What Complii Fintech Solutions Ltd does

Complii Fintech Solutions Ltd is an ASX-listed (ASX:CF1) Australian FinTech, headquartered at Level 8, 8 Spring Street, Sydney, that builds a cloud-based, modular SaaS platform for Australian Financial Services Licence (AFSL) holders. The platform delivers end-to-end risk and compliance management, capital raising administration, unlisted securities trading, CPD tracking, complaints handling, financial crimes (AML/KYC), staff trading controls, and portfolio modelling through 15+ specialised modules (including Boom, Caddie, MIntegrity, PrimaryMarkets, Corporate Highway and Account Fast) sold under a single subscription and access portal.

The group has assembled its capability largely through acquisition: ThinkCaddie (2019, CPD), PrimaryMarkets (2021, unlisted securities trading with 110,000+ investors), Registry Direct (2022, subsequently divested in 2024), and MIntegrity (2023, compliance consulting with 100+ AFSL clients). Complii markets AI-assisted regulatory interpretation and adaptive algorithms for compliance reporting, alongside ISO/IEC 27001:2022-certified information security.

Revenue derives from enterprise SaaS subscriptions billed annually to AFSL holders (stockbrokers, financial advisers, corporate issuers), transaction fees from PrimaryMarkets capital raises and unlisted security trading, and professional services from the MIntegrity consulting arm. The company sells through direct enterprise field sales supplemented by an event-driven, content-led marketing motion, targeting a narrow Australian financial services vertical with global reach only via the PrimaryMarkets platform.

Name

Complii Fintech Solutions Ltd

Legal name

Complii FinTech Solutions Ltd

Website

https://complii.com.au

Company type

Public

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Regulatory Technology (RegTech) — Compliance & Capital Markets SaaS

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Risk, Compliance & Controls for Embedded Finance (KYB/KYC/AML, Fraud, Disputes) (FSAGALAK)

Keywords

• Compliance management software
• AFSL compliance platform
• Regulatory technology solutions
• Capital raising platform
• Risk management software

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. SaaS Subscription Revenue: Subscription-based revenue model offering modular platform access under single subscription arrangement. Clients pay recurring fees to access compliance, risk management, capital raising, and other platform modules.
2. Capital Markets Transaction Fees: Transaction-based revenue from capital raising activities and unlisted security trading facilitated through PrimaryMarkets platform.
3. Regulatory Consulting Services: Professional consulting services for regulatory compliance, operational risk, and compliance training, expanded through MIntegrity acquisition.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Complii FinTech Solutions provides a modular, cloud-based SaaS platform for Australian Financial Services Licence (AFSL) holders covering end-to-end risk and compliance management, capital raising administration, registry services, and operational risk mitigation. The platform integrates specialised modules — including Boom (paraplanning), Caddie (CPD tracking), MIntegrity (RegsWeb and MIWize compliance consulting), and PrimaryMarkets (unlisted securities trading) — sold under a single subscription arrangement. Target customers are AFSL-licensed stockbrokers, financial advisers, corporate issuers, and responsible managers in Australia.

Product overview

Complii Fintech Solutions Ltd offers a modular platform architecture for Australian Financial Services Licence (AFSL) holders, comprising a core integrated management platform with multiple specialized modules. The core Complii Platform provides end-to-end risk and compliance management, supplemented by specialized modules including: Boom (SOA client portfolio and paraplanning), MIntegrity (regulatory and compliance consulting with RegsWeb and MIWize solutions), PrimaryMarkets (unlisted securities trading and capital raising), Caddie (CPD and e-learning management), Account Fast (account management), Capital Raising/Adviser Bid, Complaints handling, Compliance controls, Corporate Highway, Financial Crimes (AML/KYC), Online Portfolio, Risk Management, Staff Trading, and Rebalancer (portfolio modelling). The company operates as an ASX-listed (ASX:CF1) group with ISO/IEC 27001:2022 certification.

Differentiator

Problem solved

Functional benefit

Brands

• Caddie: E-learning, CPD Management and professional development platform for advisers and responsible managers
• PrimaryMarkets
• Boom
• MIntegrity
• Corporate Highway
• Account Fast
• Complii

Products and services

• Complii Platform

Quantifiable outcome

• Time saving and user-friendly workflow efficiencies
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Microsoft AdvertisingminorGTM or Marketing PartnerMicrosoft Advertising is used alongside Microsoft Clarity to capture user behavior data for site optimisation, fraud/security purposes, and advertising. Data helps determine popularity of products/services and online activity.
• MIntegritycoreStrategic or Co-development PartnerAcquired in September 2023, MIntegrity provides regulatory, compliance, and operational risk consulting services. The acquisition included IP, personnel, and a customer base of over 100 clients, adding RegsWeb and MIWize solutions to Complii's offerings.

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Smarsh: Large global compliance and communications surveillance platform serving regulated financial firms. Smarsh competes with Complii's compliance, risk and financial crimes modules at the enterprise scale outside Australia.
• OneVue (now part of Link Group): Australian registry, fund administration and platform services provider. OneVue/Link Group overlaps with Complii's historical registry offering and broader corporate administration workflows for AFSL holders and corporate issuers.

Direct peers

• HUB24: ASX-listed platform provider for financial advisers and stockbrokers offering portfolio management, research and administration tools. HUB24 directly overlaps Complii's adviser-facing modules such as Boom (SOA, paraplanning) and Online Portfolio.
• Praemium: Australian platform for advisers and wealth managers providing SMA, portfolio reporting and rebalancing. Praemium competes with Complii's Rebalancer, Online Portfolio and Capital Raising modules in the Australian advice market.
• Bravura Solutions: Provider of software for superannuation, investment administration and wealth management. Bravura serves large financial institutions and overlaps with Complii's compliance and registry-adjacent workflows for AFSL holders.
• GBST Holdings: Global provider of financial services software for wealth management, brokerage and fund administration. GBST competes for AFSL holder spend on back-office, compliance and registry-adjacent workflows.
• AdviserLogic: Australian SaaS for financial advisers covering SOA, paraplanning, compliance and CRM. AdviserLogic directly competes with Complii's Boom (paraplanning) and broader adviser compliance modules in the Australian market.
• Iress: Leading Australian-listed provider of trading, portfolio management and financial advice software. Iress serves the same AFSL/stockbroker/financial adviser buyer base as Complii and competes for workflow share across trading, advice, and compliance.
• Netwealth: ASX-listed wealth management platform offering administration, portfolio reporting and adviser tooling. Netwealth competes for the same Australian financial adviser customers that Complii targets with its integrated platform.

Emerging players

• Frollo: Australian open-banking and personal finance data platform. Frollo is an emerging adjacent player addressing some of the same data and compliance themes (CDR, financial crime, risk data) that Complii covers in its Financial Crimes module.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/complii_au
• Facebookfacebook.com/complii-financial-services-190668894423565
• LinkedInlinkedin.com/company/complii-pty-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries4 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Complii Fintech Solutions Ltd