What Cacco does

Cacco Inc. (かっこ株式会社) is a Tokyo-based data science and AI company founded in 2011, listed on the Tokyo Stock Exchange Growth Market, that builds fraud detection and analytics SaaS primarily for the Japanese BtoC e-commerce market. Its core platform, O-PLUX, applies proprietary behavioral-analysis algorithms to structured transaction, device, IP, and delivery data to detect and block credit card fraud, reshipping fraud, post-pay default, cash-on-delivery refusal, and account takeover in real time. Detection accuracy is reinforced by a shared negative-data layer across 120,000+ integrated sites, giving the service a network-effect data moat and a Tokyo Shoko Research-ranked No. 1 position in paid EC fraud detection in Japan (March 2025). Supporting modules extend the platform laterally: O-MOTION (login fraud), Mail Validator (registration fraud), and Fusei Checker (cost-optimized fraud detection); the 2026 launch of X-log adds ad fraud countermeasures covering the pre-transaction advertising-acquisition stage.

The company monetizes primarily through tiered monthly and annual SaaS subscriptions customized per EC operator, supplemented by a low-friction JPY 10,000 / 2-week self-serve trial for SMB merchants, plus project- and subscription-based revenue from a data science services line (Sakigake KPI, Irohani Analysis) and professional-services revenue from a payment infrastructure consulting practice. Go-to-market is a hybrid of content-led inbound (two proprietary media properties: the Fraud Detection Lab and Data Science AlgoLab, generating SEO demand), direct enterprise field sales into BtoC EC operators, financial institutions, and large member sites, and earned media via annual industry surveys featured in Forbes Japan. In June 2026, Cacco completed the full acquisition of Anycloud to consolidate advanced AI implementation capabilities and engineering capacity for next-generation security product development, signaling a strategic pivot toward AI-native fraud detection. The company holds ISO/IEC 27001:2022 and JIS Q 27001:2023 ISMS certification (recertified August 2024) and the JIPDEC Privacy Mark (since 2015), credentials required to sell into Japanese financial institutions and large enterprise customers.

Name

Cacco

Legal name

かっこ株式会社

Website

https://cacco.co.jp

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Cacco Inc. is a Tokyo-listed Japanese SaaS company that provides AI-driven fraud detection (O-PLUX) and data science services primarily to BtoC e-commerce operators, financial institutions, and large member sites across Japan, with 120,000+ sites integrated.

Ownership category

akta.pro rank

Product category

Fraud Detection Software

NAICS

Credit Bureaus (561450), Software Publishers (513210)

SIC

Services-Consumer Credit Reporting, Collection Agencies (7320)

akta.pro primary industry

Fraud, Risk, KYC/AML & Compliance Platforms (BPAMAFAI)

akta.pro secondary industries

Risk, Compliance & Controls for Embedded Finance (KYB/KYC/AML, Fraud, Disputes) (FSAGALAK), Consumer Identity Verification (KYC) & Fraud Risk for Credit (FSAKAKAD)

Keywords

• Fraud detection software
• E-commerce security
• Payment fraud prevention
• Data science services
• Behavioral risk analytics

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Fraud Detection Services (O-PLUX, O-MOTION, Fusei Checker): SaaS-based fraud detection services for e-commerce and financial institutions, providing real-time transaction monitoring and risk scoring. Revenue is generated through subscription or per-transaction pricing models, with tiered plans tailored to individual EC operator needs.
2. Payment Consulting Services: Consulting engagement for EC payment infrastructure, advising on payment menu introduction to maximize consumer satisfaction and merchant profit.
3. Data Science Services: Data science consulting and analytics services including Sakigake KPI (low-cost, short-delivery analysis), BI tool guidance, RPA implementation, and custom data analysis. Delivered as project-based or subscription engagements.
4. X-log Ad Fraud Countermeasures Service: Ad fraud detection and prevention service covering the full advertising-to-payment customer journey, newly launched to address growing ad fraud in digital marketing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Cacco provides SaaS-based fraud detection and data science services primarily for BtoC e-commerce operators and financial institutions. Its core offering O-PLUX is a behavioral analysis-driven fraud detection service that detects credit card fraud, reshipping fraud, payment defaults, cash-on-delivery refusal, and unauthorized logins across 120,000+ integrated sites, sharing negative data for network-effect precision. The portfolio is rounded out with payment consulting, ad fraud detection (X-log), and data science/analytics services (Sakigake KPI, Irohani Analysis).

Product overview

Cacco operates as a data science company offering a unified platform of fraud detection and analytics services. The core product portfolio centers on O-PLUX, a comprehensive fraud detection SaaS that protects EC sites from credit card fraud, resale, chargebacks, and other payment fraud using behavioral analysis and real-time scoring. Supporting this core are specialized add-on modules including O-MOTION (login fraud detection), Mail Validator (email validation for fraud registration prevention), and Fusei Checker (cost-optimized fraud detection). Cacco recently expanded into ad fraud prevention with X-log, extending coverage from payment fraud to the full advertising customer acquisition journey. Complementary services include payment consulting (optimizing EC payment infrastructure) and data science services (sakigake KPI for low-cost data analysis, irohani analysis for automated marketing analytics). The company also maintains educational media platforms—Fraud Detection Lab and Data Science AlgoLab—to demonstrate domain expertise and support customer education.

Differentiator

Problem solved

Functional benefit

Products and services

• O-PLUX A SaaS fraud detection service for e-commerce sites that analyzes order data, device information, IP addresses, and behavioral patterns to detect and block fraudulent transactions in real-time, with shared negative data across 120,000+ integrated sites. Covers credit card fraud, reshipping fraud, post-pay default, cash-on-delivery refusal, and other fraud schemes.
• Fusei Checker (不正チェッカー) An industry-lowest priced fraud detection service providing chargeback prevention, resale prevention, and credit master prevention for e-commerce sites, with high-precision detection comparable to O-PLUX.
• O-MOTION A fraud login detection service that detects unauthorized account access attempts to protect member sites and financial platforms against login fraud and account takeover.
• Mail Validator An email validation service that checks email validity, detects alias emails, identifies short-lifespan email addresses, and validates email format and domain typos to prevent fraudulent registrations on e-commerce sites.
• X-log An ad fraud countermeasures service providing comprehensive security coverage from advertising customer acquisition through login and payment, covering the full customer journey for e-commerce fraud prevention.
• Payment Consulting Service (決済コンサルティングサービス) A consulting service that helps e-commerce operators optimize their payment menu setup including credit and deferred payment options to maximize consumer satisfaction while ensuring merchant profitability.
• Data Science Service (データサイエンスサービス) Data science service leveraging probability/statistics, mathematics, and AI to provide decision-making materials, visualization, optimization, and automation of routine work and reporting for enterprise customers.
• Sakigake KPI (さきがけKPI) A low-cost, short-lead-time data analysis service that helps clients with data aggregation, analysis, clustering, and KPI discovery from raw data.
• Irohani Analysis (いろはに分析) A marketing analysis service that automatically processes sales data and member data for customer visualization, sales structure decomposition, new member analysis, churn analysis, and repeat analysis.

Quantifiable outcome

• 50%+ reduction in fraud check workload when combined with 3D Secure (GROOVE X LOVOT case study)
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

One partnership is on record.

• Anycloud (株式会社Anycloud)coreStrategic or Co-development Partner · 18 June 2026Cacco announced the full acquisition (完全子会社化) of Anycloud on June 18, 2026, to consolidate Anycloud's advanced AI implementation capabilities and engineer organization. The goal is to accelerate new product creation and co-create next-generation security infrastructure by combining Anycloud's AI talent with Cacco's fraud detection and data science platform.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sift: Global digital trust and safety SaaS platform offering AI-based payment fraud, account takeover, and content abuse detection for online businesses. Closely comparable to O-PLUX in core functionality (real-time transaction risk scoring, behavioral analysis) and SaaS delivery model.
• Forter: Global e-commerce fraud prevention platform that uses behavioral analytics and machine learning to block payment fraud, policy abuse, and account takeover. Directly comparable in approach and customer profile (EC merchants) to Cacco's O-PLUX.
• Riskified: Public e-commerce fraud management platform specializing in card-not-present chargeback guarantee and behavioral analytics. Similar merchant-side focus and AI-driven behavioral approach to Cacco, with comparable SaaS revenue model.
• Signifyd: Provider of guaranteed fraud protection for e-commerce merchants, using identity, behavioral, and network data. Comparable in business model (chargeback guarantee plus platform) and target buyer (mid-to-large online retailers) to Cacco.
• InsideTasc: Japanese fraud detection and credit screening platform serving e-commerce and digital businesses. Directly comparable to Cacco's O-PLUX in providing behavioral and identity-based risk scoring for Japanese online merchants, with similar SMB/mid-market focus.

Emerging players

• DataVisor: AI-driven fraud and risk platform using unsupervised machine learning to detect account takeover, payment fraud, and abuse at financial institutions and large digital platforms. Comparable to O-PLUX/O-MOTION in fraud detection methodology and enterprise customer focus.
• Feedzai: AI-based financial crime and risk platform covering fraud, AML, and account risk for banks and payment providers. Comparable to Cacco's fraud detection stack with broader financial-crime coverage but overlapping on payment fraud and login fraud use cases.
• Arkose Labs: Bot management and online fraud prevention platform protecting account login, payment, and content workflows. Comparable to O-MOTION and the new X-log offering in covering the full ad-to-payment journey, with overlap on account takeover fraud.

Regional players

• GMO Payment Gateway: Major Japanese online payment processor offering fraud detection, identity verification, and payment infrastructure to merchants. Directly comparable to Cacco on EC payment fraud and payment consulting, while operating as a much larger payment platform incumbent in the same Japanese market.

Broad incumbents

• LexisNexis Risk Solutions: Large-scale identity, fraud, and credit risk data and analytics provider serving banks, insurers, and e-commerce merchants. Comparable to Cacco's broader fraud and identity verification roadmap, but as a much larger established incumbent rather than a niche EC specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CaccoIncHRBP

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cacco