Yiqi Keji Jituan
Yiqi Keji Jituan (Meishubao Technology Group) is a Hangzhou-headquartered online art education platform serving learners from age 3 through adult, operating a multi-brand portfolio of live 1-on-1 instruction, AI-augmented courses, and B2B SaaS tools, with proprietary live-streaming technology and integrated AI tutoring across 110+ countries.
- Company typePrivate
- Founded2014
- HeadquartersBeijing, China
- Headcount—
- GTM typeB2B and B2C
- OfferingSoftware
What Yiqi Keji Jituan does
Yiqi Keji Jituan, operating as Meishubao Technology Group (also known as ArtWorld Technology or Artbao), is a Hangzhou-headquartered online art education company that operates a multi-brand platform serving learners from early childhood through adult professional art exam preparation. Founded in 2014 by Gan Ling, the company initially built an art exam community (Art Review Network) before pivoting in 2017 to a B2B SaaS model for art studios, then relaunching in 2018 as a D2C subscription platform anchored on proprietary live 1-on-1 instruction (ArtWorld 1-on-1) and small group classes. The platform has since expanded to cover a full age range from 3 to adult, with discrete products targeting each segment: Little Bear Art (ages 3-8, AI-augmented), ArtWorld 1-on-1 (ages 4-12, ~7,000 RMB per customer), ArtWorld Small Class (~40 RMB per session), Xiaoma AI Art (membership-based AI tutoring), ArtWorld Art School (college entrance exam prep), and Painting Academy (adult hobbyist market).
The company's technical stack centers on a proprietary ART CLASS live-streaming platform supporting 4K ultra-HD transmission and immersive 3D teaching tools, delivered through a network of more than 15,000 online instructors. Its monetization is multi-stream: annual D2C subscriptions across consumer products, a 2,000 RMB-per-student-per-year B2B SaaS tier (Artbao Pro) with a 50% commission on instructor-uploaded courseware, content courseware sales (~5-10 RMB per item), and overseas revenue exceeding 40 million RMB per month. The company has integrated multiple foundation models (DeepSeek, Tencent Hunyuan, Doubao) into its Xiaoma AI Art platform alongside proprietary AI assets including the Miaobi AI Intelligent Painting Engine, AI painting evaluation co-developed with the China Academy of Art, and an ArtEdu AI Tutor. As of 2020-2021 disclosures, the company reported monthly revenue exceeding 200 million RMB, 5+ million registered users, 500,000+ paying students, 15 million+ paid users across products, and operations spanning 110-160+ countries, supported by cumulative funding above $225 million from investors including Tencent, TPG The Rise Fund, CICC Capital, and Shunwei Capital.
Yiqi Keji Jituan firmographics
Firmographics- Name
- Yiqi Keji Jituan
- Legal name
- Zhejiang Yiqi Education Technology Co., Ltd.
- Website
- https://17ms.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Short description
- Yiqi Keji Jituan (Meishubao Technology Group) is a Hangzhou-headquartered online art education platform serving learners from age 3 through adult, operating a multi-brand portfolio of live 1-on-1 instruction, AI-augmented courses, and B2B SaaS tools, with proprietary live-streaming technology and integrated AI tutoring across 110+ countries.
- Ownership category
- akta.pro rank
Yiqi Keji Jituan industry classification
Industry- Product category
- Online Art Education
- NAICS
- Fine Arts Schools (61161), Fine Arts Schools (611610), All Other Schools and Instruction (61169)
- akta.pro primary industry
- Visual Arts Instruction (Drawing, Painting, Sculpture) (EDAMAAAA)
- akta.pro secondary industries
- Digital Arts & Design (Graphic Design, Illustration, Animation) (EDAMAAAB), AI-Powered Tutoring & Study Assistant Platforms (EDANAGAD), Visual Arts (Drawing, Painting, Illustration) (EDAAAGAA)
Keywords
Where Yiqi Keji Jituan is headquartered
LocationHeadquarters
- HQ city
- Beijing
- HQ country
- China
- HQ region
- Asia
Offices4 records
Markets served
Yiqi Keji Jituan business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain
Revenue model
- Artbao 1-on-1 Online Art Education: Live 1-on-1 online art education courses for children ages 4-12; customer unit price approximately 7,000 RMB with over 60% referral rate; core business generating significant monthly revenue
- Little Bear Art AI Course: AI-powered early childhood art course for ages 3-8; customer unit price 2,800 RMB; low-price to regular-price course conversion rate exceeds 25%
- Artbao Small Class Courses: Small group live interactive learning with approximately 40 RMB per unit price; balances teaching effectiveness and cost-effectiveness for broader family access
- Artbao Pro Institutional Platform: B2B SaaS platform for art studios and institutions; 2,000 RMB per student per year; institutions and teachers can upload individual demonstration courseware at approximately 5-10 RMB; platform takes 50% commission
- Overseas Revenue: Monthly revenue exceeding 40 million RMB from overseas markets, primarily from overseas Chinese families discovering the platform through social media
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Artbao 1-on-1 - Live 1-on-1 online art education for children ages 4-12 |
| Subscription | Annual | Little Bear Art AI Course - AI-powered early childhood art course for ages 3-8 |
| Per seat | Per session | Artbao Small Class - Small group live interactive learning |
| Subscription | Monthly | Xiaoma AI Art - AI-powered aesthetic education content membership platform |
| Subscription | Annual | Artbao Pro - Professional version for art institutions |
Go-to-market motion3 records
Distribution channels10 records
Marketing channels5 records
Yiqi Keji Jituan product offering
Product offeringCore offering
Yiqi Keji Jituan (Meishubao Technology Group) operates China's largest online art education platform, delivering live 1-on-1 art instruction, AI-powered art courses, small group classes, and art exam preparation services to children aged 3-18, adults, and art institutions. The company also provides B2B SaaS tools for art studios and an AI-powered aesthetic education membership platform integrating multiple foundational AI models.
Product overview
Meishubao Technology Group operates as a multi-product platform providing online art education services across children, adults, and seniors. The portfolio centers on live 1-on-1 instruction (ArtWorld 1-on-1), small group classes (ArtWorld Small Class), and AI-powered solutions (Xiaoma AI Art, Little Bear Art). Additional offerings include professional art exam preparation (ArtWorld Art School), community platforms (Art Review Network), adult education (Painting Academy), children's calligraphy (Little Bear Calligraphy), and institutional solutions (Miaobi AI Intelligent Painting Classroom). Products serve ages 3 through adult, with geographic coverage across 110+ countries and regions.
Differentiator
Problem solved
Functional benefit
Brands
- ArtWorld 1-on-1: Live 1-on-1 online art education platform for children, utilizing proprietary ART CLASS live-streaming technology with over 15,000 instructors.
- ArtWorld Small Class
- ArtWorld Art School
- Art Review Network
- Xiaoma AI Art
- Little Bear Art (小熊美术)
- Little Bear Calligraphy (小熊书法)
- Painting Academy (美术宝书画院)
- ARTROPIA
- Miaobi AI Intelligent Painting Classroom
- Art Treasure Online School 1-on-1
Products and services
- ArtWorld 1-on-1
Quantifiable outcome
- Over 60% referral rate for Artbao 1-on-1 effectively reducing customer acquisition costs
- +4 more outcomes
Companies that use Yiqi Keji Jituan
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
Yiqi Keji Jituan technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature7 records
Yiqi Keji Jituan partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- China Academy of PaintingcoreChina Academy of Painting guided the 2026 'Spark Painting Mountains and Rivers, Children's Love for China' Youth and Children's Art Painting Exhibition; collaborated with Art Treasure Technology as supporting organization.
- Beijing Zhongshan Park Management OfficeminorBeijing Zhongshan Park Management Office supported the 2026 children's art painting exhibition as venue provider and supporting organization.
- DeepSeekcoreDeepSeek AI model integrated into Xiaoma AI Art platform as one of the foundational large language models powering the AI aesthetic education system.
- Tencent HunyuancoreTencent Hunyuan AI model integrated into Xiaoma AI Art platform as one of the foundational AI models powering personalized learning and AI tutoring.
- DoubaocoreDoubao AI model integrated into Xiaoma AI Art platform as one of the AI models powering the comprehensive art learning experience.
- AI Research Center of China Academy of ArtcoreCollaborated with AI Research Center of China Academy of Art to develop applications for evaluating children's AI painting skills and to construct 3D virtual scenes through painting works to exercise children's spatial thinking.
- Yuanhua Art CentercoreYuanhua Art Center collaborated with Artbao on multiple youth art exhibitions including the Beijing Central Axis Cultural Heritage Inheritance and Innovation Competition and the China-Malaysia 50th Anniversary International Art Tour Exhibition.
- Beijing Virtue World Public Welfare FoundationminorArtbao partnered with Beijing Virtue World Public Welfare Foundation to donate 10,000 music picture books to children in Tibetan and remote mountainous areas through the 'Dream Art Station' public welfare project.
- Alibaba (Content Detection Technology)coreAlibaba's pornography detection system is used as the first line of defense for content supervision in the Artbao Art Exam APP. This technology partnership enables multi-dimensional content supervision to ensure child-safe learning environment.
- Tencent PhilanthropycoreJointly implemented the '# If I Have a Pen # public welfare project' with Tencent Philanthropy and Wheat Field Education Foundation, enabling donation of painting materials and art courses to schools in mountainous areas.
- Wheat Field Education FoundationcoreWheat Field Education Foundation partnered with Artbao and Tencent Philanthropy to implement the public welfare project, receiving donated funds to support art education courses in mountainous areas.
Scale indicators8 records
Recent moves9 records
Expansion highlights6 records
Yiqi Keji Jituan competitors and assessment
Company assessmentDirect peers
- Huohua Siwei (Huo Hua Siwei / Fire Flower Four): Chinese online children's art education platform offering 1-on-1 live classes for kids; the closest direct competitor to ArtWorld 1-on-1 in China's online fine arts tutoring segment.
- VIPKid: China-rooted online 1-on-1 live education platform known for premium 1-on-1 tutoring for children; directly comparable to ArtWorld 1-on-1 in operating model (proprietary live-streaming, large online instructor pool, premium ARPU subscription).
Broad incumbents
- TAL Education Group: Chinese K-12 after-school tutoring giant; while subject-focused (math, Chinese, English), it is the broad incumbent shaping the regulatory and competitive environment Meishubao operates in, and its online art offerings overlap with ArtWorld.
- Yuanfudao: Major Chinese EdTech platform with both B2C tutoring and community-led GTM; its Penguin辅导 community-led acquisition motion and content library inform Meishubao's Art Review Network playbook.
- Zuoyebang (Yuanli Education): Large Chinese K-12 online tutoring platform with strong content/community moats; comparable in community-led acquisition and multi-product portfolio approach, though primarily focused on academic subjects.
- Byju's: Indian EdTech unicorn using AI-enabled personalized learning at scale; useful peer for benchmarking AI tutoring productization, freemium-to-paid conversion, and global EdTech unicorn valuation trajectories.
- Duolingo: AI-driven gamified subscription learning platform with strong retention and content-community dynamics; relevant peer for benchmarking Xiaoma AI Art's membership-based engagement model and AI-tutor economics.
Emerging players
- Snapask: Asia-based online 1-on-1 tutoring marketplace; relevant peer for cross-border online tutoring distribution, particularly to Chinese-language learners across Southeast Asia, which overlaps with Meishubao's overseas moats.
- Squirrel AI: China-based AI adaptive learning platform that pioneered "thousand-student-thousand-plan" AI tutoring; closest direct comparator to Meishubao's Xiaoma AI Art AI-tutor positioning and educational cognitive graph approach.
- VIPThink (Yuanli Online Education): Online math/STEM thinking platform for Chinese children aged 3-12; comparable audience, age tier, and parent-paid subscription model, useful for benchmarking children's online enrichment willingness-to-pay in China.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
Yiqi Keji Jituan compliance and trust
Trust signalCompliance5 records
Yiqi Keji Jituan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yiqi Keji Jituan leadership team
Management profileNumber of profiles
Profiles4 records
Yiqi Keji Jituan subsidiaries and ownership
Company hierarchySubsidiaries6 records
Yiqi Keji Jituan funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yiqi Keji Jituan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yiqi Keji Jituan
What does Yiqi Keji Jituan do?
Yiqi Keji Jituan (Meishubao Technology Group) operates China's largest online art education platform, delivering live 1-on-1 art instruction, AI-powered art courses, small group classes, and art exam preparation services to children aged 3-18, adults, and art institutions. The company also provides B2B SaaS tools for art studios and an AI-powered aesthetic education membership platform integrating multiple foundational AI models.
Is Yiqi Keji Jituan a public or private company?
Yiqi Keji Jituan is a private company. It is classified as venture growth investor backed and is currently operating.
When was Yiqi Keji Jituan founded?
Yiqi Keji Jituan was founded in 2014.
Where is Yiqi Keji Jituan based?
Yiqi Keji Jituan is headquartered in Beijing, China, in the Asia region.
How does Yiqi Keji Jituan make money?
Five revenue lines are on record. Artbao 1-on-1 Online Art Education is the primary driver. The others are little Bear Art AI Course, artbao Small Class Courses, artbao Pro Institutional Platform and overseas Revenue.
Who are Yiqi Keji Jituan's main competitors?
Direct peers on record are Huohua Siwei (Huo Hua Siwei / Fire Flower Four) and VIPKid. Broad incumbents are TAL Education Group, Yuanfudao, Zuoyebang (Yuanli Education), Byju's and Duolingo. Emerging players are Snapask, Squirrel AI and VIPThink (Yuanli Online Education).
Does Yiqi Keji Jituan have an API?
No public API is recorded for Yiqi Keji Jituan.
What industry is Yiqi Keji Jituan in?
Yiqi Keji Jituan's product category is Online Art Education. Its primary akta.pro industry code is EDAMAAAA, Visual Arts Instruction (Drawing, Painting, Sculpture), with a secondary code of EDAMAAAB, Digital Arts & Design (Graphic Design, Illustration, Animation). Its NAICS code is 61161.