Rapunzl - Invest. Share. Win.

What Rapunzl - Invest. Share. Win. does

Rapunzl Investments LLC operates a K-12 financial literacy platform that combines a real-time stock and cryptocurrency investment simulator with a standards-aligned personal finance curriculum, serving middle and high school students (grades 6-12), their teachers, school districts, and corporate and bank sponsors. The simulator streams live market data from Nasdaq (equities) and Coinbase (31 cryptocurrencies) into a $10,000 virtual portfolio experience that supports limit, stop-loss, and take-profit orders; Benzinga's Bulls Say, Bears Say structured analyst feed, integrated in March 2026, adds professional-grade opposing market narratives. The platform is delivered via web (rapunzl.app, rapunzlteacher.com) and native iOS and Android apps, is fully COPPA and FERPA compliant, and is anchored by a 25-module curriculum mapped to Council for Economic Education national standards and state-specific graduation requirements, three student certifications, and an annual scholarship competition drawing 50,000+ students from 1,000+ schools across all 50 states.

Rapunzl monetizes primarily through subscription licensing to schools and districts at quote-based pricing sized to enrollment and curriculum scope, with a freemium tier for students and individual educators that includes a 30-day full-access trial and continued free use for students on school email domains. A secondary revenue layer comes from corporate and financial-institution sponsorships (KPMG, Mesirow, Ariel, CIBC, GCM, Horizon, Magellan, Mastercard, Wintrust, HSBC) that fund the annual Summer Financial Literacy Bootcamp in partnership with Dreams For Kids and the Chicago Sky, with eight planned cohorts in Summer 2026. Distribution combines direct sales to districts, self-serve app and web onboarding, content marketing and educator webinars, and bank-led community rollouts.

The company is privately held, headquartered at 323 West Schiller Street in Chicago, Illinois, and operates with a 1-10 person team. Leadership comprises co-founders Brian Curcio (CEO) and Myles Gage (COO) alongside CTO Christopher Thomas. Total disclosed funding is $595,000 across two 2017 seed rounds; no institutional venture or private equity investment is documented. Rapunzl has been recognized with the 2023 Yass Prize and a Chicago Innovation Award, and has earned coverage from Business Insider, ABC, NBC, CNN, and Forbes.

Name

Rapunzl - Invest. Share. Win.

Legal name

Rapunzl Investments LLC

Website

https://rapunzlinvestments.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Rapunzl is a Chicago-based K-12 financial literacy platform offering a real-time stock and crypto investment simulator paired with a 25-module standards-aligned curriculum for middle and high schools, monetized through school and district licensing plus corporate and bank sponsorships.

Ownership category

akta.pro rank

Product category

K-12 Financial Literacy EdTech Platform

NAICS

Computer Training (611420), Exam Preparation and Tutoring (611691)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Personal Finance & Financial Literacy for Students (EDAMAIAH)

akta.pro secondary industry

Financial Education & Coaching (Digital Programs, Tools) (FSAGADAH)

Keywords

• Financial literacy curriculum
• Investment simulator platform
• K-12 personal finance
• Stock crypto trading simulator
• Educator classroom dashboard

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. School/District Licensing: Rapunzl's primary revenue is generated through B2B licensing agreements with schools and school districts. Pricing varies based on the size of the school or district, number of teachers, and level of curriculum access required to satisfy state graduation requirements. This is a subscription-based model contracted at the institutional level.
2. Freemium Student/Educator Access: Students and individual educators can access the Rapunzl simulator and Teacher Dashboard for free (freemium), with a 30-day free trial offering full lesson plans, activities, and live support. Revenue is generated when schools and districts convert to paid institutional plans.
3. Corporate Sponsorship & Summer Camp: Corporate partners sponsor Rapunzl's Summer Financial Literacy Bootcamp, offsetting costs so the program is free for students. Partners include Mesirow, KPMG, Ariel, CIBC, GCM, Horizon, Magellan, Mastercard, Wintrust, HSBC, and others. This drives social impact branding and community engagement for sponsors.
4. Bank & Credit Union Sponsorship: Banks and credit unions sponsor Rapunzl programs to serve communities, using Rapunzl as a community engagement and social impact tool. These B2B relationships provide revenue while expanding Rapunzl's reach.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Rapunzl provides a web and mobile investment simulator that lets middle and high school students manage simulated $10,000 stock and cryptocurrency portfolios using real-time Nasdaq and Coinbase market data. It is paired with a 25-module, standards-aligned personal finance curriculum delivered through an Educator Dashboard used by teachers to run classroom financial literacy programs. The platform is licensed to schools and districts on a subscription basis, with a freemium self-serve tier for individual students and educators.

Product overview

Rapunzl is a comprehensive financial literacy platform for middle and high school students combining four core components: the Rapunzl Investment Simulator (real-time stock and crypto trading with $10,000 virtual portfolios using Nasdaq and Coinbase data), the Educator Dashboard (teacher tools for classroom management and curriculum delivery), a 25-module Personal Finance Curriculum across four tracks (Financial Math, Personal Finance, College & Careers, and Advanced Investing), and Financial Literacy Certifications. The platform integrates Benzinga's Bulls Say, Bears Say analyst perspectives feed. The Summer Camp program provides intensive bootcamp experiences. All offerings are aligned to Council for Economic Education national standards and state-specific requirements.

Differentiator

Problem solved

Functional benefit

Products and services

• Rapunzl Investment Simulator A web and mobile (iOS/Android) real-time stock and cryptocurrency investment simulator where students manage simulated $10,000 portfolios using live market data streamed from Nasdaq and Coinbase. Supports limit orders, stop-loss, and take-profit orders, plus weekly and monthly trading competitions; targeted at K-12 schools, districts, and individual students.
• Educator Dashboard A teacher portal enabling educators to access curriculum, collect grades, manage classrooms, and leverage pacing guides, slide-by-slide notes, student engagement tips, and live support to deliver Rapunzl's financial literacy program.
• Personal Finance Curriculum (25 Modules) Standards-aligned personal finance curriculum with 25 interactive modules across 4 learning tracks covering Core Personal Finance, College & Careers, Financial Math, and Stocks & Investing for middle and high school students (grades 6-12). Modules include presentations, vocabulary lists, articles, and hands-on activities.
• Advanced Investing Course A half-semester course for 11th and 12th graders covering advanced investment strategies including portfolio management, risk assessment, fundamental and technical analysis, ETFs, and reading financial statements.
• Financial Math Course Curriculum integrating personal finance into middle school math classes (grades 6-8), covering financial statistics, probabilities, exponents, algebra, and financial equations.
• College & Careers Course High school curriculum (grades 9-12) covering careers, taxes, and paying for college, including financial aid applications and career exploration in financial services.
• Financial Literacy Summer Camp An intensive 2-week summer bootcamp for high school students taught by industry professionals covering budgeting, saving, investing, insurance, and retirement; culminates in a Financial Literacy Certification plus a funded custodial brokerage account. Delivered in partnership with Dreams For Kids and Chicago Sky.
• Rapunzl Financial Literacy Certifications Three stackable digital credentials for high school students: Foundations of Financial Literacy, Investing Strategy & Fundamentals, and Financial Mathematics & Analytics, aligned to national standards and addable to LinkedIn profiles, resumes, and college applications.
• Simulated Crypto Trading A standalone simulated crypto trading offering within Rapunzl allowing students to trade 31 cryptocurrencies using real-time Coinbase prices, with expert tools including limit, stop, stop-loss, and take-profit orders, and weekly/monthly crypto contests.

Quantifiable outcome

• Students who participated in a project-based learning financial literacy program scored higher on assessments testing financial knowledge and capabilities than those who did not, according to a University of Maryland 2017 study cited by Rapunzl.
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• BenzingacoreTechnology or Integration · 30 March 2026Benzinga integrated its Bulls Say, Bears Say structured analyst opinion feed into Rapunzl's simulated trading environment. This brings professional-grade market analysis — opposing bullish and bearish narratives on publicly traded companies — directly into Rapunzl's educational platform, bridging the gap between mechanics-focused simulators and real-world investment thesis construction.
• Nasdaq InccoreTechnology or IntegrationNasdaq Inc provides real-time stock market pricing data to Rapunzl's simulator. Students access near real-time stock prices from Nasdaq as part of their simulated investment portfolios, ensuring market data accuracy for trading simulation.
• Coinbase InccoreTechnology or IntegrationCoinbase provides real-time cryptocurrency pricing data to power Rapunzl's simulated crypto portfolios. All 31 available cryptocurrencies stream live prices directly from Coinbase, providing students with a realistic crypto trading experience without transaction fees.
• Dreams For KidsflagshipStrategic or Co-development PartnerDreams For Kids co-hosts Rapunzl's annual Financial Literacy Summer Bootcamp, managing volunteer organizations and student cohorts. Rapunzl delivers the curriculum while Dreams For Kids coordinates the in-person Chicago program and virtual cohorts across the country, serving 30-35 students per cohort across 8 planned cohorts in 2026.
• Chicago SkycoreStrategic or Co-development PartnerChicago Sky (WNBA team) partners with Rapunzl for the in-person Summer Financial Literacy Bootcamp held in Chicago. The partnership brings sports and financial literacy together, with Chicago Sky co-hosting the 2026 Summer Program cohorts in the city.
• Junior Achievement (JA)coreStrategic or Co-development PartnerJunior Achievement is listed as a community collaborator in Rapunzl's Summer Financial Literacy Bootcamp, supporting the program's goals of youth financial literacy and career readiness.
• Obama FoundationminorStrategic or Co-development PartnerThe Obama Foundation is listed as a community collaborator in Rapunzl's Financial Literacy Summer Bootcamp, supporting equitable financial education access for youth.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Others

• Investopedia: Largest consumer-facing financial education media property; an adjacent rather than directly competing reference point for financial literacy content users may also encounter.

Direct peers

• Zogo: Gamified personal finance learning app targeting K-12 students with similar simulator-style engagement mechanics and school-district go-to-market motion.
• Next Gen Personal Finance (NGPF): Nonprofit providing K-12 personal finance curriculum and free teacher resources with strong adoption across US high schools, directly overlapping Rapunzl's curriculum-led core.
• FoolProof: Consumer financial education curriculum used by K-12 schools with similar standards-aligned lesson offerings and district-level sales motion.
• BizKid$: Youth-focused financial literacy programming combining curriculum with media and competitions, serving K-12 audiences through educator networks similar to Rapunzl.
• EVERFI (Blackbaud): Digital K-12 financial literacy and life-skills platform sold to school districts via enterprise contracts, the closest large-scale competitor to Rapunzl's B2B licensing model.
• MoneyTime: K-12 financial literacy curriculum and app covering investing, budgeting, and career money skills; a close international analogue to Rapunzl's curriculum-plus-simulator offering.

Broad incumbents

• Practical Money Skills (Visa): Visa-sponsored free financial literacy curriculum for educators and students; competes at the curriculum layer though without Rapunzl's real-time simulator component.
• Junior Achievement USA: Established nonprofit delivering financial literacy programs, after-school clubs, and competitions across K-12; overlaps with Rapunzl's educator ecosystem and scholarship competition.

Emerging players

• Greenlight: Well-funded youth financial platform bundling debit, investing, and educational content with strong school-channel distribution, increasingly competing for the same district buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rapunzl_invest
• Facebookfacebook.com/Rapunzl.Investing
• LinkedInlinkedin.com/company/rapunzl-investing-llc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rapunzl - Invest. Share. Win.