plus-modules architecture. The core offering centers on terroir-driven Maryland wines produced by a family-run winery founded in 2010 by siblings Drew Baker, Lisa Hinton, and Ashli Johnson. This wine production serves as the foundation for an integrated set of experiences: seasonal wood-fired farm dining at the tasting room and cabanas, a Wine Club subscription delivering 3 bottles every other month with member benefits, private event hosting in gathering spaces for groups of 13-20 guests, an online wine shop with direct-to-consumer shipping, and gift cards for experiences or wine purchases. All offerings interconnect around the central wine production, creating a unified destination winery experience where wine, food, hospitality, and community gathering reinforce each other.

Differentiator

Problem solved

Functional benefit

Brands

• Old Westminster Wine Club: Wine club membership offering special bottle allocations every other month, complimentary tastings, reservation credits, and savings on wine for members.

Products and services

• Terroir-Driven Maryland Wines Family-run winery producing wines from Maryland-grown grapes — rosé, reds, whites, sparkling Albariño, pétillant naturel, orange wines, and limited single-vineyard releases — sold to consumers through the tasting room, wine club, online shop, and partner restaurants.
• Wine Club Membership Subscription delivering 3 special bottles every other month with 10% off all wine purchases, 4 free wine flights monthly, and complimentary reservations (fee credited at checkout) for visiting the farm.
• Private Events Custom private gatherings for 13–20 guests in the private Gathering Spaces with curated wine, seasonal wood-fired cuisine, and attentive table service; per-person food and beverage charge plus a separate reservation fee for four-hour exclusive use.
• Wood-Fired Farm Dining Seasonal wood-fired kitchen celebrating Maryland's seasons with small plates, garden snacks, local cheese, and wood-fired pizzas (margherita, pepperoni, mushroom white, prosciutto and pesto, BBQ chicken) paired with Maryland wines.
• Gift Cards E-gift cards redeemable for food and beverage on-site or applied to online wine purchases.
• Farm Visit Reservations (Tasting Room & Cabanas) Reservation-based visits to the working farm including table service, wine by tasting, glass, bottle, curated cellar selections, and access to private cabanas.

Quantifiable outcome

• VinePair Winery of the Year Finalist (2025)
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• TockcoreTechnology or IntegrationTock is used as the reservation management platform for tasting room visits and private events. All reservations are managed online through the Tock system.

Scale indicators8 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Stone Tower Winery: Virginia winery with a large tasting-room/hospitality operation and DTC/wholesale split; competes for the same regional winery-tourism wallet share.
• Early Mountain Vineyards: Virginia destination winery pairing estate wines with culinary experiences and private events; a near-identical business model on the adjacent state's wine-tourism map.
• Linganore Winecellars: One of Maryland's largest wineries with broad wholesale distribution and DTC tasting-room experiences; directly comparable in product category, geography, and customer base.
• Veritas Vineyard & Winery: Virginia estate winery combining vineyard, tasting room, and farm-table restaurant; provides direct competition for Mid-Atlantic wine-and-food destination trips.
• Boordy Vineyards: Maryland's oldest commercial winery offering tastings, events, and wholesale distribution across the region; an established in-state peer competing for the same day-tripper and wholesale customer.
• RdV Vineyards: Boutique Virginia estate focused on terroir-driven, single-vineyard wines with an allocation-based sales model; comparable in scale, premium positioning, and tasting-room exclusivity.
• Blenheim Vineyards: Virginia estate winery with a destination tasting-room model, farm-dining program, and small-production, terroir-driven wines—highly comparable to Old Westminster's hospitality-led concept.
• Black Ankle Vineyards: Maryland estate winery in the same region with a comparable farm-to-bottle, sustainability-led positioning; competes directly for tasting-room visitation and wholesale placements throughout the Mid-Atlantic.

Broad incumbents

• Tablas Creek: Well-known estate winery with regenerative farming, visitor hospitality, and a membership/allocation model; an aspirational peer demonstrating the scale and longevity of a family estate-led winery business.
• Benziger Family Winery: Sonoma estate recognized for biodynamic/regenerative farming and DTC hospitality; broader reference for the regenerative-agriculture + family-winery narrative Old Westminster is building.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/OldWestminster
• Instagraminstagram.com/oldwestminsterwinery
• TikToktiktok.com/@oldwestminsterwinery
• Xx.com/oldwestminster
• LinkedInlinkedin.com/company/old-westminster-winery

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Old Westminster