Aer Cosmetics

What Aer Cosmetics does

Aer Cosmetics is a direct-to-consumer beauty brand founded in 2021 by Paige DeAngelo, headquartered in Philadelphia, Pennsylvania. The company sells a refillable mascara system under the Infinity Mascara line, targeting environmentally conscious, clean beauty, and value-driven beauty consumers through its Shopify e-commerce storefront. Operations are lean—effectively a two-person team—with manufacturing outsourced to a third-party facility in Tampa, Florida, where mascara tablets are hand-rolled, and a Cherry Hill, New Jersey address used for returns processing.

The core product is the Infinity Mascara System, a patent-pending refillable architecture that combines dissolvable mascara tablets with a liquid solution mixed inside a reusable PETG-lined aluminum container engineered to last up to 10 years. The tubing formula uses flexible polymers for smudge-proof, flake-free wear that removes with warm water, and is infused with lash-enhancing peptides; the formula is vegan, cruelty-free, non-GMO, and gluten-free. Products include a $35 Starter Kit, $16 tablet-and-solution refill, and $10 Solution Duo Pack, with refill subscriptions offering 10-20% savings on monthly or quarterly cadence. Marketing is founder-led, anchored by Paige DeAngelo's 300,000+ TikTok following, supplemented by Instagram, YouTube, blog content, email, and earned media coverage in Philadelphia-area outlets.

Revenue mechanics combine one-time product sales with recurring subscription refills. The company has processed over 3,000 orders with a 4.7 average customer rating, ships only within the U.S., and has signaled plans to expand internationally and into in-store retail. The company is bootstrapped with the exception of a $150,000 investment from Drexel University in May 2024, has no institutional investor backing disclosed, and operates as a founder-owned private company.

Name

Aer Cosmetics

Legal name

Aer Cosmetics

Website

https://aercosmetics.co

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Aer Cosmetics is a Philadelphia-based direct-to-consumer beauty brand founded in 2021, selling a patent-pending refillable mascara system featuring dissolvable tablets and a reusable aluminum container through e-commerce and subscriptions, targeting sustainability-focused U.S. consumers.

Ownership category

akta.pro rank

Product category

Refillable Mascara / Clean Beauty Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Eyelash Tools (Curlers, Applicators) & False Lashes (CRABAKAC)

Keywords

• Refillable mascara systems
• Tubing mascara products
• Clean beauty cosmetics
• Sustainable beauty packaging
• Direct to consumer beauty

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Product Sales: Direct-to-consumer sales of Infinity Mascara Starter Kits, refill tablets and solution packs, and gift cards through the company's e-commerce website. Starter kits include reusable aluminum containers with mascara tablets and solution.
2. Subscription Refills: Recurring subscription model for mascara tablet and solution refills delivered every 1-3 months. Subscribers save 10-20% on each delivery with options to pause, skip, or cancel anytime.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Aer Cosmetics sells the patent-pending Infinity Mascara System — a refillable, sustainable mascara made of dissolving mascara tablets that users mix with Infinity Solution inside a reusable aluminum/PETG container built to last up to 10 years. The lineup ships direct-to-consumer via aercosmetics.co and includes the Infinity Mascara Starter Kit ($35), recurring tablet/solution refills (subscription or one-time), an Infinity Solution Duo Pack for rehydration, and digital gift cards.

Product overview

Aer Cosmetics is a direct-to-consumer beauty brand offering a single product line centered on its patent-pending Infinity Mascara System. The core offering is the Infinity Mascara Starter Kit ($35), which includes reusable aluminum/PETG containers, dissolvable mascara tablets in three shades (Original Black, Light Brown, Bio Black), and Infinity Solution. Refill products include the Infinity Mascara Tablet & Solution Refill ($16) and Infinity Solution Duo Pack ($10), which allow users to replenish their mascara without purchasing new containers. Gift cards are also available in $10-$100 denominations. All products emphasize sustainable, vegan, cruelty-free, non-GMO formulations with tubing mascara technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Infinity Mascara Starter Kit A $35 patent-pending, refillable mascara system that includes a reusable aluminum container with PETG lining (built to last up to 10 years), two bottles of Infinity Solution (2.95ml each), and Infinity Mascara Tablets (5.3ml) available in Original Black, Light Brown, or Bio Black shades. Users dissolve cruelty-free tablet formulas in the reusable container to make fresh tubing mascara. Sold direct-to-consumer via aercosmetics.co to individual end consumers.
• Infinity Mascara Tablet & Solution Refill Refill kit containing ten mascara tablets and a 15ml solution refill bottle for the Infinity Mascara System, allowing users to replenish mascara without buying a new starter kit. Available via one-time purchase ($16) or recurring subscription ($12.80 monthly, $14.40 quarterly) with 10–20% savings; subscribers can pause, skip, or cancel anytime. Sold direct-to-consumer to existing Infinity Mascara customers.
• Infinity Solution Duo Pack A pack of two Infinity Solution bottles ($10 one-time, $8 subscribe-and-save monthly) designed to rehydrate dried mascara, dissolve Aer mascara tablets, and let users customize formula thickness for a softer, more hydrated lash finish. Sold direct-to-consumer via aercosmetics.co.
• Aer Cosmetics Gift Card Digital gift cards available in $10, $25, $35, $50, and $100 denominations, redeemable on aercosmetics.co toward any Aer Cosmetics product including the patent-pending dissolving mascara tablet and reusable container. One-time purchase, sold direct-to-consumer.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Freelance FormulationscoreStrategic or Co-development PartnerAer Cosmetics worked with a team of cosmetic chemists at Freelance Formulations over three years to perfect the Infinity Mascara formula. The collaboration created a sustainable mascara that is tubing, smudge-proof, nourishing, conditioning, vegan, cruelty-free, and non-GMO.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Kjaer Weis: Luxury refillable, clean-beauty color cosmetics brand with patented refillable packaging. Directly comparable to Aer on the core refillable-system innovation and the sustainability premium-anchor positioning.
• Thrive Causemetics: Clean-beauty, vegan mascara and lash-focused brand sold DTC and in Sephora. Most directly comparable to Aer: similar clean-formulation, lash-category specialization, social-first marketing, and socially-missioned positioning.
• Ilia Beauty: DTC clean-color-cosmetics brand that has publicly launched refillable packaging. Closely comparable to Aer on the clean-beauty positioning, refillable ethos, and premium DTC go-to-market in the same mascara-adjacent eye category.
• Tower 28 Beauty: Clean, vegan beauty brand selling mascara and color cosmetics DTC and at Sephora. Comparable to Aer in clean/vegan formula, mascara focus, social-media-driven growth, and a digitally-native consumer base.
• RMS Beauty: Pioneer clean-beauty color cosmetics brand with a mascara line. Comparable to Aer on formulation philosophy (clean, non-toxic, performance color) and DTC/wholesale distribution across Sephora-equivalent channels.
• Kosas: Clean-beauty makeup brand with eye/lash products and a strong DTC and Sephora presence. Comparable to Aer in clean color-cosmetics positioning, social-first marketing, and consumer overlap on sustainability-forward Gen Z / millennial buyers.
• Elate Beauty: Refillable clean-beauty makeup brand selling eyes/lips/face with reusable palettes and bamboo refills. The closest direct format-level peer to Aer's refillable-system innovation, sharing the same sustainability narrative for mascara-adjacent categories.
• Beautycounter: Clean-beauty color cosmetics brand with mascara SKUs and a DTC, social-selling model. Comparable to Aer on the clean-formulation promise and direct-to-consumer community-led marketing approach.
• Saie: DTC clean-makeup brand with eye products sold through Sephora and its own site. Comparable to Aer in founder-led, Gen-Z-focused, sustainability-positioned clean-beauty DTC execution.

Broad incumbents

• Honest Beauty: Established clean-beauty umbrella brand with a wider color-cosmetics line including mascara. Comparable to Aer on clean/vegan credentials but operates at significantly larger scale through mass retail distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Aer_Cosmetics
• Facebookfacebook.com/people/Aer-Cosmetics/61550328522029
• LinkedInlinkedin.com/company/about
• Instagraminstagram.com/aercosmetic
• Pinterestpinterest.com/AerCosmetics

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aer Cosmetics