Vermeer

Name

Vermeer

Legal name

Vermeer Corporation

Website

http://www2.vermeer.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Industrial and Agricultural Equipment Manufacturing

NAICS

Agriculture, Construction, and Mining Machinery Manufacturing (3331), Farm Machinery and Equipment Manufacturing (333111), Mining Machinery and Equipment Manufacturing (333131), Construction Machinery Manufacturing (333120), Agricultural Implement Manufacturing (33311)

SIC

Farm Machinery & Equipment (3523), Mining Machinery & Equip (No Oil & Gas Field Mach & Equip) (3532), Construction Machinery & Equip (3531), Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Hay & Forage Machinery (Mowers, Rakes, Tedders, Balers, Wrappers) (AFAAAAAE)

akta.pro secondary industries

Surface Mining Equipment (Excavators, Shovels, Draglines, Dozers) (IMAKANAA), Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers) (IMAHABAI), Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools) (AFAAAAAH)

Keywords

• Horizontal directional drilling
• Agricultural equipment manufacturing
• Surface mining equipment
• Industrial machinery manufacturing
• Underground construction equipment

Headquarters

HQ city

Pella

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Heavy Equipment Sales: Manufacturing and selling industrial equipment including horizontal directional drills, surface miners, hay tools, balers, tree care equipment, and vacuum excavators
2. Aftermarket Components: Cutting Edge business providing aftermarket parts and components supporting Vermeer's equipment fleet
3. Manufacturing Facility Investment: $103 million production facility investment in Bondurant, Iowa representing strategic capital investment in manufacturing capacity

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Vermeer manufactures industrial and agricultural equipment for underground construction, surface mining, agriculture, and tree care. Its core product lines include horizontal directional drilling (HDD) rigs, surface miners, hay tools and balers, vacuum excavators, low-speed shredders, and remote-controlled pile drivers. The company also offers the VermeerOne telematics platform for fleet diagnostics and is developing electric HDD technology and lunar excavation equipment.

Product overview

Vermeer Corporation manufactures industrial and agricultural equipment for underground construction, surface mining, agriculture, and tree care applications. The product portfolio centers on horizontal directional drilling (HDD) equipment including the D24 drill and legacy EasyBore units, surface mining solutions such as the SM55 compact surface miner with Trimble integration, agricultural hay tools including the ZR-2200 self-propelled baler, construction equipment including LS3600TX shredder and PD10R/PD25R remote pile drivers, electric tree care equipment, and vacuum excavators. Vermeer acquired Normag's electric HDD and fluid management technology to expand into fully electric drilling solutions. The VermeerOne telematics platform provides real-time diagnostics and equipment monitoring across the fleet. Vermeer also partners with Interlune and Astroport to develop lunar excavation technology for space mining applications.

Differentiator

Problem solved

Functional benefit

Brands

• EasyBore: Original brand name for Vermeer's first horizontal directional drilling units introduced in 1991.
• VermeerOne

Products and services

• Vermeer SM55 Surface Miner
• ZR-2200 Self-Propelled Baler
• LS3600TX Low-Speed Shredder
• PD10R Remote Control Pile Driver
• PD25R Remote Control Pile Driver
• D24 Horizontal Directional Drill
• Vermeer Electric Tree Care Equipment
• Electric HDD Rigs and Fluid Management Systems
• VermeerOne Telematics Platform
• Horizontal Directional Drilling (HDD) Units

Quantifiable outcome

• Site-to-site transition time reduced by up to 80% with SM55 single-load transport capability
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• Astroport Space TechnologiesflagshipStrategic or Co-development Partner · 15 April 2026Collaboration to develop autonomous construction machinery for lunar infrastructure at ASCE Earth & Space 2026 conference. Partnership applies Vermeer's surface mining expertise to Astroport's Universal Tool Implement Payload Adapter (UTIPA) technology, adapting heavy equipment for the Moon's low gravity and extreme temperature conditions. Prototype testing will be conducted at Vermeer headquarters in support of NASA's goal to construct lunar infrastructure by 2030.
• TrimblecoreTechnology or Integration · 4 March 2026Trimble announced new collaboration with Vermeer to expand access to Trimble Earthworks 3D grade control technology. Vermeer's new SM55 surface miner will be offered with a Trimble Ready 3D option. Integration enables fully remote operation with automatic steering and cutting head control. Trimble Earthworks 3D aftermarket upgrades available through Trimble's global dealer network.
• InterluneflagshipStrategic or Co-development Partner · 1 January 2026Development of lunar excavation technology for helium-3 extraction from the Moon at projected values reaching $30 million per kilogram. Vermeer is developing lunar mining equipment with prototypes expected to be operational in 2-4 years. Equipment is designed to process moon soil with potential uses in medical imaging, quantum computing, and nuclear fusion.
• TrimblecoreTechnology or Integration · 25 September 2025Integration of Trimble Groundworks machine control system with Vermeer's PD10R and PD25R remote control pile drivers enabling automated pile positioning and driving for solar farm construction. System allows one operator to complete tasks that would otherwise require two or three workers. Companies also offer Trimble WorksManager cloud-based software for real-time production and quality reporting on solar projects.
• NormagcoreOEM/ Whitelabel/ Licensing Partner · 1 January 2021Vermeer acquired electric-powered horizontal directional drilling (HDD) and fluid management technology from Normag, assuming rights to develop, manufacture and distribute fully electric HDD rigs, generator sets and fluid management systems. Technology was developed over eight years in the Netherlands and is already operating across Europe. First rigs expected ready for European distribution by late 2021, with plans to expand to North America and Australia within 24-36 months.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Ditch Witch: A division of Charles Machine Works, Ditch Witch is the historical market leader in horizontal directional drilling (HDD) equipment and underground construction tools—directly competing with Vermeer's EasyBore/D24 HDD product line in utility and telecom installation markets.
• Toro Company: Specialist in landscape, turf, and tree care equipment competing with Vermeer's electric tree care and landscape product line. Toro's brand strength in professional landscaping makes it a primary direct competitor in the tree-care/landscape segment.
• Astec Industries: US-based manufacturer of equipment for infrastructure, including aggregate processing, road building, and material handling—directly overlapping with Vermeer's surface mining, LS3600TX shredder, and construction equipment portfolio.

Broad incumbents

• Caterpillar: Global heavy equipment leader whose surface mining, construction, and earthmoving machines overlap with Vermeer's SM55 surface miner and broader industrial portfolio. Caterpillar engines also power Vermeer's SM55, creating both partnership and competitive overlap.
• John Deere: Dominant agricultural equipment manufacturer whose hay and forage product line directly competes with Vermeer's ZR-2200 self-propelled baler and hay tools. Deere also owns Wirtgen Group, extending overlap into roadbuilding and aggregates processing.
• CNH Industrial: Global manufacturer of agricultural and construction equipment under brands including Case IH, New Holland, and CASE Construction, competing with Vermeer across both hay/forage machinery and construction equipment segments.
• Komatsu: Major Japanese manufacturer of construction, mining, and forestry equipment whose surface mining machines compete with Vermeer's SM55, particularly in aggregates and quarrying applications.
• AGCO Corporation: Global agricultural equipment manufacturer (Massey Ferguson, Fendt, Hesston by Massey Ferguson) whose hay tools and baler product lines compete with Vermeer's hay and forage equipment offering.
• Bobcat Company: Doosan-owned compact equipment manufacturer producing skid steers, compact track loaders, and attachments that overlap with portions of Vermeer's compact construction and landscape equipment portfolio.

Regional players

• Vermeer Manufacturing (China) regional competitors: Regional HDD and agricultural equipment manufacturers in Europe and Asia (e.g., Tracto-Technik in Germany) compete with Vermeer in specific geographic and product niches, particularly in trenchless technology and pipe installation.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vermeerug
• Facebookfacebook.com/vermeerjobs
• LinkedInlinkedin.com/company/47843

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vermeer