Fast Fitness Japan

What Fast Fitness Japan does

Fast Fitness Japan (株式会社Fast Fitness Japan) is the master franchisee for Anytime Fitness in Japan and Germany, operating one of the world's largest 24-hour fitness club networks with over 1,200 locations across all 47 Japanese prefectures as of June 2025, plus a nascent footprint in Germany (first clubs opened in Hamm and Gummersbach in early 2025). The company was established in 2009, opened its first club in Chofu-shi, Tokyo in 2010, and listed on the Tokyo Stock Exchange in December 2020. Beyond the core 24-hour gym franchise — which serves approximately 1.1 million individual members domestically (as of February 2026) and operates on a hybrid model combining company-owned locations and a sub-franchise network of FC加盟店 (franchise store operators) — the company has expanded into adjacent verticals including The Bar Method boutique barre studios (first Japan location opened in Jiyugaoka in November 2024, the first market outside North America) and A PROP, an e-commerce platform for branded fitness apparel, supplements and lifestyle gear launched in December 2024 and expanded to Rakuten in November 2025.

The underlying technology stack centers on a card-key access and operational management system that underpins 24-hour unstaffed gym operations across the franchise network, complemented by a proprietary mobile app launched in August 2024 that enables nationwide club access and digital workout planning, a HEALTHIER MAGAZINE content platform for member engagement, and a tiered internal staff certification system (PLEASE-ist). The business model is multi-stream: (1) recurring monthly membership fees from individual consumers (the largest revenue stream by volume but with pricing set locally by franchisees), (2) franchise fees and royalties from FC operators who purchase the right to run sub-franchised clubs under the Anytime Fitness brand, (3) membership revenue from The Bar Method boutique studios, and (4) merchandise revenue from A PROP e-commerce. Master franchise rights with Anytime Fitness Franchisor LLC provide the exclusive license to develop and sub-franchise the brand across Japan and Germany, anchoring the company's structural positioning.

The company is currently navigating a significant corporate transition, having announced in November 2025 that it is exploring options to improve corporate value including the possibility of going private, with subsequent share consolidation and extraordinary shareholders meeting resolutions in March 2026. Operationally it remains active, with continuous new store openings across Japan (multiple per month), ongoing international build-out in Germany, and a series of consumer-facing partnerships including an Apple Fitness+ integration (January 2026) enabling Anytime Fitness members to access Apple Fitness+ at no additional cost, and a Nestlé Health Science / Kodansha mi-mollet three-party Life Motivate Program launched in early 2026. The company employs between 251–500 staff at the corporate level while operating through a much larger franchisee-driven physical footprint.

Name

Fast Fitness Japan

Legal name

株式会社Fast Fitness Japan

Website

https://fastfitnessjapan.jp

Company type

Public

Founded year

2009

Operating status

Operating

Headcount range

251–500 employees

Short description

Fast Fitness Japan is the master franchisee for Anytime Fitness in Japan and Germany, operating 1,200+ 24-hour fitness clubs serving 1.1 million members, plus The Bar Method boutique studios and A PROP e-commerce, with ongoing consideration of a going-private transaction.

Ownership category

akta.pro rank

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Anytime Fitness Membership Fees: Recurring membership fees from both company-owned and franchise-operated Anytime Fitness gyms across 1200+ locations in Japan and expanding operations in Germany. Members pay monthly fees for 24-hour gym access, with nationwide access included in memberships.
2. Franchise Fees and Royalties: Revenue from granting Anytime Fitness franchise rights to FC加盟店 (franchise operators), including initial franchise fees and ongoing royalty payments based on franchisee revenues.
3. The Bar Method Studio Memberships: Revenue from The Bar Method barre exercise studios, offering high-repetition, low-impact barre workouts. First Japan location opened November 2024 in Jiyugaoka, with expansion following.
4. A PROP E-commerce Sales: Revenue from A PROP official online store (launched December 2024) selling original Anytime Fitness branded merchandise including protein supplements, training wear, and accessories. Products include A PROP WHEY PROTEIN, ACTIVATE WEAR (using COVEROSS material), and collaborations with brands like WIND AND SEA and Under Armour.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Fast Fitness Japan operates as the master franchisee for Anytime Fitness in Japan and Germany, running a network of 1,200+ 24-hour fitness clubs through company-owned locations and FC加盟 (franchise) operators. It complements the core gym business with The Bar Method boutique barre studios and the A PROP e-commerce store selling branded fitness apparel and supplements. Revenue is anchored by monthly consumer gym memberships, supplemented by franchise fees and royalties, studio class revenue, and online merchandise sales.

Product overview

Fast Fitness Japan operates a multi-brand fitness and wellness portfolio. The core business is Anytime Fitness, a 24-hour gym franchise with over 1,200 locations in Japan, serving as the master franchisee. Complementing the gym business, the company launched The Bar Method Japan in November 2024, a ballet barre-based studio concept (first outside North America). E-commerce operations center on A PROP, the official online store selling fitness apparel, supplements, and lifestyle products. The company also publishes HEALTHIER MAGAZINE as a web-based content platform, and offers a dedicated Anytime Fitness smartphone application for member access and workout planning. Together, these offerings span 24-hour gym access, studio fitness, retail e-commerce, digital content, and mobile services.

Differentiator

Problem solved

Functional benefit

Brands

• Anytime Fitness: 24-hour fitness gym franchise originating from the United States, operated as master franchisee in Japan and Germany
• The Bar Method
• A PROP

Products and services

• Anytime Fitness Gym Membership Core offering providing 24-hour gym access through 1,200+ Anytime Fitness club locations across all 47 prefectures of Japan, including machine-based workout facilities, keycard access, staffed orientation, and nationwide club accessibility under a single membership.
• The Bar Method Japan (Boutique Barre Studio) Ballet-inspired barre fitness studio offering high-repetition, low-impact workout classes that combine elements of yoga, Pilates, and ballet for boutique-fitness customers, predominantly women seeking elegant, low-impact exercise experiences.
• A PROP Official Online Store (Branded Fitness E-commerce) Official e-commerce storefront selling Anytime Fitness branded fitness apparel, protein supplements, and lifestyle accessories, as well as co-branded products developed with partner brands for fitness enthusiasts and Anytime Fitness members in Japan.
• Anytime Fitness Official Mobile App Official mobile application enabling Anytime Fitness members to access clubs, manage their memberships, and create dedicated workout plans via smartphone, supporting nationwide club entry and digital fitness engagement.

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered key, core, strategic and minor.

• Under ArmourkeyGTM or Marketing Partner · 30 January 2026Annual partnership returning for 2026 with BACK TO GYM 2026 campaign starting February 2, 2026. Previous collaborations include BACK TO GYM 2023 and BACK TO GYM 2025 campaigns. Includes co-branded promotions and member benefits through AF Premium program.
• Apple Fitness+coreStrategic or Co-development Partner · 21 January 2026Partnership announced January 21, 2026 enabling Anytime Fitness members to access Apple Fitness+ at no additional cost. Anytime Fitness members can use Apple Fitness+ workout services, enhancing the digital fitness experience offered to members through Apple device integration.
• Nestlé Health Science and Kodansha mi-molletstrategicStrategic or Co-development Partner · 16 December 2025Three-party collaboration for the Life Motivate Program (ライフモチベートプログラム). Initial announcement December 2025 with program launching January 2026. Combines fitness (Anytime Fitness), nutrition (Nestlé Health Science supplements), and lifestyle content (Kodansha mi-mollet magazine) for comprehensive wellness support.
• WIND AND SEAkeyGTM or Marketing Partner · 30 September 2025Collaboration with streetwear brand WIND AND SEA for A PROP merchandise collection. First collaboration October 2025, second collaboration November 2025. Limited edition fitness apparel and accessories sold through A PROP online store.
• Special Olympics NipponkeyStrategic or Co-development PartnerOfficial sponsor of Special Olympics Nippon supporting sports participation for individuals with intellectual disabilities. Partnership includes Unified Sports events, charity activities, and donations to support athletes. Global partnership signed April 2019.
• Children's Cancer Association of Japan (CCAJA)keyStrategic or Co-development PartnerOngoing partnership supporting children with cancer and their families. Activities include Workout for Children charity events, donations from charity squats (チャリティスクワット), and fundraising events with former professional wrestler Koshihiko (小橋建太). Total donations exceeding ¥648,182.
• Nara Prefecture (奈良県)strategicStrategic or Co-development PartnerComprehensive partnership agreement signed July 2024 for sports promotion and health enhancement. Includes joint community activities such as Nara Park cleanup initiatives and training for disability awareness (あいサポータープログラム).
• Shiga Prefecture (滋賀県)strategicStrategic or Co-development PartnerComprehensive partnership agreement signed March 2024 for sports promotion and health enhancement. Includes food drive (SDGs Diet) activities, machine donations to educational institutions, and health promotion events. First partnership agreement signed March 2022 with health exercise programs.
• Hamamatsu City, ShizuokaminorStrategic or Co-development PartnerPartnership agreement for sports promotion and health enhancement. Includes machine donations to municipal sports facilities and community health initiatives.
• B.LEAGUE (Basketball)keyGTM or Marketing PartnerSupporting sponsor of B.LEAGUE professional basketball. Sponsorship includes B.Hope ACTION UNIFIED SPORTS basketball events promoting inclusion. Partnership with Yokohama B-Corsairs and other teams for community events.
• Himeshima Village, Oita PrefectureminorStrategic or Co-development PartnerPartnership agreement for health promotion with island community. Includes development of specialized health exercise programs and donation of fitness equipment.
• A PROP Brand PartnerskeyGTM or Marketing PartnerA PROP collaborates with various brands for 24H LIFE GEAR project including Topo Athletic, MOBOT, and other fitness equipment brands. Project launched April 2025 to offer comprehensive 24-hour fitness lifestyle products. Also includes collaborations withrécolte (kitchen appliances) and Coveross (performance materials).
• Anytime Fitness Franchisor LLCcoreOEM/ Whitelabel/ Licensing PartnerMaster franchise agreement holder for Anytime Fitness brand in Japan and Germany. Provides exclusive rights to develop, operate, and sub-franchise Anytime Fitness clubs in these territories. Global Anytime Fitness network encompasses 5,000+ clubs worldwide.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Renaissance Inc: Renaissance runs a large Japanese fitness club chain with studio-based group programming (similar in concept to The Bar Method). Comparable as a multi-format fitness operator with overlapping member demographics in Japan.
• Konami Sports Club: Konami Sports is one of Japan's largest diversified fitness operators running full-service sports clubs, swim schools, and gym facilities. Comparable as a major Japanese fitness industry incumbent but offers a broader (and premium) service mix than the Anytime Fitness 24-hour format.
• Central Sports: Central Sports operates a nationwide network of full-service fitness clubs and swim schools across Japan, directly overlapping Anytime Fitness's footprint and membership base but offering a wider range of coached programs and family-oriented facilities.
• TIPNESS: TIPNESS operates a regional Japanese fitness chain emphasizing accessible, mid-market memberships. Competes for many of the same Japanese consumers as Anytime Fitness, with overlapping studio and machine-based workout offerings.
• Planet Fitness: Planet Fitness is the global benchmark low-cost, high-volume fitness franchise. Comparable in member economics, franchise model, and value positioning to Fast Fitness Japan's Anytime Fitness business in concept.

Regional players

• McFit / RSG Group: McFit is Germany's largest low-cost fitness chain and the most direct competitor to the newly launched Anytime Fitness Germany operation. Highly comparable on pricing, format, and member demographic in the German market.
• Basic-Fit: Basic-Fit is Europe's largest low-cost fitness chain operating thousands of clubs across multiple countries, including Germany. Comparable regional peer for Fast Fitness Japan's German expansion due to overlapping low-cost 24/7 gym positioning.

Direct peers

• JOYFIT: JOYFIT operates one of Japan's largest 24-hour fitness gym chains with hundreds of locations nationwide, directly competing with Anytime Fitness Japan for the same access-anytime, membership-based gym user. Business model and customer target (working professionals seeking flexible, low-friction workouts) align closely.
• RIZAP (chocoZAP): RIZAP's chocoZAP chain is the most aggressive low-cost 24-hour self-service gym operator in Japan, rapidly expanding and competing with Anytime Fitness on convenience and price. Targets similar unbundled, no-frills workout users with a comparable nationwide membership proposition.

Others

• Anytime Fitness LLC (US/global): Anytime Fitness LLC is the global brand owner and licensor granting Fast Fitness Japan master franchise rights to operate the chain in Japan and Germany. Comparable in product/format but acts as a parent/licensor rather than a direct market competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FFJanytime
• YouTubeyoutube.com/channel/UCxxxx
• Facebookfacebook.com/anytimefitnessjapan
• LinkedInlinkedin.com/company/fast-fitness-japan
• Instagraminstagram.com/anytimefitness_japan

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fast Fitness Japan