MindMate
MindMate builds a multi-domain cognitive health app (brain games, exercise, nutrition, reminiscence therapy) for older adults, dementia patients, and caregivers, monetized via freemium consumer downloads, NHS/healthcare B2B contracts, and clinical trial recruitment.
- Company typePrivate
- Founded2015
- HeadquartersSanta Monica, United States
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
What MindMate does
MindMate, Inc. is a digital health company that builds a multi-domain cognitive training platform for older adults, people living with Alzheimer's and dementia, and their family caregivers. The product is distributed as a free iOS app and a desktop/web application, delivering a daily activities plan that combines brain games (targeting problem-solving, speed, memory, and attention), personalized workout routines, MIND/Mediterranean-diet-based nutrition advice and recipes, reminiscence therapy content (music and TV from the 1950s–1990s for late-stage patients), and caregiver support resources. The platform is grounded in published research, notably the FINGER study on multi-domain lifestyle intervention, Cochrane Library reviews, Rush University MIND diet studies, and University of Glasgow clinical work led by Dr. Terry Quinn.
The underlying technology is a content-and-rules-driven consumer health app rather than a machine-learning-native platform. Core modules (Brain Games, Nutrition and Recipes, Exercise Programs, Music/Entertainment, Caregiver Resources) are presented as discrete add-on modules within the main app shell, with personalization implemented at the fitness-level and content-recommendation tier rather than through disclosed predictive models. A separate Clinical Trial Matching Service, operated through partner Citruslabs, matches users to pharmaceutical, biotech, and academic research studies, functioning as a managed-services revenue line.
The business model is a hybrid of consumer freemium (free app download with implied but undisclosed premium tiers), B2B enterprise subscriptions to healthcare institutions (NHS as the first paying customer in 2016; Clover Health partnership in 2018), and a managed-services clinical trial recruitment offering via Citruslabs. The company was founded in 2015 in Glasgow by three graduates of Glasgow and Strathclyde universities, originally as DementCare, and later incorporated in California with headquarters in Santa Monica. Cumulative disclosed funding is modest: a Young Innovators Challenge grant, a £150,000 Converge Challenge prize in 2016, and a $142,965 round in July 2016 led by Techstars with Right Side Capital Management. No subsequent institutional financing is disclosed. The company has scaled to 51–100 employees and claims 1M+ users worldwide, with 3,000+ five-star App Store reviews and media features in Forbes, BBC, VentureBeat, and The Times.
MindMate firmographics
Firmographics- Name
- MindMate
- Legal name
- MindMate, Inc.
- Website
- https://mindmate-app.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MindMate builds a multi-domain cognitive health app (brain games, exercise, nutrition, reminiscence therapy) for older adults, dementia patients, and caregivers, monetized via freemium consumer downloads, NHS/healthcare B2B contracts, and clinical trial recruitment.
- Ownership category
- akta.pro rank
MindMate industry classification
Industry- Product category
- Cognitive Health Software
- NAICS
- Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Meditation Apps, Digital Courses & Online Communities (HSADAJAH)
- akta.pro secondary industry
- Cognitive Stimulation & Reminiscence Therapy (Non-Clinical) (HSABAEAH)
Keywords
Where MindMate is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
MindMate business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Freemium App Distribution: MindMate app is available free on iOS App Store and web platforms. The company appears to offer premium features or premium subscriptions for enhanced functionality. The app was developed with initial grant funding and the company has pursued venture funding.
- Clinical Trial Recruitment: MindMate operates clinical trial recruitment services, matching users with clinical trials. The company works with pharmaceutical companies, biotech firms, and research institutions to recruit participants for studies in memory loss, cardiovascular disease, gut disease, skin disease, cancer, and other areas. They earn revenue through this clinical research matching service.
- B2B Enterprise Sales: NHS (National Health Service) was secured as MindMate's first paying customer, indicating B2B enterprise sales motion targeting healthcare providers and institutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free consumer app with core features |
| Subscription | Annual | NHS enterprise contract |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
MindMate product offering
Product offeringCore offering
MindMate develops and distributes a cognitive health application available on iOS and web that combines brain training games, personalized physical exercise routines, brain-healthy nutrition advice, and reminiscence therapy content to help users maintain cognitive function and slow memory decline. The company also operates a clinical trial recruitment and matching service connecting users with research studies in memory loss and related therapeutic areas.
Product overview
MindMate is a research-based cognitive health platform designed to help individuals maintain brain health and slow cognitive decline. The core offering consists of the MindMate App available on iOS and Desktop/Web platforms, providing an all-in-one solution that combines brain games, workout routines, nutrition advice, and caregiver support resources. The platform is built on findings from the FINGER study and translates scientific research on dementia prevention into actionable, user-friendly tools. Beyond the core app, MindMate offers a clinical trial matching service that connects users with relevant research studies, and specialized entertainment features including music and TV content from past decades designed for reminiscence therapy. The product portfolio works together as an integrated ecosystem supporting both individuals with cognitive decline and their caregivers.
Differentiator
Problem solved
Functional benefit
Products and services
- MindMate App Multi-domain cognitive health application available on iOS and web/desktop that combines brain training games (targeting problem-solving, speed, memory, and attention), personalized workout routines, brain-healthy recipes based on MIND/Mediterranean diets, and reminiscence therapy content (music and TV from 1950s–1990s). Designed for baby boomers and seniors focused on healthy aging, individuals with Alzheimer's or dementia, and those with family history of cognitive decline.
- Clinical Trial Matching Service Service that matches MindMate users with relevant clinical trials in memory loss, cardiovascular disease, gut disease, skin disease, cancer, and other therapeutic areas. Operated in partnership with Citruslabs using an algorithm-based platform that matches individuals with research studies in their area based on health profile and eligibility criteria. Pharmaceutical companies, biotech firms, and research institutions use the service to recruit and retain participants.
Quantifiable outcome
- Physical activity can reduce dementia risk by up to 88%
- +3 more outcomes
Companies that use MindMate
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
MindMate technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
MindMate partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Clover HealthcoreMindMate partnered with Clover Health to help elderly with brain games. The partnership enabled Clover Health's Medicare Advantage members to access MindMate's cognitive training platform through a technology initiative aimed at supporting brain health in older adults.
- ActinogencoreMindMate partnered with Australian biotech firm Actinogen to develop treatments for Alzheimer's disease. MindMate serves as a patient engagement and cognitive assessment tool in clinical trials, helping recruit and retain participants while collecting cognitive performance data.
- University of GlasgowcoreMindMate collaborated with Dr. Terry Quinn from the University of Glasgow's Institute of Cardiovascular and Medical Sciences to translate contemporary dementia care research into the digital platform. Research from University of Glasgow validates that early Alzheimer's patients using MindMate are more independent.
- NHScoreNHS (National Health Service) was MindMate's first paying customer starting in 2016. This B2B enterprise partnership brought MindMate's cognitive training app to NHS patients and represented the company's breakthrough commercial contract.
- NYU (New York University)minorPartnership with NYU to advance research and potentially conduct clinical validation studies for MindMate's cognitive training platform.
- Glasgow UniversitycoreFounding partner and research collaborator; MindMate was developed by graduates from Glasgow University and collaborated with university researchers on dementia care translation.
- Alzheimer's SocietyminorSupport organization partnership providing resources and credibility for dementia care support. MindMate works with Alzheimer's Society to provide tools for people with dementia and their caregivers.
- GeriOminorPartnership with GeriO, a senior care organization, to deliver person-centered care tools.
- Health Hub ViennaminorMindMate was selected as one of 10 startups in Batch 3 of Health Hub Vienna, an Austrian HealthTech accelerator program, providing mentorship and networking opportunities.
- CitruslabscoreMindMate's clinical trial matching service operates through Citruslabs, an algorithm-based platform that matches individuals with clinical trials in their area based on health profiles and eligibility criteria.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
MindMate competitors and assessment
Company assessmentMarket position
Strengths3 records
Weaknesses5 records
Competitive moat4 records
Customer concentration
MindMate social profiles
Digital presenceMindMate financial estimates
Financial estimateRevenue estimate
Valuation estimate
MindMate leadership team
Management profileNumber of profiles
Profiles3 records
MindMate funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MindMate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MindMate
What does MindMate do?
MindMate develops and distributes a cognitive health application available on iOS and web that combines brain training games, personalized physical exercise routines, brain-healthy nutrition advice, and reminiscence therapy content to help users maintain cognitive function and slow memory decline. The company also operates a clinical trial recruitment and matching service connecting users with research studies in memory loss and related therapeutic areas.
Is MindMate a public or private company?
MindMate is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MindMate founded?
MindMate was founded in 2015. It employs 51 to 100 people.
Where is MindMate based?
MindMate is headquartered in Santa Monica, United States, in the North America region.
How does MindMate make money?
Three revenue lines are on record. Freemium App Distribution is the primary driver. The others are clinical Trial Recruitment and B2B Enterprise Sales.
Does MindMate have an API?
No public API is recorded for MindMate.
What industry is MindMate in?
MindMate's product category is Cognitive Health Software. Its primary akta.pro industry code is HSADAJAH, Meditation Apps, Digital Courses & Online Communities, with a secondary code of HSABAEAH, Cognitive Stimulation & Reminiscence Therapy (Non-Clinical). Its NAICS code is 713940 and its SIC code is 7372.