OnTheMarket
OnTheMarket is a UK residential property portal, wholly owned by CoStar Group, that lets property buyers and renters search listings for free while charging estate agents, letting agents, and developers recurring membership fees to advertise via the OnTheMarket Expert platform.
- Company typePrivate
- Founded2015
- HeadquartersAldershot, United Kingdom
- Headcount101–250
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What OnTheMarket does
OnTheMarket is a UK online residential property portal owned and operated by Agents' Mutual Limited and OnTheMarket Limited, wholly owned subsidiaries of CoStar Group (NASDAQ: CSGP) following CoStar's 2021 acquisition. Founded in 2015 and headquartered in London, the platform serves UK property buyers, renters, and investors through onthemarket.com and native mobile apps on iOS, Android, and Amazon, covering England, Scotland, Wales, and Northern Ireland. Its core product is a property search platform supporting for-sale, to-rent, new homes, commercial, student, retirement, rural, and overseas listings, augmented by a sold-price database sourced from the Land Registry and Registers of Scotland.
The platform differentiates through its "Only With Us" exclusive listings feature, where member agents advertise properties 24+ hours before they appear on Rightmove or Zoopla (averaging over 4,000 exclusive properties monthly in Jan-Aug 2024). Additional product modules include Help Me Choose, Keywords Search, Travel Time Search, Instant Online Valuation (powered by propertypriceadvice.co.uk), Property Alerts, and an Agent Directory. Commercial property listings are powered by sister CoStar platform LoopNet, and rental workflow tools are delivered through a Canopy partnership.
OnTheMarket operates a two-sided B2B2C marketplace model: the portal is free for property seekers, while revenue is generated from estate agents, letting agents, and new homes developers who pay recurring subscription/membership fees to list properties and manage their presence through the OnTheMarket Expert professional platform. The company serves a fragmented base of UK agents — ranging from enterprise brands such as Knight Frank, William H Brown, eXp UK, and Stags to mid-market and branch-level agents — and competes primarily with Rightmove and Zoopla in the UK residential portal market.
OnTheMarket firmographics
Firmographics- Name
- OnTheMarket
- Legal name
- OnTheMarket Limited
- Website
- https://onthemarket.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- OnTheMarket is a UK residential property portal, wholly owned by CoStar Group, that lets property buyers and renters search listings for free while charging estate agents, letting agents, and developers recurring membership fees to advertise via the OnTheMarket Expert platform.
- Ownership category
- akta.pro rank
OnTheMarket industry classification
Industry- Product category
- Online Property Portal
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI)
- akta.pro secondary industry
- Land & Development Site Brokerage (BPAJABAG)
Keywords
Where OnTheMarket is headquartered
LocationHeadquarters
- HQ city
- Aldershot
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
OnTheMarket business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Agent Property Listings: Estate agents, letting agents, and new homes developers pay to list properties on OnTheMarket. Agent membership provides access to list and manage property listings on the platform.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
OnTheMarket product offering
Product offeringCore offering
OnTheMarket operates a UK online residential property portal where estate agents, letting agents, and new homes developers pay to list properties for sale and to rent, while consumers search and receive alerts for free. The platform differentiates through its 'Only With Us' programme, which lists properties 24 hours or more before they appear on Rightmove or Zoopla, alongside search tools such as Travel Time Search, Help Me Choose, Keywords Search, and instant online valuations.
Product overview
OnTheMarket is a UK property search portal operated by CoStar Group, offering a unified platform for residential and commercial property search. The core product is the property search platform (onthemarket.com) supporting property for sale, to rent, new homes, commercial, and international listings. Supporting modules include instant and agent-based property valuations, sold price data, and an agent directory. Key differentiating features include 'Only With Us' exclusive listings available 24+ hours before competitors, and specialized vertical search products for new homes, retirement, farms/land, student accommodation, and overseas property. The service integrates with LoopNet for commercial property and Canopy for rental services. Mobile apps are available for iOS, Android, and Amazon platforms.
Differentiator
Problem solved
Functional benefit
Brands
- OnTheMarket Expert: Property professional website for estate agents and letting agents
- Only With Us
Products and services
- OnTheMarket Property Search Platform Core UK property portal for searching residential properties for sale and to rent across England, Scotland, Wales, and Northern Ireland, featuring thousands of new properties monthly including exclusive 'Only With Us' listings available 24+ hours before Rightmove or Zoopla.
- Only With Us Exclusive listings programme where member agents list properties exclusively on OnTheMarket for 24 hours or more before releasing to Rightmove or Zoopla, averaging over 4,000 new exclusive properties monthly in 2024.
- New Homes Specialised search portal for new build properties and developments from UK housing developers including Barratt Homes, Taylor Wimpey, Persimmon Homes, Bloor Homes, and The Hill Group.
- Commercial Property Commercial property search for buying and renting office space, retail, industrial, warehousing, and other commercial premises across the UK, integrated with LoopNet.
- Retirement Properties Specialised search for retirement properties including park homes, assisted living, and retirement apartments across the UK.
- Farms, Estates & Land Specialised search for rural properties including farms, country estates, barn conversions, and land for sale in the UK.
- Student Accommodation Student property search covering university towns and cities across the UK, with listings by university and property type.
- Overseas Property International property search portal covering properties for sale in over 50 countries worldwide including Spain, France, Portugal, USA, and others.
- OnTheMarket Mobile App Native mobile applications for iOS, Android, and Amazon platforms enabling property search on-the-go with functionality aligned to the desktop portal.
- OnTheMarket Expert (Agent Portal) Professional portal for estate agents and letting agents to manage property listings, access testimonials, and maintain their presence on the platform as paying members.
- Instant Online Valuation Free online valuation service providing instant property value estimates in minutes based on postcode and property details, calculated independently by propertypriceadvice.co.uk.
- Agent Valuation Service connecting property owners with local estate agents for free, no-obligation in-person property valuations and market appraisals.
- Sold Prices Free database of UK property sale prices recorded by Land Registry and Registers of Scotland, with average prices by location and region.
Quantifiable outcome
- Over 4,000 new properties listed as Only With Us each month (Jan-Aug 2024 average)
Companies that use OnTheMarket
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles2 records
OnTheMarket technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature6 records
OnTheMarket partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- CanopyminorOnTheMarket has partnered with Canopy to provide tenants with a quick and hassle-free way to move home and save on bills via Canopy's revolutionary rental platform. The partnership enables OnTheMarket to offer renters tools to get 'rent ready' and streamline the rental application process through the free Canopy app.
- LoopNetcoreLoopNet, a CoStar Group company, powers the commercial property sections of OnTheMarket. OnTheMarket links to LoopNet for commercial properties for sale and to rent, including office space, warehouses, retail space, and other commercial premises across the UK.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
OnTheMarket competitors and assessment
Company assessmentBroad incumbents
- Realtor.com: US residential property portal operated by Move, Inc. (News Corp). Comparable to OnTheMarket as a property search portal monetizing real estate agent subscriptions, though it serves a different geography and competes against larger incumbents Zillow and Redfin.
- LoopNet: CoStar-owned commercial property portal that already powers OnTheMarket's commercial listings. As a sister brand within the same parent, LoopNet is a key integration partner and a comparable for commercial real estate portal economics relevant to OnTheMarket's commercial ambitions.
- Homes.com: US residential property portal operated by OnTheMarket's parent CoStar Group. While operating in a different geography, it is a sister brand within the same corporate portfolio pursuing a similar agent subscription model, making it a relevant internal comparable for strategy and product direction.
- Zillow: Largest US residential property portal. While US-focused, Zillow is the global benchmark for property portal business models, including agent subscriptions, valuation tools (Zestimate), and consumer search, providing strategic context for OnTheMarket's portal economics.
Regional players
- Idealista: Leading property portal in Spain, Portugal, and Italy. Comparable to OnTheMarket as a vertically focused property portal with subscription-based agent listings and consumer search, although it serves southern European markets.
- Immobilienscout24: Germany's largest property portal. Comparable as a residential property portal monetizing agent subscriptions with consumer-facing search and valuation features, though it operates in Germany rather than the UK.
- Property Finder: Leading property portal in the Middle East and North Africa. Comparable to OnTheMarket as a regional property portal with subscription listings, agent directories, and consumer search features, although focused on MENA markets.
- Domain Holdings: Leading Australian residential property portal. Comparable as a regional property portal business with agent subscription revenue, valuation tools, and new development listings, though it operates exclusively in Australia rather than the UK.
Direct peers
- Rightmove: UK's largest residential property portal and OnTheMarket's primary competitor. Both serve property buyers, renters, and estate agents in the UK with subscription-based listing models; Rightmove holds dominant market share while OnTheMarket positions as the #3 challenger.
- Zoopla: UK property portal operated by Zoopla Limited (owned by Silver Lake and Cox Automotive) and OnTheMarket's closest direct competitor. Both platforms monetize estate agent subscriptions, offer consumer property search, and feature valuation tools; Zoopla holds the #2 position behind Rightmove.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
OnTheMarket social profiles
Digital presenceOnTheMarket financial estimates
Financial estimateRevenue estimate
Valuation estimate
OnTheMarket leadership team
Management profileNumber of profiles
Profiles1 record
OnTheMarket funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OnTheMarket M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OnTheMarket
What does OnTheMarket do?
OnTheMarket operates a UK online residential property portal where estate agents, letting agents, and new homes developers pay to list properties for sale and to rent, while consumers search and receive alerts for free. The platform differentiates through its 'Only With Us' programme, which lists properties 24 hours or more before they appear on Rightmove or Zoopla, alongside search tools such as Travel Time Search, Help Me Choose, Keywords Search, and instant online valuations.
Is OnTheMarket a public or private company?
OnTheMarket is a private company. It is classified as corporate owned and is currently operating.
When was OnTheMarket founded?
OnTheMarket was founded in 2015. It employs 101 to 250 people.
Where is OnTheMarket based?
OnTheMarket is headquartered in Aldershot, United Kingdom, in the Europe region.
How does OnTheMarket make money?
One revenue line is on record: agent Property Listings.
Who are OnTheMarket's main competitors?
Broad incumbents on record are Realtor.com, LoopNet, Homes.com and Zillow. Regional players are Idealista, Immobilienscout24, Property Finder and Domain Holdings. Direct peers are Rightmove and Zoopla.
Does OnTheMarket have an API?
No public API is recorded for OnTheMarket.
What industry is OnTheMarket in?
OnTheMarket's product category is Online Property Portal. Its primary akta.pro industry code is CRAFAAAI, Price Comparison/Aggregator Generalist Marketplaces, with a secondary code of BPAJABAG, Land & Development Site Brokerage. Its NAICS code is 53121 and its SIC code is 6531.