TellJo
TellJO is a UK-based B2B social enterprise that provides a digital wellbeing check platform enabling utilities, councils, and housing associations to identify and support customers experiencing financial or personal vulnerability, delivered through partner-branded email and SMS with no technical integration required.
- Company typePrivate
- Founded2017
- HeadquartersBrighton, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What TellJo does
TellJO Limited is a UK-based social enterprise that operates a B2B digital wellbeing check platform designed to help organisations identify and support customers experiencing financial hardship, mental health challenges, or other vulnerabilities. Founded in 2017 and headquartered in Lancing with a registered address in Worthing, the company serves primarily regulated entities in the UK utilities, local government, and social housing sectors — including E.ON Next, Yorkshire Water, Southern Water, EDF, and multiple district councils — with a channel-partner extension into New Zealand via DebtManagers. The core product is a structured yes/no questionnaire built around 63 vulnerability indicators, delivered through partner email or SMS channels with no technical integration required on the partner side, and supplemented by three feature modules (Engage for re-engagement, Collect for arrears management, and Prevent for early intervention with automated referrals to debt advice and wellbeing services). The platform applies behavioural science principles including benign disinhibition to create a disclosure environment that the company reports produces 5x higher vulnerability self-disclosure than direct supplier contact, 75-89% payment arrangement requests among respondents, and 1900% claimed ROI for clients (validated with E.ON Next and Yorkshire Water).
The business model is B2B SaaS delivered to enterprises on quote-based pricing with multi-year contracts, free for end customers completing checks, and supplemented by what appears to be outcome-based performance fees tied to payment arrangements and reduced enforcement costs. Distribution is sales-led direct to enterprise plus channel/embedded deployment through partner communication flows, with marketing emphasising quantified case studies, the B Corp-certified social mission (94.2 impact score), and regulatory alignment with Ofgem, Ofwat, Ofcom, and FCA Consumer Duty. Operational footprint is small — 8-9 core team members — and the company is funded primarily through revenue and minor social-enterprise capital (Bethnal Green Ventures seed, Village Capital cohort, Sumerian Partners investment), with ISO 27001:2022, Cyber Essentials Plus, and ICO registration underpinning its data-handling credentials for regulated buyers.
TellJo firmographics
Firmographics- Name
- TellJo
- Legal name
- TellJO Limited
- Website
- https://telljo.org
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TellJO is a UK-based B2B social enterprise that provides a digital wellbeing check platform enabling utilities, councils, and housing associations to identify and support customers experiencing financial or personal vulnerability, delivered through partner-branded email and SMS with no technical integration required.
- Ownership category
- akta.pro rank
TellJo industry classification
Industry- Product category
- Customer Vulnerability Management Software
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Consumer Credit Reporting, Collection Agencies (7320), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Credit Counseling & Debt Management Plans (DMP) (FSAKAJAH)
- akta.pro secondary industry
- Financial Hardship & Forbearance Assistance (FSAEAFAJ)
Keywords
Where TellJo is headquartered
LocationHeadquarters
- HQ city
- Brighton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
TellJo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- B2B SaaS Platform Subscription: TellJO charges organizations (utilities, councils, housing associations) a fee to use their digital wellbeing check platform. The platform is free for customers completing wellbeing checks; the revenue comes from the organizations deploying the service. Pricing appears to be outcome-based with ROI demonstrated through payment arrangements and reduced enforcement costs.
- Outcome-Based Performance Fees: The company demonstrates 1900% ROI for clients (£20 returned for every £1 spent), suggesting some pricing models may incorporate performance-based elements tied to outcomes such as payment arrangements secured, debt recovered, or customers supported.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Free trial/demo for organizations |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
TellJo product offering
Product offeringCore offering
TellJO provides a digital wellbeing check platform that helps organisations identify customers experiencing financial hardship, mental health challenges or other vulnerabilities through a structured 7-minute questionnaire built on 63 vulnerability indicators. Based on customer responses, the platform delivers personalised signposts to relevant support services such as National Debtline, Mind and Samaritans, and can automatically refer customers to specialist debt advice and back to the partner organisation for tailored support. The platform is sold B2B to utilities, councils, housing associations, financial services firms and debt collection agencies, with end customers accessing the wellbeing check for free.
Product overview
TellJo is a digital wellbeing check platform that offers a suite of products designed to help organisations identify and support vulnerable customers. The core product is the Digital Wellbeing Check—a structured questionnaire that identifies customers experiencing financial hardship, mental health challenges, or other vulnerabilities. This core product is supported by three feature modules: Engage (for re-engaging disengaged customers), Collect (for arrears management), and Prevent (for early intervention and automated referrals). The company also provides a National Wellbeing Index product that aggregates and publishes anonymised data from wellbeing checks to show national wellbeing trends.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Wellbeing Check A 7-minute structured digital questionnaire built on 63 vulnerability indicators that helps organisations identify customers experiencing financial hardship, mental health challenges or other vulnerabilities. The check provides personalised signposts to relevant support services (such as National Debtline, Mind and Samaritans) and, with consent, shares outcomes back to the partner organisation. It is offered free to end customers and sold B2B to utilities, councils, housing associations, financial services firms and debt collection agencies.
- National Wellbeing Index An aggregated, anonymised dataset and public-facing index derived from wellbeing checks, revealing the national state of wellbeing across categories including financial health, mental health, physical health, housing, chronic illness, addiction and developmental conditions. It provides benchmark statistics (for example 39.08% experiencing suicidal thoughts, 73.4% depression, 82.67% with no savings) and is published as a standalone product on TellJO's website.
Quantifiable outcome
- 1900% ROI - £20 returned for every £1 spent on TellJO through payment arrangements and reduced enforcement costs
- +8 more outcomes
Companies that use TellJo
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles4 records
TellJo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
TellJo partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- EDFcoreTellJO selected as partner in EDF's £30 million Winter Support Package, providing digital wellbeing checks to help vulnerable customers during the cost-of-living crisis.
- DebtManagers (New Zealand)coreFirst international customer partnership. DebtManagers uses TellJO as the first point of contact after legally mandated confirmation letter, allowing customers to disclose situation without fear of judgment and enabling tailored debt collection approaches.
Scale indicators9 records
Recent moves7 records
Expansion highlights5 records
TellJo competitors and assessment
Company assessmentDirect peers
- StepChange Debt Charity: UK's largest debt advice charity providing free debt management plans and counseling. Highly comparable to TellJo because both serve vulnerable customers facing arrears, but StepChange is charity-led whereas TellJo is digital-first B2B screening.
- PayPlan (Banking & Credit Products): Free debt management plan and advisory service serving UK consumers in arrears. Comparable to TellJo's debt-advice-referral flow and target audience of utility, council and finance customers in financial difficulty.
- MoneyHelper (Money & Pensions Service): UK government-backed free financial guidance and debt advice service. Highly comparable as a destination for personalized signposts TellJo routes customers to, and a competing front-end for vulnerability advice.
- Citizens Advice: UK-wide advice network providing debt, housing and welfare support. Direct peer given TellJo explicitly routes vulnerable customers to specialist advice bodies including debt and welfare services.
- Paylink Solutions: UK pre-action protocol and debt-recovery platform used by law firms and creditors. Direct peer in digital debt-management tooling, overlapping with TellJo's Collect module for arrears management.
- Creditfix: UK-based Individual Voluntary Arrangement (IVA) and debt management provider. Comparable as a regulated debt-advice and arrears-management competitor serving the same vulnerable-customer segment.
Regional players
- Citizens Advice Scotland / Advice Direct Scotland: Scottish government-funded advice service for money, debt and welfare. Comparable as a downstream destination for signposting and a regional alternative to Citizens Advice that operates similar vulnerability support.
Broad incumbents
- Experian: Global credit data and consumer reporting bureau serving UK lenders and utilities. Broad incumbent offering vulnerability/credit-risk data that overlaps with TellJo's screening use case for utilities and financial services.
- TransUnion: Major credit reporting agency with UK consumer credit data services. Comparable as a broad incumbent that could add vulnerability-screening capabilities competing with TellJo's screening-on-behalf-of-utilities model.
- Equifax: Global consumer credit bureau operating in the UK. Comparable as a broad incumbent credit data and risk analytics provider that could expand into vulnerability screening for utilities and lenders.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
TellJo social profiles
Digital presenceTellJo compliance and trust
Trust signalCompliance6 records
TellJo financial estimates
Financial estimateRevenue estimate
Valuation estimate
TellJo leadership team
Management profileNumber of profiles
Profiles7 records
TellJo funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TellJo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TellJo
What does TellJo do?
TellJO provides a digital wellbeing check platform that helps organisations identify customers experiencing financial hardship, mental health challenges or other vulnerabilities through a structured 7-minute questionnaire built on 63 vulnerability indicators. Based on customer responses, the platform delivers personalised signposts to relevant support services such as National Debtline, Mind and Samaritans, and can automatically refer customers to specialist debt advice and back to the partner organisation for tailored support. The platform is sold B2B to utilities, councils, housing associations, financial services firms and debt collection agencies, with end customers accessing the wellbeing check for free.
Is TellJo a public or private company?
TellJo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TellJo founded?
TellJo was founded in 2017. It employs 1 to 10 people.
Where is TellJo based?
TellJo is headquartered in Brighton, United Kingdom, in the Europe region.
How does TellJo make money?
Two revenue lines are on record. B2B SaaS Platform Subscription is the primary driver. The others are outcome-Based Performance Fees.
Who are TellJo's main competitors?
Direct peers on record are StepChange Debt Charity, PayPlan (Banking & Credit Products), MoneyHelper (Money & Pensions Service), Citizens Advice, Paylink Solutions and Creditfix. Citizens Advice Scotland / Advice Direct Scotland is listed as a regional player. Broad incumbents are Experian, TransUnion and Equifax.
Does TellJo have an API?
No public API is recorded for TellJo.
What industry is TellJo in?
TellJo's product category is Customer Vulnerability Management Software. Its primary akta.pro industry code is FSAKAJAH, Credit Counseling & Debt Management Plans (DMP), with a secondary code of FSAEAFAJ, Financial Hardship & Forbearance Assistance. Its NAICS code is 541511 and its SIC code is 7320.