High Country Gardens

Name

High Country Gardens

Legal name

High Country Gardens

Website

https://highcountrygardens.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Specialty Garden Retail

NAICS

Nursery, Garden Center, and Farm Supply Retailers (44424), Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Irrigation, Hoses & Watering Systems Retail (CRAIAIAD)

Keywords

• Waterwise perennial plants
• Drought-resistant landscaping
• Native wildflower seeds
• Xeriscaping garden supplies
• Flower bulbs and seeds

Headquarters

HQ city

Clinton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. E-commerce Plant Sales: Direct online sales of perennial plants, flower bulbs, wildflower seeds, grass plugs, and garden supplies through their e-commerce storefront. Products sold as one-time purchases with per-unit pricing. Bulk discounts available for commercial landscapers.
2. Commercial/Bulk Orders: Dedicated commercial ordering page for landscapers and large planting projects, offering plants in flats at discounted bulk pricing.
3. Gift Cards: Digital gift cards sold via email for gifting gardening products to friends and family.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

High Country Gardens is a direct-to-consumer e-commerce retailer that curates and sells waterwise perennial plants, pre-planned garden collections, drought-resistant lawn alternatives, native wildflower seeds, and over 150 varieties of flower bulbs. The company specializes in drought-tolerant and xeriscaping plants tailored to Western United States climates, and also serves commercial landscapers with bulk perennial offerings at volume-based discounts.

Product overview

High Country Gardens is an e-commerce platform specializing in waterwise, sustainable gardening products for western gardens. The core offering consists of perennial plants organized by botanical name and use case (hummingbird-friendly, deer-resistant, shade-loving, sun-loving), complemented by professionally designed Pre-Planned Gardens and Collections (Waterwise, Pollinator, Shade, and Regional State Series). The product line extends to drought-resistant lawn alternatives (grass plugs, clover and native grass seed mixes), over 150 varieties of flower bulbs (fall and spring planted), native wildflower seeds, and bulk perennial offerings for commercial landscapers. Additional offerings include gift cards and garden tools. The company emphasizes sustainability through Plant Select exclusive introductions, neonicotinoid-free guarantees, and educational resources through multiple learning centers.

Differentiator

Problem solved

Functional benefit

Products and services

• Perennial Plants Waterwise perennial plants including Achillea, Agastache, Asclepias, Echinacea, Lavandula, Penstemon, Salvia, Sedum, and many others, organized by botanical name and use case (deer-resistant, shade-loving, sun-loving, hummingbird-friendly). For home gardeners and commercial landscapers seeking drought-tolerant plants.
• Pre-Planned Gardens Professionally designed and curated garden collections including Waterwise Gardens, Pollinator Gardens, Shade Gardens, State Series Collections (Colorado, New Mexico, Utah, California, Texas, Arizona, Idaho, Washington), and Problem-Solving Collections designed to simplify garden planning for customers.
• Drought-Resistant Lawns Sustainable lawn alternatives including the trademarked Dog Tuff Grass Plugs, Microclover Seed, Western Trails Native Grass Seed Mix, Xeriscape Clover Lawn Seed Mix, Buffalo Grass, and groundcovers designed to replace traditional water-intensive lawns.
• Wildflower Seeds Native and regional wildflower seed mixes including High Country Butterfly Habitat, Western Xeriscape, Western Perennial, Fire Restoration, Superbloom Native, Native Bee Habitat, Intermountain Native, and state-specific mixes. Guaranteed non-GMO and neonicotinoid-free.
• Flower Bulbs Over 150 varieties of flower bulbs including fall-planted varieties (Allium, Bearded Iris, Crocus, Daffodil, Hyacinth, Muscari, Tulip) and spring-planted bulbs (Dahlia, Calla Lily, Canna Lily, Crocosmia, Gladiolus), plus curated bulb collections.
• Bulk Perennials for Commercial Landscapers Popular perennial plants available in bulk at discounted prices for large commercial landscaping projects, offered in flats with volume-based "buy more, save more" pricing for professional landscapers and large planting projects.
• eGift Card By Email Digital gift cards delivered by email for gifting gardening products to friends and family.
• Plant Select Plants Exclusive Plant Select® branded plants, a regional horticultural program offering waterwise plants specifically bred and selected for Western gardens and challenging climates.
• Garden Tools & Fertilizers Supporting garden products including tools and fertilizers for plant care and garden maintenance.

Quantifiable outcome

• 0% organic waste achieved for second consecutive year through unsold plant donations

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• American MeadowscoreStrategic or Co-development Partner · 1 January 2024American Meadows is the sister company of High Country Gardens. Both companies operate under shared ownership and formalized their commitment in 2024 to donate 100% of unsold plants, achieving 0% organic waste for the second consecutive year. The partnership enables joint plant donation initiatives, supporting 75 community organizations with 37,000+ plants in 2025.
• Plant Select®minorOthersPlant Select® is a brand featured in the company's product offerings, specifically a collection of waterwise perennial plants. Plant Select® is a regional plant introduction program.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Burpee (W. Atlee Burpee & Company): Iconic DTC seed and plant retailer selling perennials, bulbs, vegetables, and live plants online directly to home gardeners. Highly comparable GTM (DTC e-commerce, catalog heritage, gardener-focused content) with broader vegetable/edible plant range but overlapping perennial and bulb categories.
• Breck's Bulbs: Specialty online retailer of flower bulbs (tulips, daffodils, alliums, lilies) sold DTC with seasonal catalog. Direct competitor in the bulb category specifically, though narrower assortment than High Country Gardens' broader perennial offering.
• White Flower Farm: Long-established DTC nursery (founded 1950s) selling perennials, bulbs, shrubs, and garden plants online with curated collections and educational content. Closely mirrors High Country Gardens' premium-DTC-perennials model, though with broader geographic focus rather than Western/xeriscape specialization.
• American Meadows: Parent company and sister brand of High Country Gardens; also a DTC e-commerce retailer of perennial plants, wildflower seeds, and bulbs via Shopify. Operates in the same channel with overlapping product categories (grass seed, bulbs, perennials) and shared operational infrastructure including the joint 37,000-plant donation program.
• Bluestone Perennials: Online perennial plant nursery offering a broad catalog of perennials, shrubs, and vines via DTC e-commerce with Pre-Planned Gardens and Plant Finder tools. Direct competitor in the online perennial category with comparable curated-collection merchandising approach.
• Spring Hill Nurseries: Online retailer of perennials, bulbs, shrubs, and rose plants via DTC catalog and e-commerce. Long-standing direct competitor in the online perennial and bulb category with similar value-pack pricing model, though with less xeriscape specialization.

Broad incumbents

• Monrovia Nursery Company: Large wholesale nursery grower selling branded container plants (perennials, shrubs, trees) through garden centers and big-box retailers nationwide. Comparable plant-production and branded-introduction model but operates as B2B wholesale rather than DTC, making it a broad incumbent rather than direct competitor.
• Proven Winners: Larger plant brand marketing proprietary annuals, perennials, and shrubs through a national network of independent garden centers. Comparable brand-introduction model (exclusive branded varieties) but distributes through retail partners rather than DTC, making it an adjacent incumbent rather than direct competitor.

Emerging players

• Gardener's Supply Company: Employee-owned DTC retailer of garden supplies, tools, and live plants with strong sustainability positioning. Comparable eco-conscious brand narrative and DTC catalog heritage, with overlapping garden-tools category but broader hard-goods focus than High Country Gardens' plants-first model.

Others

• Plant Select®: Regional plant introduction program (Colorado State University and partner network) that develops and brands waterwise plants for Western gardens. Functions as a supplier/brand partner to High Country Gardens rather than a competitor, since High Country Gardens carries Plant Select® products on its storefront.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@highcountrygardens
• Facebookfacebook.com/hcg4fans
• Instagraminstagram.com/hcgplants
• Pinterestpinterest.com/hcgcatalog
• TikToktiktok.com/@highcountrygardens
• LinkedInlinkedin.com/company/high-country-nursery

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about High Country Gardens