Basic-Fit
- Company typePublic
- Founded2000
- HeadquartersHoofddorp, Netherlands
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
Basic-Fit firmographics
Firmographics- Name
- Basic-Fit
- Legal name
- Basic-Fit N.V.
- Website
- https://basic-fit.nl
- Company type
- Public
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Basic-Fit industry classification
Industry- Product category
- Low-cost Fitness Centers
- NAICS
- Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- General Personal Training (In-Person & Virtual) (HSADAAAA)
Keywords
Where Basic-Fit is headquartered
LocationHeadquarters
- HQ city
- Hoofddorp
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Basic-Fit business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Membership Subscriptions: Basic-Fit generates the majority of revenue through recurring membership subscriptions with tiered pricing (Comfort, Premium, Ultimate). Members pay recurring fees (€24.99-€34.99 per 4 weeks) for unlimited club access, group classes, and app features. Additional revenue comes from add-on services including Yanga Sports Water, massage chair access, and membership freeze options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Basic tier with Netherlands-only access and 24/7 access to 200+ clubs |
| Subscription | Annual | Mid-tier with full European access and weekly guest pass |
| Subscription | Annual | Premium tier with unlimited guest access and all add-on services included |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Basic-Fit product offering
Product offeringCore offering
Basic-Fit owns and operates a low-cost fitness chain across 12 European countries, offering tiered annual membership subscriptions (Comfort, Premium, Ultimate) that provide unlimited 24/7 access to more than 2,150 clubs, live group fitness classes and the Basic-Fit mobile app with 1,000+ video workouts. Members pay recurring fees (€24.99–€34.99 per 4 weeks) and may add paid services such as personal training, physiotherapy, Yanga Sports Water and massage chairs.
Product overview
Basic-Fit is a European low-cost fitness operator offering a tiered membership model with three levels: Comfort (entry), Premium (mid-tier with European access), and Ultimate (premium with unlimited guest privileges and complimentary add-ons). Core services include unlimited club access, 24/7 training facilities, live group classes, and the Basic-Fit mobile app featuring 1000+ video workouts, training plans, and progress tracking. Additional services are available as add-ons including Personal Training, Physiotherapy, Massage Chairs, Yanga Sports Water, and Membership Freeze. The company operates across 12 European countries with over 2,150 clubs following the 2025 acquisition of German franchise Clever Fit (493 clubs).
Differentiator
Problem solved
Functional benefit
Products and services
- Basic-Fit App All-in-one mobile fitness application providing club access via QR code, membership management, 1,000+ video workouts, training plans, progress tracking, recipes and meditation content; available on iOS and Android.
- Comfort Membership Entry-tier annual subscription at €24.99 per 4 weeks providing unlimited access to 200+ 24/7 clubs in the Netherlands, live group classes, Basic-Fit app access and 24/7 club entry; 52-week minimum contract.
- Premium Membership Mid-tier annual subscription at €29.99 per 4 weeks providing unlimited access to all 24/7 clubs across Europe, unlimited group classes, one weekly guest pass, and unlimited massage chair access; 52-week minimum contract.
- Ultimate Membership Top-tier annual subscription at €34.99 per 4 weeks providing unlimited access to all 24/7 clubs across Europe, unlimited guest passes, complimentary massage chairs, complimentary Yanga Sports Water and free membership freeze up to 4 weeks twice per year.
- Personal Training One-on-one paid training sessions with certified personal trainers at Basic-Fit clubs, providing individualized workout guidance and fitness coaching for an additional fee.
- Physiotherapy (Fysiotherapie) Physiotherapy services available at select Basic-Fit clubs for members requiring rehabilitation or specialized physical therapy.
- Group Classes Live group fitness classes including yoga, strength and cardio disciplines led by professional instructors, delivered in clubs and through on-demand video workouts in the Basic-Fit app.
- Day Pass Single-visit day pass allowing non-members to access Basic-Fit club facilities for a limited period.
- Yanga Sports Water Flavored sugar-free sports water in six varieties with vitamins (with or without caffeine), offered as an in-club hydration product. Included with Ultimate membership or available for €4.99 per 4 weeks with other tiers.
- Corporate Fitness Business-to-business program enabling employers to offer Basic-Fit gym memberships to employees as a corporate wellness benefit across the European club network.
- Clever Fit Acquired German budget fitness franchise with 493 clubs across seven countries; following the November 2025 acquisition it operates alongside Basic-Fit to provide low-cost gym access across continental Europe.
Quantifiable outcome
- Revenue grew 17% year-over-year to €1.42 billion in FY 2025
- +3 more outcomes
Companies that use Basic-Fit
Customer profileSegments2 records
Ideal customer profiles2 records
Basic-Fit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Basic-Fit partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Clever Fit GmbHflagshipBasic-Fit completed acquisition of Clever Fit GmbH, a German fitness franchise with 493 clubs across 7 countries, for approximately €180 million. The acquisition expanded Basic-Fit's total club count to 2,150+ and extended presence to 12 countries, accelerating franchise expansion in France, Germany, and Spain.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Basic-Fit competitors and assessment
Company assessmentDirect peers
- PureGym: UK-based low-cost fitness chain operator with hundreds of clubs across Europe and the Middle East. PureGym is the closest direct competitor to Basic-Fit in the budget gym segment, employing an identical high-volume, low-price membership model.
- Fitness Park: French low-cost fitness chain with 200+ clubs primarily in France. Directly competitive with Basic-Fit in the French market on price, hours, and basic amenities.
- The Gym Group: UK-listed budget gym chain with 230+ locations offering low-cost 24/7 memberships. Closely comparable business model and target customer to Basic-Fit, serving as a benchmark for European budget gym economics.
- McFit / RSG Group: Germany-headquartered budget fitness chain and parent RSG Group operates McFit, John Reed, and High5 brands across Europe. Directly competes with Basic-Fit in Germany, Spain, and Italy with overlapping low-cost positioning.
Emerging players
- Anytime Fitness: Global 24/7 franchise fitness chain with 5,000+ clubs. Comparable 24/7 low-cost franchise model to Basic-Fit, with limited European density compared to Basic-Fit's domestic stronghold.
- Snap Fitness: Global 24/7 franchise fitness chain with 1,000+ locations. Shares the 24/7 access and franchise-driven expansion model with Basic-Fit's Clever Fit network but operates in fewer European markets.
Broad incumbents
- Planet Fitness: US-listed low-cost gym franchise with 2,500+ clubs globally. Operates the same low-price/high-volume model and franchise structure as Basic-Fit but at much greater scale and primarily in North America.
- Life Time Group: US-listed premium fitness operator with 170+ athletic country clubs. While positioned at the opposite end of the price spectrum, it competes for share-of-wallet on fitness memberships in markets where both brands overlap in Europe.
- Fitness First: Global premium fitness chain operating across Europe and Asia. Historically a direct competitor to Basic-Fit at the mid-market tier; now positioned more as a broader incumbent serving upper-mid segments.
Regional players
- Basic-Fit competitors: SATS Group: Nordic fitness chain with 200+ clubs in Norway, Sweden, Denmark, and Finland. Comparable low-cost membership model but limited overlap with Basic-Fit's core Benelux/France/Germany geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Basic-Fit social profiles
Digital presenceBasic-Fit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Basic-Fit leadership team
Management profileNumber of profiles
Basic-Fit subsidiaries and ownership
Company hierarchySubsidiaries1 record
Basic-Fit funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Basic-Fit M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Basic-Fit
What does Basic-Fit do?
Basic-Fit owns and operates a low-cost fitness chain across 12 European countries, offering tiered annual membership subscriptions (Comfort, Premium, Ultimate) that provide unlimited 24/7 access to more than 2,150 clubs, live group fitness classes and the Basic-Fit mobile app with 1,000+ video workouts. Members pay recurring fees (€24.99–€34.99 per 4 weeks) and may add paid services such as personal training, physiotherapy, Yanga Sports Water and massage chairs.
Is Basic-Fit a public or private company?
Basic-Fit is a public company. It is classified as public and is currently operating.
When was Basic-Fit founded?
Basic-Fit was founded in 2000. It employs 5,001 to 10,000 people.
Where is Basic-Fit based?
Basic-Fit is headquartered in Hoofddorp, Netherlands, in the Europe region.
How does Basic-Fit make money?
One revenue line is on record: membership Subscriptions.
Who are Basic-Fit's main competitors?
Direct peers on record are PureGym, Fitness Park, The Gym Group and McFit / RSG Group. Emerging players are Anytime Fitness and Snap Fitness. Broad incumbents are Planet Fitness, Life Time Group and Fitness First. Basic-Fit competitors: SATS Group is listed as a regional player.
Does Basic-Fit have an API?
No public API is recorded for Basic-Fit.
What industry is Basic-Fit in?
Basic-Fit's product category is Low-cost Fitness Centers. Its primary akta.pro industry code is HSADAAAA, General Personal Training (In-Person & Virtual). Its NAICS code is 713940 and its SIC code is 7997.