LoopNet
LoopNet is the #1 US online marketplace for commercial real estate listings, connecting property owners and brokers paying for tiered advertising with 13M+ monthly visitors searching office, retail, industrial, and specialty properties. It operates as a wholly-owned subsidiary of CoStar Group.
- Company typePrivate
- Founded1996
- HeadquartersWashington, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingDigital Commerce or Content
What LoopNet does
LoopNet is an online commercial real estate marketplace that connects property owners and brokers (the paying side) with commercial property buyers and tenants (the free-search side) in the United States. The platform hosts 300K+ active listings spanning office, retail, industrial, multifamily, land, hospitality, medical, and specialty assets, attracting 13M+ monthly visitors and reaching 96% of Fortune 1000 firms as active searchers; LoopNet searchers were behind $400B+ in commercial real estate transactions in the trailing year. The service is delivered through a self-serve web and mobile app platform with map-based property discovery, broker directory, valuation calculators, and a Ten-X-powered auction channel that has transacted 11,000+ properties.
The core product is supplemented by four annual-subscription advertising tiers (Silver, Gold, Platinum, Diamond) that bundle priority search ranking, branding, media production (architectural photography, Matterport 3D tours, HD video, drone footage), cross-platform placement on CoStar and partner sites (CityFeet, Showcase, newspaper partners), and retargeting/email-newsletter advertising. Sub-brands include LoopLink for broker/owner web solutions, BizBuySell for business-for-sale listings, and the CRE Explained educational resource center. International versions operate in the UK, Canada, France, and Spain.
The company is a wholly-owned subsidiary of CoStar Group (NASDAQ: CSGP), following CoStar's 2012 acquisition of LoopNet for approximately $150 million; revenue is not separately disclosed. The business model combines product-led growth (free search, organic SEO) with enterprise field sales via dedicated account executives selling subscription advertising packages, monetizing the two-sided marketplace through recurring listing and media-services fees rather than per-transaction commissions.
LoopNet firmographics
Firmographics- Name
- LoopNet
- Legal name
- LoopNet
- Website
- https://loopnet.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- LoopNet is the #1 US online marketplace for commercial real estate listings, connecting property owners and brokers paying for tiered advertising with 13M+ monthly visitors searching office, retail, industrial, and specialty properties. It operates as a wholly-owned subsidiary of CoStar Group.
- Ownership category
- akta.pro rank
LoopNet industry classification
Industry- Product category
- Commercial Real Estate Marketplace
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ)
- akta.pro secondary industry
- Business-for-Sale Marketplaces & Listing Platforms (FSAEAIAK)
Keywords
Where LoopNet is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LoopNet business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Advertising Packages: Property owners and brokers pay for advertising packages (Silver, Gold, Platinum, Diamond tiers) that provide priority search ranking, enhanced visibility, media packages, and CoStar integration. Packages include features like priority ranking, owner branding, broker headshots, call tracking, and property ads on CoStar.
- Listing Fees: Property listings on LoopNet require paid advertising; basic CoStar-only listing is free but not publicly visible
- Media Services: Additional revenue from professional media packages including architectural photography, Matterport tours, video tours, and drone photography bundled with advertising packages at different tiers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Silver Listing Plan - Basic visibility tier |
| Subscription | Annual | Gold Listing Plan - Enhanced visibility tier |
| Subscription | Annual | Platinum Listing Plan - Premium visibility tier |
| Subscription | Annual | Diamond Listing Plan - Maximum visibility tier |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
LoopNet product offering
Product offeringCore offering
LoopNet operates an online commercial real estate marketplace where property owners, brokers, and commercial real estate firms list office, retail, industrial, multifamily, land, and specialty properties for sale or lease, and prospective buyers/tenants search and transact them. Its revenue is driven by paid advertising packages (Silver, Gold, Platinum, and Diamond tiers) sold to property owners and brokers, which provide enhanced listing visibility, priority ranking, media production services, and cross-promotion on the CoStar platform. The marketplace also offers an online property auction platform (Ten-X), a businesses-for-sale marketplace (BizBuySell), and country-specific sites serving the US, UK, Canada, France, and Spain.
Product overview
LoopNet operates as a multi-platform commercial real estate marketplace with a core platform supplemented by tiered advertising packages and specialized sub-products. The main LoopNet platform serves as the #1 commercial real estate marketplace for lease and sale listings, integrated with advertising solutions (Marketing Solutions with Silver/Gold/Platinum/Diamond tiers) that include media production services (Matterport Tours, architectural photography, video tours, drone footage). Additional offerings include the LoopLink web solutions for brokers, Ten-X powered property auctions, a Businesses For Sale marketplace (powered by BizBuySell), international localized platforms (UK, Canada, France, Spain), the CRE Explained educational resource center, and a broker directory service. The platform reaches 13M+ monthly visitors with 300K+ active listings and has facilitated $400B+ in transaction value.
Differentiator
Problem solved
Functional benefit
Brands
- LoopLink: Marketing and advertising solution for brokers and property owners on the LoopNet platform.
- BizBuySell
Products and services
- LoopNet Commercial Real Estate Marketplace Online commercial real estate marketplace enabling users to search, list, and transact commercial properties for lease, sale, and auction; features 300K+ active listings spanning office, retail, industrial, multifamily, land, specialty, coworking, medical, restaurant, flex, and lab properties, with 13M+ monthly visitors and $400B+ in facilitated transaction value, serving sellers, brokers, buyers, tenants, and investors from SMBs to Fortune 1000 firms.
- LoopNet Marketing Solutions (Advertising Packages) Tiered annual advertising packages (Silver, Gold, Platinum, Diamond) for commercial property owners and brokers that provide priority search ranking, enhanced listing visibility, branded media assets (Matterport 3D tours, architectural photography, video tours, drone footage), call tracking, dedicated property marketers, and cross-promotion on CoStar search, the CoStar homepage, CoStar email newsletters, and newspaper partner sites; advertised properties reportedly lease or sell 14% faster than those listed only on CoStar.
- LoopNet Property Auctions (Ten-X) Online commercial real estate auction platform powered by Ten-X that enables transparent, competitive online bidding for commercial properties worldwide; more than 11,000 properties have been transacted through the platform.
- Businesses For Sale Marketplace Marketplace for buying and selling businesses, powered by BizBuySell, featuring 1,500+ business listings across industries including franchises, service businesses, restaurants, retail, and automotive; targets entrepreneurs and investors evaluating acquisition and franchise opportunities.
- LoopLink for Brokers and Owners Web solutions platform for commercial real estate brokers and property owners to manage and market their listings online through the LoopNet ecosystem, supporting listing management, marketing, and brand presentation.
- International LoopNet Platforms Country-specific LoopNet platforms offering localized commercial real estate listings and search capabilities for the United Kingdom (loopnet.co.uk), Canada (loopnet.ca), France (loopnet.fr), and Spain (loopnet.es), extending LoopNet's marketplace coverage beyond the United States.
Quantifiable outcome
- Properties advertised on LoopNet lease or sell 14% faster than properties listed only on CoStar
- +3 more outcomes
Companies that use LoopNet
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles3 records
LoopNet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
LoopNet partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- CoStar GroupcoreCoStar Group is the parent company of LoopNet, providing the infrastructure and data ecosystem. LoopNet listings are integrated with CoStar's platform, giving advertising package holders access to CoStar's 250K+ commercial property professional subscribers through highlighted search results, homepage property ads, and newsletter placements.
- Ten-XcoreTen-X powers LoopNet's commercial real estate auction platform, enabling transparent and competitive online property bidding. Investors worldwide have partnered with LoopNet/Ten-X to successfully transact 11,000+ properties through the auction platform.
- ShowcaseminorCommercial and industrial properties for sale and lease marketplace, part of the LoopNet marketplace network including CityFeet and Bureaux Locaux
- CityFeetminorCommercial and office properties for sale and lease marketplace, part of the LoopNet marketplace network
- MatterportcoreMatterport 3D virtual tour technology is offered as part of LoopNet's media packages (up to 4 tours for Diamond, up to 2 for Platinum, up to 1 for Gold). Immersive tours increase time spent on property listings and drive conversions.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
LoopNet competitors and assessment
Company assessmentDirect peers
- Crexi: Crexi operates a competing online commercial real estate marketplace with listings for sale and lease, broker tools, and CRE data. It targets the same broker and owner customer base as LoopNet, with a modern product experience that has made it one of the most credible direct challengers to LoopNet's marketplace dominance.
- Catylist: Catylist (now part of MRI Software) provides a CRE listing platform and marketplace used by brokers, owners, and MLS organizations. It is directly comparable to LoopNet as a CRE listings marketplace serving brokers and owners across multiple submarkets and asset classes.
Broad incumbents
- CoStar: CoStar is LoopNet's parent company and the broader commercial real estate information, analytics, and marketing platform serving 250K+ CRE professionals. It overlaps in CRE data, research, and marketing services but operates as an enterprise subscription platform rather than a public marketplace, making it a broader incumbent rather than a direct marketplace competitor.
- CommercialCafe (Yardi): CommercialCafe is the CRE listings and marketing arm of Yardi Systems, serving office, industrial, retail, and multifamily listings. It competes with LoopNet by offering brokers a marketplace integrated with Yardi's broader property management software stack, making it a broad incumbent in the CRE marketing space.
Emerging players
- Reonomy (Altus Group): Reonomy, now part of Altus Group, provides commercial real estate data, property intelligence, and a marketplace layer for CRE professionals. It is an emerging player with partial overlap to LoopNet, focusing more on data and owner identification while building adjacent marketplace functionality.
- OfficeSpace: OfficeSpace is a CRE marketplace and software platform focused on office, coworking, and flexible workspace discovery. It has meaningful overlap with LoopNet's office and coworking categories but is narrower in asset-class focus, making it an emerging player targeting a specific segment of LoopNet's marketplace.
Others
- Ten-X: Ten-X powers LoopNet's commercial real estate auction platform and also operates its own CRE auction marketplace. It is an enabling partner and adjacent ecosystem player rather than a direct marketplace competitor, but it overlaps in auction functionality for distressed and marketed CRE sales.
- BizBuySell: BizBuySell is the largest US business-for-sale marketplace and is operated by LoopNet as a sub-brand. It is adjacent rather than competing, leveraging LoopNet's infrastructure to serve a different asset class (operating businesses) while benefiting from shared traffic and account relationships.
- Showcase: Showcase is a LoopNet-owned marketplace for commercial and industrial properties, part of the LoopNet marketplace network alongside CityFeet. It is an adjacent/sister property rather than a competitor, illustrating LoopNet's own segmentation strategy within the broader CRE discovery space.
Regional players
- 42Floors: 42Floors is a commercial real estate search platform focused on office space and tenant representation, with relatively narrower geographic and asset-class coverage than LoopNet. It is a regional/specialty player with overlapping search and discovery functionality but limited scale to compete head-to-head nationally.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
LoopNet social profiles
Digital presenceLoopNet financial estimates
Financial estimateRevenue estimate
Valuation estimate
LoopNet leadership team
Management profileNumber of profiles
Profiles4 records
LoopNet funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LoopNet M&A and investment
M&A and investmentM&A3 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LoopNet
What does LoopNet do?
LoopNet operates an online commercial real estate marketplace where property owners, brokers, and commercial real estate firms list office, retail, industrial, multifamily, land, and specialty properties for sale or lease, and prospective buyers/tenants search and transact them. Its revenue is driven by paid advertising packages (Silver, Gold, Platinum, and Diamond tiers) sold to property owners and brokers, which provide enhanced listing visibility, priority ranking, media production services, and cross-promotion on the CoStar platform. The marketplace also offers an online property auction platform (Ten-X), a businesses-for-sale marketplace (BizBuySell), and country-specific sites serving the US, UK, Canada, France, and Spain.
Is LoopNet a public or private company?
LoopNet is a private company. It is classified as corporate owned and is currently operating.
When was LoopNet founded?
LoopNet was founded in 1996. It employs 1,001 to 5,000 people.
Where is LoopNet based?
LoopNet is headquartered in Washington, United States, in the North America region.
How does LoopNet make money?
Three revenue lines are on record. Advertising Packages are the primary driver. The others are listing Fees and media Services.
Who are LoopNet's main competitors?
Direct peers on record are Crexi and Catylist. Broad incumbents are CoStar and CommercialCafe (Yardi). Emerging players are Reonomy (Altus Group) and OfficeSpace. Others are Ten-X, BizBuySell and Showcase. 42Floors is listed as a regional player.
Does LoopNet have an API?
No public API is recorded for LoopNet.
What industry is LoopNet in?
LoopNet's product category is Commercial Real Estate Marketplace. Its primary akta.pro industry code is BPAJAEAJ, Online/Virtual Real Estate Auctions (Marketplace Platforms), with a secondary code of FSAEAIAK, Business-for-Sale Marketplaces & Listing Platforms. Its NAICS code is 53121 and its SIC code is 6531.