What Broce Broom does

Broce Broom, operating under the legal entity Broce Manufacturing, is a family-owned manufacturer of construction and road sweepers headquartered in Dodge City, Kansas, with a secondary office in Fairview, Oklahoma. Founded in 1963, the company has operated continuously for over 60 years producing a focused product portfolio that includes self-propelled sweeper machines (250 Series, BW-260, 350 Series, 470 Series, MK-1 Transfer Sweeper, and Turf Boss) alongside skid steer attachments (Angle Broom, Pickup Broom) and forklift attachments (Pallet Saver, Grip-O-Matic, Grip-O-Drum, Box Dumper, Die Handler, Dumper Upender). Differentiation rests on proprietary mechanical designs such as the mid-mount broom configuration on the 350 Series, the redesigned pulled-broom swing frame on the BW-260, and the MK-1 transfer sweeping mechanism that the company claims sweeps and loads milling debris up to three times faster than competing skid steer and box blade approaches.

The company sells exclusively through an authorized dealer network spanning all U.S. regions and multiple international markets including Canada, Mexico, Chile, Costa Rica, Panama, Saudi Arabia, Jordan, Zimbabwe, and broader Africa and Asia. Sales are supported by dedicated regional sales staff for Central, Eastern/Mid, Western, Southwest, and Southeastern U.S. territories plus international coverage. End customers fall into three primary segments: construction companies and road contractors (the core segment), equipment rental dealers (a strategically targeted channel with value-engineered product configurations such as the BW-260), and municipalities and municipal services for street sweeping, path maintenance, and artificial turf care. Revenue is generated through one-time hardware sales and equipment rentals facilitated by dealers, with pricing set on a quote basis and not publicly disclosed. A small parts and aftermarket services operation, including a parts catalog, training and safety videos, and dedicated parts phone lines, supports the installed base.

Name

Broce Broom

Legal name

Broce Manufacturing

Website

https://brocebroom.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

11–50 employees

Short description

Broce Broom is a family-owned manufacturer founded in 1963 that builds construction and road sweepers, skid steer attachments, and forklift attachments, selling exclusively through a nationwide and international dealer network to contractors, rental fleets, and municipalities.

Ownership category

akta.pro rank

Product category

Construction Equipment Manufacturing

NAICS

Agricultural Implement Manufacturing (33311), Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)

SIC

Construction Machinery & Equip (3531)

akta.pro primary industry

Municipal & Public Works Specialty Vehicles (Street Sweepers, Sewer Jetters) (IMAHAIAI)

Keywords

• Construction sweepers
• Road construction equipment
• Skid steer attachments
• Forklift attachments
• Heavy equipment manufacturing

Headquarters

HQ city

Dodge City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Heavy equipment sales: Broce Broom generates revenue through the sale of construction and road sweepers, forklift attachments, and related equipment. Sales occur through a dealer network. Equipment is sold as one-time purchases with various configuration options and accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Broce Broom manufactures self-propelled construction and road sweepers, including mid-mount and front-mount broom sweepers, transfer sweepers, and turf sweepers. The company also produces skid steer attachments (angle and pickup brooms) and forklift attachments (pallet savers, drum grippers, box dumpers, die handlers) used to extend the utility of existing construction equipment.

Product overview

Broce Broom is a family-owned construction equipment manufacturer founded in 1963, specializing in production of construction and road sweepers. The product portfolio consists of two main categories: self-propelled sweeper machines and attachment products. The sweeper lineup includes the 250 Series and BW-260 (both construction broom sweepers with the BW-260 being a simplified, rental-focused 3-wheel version), the 350 Series and 470 Series (mid-mount and front-mount road construction sweepers respectively with heavier-duty capabilities), the MK-1 Transfer Sweeper (specialized for fast milling debris collection), and the Turf Boss (artificial turf sweeper for athletic fields). Attachment products include skid steer broom attachments (Angle Broom and Pickup Broom in various sizes) and forklift attachments (Pallet Saver, Grip-O-Matic, Grip-O-Drum, Box Dumper, Die Handler, Dumper Upender) designed to extend the utility of existing equipment. The products serve construction, municipal, rental, and industrial markets with a focus on durability and performance.

Differentiator

Problem solved

Functional benefit

Products and services

• 250 Series Construction broom sweeper designed for smaller projects, offering quality construction broom and sweeper functionality at a lower cost point.
• BW-260 3-wheel sweeper broom value-engineered for the rental industry. Available with or without a cab, featuring simplified design at a lower cost point while maintaining exceptional quality.
• 350 Series Road construction sweeper with mid-mount design, offering superior power and weight to move heavy road material with better performance than front mount brooms or attachments.
• 470 Series Front mount construction sweeper designed for heavy-duty road construction sweeping applications.
• MK-1 Transfer sweeper designed to be up to three times faster at sweeping up milling debris and loading it onto trucks compared to skid steers and box blade alternatives.
• Turf Boss Artificial turf sweeper designed for cleaning and smoothing out athletic field artificial turf.
• Angle Broom Skid Steer Attachment Hydraulic or manual angle broom attachment for skid steers, available in multiple widths (48H to 96H for hydraulic, 48M to 96M for manual).
• Pickup Broom Skid Steer Attachment Pickup broom attachment for skid steers available in 60-inch (BBA60P), 72-inch (BBA72P), and 84-inch (BBA84P) widths.
• Pallet Saver Forklift attachment designed to protect pallets during material handling operations.
• Grip-O-Matic Forklift attachment for handling cylindrical objects like drums and barrels with a gripping mechanism.
• Grip-O-Drum Forklift attachment specifically designed for gripping and handling drums.
• Box Dumper Forklift attachment for dumping boxes and containers.
• Die Handler Forklift attachment designed for handling dies in manufacturing settings.
• Dumper Upender Forklift attachment for upending and dumping various materials and containers.

Quantifiable outcome

• MK-1 is up to three times faster at sweeping milling debris and loading onto trucks compared to previous skid steers and box blade solutions.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Resansil Inc.coreChannel Partner/ Reseller/ DistributorResansil Inc. is an international dealer/distributor of Broce Broom equipment, particularly active in Latin American markets including Chile, Costa Rica, Panama, and South America. They have sales staff directly engaged with Broce Broom products and provide customer testimonials.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Holder: Holder produces municipal specialty vehicles and compact sweepers for path, bikeway, and street cleaning, overlapping with Broce Broom's municipal sweeper use cases (municipalities and path maintenance).
• Schwarze Industries: Schwarze Industries manufactures street and highway sweepers, directly competing with Broce Broom in the construction and municipal sweeper category with overlapping product lines and dealer-based distribution.
• Elgin Sweeper: Elgin Sweeper is a long-established manufacturer of street, parking lot, and construction sweepers, directly competing with Broce Broom across municipal and contractor segments with a similar dealer-driven model.
• Tymco: Tymco manufactures regenerative air sweeper systems for streets, parking lots, and construction, directly overlapping with Broce Broom's sweeper portfolio and contractor/municipal customer base.
• Hako: Hako manufactures outdoor and industrial cleaning machines including municipal and industrial sweepers, comparable to Broce Broom's sweeper technology and outdoor cleaning equipment focus.

Broad incumbents

• Caterpillar: Caterpillar is the dominant global heavy construction equipment OEM; while it does not specialize in sweepers, it competes for the same large contractor and municipal capital budgets that drive Broce Broom sales.
• Vermeer Corporation: Vermeer manufactures heavy industrial and construction equipment with a dealer-driven model, comparable to Broce Broom's distribution approach and serving overlapping contractor and municipal customers.
• Bobcat Company: Bobcat manufactures skid steers and a wide range of attachments including angle brooms, directly overlapping with Broce Broom's skid steer attachment product line and competing for the same contractor customers.
• Wirtgen Group: Wirtgen Group (a John Deere company) produces road construction equipment including milling machines that generate the milling debris Broce sweepers are designed to clean up, making it a complementary but adjacent incumbent.
• LeeBoy: LeeBoy is an established manufacturer of asphalt pavers and road maintenance equipment, a broader incumbent in road construction whose customer base (paving contractors) overlaps significantly with Broce Broom's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broce Broom