The University of New Mexico Taos

What The University of New Mexico Taos does

The University of New Mexico Taos (UNM-Taos) is a public, two-year branch campus of The University of New Mexico, founded in 2003 and operating under New Mexico state authority from two locations in the Taos region: Klauer Campus in Ranchos de Taos and Civic Plaza Campus in downtown Taos. It enrolls 1,300+ students across 11 degree programs and 20 certificate programs in humanities, social and behavioral sciences, health sciences, math and science, career-technical education, fine arts, and film and digital media arts. Delivery is primarily in-person, supplemented by dual-enrollment partnerships with 23 PreK-12 schools across Taos and Colfax counties and free public transportation via the NCRTD Blue Bus and MyBlue rideshare.

The institution is funded through a combination of state appropriations, semester-based tuition and fees, federal/state/private grants, and philanthropic donations administered via the UNM Foundation. Additional revenue is generated through facility rental of the historic 7,380-square-foot Bataan Hall venue at $500-$1,200 per day. Operational technology is standard higher-education stack (Canvas LMS, myUNM portal, Salesforce for inquiries, FERPA-compliant institutional research data) with no proprietary AI/ML systems in evidence. Non-academic programs - Kids Campus childcare, HIVE digital-literacy/entrepreneurship center, Indigenous Outreach, Bee Campus USA apiary, You Can Do It Mija! youth mentoring, and the Cielo Centro observatory project (groundbreaking November 2025) - extend the institution into a broader regional community-services and astrotourism platform. Dedicated faculty and staff total roughly 150+, with leadership led by Chancellor Dr. Mary Gutierrez.

Name

The University of New Mexico Taos

Legal name

The University of New Mexico

Website

https://taos.unm.edu

Company type

Public

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

UNM-Taos is a public branch campus of the University of New Mexico serving 1,300+ students across Northern New Mexico through 11 degree and 20 certificate programs at low cost, with deep partnerships including a Taos Pueblo MOU and an emerging Cielo Centro STEM observatory.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (61131)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Tribal Community Colleges (2-Year) (EDAHADAI)

akta.pro secondary industry

Community/Tribal Two-Year Colleges (Associate Degree–Granting) (EDAHANAA)

Keywords

• Community college education
• Associate degree programs
• Certificate programs
• Workforce development training
• Dual enrollment programs

Headquarters

HQ city

Ranchos De Taos

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Tuition and Fees: Revenue from student tuition and fees for degree and certificate programs
2. State Funding: State appropriations for public higher education as a UNM branch campus
3. Grants and Contracts: Federal, state, and private grants supporting specific programs and initiatives, including TRIO, workforce development, and community programs
4. Donations and Fundraising: Philanthropic support through UNM Foundation for student scholarships, emergency relief, program development, and facility improvements
5. Facility Rental: Revenue from renting Bataan Hall and other campus facilities for events, conferences, and community gatherings

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The University of New Mexico Taos is a public branch campus of The University of New Mexico that delivers affordable, open-access higher education to Northern New Mexico through 11 degree programs, 20 certificate programs, dual enrollment, and adult education pathways. Its offering spans humanities, sciences, health sciences, career-technical education, fine arts, and film and digital media arts, supported by student services (advising, TRIO-SSS, tutoring, accessibility), community-facing programs (HIVE entrepreneurship center, Kids Campus childcare, Indigenous Outreach, Bee Campus USA, You Can Do It Mija! mentorship), and event facility rental at Bataan Hall.

Product overview

UNM-Taos is a branch campus of The University of New Mexico offering a comprehensive portfolio of educational products and services. The core educational offerings include 11 degree programs and 20 certificate programs spanning Humanities, Social and Behavioral Sciences, Health Sciences, Math and Science, Career Technical Education, Fine Arts, and Film and Digital Media Arts. Supporting these academic products are extensive student services including advisement, tutoring, TRIO-SSS, testing center, library, accessibility services, and veteran resources. The institution also operates distinctive programs such as the Cielo Centro Observatory (planned STEM/astrotourism facility with a 36-inch Dobsonian telescope), the HIVE digital literacy and entrepreneurship center, Indigenous Outreach services, Bee Campus pollinator conservation program, and Kids Campus childcare services. Community facilities include Bataan Hall event venue rental and the You Can Do It Mija! mentorship program.

Differentiator

Problem solved

Functional benefit

Products and services

• Degree and Certificate Programs 11 degree programs and 20 certificate programs spanning Humanities, Social and Behavioral Sciences, Health Sciences, Math and Science, Career Technical Education, Fine Arts, and Film and Digital Media Arts. Designed for students seeking transfer pathways to four-year institutions, direct workforce entry, or career retraining in Northern New Mexico.
• Student Support Services Comprehensive student support services including Advisement, TRIO-SSS, CASA (Center for Academic Success and Achievement), Tutoring, Testing Center, Library, Bookstore, Accessibility Services, Veterans Resources, Honor Society, and Student Government. Delivered to enrolled UNM-Taos students to support retention and academic success.
• Kids Campus Childcare and early childhood education program serving children of students and community members in Northern New Mexico. Operated as a community-facing service of UNM-Taos.
• HIVE (Hub of Internet-based Vocation and Education) Community resource center providing digital literacy programs, business incubator services, entrepreneurship support, and workforce development for Northern New Mexico small businesses, startups, and entrepreneurs.
• Indigenous Outreach Program Program dedicated to supporting Native American students through culturally informed guidance, partnerships with Taos Pueblo, and navigation of educational pathways in alignment with a formal MOU.
• Bataan Hall Facility Rental Event venue rental service at Bataan Hall, a 7,380 square foot historic facility in downtown Taos featuring a stage, audio/visual system, and capacity for 250-450 guests. Priced at $500/day weekday (Monday-Thursday) and $1,200/day weekend (Friday-Sunday).
• Dual Enrollment Program Dual enrollment program enabling high school students to earn college credit through partnerships with local high schools including Taos High School, Vista Grande High School, and tribal communities. Reaches 23 PreK-12 schools serving 3,400+ students.

Quantifiable outcome

• 1,300+ students enrolled
• +5 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core, major and minor.

• Taos PueblocoreStrategic or Co-development Partner · 1 January 2013Formal Memorandum of Understanding establishing partnership for Indigenous outreach and education. Taos Pueblo provides guidance on cultural protocols, learning standards, and supports integration of cultural knowledge. UNM-Taos commits to culturally responsive pedagogy and support for Indigenous students.
• UNM Bureau of Business & Economic Research (BBER)coreStrategic or Co-development PartnerConducted economic impact study for Cielo Centro Observatory project, evaluating social, financial, and environmental impacts of the facility.
• MDRC (Multidisciplinary Design Research)majorStrategic or Co-development PartnerPartnership through Pathways Without Obstacles: Supporting Student Mobility project. MDRC works with colleges in Northern NM, Seattle, and Florida to examine transportation barriers affecting student retention.
• North Central Regional Transit District (NCRTD)coreChannel Partner/ Reseller/ DistributorProvides Blue Bus and MyBlue on-demand transit services connecting students to both campus locations. Chile Line service is fare-free for all passengers.
• Xerces SocietycoreStrategic or Co-development PartnerAwarded Bee Campus USA designation to UNM-Taos for pollinator conservation efforts including habitat creation, pesticide reduction, and educational programming.
• NM Native Plant Society (Taos Chapter)minorStrategic or Co-development PartnerPartnership for bee campus pollinator garden creation, providing expertise and support for native plant installations.
• High Country GardensminorOthersDonated plants for pollinator garden at UNM-Taos Bee Campus.
• Zia Queenbee CompanyminorOthersProvided honeybees for UNM-Taos apiary, selected for longevity and resilience in New Mexico conditions.
• Pland Collaborative (Sam Sterling Architecture)majorStrategic or Co-development PartnerDesigned Cielo Centro environment to reflect the spirit of Taos and its connection to land and sky.
• El Valle AstronomersminorStrategic or Co-development PartnerPartnered with UNM-Taos for dark sky preservation advocacy and astronomical expertise for observatory planning.
• Senator Roberto Bobby GonzalesminorOthersState senator who championed Cielo Centro project at the state level, advocating for education and workforce development.
• Representative Kristina OrtezminorOthersState representative who advocated for Cielo Centro project at state level for rural innovation.
• Albertsons / PCL Ventures LLCminorStrategic or Co-development PartnerPartnered with UNM-Taos for representation on Whataburger mural celebrating local community organizations.
• Michael J. Fox FoundationminorOthers100% of proceeds from Dr. George Ackerman's children's book donated to foundation for Parkinson's research.

Scale indicators14 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• UNM Valencia: Sister UNM branch campus in Belen, NM operating under the same UNM system governance with a comparable two-year, community-college mission serving a rural Hispanic-majority region. Most structurally analogous peer given identical parent-system and operating model.
• UNM Gallup: UNM branch campus in Gallup, NM with a similar two-year, community-based mission and significant Native American student population — directly comparable in scale, governance, and tribal-community engagement model.
• UNM Los Alamos: Third UNM branch campus, also offering two-year degree and certificate programs under central UNM governance — providing a third direct peer benchmark within the same parent system.
• Institute of American Indian Arts (IAIA): Federally chartered tribal college/university in Santa Fe focused on Indigenous arts, culture, and liberal arts — directly comparable in its tribal-serving mission and overlap with UNM-Taos's Indigenous Outreach, fine arts, and film/digital media programs.
• Southwestern Indian Polytechnic Institute (SIPI): Federally operated tribal college in Albuquerque serving Native American students with two-year degrees and certificates in STEM, business, and trades — a closely aligned peer given its tribal-serving community-college model and overlapping CTE portfolio.
• Mesalands Community College: Rural public community college in Tucumcari, NM with a comparable small-scale two-year model, wind-energy/technical trades focus, and similar rural-Northern-New-Mexico student profile.
• Luna Community College: Public community college in Las Vegas, NM serving a similar rural Northern New Mexico population with two-year degrees, nursing, and CTE programs — comparable in scale, demographics, and workforce-development orientation.

Broad incumbents

• Northern New Mexico College: Public four-year institution in Española, NM serving the Española Valley and Northern New Mexico with comparable tribal-community engagement (including Santa Clara and San Ildefonso Pueblos) and overlapping CTE/health-science program offerings.
• Santa Fe Community College: Larger public community college in Santa Fe serving a similar Northern New Mexico population with broader program offerings in trades, fine arts, and workforce development — a relevant scale benchmark and indirect competitor for transfer-bound students.
• New Mexico Highlands University: Public four-year university in Las Vegas, NM serving the same Northern New Mexico region with undergraduate and graduate programs — a relevant transfer-pathway partner and benchmark for student outcomes in the same service geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@unmtaos
• Facebookfacebook.com/unmtaos
• LinkedInlinkedin.com/company/the-university-of-new-mexico
• Instagraminstagram.com/unmtaos
• TikToktiktok.com/@unmtaos
• Xx.com/unmtaos

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The University of New Mexico Taos