AnyCloud
Anycloud is a Danish cloud SaaS vendor founded in 1998 that provides cloud-to-cloud backup for Microsoft 365, Entra ID, Azure, and VMware environments via IBM Cloud and Veeam, distributed exclusively through 700+ channel partners to 11,000+ customers across 30+ countries.
- Company typePrivate
- Founded1998
- HeadquartersCopenhagen, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What AnyCloud does
Anycloud (legal entity any.cloud A/S) is a Danish cloud SaaS vendor founded in 1998 and headquartered in Copenhagen, with additional offices in Finland, France, and the Czech Republic. The company provides cloud-to-cloud backup and data protection solutions for Microsoft 365 (Exchange Online, OneDrive, SharePoint, Teams), Microsoft Entra ID, Azure workloads, and general IT infrastructure including VMware-based disaster recovery. Its technical architecture is built exclusively on IBM Cloud infrastructure, leveraging Veeam technology for Microsoft 365 backup engines, with data stored across 16-17 global IBM data centers offering 99.99% durability and AES-256 encryption.
The product portfolio spans multiple tiers — standard subscription backup, enterprise tiers (minimum 1,500 seats and 10TB), and usage-based object storage — with retention periods configurable from 1 to 25 years. Distinctive features include air-gapping via IBM Object Lock, segregation of duties, insider threat protection with 30-day windows, a self-service restore portal for end users, and a GDPR-compliant "Right to be Forgotten" capability. Anycloud operates a channel-only go-to-market, distributing exclusively through Arrow Electronics (ArrowSphere Cloud), Ingram Micro Cloud Marketplace, and IBM Cloud Marketplace, with 700+ partners serving 11,000+ end customers across 30+ countries.
Anycloud holds IBM Platinum Business Partner status (achieved 2024), ISO 27001 certification, CSA STAR Level 1 membership, and ISAE 3000 assurance, positioning the company around NIS2 and DORA regulatory frameworks for European enterprise buyers. Revenue is generated through subscription-based managed backup services and usage-based object storage billing. The company is privately held with no disclosed funding rounds, parent company, or institutional investment, and remains founder-led by the Frimodt-Møller family.
AnyCloud firmographics
Firmographics- Name
- AnyCloud
- Legal name
- any.cloud A/S
- Website
- https://anycloud.dk
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Anycloud is a Danish cloud SaaS vendor founded in 1998 that provides cloud-to-cloud backup for Microsoft 365, Entra ID, Azure, and VMware environments via IBM Cloud and Veeam, distributed exclusively through 700+ channel partners to 11,000+ customers across 30+ countries.
- Ownership category
- akta.pro rank
AnyCloud industry classification
Industry- Product category
- Cloud Data Protection (Backup-as-a-Service)
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computer Facilities Management Services (541513)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Backup & Restore Platforms (Cloud Backup) (HDABAIAB)
- akta.pro secondary industries
- Continuity for SaaS & Cloud Apps (M365/Salesforce Backup) (HDABAIAK), Cloud DR, Backup & Business Continuity (BPAEACAJ), Hybrid Cloud Storage & Backup Infrastructure (HDABAMAG)
Keywords
Where AnyCloud is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices4 records
Markets served
AnyCloud business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Managed Backup-as-a-Service Subscriptions: Subscription-based recurring revenue from managed backup services for Microsoft 365, Entra ID, Azure, and general backup/disaster recovery. Includes unlimited storage with retention periods of 1, 2, 3, 5, 7, 10, or 25 years.
- Object Storage for Backup: Pay-as-you-go model for cloud object storage services. Customers pay only for terabytes used across the month with transparent pricing and no hidden costs. Built on IBM Cloud Object Storage with S3 protocol support.
- Enterprise Backup Services: Enterprise tier requiring minimum 1500 Microsoft 365 seats commitment and minimum 10TB COS storage with 1-year prepaid upfront or 3-year commit options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Backup for Microsoft 365 - Standard |
| Subscription | Annual | Backup for Microsoft 365 - Enterprise |
| Usage-based | Pay-as-you-go | Object Storage for Backup (ACOSB) |
| Subscription | Monthly | Disaster Recovery as a Service |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
AnyCloud product offering
Product offeringCore offering
AnyCloud provides cloud-to-cloud backup-as-a-service solutions for Microsoft 365, Microsoft Entra ID, Azure workloads, and general IT infrastructure, built exclusively on IBM Cloud with Veeam technology. The portfolio includes managed backup, enterprise-tier backup with unlimited capacity, cloud object storage with S3 compatibility, and disaster-recovery-as-a-service for VMware environments. Solutions are delivered exclusively through channel partners including IBM Cloud Marketplace, ArrowSphere, and Ingram Micro, serving over 11,000 customers across 30+ countries.
Product overview
AnyCloud offers a comprehensive portfolio of partner-ready cloud SaaS offerings for data protection and digital security. The core offerings include Anycloud Backup for 365 and Anycloud Backup for Entra ID (with corresponding Arrow-branded variants), providing cloud-to-cloud backup for Microsoft 365 applications and Microsoft Entra ID identity infrastructure. The portfolio extends to enterprise-tier versions with unlimited capacity and longer retention commitments, complemented by Arrow's cloud object storage for backup enabling S3-compatible archival. Additional services include Azure Backup for Azure workloads, Backup-as-a-Service powered by Veeam for VMs and physical servers, and Disaster-Recovery-as-a-Service for VMware environments with 1-click failover. All services are built on IBM Cloud infrastructure, delivered through distribution partners, and unified by a web-based management and restore portal architecture.
Differentiator
Problem solved
Functional benefit
Brands
- Arrow Cloud Backup for Microsoft 365: Managed backup-as-a-service solution for Microsoft 365 products including Exchange Online, OneDrive, SharePoint, and Teams
- Arrow Cloud Backup for Entra ID
- Arrow Cloud Object Storage for Backup
- ACB365
Products and services
- AnyCloud Backup for Microsoft 365 (also offered under the Arrow white-label brand as Arrow's cloud backup for Microsoft 365) Cloud-to-cloud backup-as-a-service solution for Microsoft 365 environments covering Exchange Online, OneDrive for Business, SharePoint Online, and Teams. Features AES-256 encryption, retention periods up to 25 years with unlimited storage, air-gapping, segregation of duties, and insider threat protection. Sold to distributors, resellers, and MSPs who deliver it to end-user businesses. Also offered under the Arrow white-label brand via ArrowSphere Cloud marketplace.
- AnyCloud Backup for Microsoft Entra ID (also offered under the Arrow white-label brand as Arrow's cloud backup for Entra ID) Identity backup solution protecting Microsoft Entra ID (formerly Azure AD), including users, groups, roles, app registrations, enterprise applications, and conditional access policies. Features built-in security dashboard with AI-driven recommendations powered by IBM watsonx.ai, object-level restore, 30-day insider threat protection, and is NIS2 and DORA supportive. Built exclusively on IBM Cloud with unlimited capacity. Also offered under the Arrow white-label brand.
- AnyCloud Backup for 365 - Enterprise (also offered under the Arrow white-label brand as Arrow's cloud backup for Microsoft 365 - Enterprise) Enterprise-tier Microsoft 365 backup with highly resilient cloud storage and unlimited capacity. Requires minimum 1500 seats and 10TB COS commitment. Retention options of 1, 2, 3, 5, 7, 10, or 25 years. Features automated onboarding within 2 minutes, three portals (management, restore, and self-service restore), and 16+ IBM data centers worldwide with 99.99% data durability. Also offered under the Arrow white-label brand.
- AnyCloud Object Storage for Backup (also offered under the Arrow white-label brand as Arrow's cloud object storage for backup) Cost-effective, flexible, and scalable cloud-based object storage solution built on IBM Cloud Object Storage. Supports S3 storage protocol and SaaS with BYOS (Bring Your Own Storage) capability. Features immutability via IBM object-lock, pay-as-you-go pricing with one all-inclusive price per TB, unlimited capacity, and no setup fees. Compatible with any backup software supporting S3 or SaaS BYOS.
- AnyCloud Azure Backup Cloud-to-cloud backup solution for Azure workloads including Azure Virtual Machines, Azure SQL Database service, and Azure File service. Provides air-gapped segregation of duties with AES-256 end-to-end encryption, supporting both local redundant and geo-redundant storage options. Designed for organizations running workloads on Microsoft Azure.
- AnyCloud Backup-as-a-Service Managed backup service for VMs, physical servers, and workstations using Veeam Agent-based or Veeam Backup & Replication. Supports virtual, physical, private, and public cloud workloads with immutable backup copies, air-gapping, and built-in 256-AES security. Designed for partners and end customers requiring general IT infrastructure backup.
- AnyCloud Disaster-Recovery-as-a-Service Failover service ensuring business continuity for VMware virtual environments. Features 1-click disaster recovery, built-in 256-AES end-to-end security, and ability to run VMs off-site instantly via web browser access. Supports RTO and RPO compliance. Free trial offering 5TB, 1 VM, 8GB vRAM, 2 vCPU and 1 public IP for 30 days.
Quantifiable outcome
- Protecting over 1 million SharePoint sites worldwide
- +2 more outcomes
Companies that use AnyCloud
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
AnyCloud technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
AnyCloud partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and major.
- IBMcoreAnycloud is an IBM Platinum Business Partner, the highest level in IBM's Partner World program. Collaboration dates back to 2013 with partnership strengthened through IBM Cloud infrastructure. Anycloud's solutions are built exclusively on IBM Cloud with access to IBM Cloud Object Storage, datacenters, and technology. IBM provides physical and infrastructure security layer while Anycloud retains responsibility for encryption, access control, and data handling at service level.
- Ingram MicromajorIngram Micro publishes Anycloud Backup for 365 via Cloud Marketplace, enabling distribution in Germany and expanding Anycloud's channel reach. Ingram Micro Cloud Marketplace provides access to thousands of partners with streamlined billing and deployment.
- VeeamcoreAnycloud combines Veeam Backup for Microsoft 365 with IBM Cloud for cloud-to-cloud backup solutions. Veeam technology provides the core backup engine for Anycloud Backup for 365 services, enabling protection of Exchange Online, OneDrive, SharePoint, and Teams.
- Arrow ElectronicscoreArrow Electronics is a major distribution partner offering Arrow's cloud backup for Microsoft 365 and Arrow Cloud Object Storage for Backup via ArrowSphere Cloud marketplace. Arrow collaborated with Anycloud to develop these solutions for channel partners across EMEA. Arrow provides go-to-market execution, sales, and market reach while Anycloud provides the underlying technology.
- MicrosoftcoreAnycloud provides backup solutions for Microsoft 365 environments including Exchange Online, OneDrive for Business, SharePoint Online, and Teams. Also provides backup for Microsoft Entra ID (formerly Azure Active Directory). Solutions address Microsoft's Shared Responsibility Model gap.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
AnyCloud competitors and assessment
Company assessmentDirect peers
- AvePoint: AvePoint is the most direct competitor to AnyCloud, offering dedicated Microsoft 365 and Entra ID (Azure AD) backup, governance, and management solutions to enterprise and mid-market customers via channel partners — directly overlapping AnyCloud's core product portfolio.
- Keepit: Keepit is a Danish-founded cloud-to-cloud backup vendor specializing in Microsoft 365, Entra ID, Google Workspace, and Salesforce backup — a near-twin to AnyCloud's core offering, with similar SaaS-led and channel-friendly go-to-market.
- Hornetsecurity: Hornetsecurity (including 365 Total Protection) is a European-headquartered direct competitor providing Microsoft 365 backup, security, and compliance — overlapping strongly with AnyCloud Backup for 365, particularly in DACH and other EMEA markets.
- Druva: Druva offers a SaaS-based data protection platform covering Microsoft 365, Entra ID, Salesforce, and endpoint/VM workloads, competing with AnyCloud on cloud-native backup with similar subscription and channel-led go-to-market.
Broad incumbents
- Veeam: Veeam is AnyCloud's underlying backup technology provider and a much broader incumbent in Microsoft 365, virtual, and physical server backup. It competes head-on with Arrow Cloud Backup via direct sales and a wide partner network, while also powering AnyCloud's solution.
- Rubrik: Rubrik provides enterprise data protection and cyber resilience, including Microsoft 365 backup, that overlaps with AnyCloud's enterprise tier but extends into a much broader hybrid and on-premises backup and security portfolio.
- Acronis: Acronis delivers integrated backup, disaster recovery, and cybersecurity for endpoints, servers, and cloud workloads — a broader incumbent competing with AnyCloud on VM/physical BaaS and DRaaS, in addition to Microsoft 365 backup.
- Barracuda Networks: Barracuda offers Microsoft 365 backup and broader email/network security products, frequently sold through the same MSP/reseller channels AnyCloud targets, making it a regular competitor in mid-market and SMB backup deals.
- Commvault: Commvault is a large enterprise data protection incumbent with Microsoft 365 coverage (including via Metallic) and broad hybrid cloud backup, competing with AnyCloud at the high end of the enterprise tier where its offerings overlap.
Emerging players
- Carbonite (OpenText): Carbonite, now part of OpenText, provides cloud and endpoint backup including Microsoft 365 — overlapping AnyCloud's SMB and mid-market backup offerings and frequently distributed via the same channel partner ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
AnyCloud social profiles
Digital presenceAnyCloud compliance and trust
Trust signalCompliance8 records
AnyCloud financial estimates
Financial estimateRevenue estimate
Valuation estimate
AnyCloud leadership team
Management profileNumber of profiles
Profiles5 records
AnyCloud funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AnyCloud M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AnyCloud
What does AnyCloud do?
AnyCloud provides cloud-to-cloud backup-as-a-service solutions for Microsoft 365, Microsoft Entra ID, Azure workloads, and general IT infrastructure, built exclusively on IBM Cloud with Veeam technology. The portfolio includes managed backup, enterprise-tier backup with unlimited capacity, cloud object storage with S3 compatibility, and disaster-recovery-as-a-service for VMware environments. Solutions are delivered exclusively through channel partners including IBM Cloud Marketplace, ArrowSphere, and Ingram Micro, serving over 11,000 customers across 30+ countries.
Is AnyCloud a public or private company?
AnyCloud is a private company. It is classified as family owned and is currently operating.
When was AnyCloud founded?
AnyCloud was founded in 1998. It employs 11 to 50 people.
Where is AnyCloud based?
AnyCloud is headquartered in Copenhagen, Denmark, in the Europe region.
How does AnyCloud make money?
Three revenue lines are on record. Managed Backup-as-a-Service Subscriptions are the primary driver. The others are object Storage for Backup and enterprise Backup Services.
Who are AnyCloud's main competitors?
Direct peers on record are AvePoint, Keepit, Hornetsecurity and Druva. Broad incumbents are Veeam, Rubrik, Acronis, Barracuda Networks and Commvault. Carbonite (OpenText) is listed as an emerging player.
Does AnyCloud have an API?
No public API is recorded for AnyCloud.
What industry is AnyCloud in?
AnyCloud's product category is Cloud Data Protection (Backup-as-a-Service). Its primary akta.pro industry code is HDABAIAB, Backup & Restore Platforms (Cloud Backup), with a secondary code of HDABAIAK, Continuity for SaaS & Cloud Apps (M365/Salesforce Backup). Its NAICS code is 5182 and its SIC code is 7372.