What theCUBE does

theCUBE is a privately held technology media and research firm that provides live broadcast coverage, analyst commentary, and proprietary research on enterprise technology topics including AI, cloud infrastructure, cybersecurity, and FinOps. The firm operates through three primary content channels: live event broadcasts from major enterprise technology conferences (IBM Think, RSAC, KubeCon, Qlik Connect), theCUBE Pod weekly podcast featuring analysts Dave Vellante and John Furrier, and theCUBE Research, which publishes economic analyses and annual industry surveys (e.g., State of FinOps, cloud architecture surveys, Oracle migration NPV studies). its research output includes quantitative work such as a $223 million five-year NPV Oracle infrastructure modernization study and survey findings such as 93.4% Azure enterprise presence among surveyed cloud architects. The firm's go-to-market is event-driven and content-led, monetizing through research subscriptions, sponsored content, and commissioned analysis aimed at enterprise technology decision-makers. theCUBE distributes content through its own platform and through its parent publication SiliconANGLE, reaching a global audience of CIOs, CTOs, CISOs, and FinOps practitioners. The analyst team includes Dave Vellante, John Furrier, Jon Oltsik, and Krista Case (who joined in April 2026 as principal analyst for cyber resilience and security, bringing 15+ years of experience from OpenText). theCUBE's revenue model is subscription- and sponsorship-based, though no disclosed revenue, headcount, or funding data exists in the source material, and its ownership structure, incorporation jurisdiction, and founding date are not publicly stated.

Name

theCUBE

Legal name

theCUBE

Website

https://thecube.net

Company type

Private

Founded year

2016

Operating status

Operating

Short description

theCUBE is a privately held technology media and research firm providing live event coverage, analyst commentary, and proprietary research on enterprise technology topics including AI, cloud, cybersecurity, and FinOps for CIOs, CISOs, and technology decision-makers.

Ownership category

akta.pro rank

Product category

Technology Research and Media

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Broadcasting and Content Providers (516)

SIC

Television Broadcasting Stations (4833), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Enterprise & Professional Live Streaming Platforms (Webinars/Events) (MPACACAI)

akta.pro secondary industry

Virtual/Hybrid Conference Production & Platform Management (THAHACAM)

Keywords

• Enterprise tech research
• Live event coverage
• Industry analyst commentary
• Tech media platform
• Technology research reports

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Research and Analysis Services: theCUBE Research publishes economic analyses and industry surveys, providing actionable insights for enterprise technology buyers and vendors. The firm generates revenue through research subscriptions, sponsored content, and commissioned analysis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

theCUBE is a technology media and research firm that produces live broadcast coverage of major enterprise technology conferences and delivers independent analyst commentary through theCUBE Research reports, theCUBE Pod podcast, and on-demand video content. The firm covers enterprise technology topics including AI infrastructure, cloud computing, cybersecurity, and FinOps, publishing proprietary economic analyses and annual industry surveys for enterprise technology buyers and vendors.

Product overview

theCUBE is a technology media and research company that provides industry coverage through multiple channels including theCUBE Research (analyst reports and economic analysis), theCUBE Pod (a podcast show), and live event coverage of technology conferences. The company focuses on enterprise technology topics including cloud infrastructure, AI, cybersecurity, and digital transformation. Based on the available source data, no specific product modules, named offerings, or platform architecture details were identified beyond the high-level brand descriptions.

Differentiator

Problem solved

Functional benefit

Brands

• theCUBE Pod: Podcast channel featuring technology analysis and discussions with industry leaders and analysts

Products and services

• theCUBE Research Proprietary research publications including economic analyses (e.g., Oracle migration value analysis showing a five-year NPV of $223 million) and annual surveys such as State of FinOps and cloud architecture studies. Targeted at enterprise technology buyers and vendors seeking data-driven market insights.
• theCUBE Pod Weekly podcast featuring analysts Dave Vellante and John Furrier discussing enterprise technology trends, with episodes recorded around major industry events. Targeted at enterprise technology decision-makers and the broader enterprise tech community.
• Live Event Coverage Live broadcast coverage and analyst commentary of major enterprise technology conferences including RSAC, KubeCon + CloudNativeCon, IBM Think, and Qlik Connect. Delivered through theCUBE Live Broadcast digital platform and on-demand video content for global enterprise technology audiences.

Quantifiable outcome

• Published economic analysis showing $2.6 billion NPV with 295% IRR for AI projects built on Oracle Autonomous Database
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• ICMEcoreStrategic or Co-development Partner · 7 April 2026ICME partnered with NYSE Wired and theCUBE to host the inaugural NewFi Summit at the New York Stock Exchange trading floor, signaling that tokenized assets are transitioning from experimental phase to institutional implementation.
• NYSE WiredcoreStrategic or Co-development Partner · 7 April 2026NYSE Wired partnered with ICME and theCUBE to host the inaugural NewFi Summit at the New York Stock Exchange trading floor, exploring the convergence of tokenization and traditional finance.
• QlikminorGTM or Marketing PartnertheCUBE provides live coverage of Qlik Connect 2026, examining how data platforms are evolving to support decision intelligence at scale.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• SiliconANGLE: SiliconANGLE is the enterprise tech news publication through which theCUBE distributes research and analyst commentary. It is comparable as the same parent media ecosystem and as a direct enterprise tech media peer covering cloud, AI, and cybersecurity for the same buyer persona.
• VentureBeat: VentureBeat is an enterprise technology news and event media outlet covering AI, cloud, and cybersecurity. Comparable to theCUBE as a tech media peer producing written coverage, events, and sponsored content for the same enterprise technology decision-maker audience.
• The Information: The Information is a subscription-driven enterprise and technology news outlet. Comparable to theCUBE in monetizing deep technology reporting and original research through subscriptions targeted at enterprise and professional readers.
• Dark Reading: Dark Reading is an enterprise cybersecurity media outlet covering threats, strategy, and operations. Comparable to theCUBE Research's cybersecurity practice led by Krista Case, and to its coverage of RSAC and adjacent cyber events for security leaders.

Broad incumbents

• Gartner: Gartner is the largest incumbent enterprise IT research and advisory firm. It is comparable as it monetizes independent analyst research, advisory, and conferences to enterprise technology buyers—the same customer base theCUBE serves—but at vastly larger scale and broader coverage.
• Forrester Research: Forrester is an established enterprise technology and cybersecurity research firm. Comparable to theCUBE in serving CIOs, CISOs, and technology finance leaders with subscription research and analyst commentary, but as a broader incumbent with deeper analyst headcount and global sales coverage.
• IDC: IDC is a global market intelligence firm publishing enterprise IT research across cloud, AI, and cybersecurity. Comparable to theCUBE in producing subscription research and economic analyses for enterprise technology buyers, but operating at significantly larger scale with a wider industry taxonomy.
• CIO.com (Foundry/IDG): CIO.com is an enterprise CIO media brand under Foundry/IDG, covering enterprise technology strategy and decision-making. Comparable to theCUBE as an enterprise-tech media peer targeting CIO and CTO personas, but operating as a broader incumbent publication.

Emerging players

• TWiT.tv (This Week in Tech): TWiT is a long-running technology podcast and video network. Comparable to theCUBE Pod as a podcast/video distribution platform for enterprise and consumer technology commentary, though TWiT serves a broader consumer-leaning audience.
• MKBHD (Studio MKBHD / Marques Brownlee): MKBHD is a leading independent creator-led technology video and podcast brand. Comparable to theCUBE as a video-first tech commentary brand that monetizes audience attention through sponsorships, but operating as a creator-driven emerging player rather than an analyst-led research firm.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about theCUBE