Whish Money
Whish Money is a Lebanese mobile wallet and digital financial services platform serving consumers, SMBs, and corporates in Lebanon through 1,000+ agent locations, offering Visa cards, P2P payments, domestic and international remittances, bill payment, payroll, and merchant payment acceptance.
- Company typePrivate
- Founded2019
- HeadquartersBeirut, Lebanon
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Whish Money does
Whish Money is a Beirut-headquartered digital financial services platform operating a mobile wallet, Visa card issuance program, and domestic and international money transfer network across Lebanon. Founded as WOO CASH SAL in 2019 and rebranded to WHISH MONEY SAL in January 2021, the company is licensed by Banque du Liban under Resolution No. 19/21/22 (License No. 42/5/19) and operates more than 1,000 agent locations including 40 main branches across Lebanon. It serves individual consumers, small and medium businesses, corporates, NGOs, and remittance users through iOS and Android applications, offering peer-to-peer payments via QR codes, free digital and physical Visa debit cards, domestic transfers, international remittances to 200+ countries via partners including Mastercard, Ria, TapTap Send, Sendwave, Careem Pay, and TerraPay, bill payments (utilities, telecom, tuition, syndicates), corporate payroll, and merchant payment acceptance. The company obtained a Canadian Money Services Business license in October 2025, its first major regulatory approval outside the MENA region, and has announced plans to pursue licensed entities in the US, UK, EU, and Australia.
The platform is built on a Java Spring Boot backend with MySQL databases, RESTful APIs, and a microservices architecture. Differentiated technology components include a proprietary AI-driven transaction monitoring engine using machine learning to detect behavioral anomalies, structuring (smurfing), and complex fraud patterns in milliseconds, alongside real-time sanctions screening against OFAC, UN Security Council Consolidated List, EU Consolidated List, HMT, and SIC Lebanon lists. Product portfolio spans the Whish App mobile wallet, the Whish Me QR-code P2P feature, Whish Pay e-commerce gateway integrations for Shopify, WordPress, and custom websites, Whish Payroll for salary disbursement, Whish Collection Services, a bill settlement hub, a digital voucher marketplace, a Wedding List registry feature, and an e-commerce partnership with Talaco for Samsung and Apple device purchases.
Whish Money generates revenue primarily through transaction fees: 1% on local LBP transfers (minimum LBP 50,000), 1% on Whish Pay for non-Shopify merchants and 2% for Shopify, 3% on payment link and card top-ups, 2% on international ATM withdrawals (min USD 7, max USD 20), and USD 15 annual fees for the Platinum physical card. The company pursues a three-channel go-to-market: product-led growth via self-serve mobile app downloads, channel partnerships for international remittances and US-side deposit rails (Veem Payments), and direct enterprise sales for corporate payroll, collection, and checkout solutions. The company maintains an 11–50 employee footprint and discloses no external institutional funding.
Whish Money firmographics
Firmographics- Name
- Whish Money
- Legal name
- WHISH MONEY SAL
- Website
- https://whish.money
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Whish Money is a Lebanese mobile wallet and digital financial services platform serving consumers, SMBs, and corporates in Lebanon through 1,000+ agent locations, offering Visa cards, P2P payments, domestic and international remittances, bill payment, payroll, and merchant payment acceptance.
- Ownership category
- akta.pro rank
Whish Money industry classification
Industry- Product category
- Digital Mobile Wallet
- akta.pro primary industry
- Mobile Wallets (NFC Tap-to-Pay / HCE) (FSAMAEAB)
- akta.pro secondary industries
- SME & Business Cross-Border Payments (B2B) (FSAMAIAB), Cross-Border Payouts & Mass Disbursements (Pay-outs) (FSAMAIAJ)
Keywords
Where Whish Money is headquartered
LocationHeadquarters
- HQ city
- Beirut
- HQ country
- Lebanon
- HQ region
- Middle East
Offices3 records
Markets served
Whish Money business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Money Transfer Fees: Local money transfer fees at 1% (minimum LBP 50,000). International transfers facilitated through partner network with competitive rates. Zero cash-out fees promotional campaigns with TapTap Send, Careem Pay, and Sendwave.
- Card Services: Platinum Physical Card annual fee of USD 15, card replacement fee of USD 15. International ATM withdrawal fees of 2% with min USD 7 and max USD 20.
- Payment Processing: Whish Pay for Shopify at 2%, Whish Pay for merchants and other websites at 1%. Add money through payment link at 3%, add money via card at 3%.
- Balance Inquiry & ATM: Balance inquiry fee at ATMs of USD 1 per transaction. ATM withdrawal fees for international transactions.
- Bill Payment & Collection Services: Fees for MOF collection, Beirut municipality payments, utility bills, and telecom payments. Mechanic fees for vehicle services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Virtual Card - Free issuance with full functionality |
| Subscription | Annual | Platinum Physical Card - USD 15 annual fee |
| Transaction based/ take rate | Pay-as-you-go | Local Money Transfer - 1% fee (min LBP 50,000) |
| Transaction based/ take rate | Pay-as-you-go | Whish Pay for Merchants - 1-2% processing fee |
| Transaction based/ take rate | Pay-as-you-go | International ATM Withdrawal - 2% fee (min USD 7, max USD 20) |
| Transaction based/ take rate | Pay-as-you-go | Add Money Services - 3% fee |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Whish Money product offering
Product offeringCore offering
Whish Money is a Lebanon-licensed digital financial services platform built around a mobile wallet application that enables consumers to send and receive money locally and internationally, pay bills (utilities, telecom, tuition, syndicates), purchase gaming/streaming/gift vouchers, and use free digital or paid physical Visa debit cards. The platform also provides B2B corporate solutions including salary disbursement (Whish Payroll), payment collection (Whish Collection Services), and a merchant checkout gateway (Whish Pay) integrated with Shopify, WordPress, and custom websites.
Product overview
Whish Money operates as a comprehensive digital financial services platform centered on its core mobile wallet application (Whish App), which serves as the unified interface for its portfolio of products. The platform architecture consists of the Whish App (mobile wallet) as the central consumer interface, supported by a suite of Visa card products (Digital, Physical, Platinum, and Student variants), peer-to-peer payment features (Whish Me and Payment Link), domestic and international money transfer services, and merchant payment solutions (Whish Pay for e-commerce integration and Whish POS). Corporate offerings include Whish Payroll for salary disbursements and Whish Collection Services for business payment acceptance. Additional services encompass bill settlement across utilities, telecom, syndicates, and tuition; voucher purchases for gaming, streaming, and gifts; and e-commerce integration via Talaco. The platform leverages a network of 1000+ agent locations across Lebanon and partners with international money transfer operators (Ria, Sendwave, Taptap Send, and others) and payment networks (Visa, Mastercard) to enable global remittance capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Whish App (Mobile Wallet) Core mobile wallet application enabling users to send and receive money, pay bills, buy gaming/streaming/gift vouchers, manage Visa cards, and conduct QR code-based payments. Available on iOS and Android.
- Whish Visa Card (Digital and Physical) Digital and physical Visa debit cards linked to the Whish wallet, offering no cross-border fees, no e-commerce fees, no SMS fees, no top-up fees, with airport perks and lifestyle discounts.
- Whish Me (QR-based P2P Payments) QR code-based peer-to-peer payment feature enabling users to send and receive money instantly via contactless QR code scanning using Whish Pay for purchases or Whish Me for receiving balance.
- Local Money Transfer Domestic money transfer service enabling users to send money locally in LBP and USD through a network of 1000+ locations including 40 main branches across Lebanon, with tiered fee structures based on transfer amount.
- International Money Transfer Cross-border remittance service enabling users to send and receive money internationally through partners including Ria, Mastercard, Taptap Send, Sendwave, GCC remit, Uremit, Terrapay, Visa, Million Bridges, Shift, Transfast, KanaCash, and PayOnlime, covering more than 200 countries.
- Whish Pay (Merchant Payment Gateway) Wallet payment gateway enabling merchants to accept payments directly from users using their Whish balance. Integrates with Shopify, WordPress, and custom websites, with fees of 2% for Shopify and 1% for other websites.
- Whish Payroll Corporate payroll solution enabling businesses to streamline salary transfers directly to employee Whish accounts with zero fees, customized for businesses of all sizes.
- Whish Collection Services Corporate payment collection solution enabling companies and legal institutions to receive payments via the Whish App, with amounts instantly deducted from client balances and credited directly to the business account.
- Bill Settlement Service Bill payment service enabling users to pay utility bills, telecom charges, private sector services, syndicate membership fees, and tuition directly through the Whish App.
- Voucher Purchase Service Digital voucher offering gaming vouchers, streaming vouchers (music and video platforms), gift cards, and prepaid vouchers for telecom top-ups, purchasable directly through the Whish App.
- Payment Link Secure payment link feature allowing users to request payments via SMS or WhatsApp, enabling friends and family to send funds directly to Whish accounts using credit or debit cards with transparent fees.
Quantifiable outcome
- 1000+ agent locations across Lebanon with 40 main branches
- +2 more outcomes
Companies that use Whish Money
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
Whish Money technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature3 records
Whish Money partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and supporting.
- MastercardcoreMastercard partnership to facilitate inbound and outbound remittance flows for Lebanon-based consumers. Collaboration enables users to send money cost-effectively to more than 50 countries with multiple fund receipt options. This is Mastercard's first partnership with a mobile wallet in Lebanon.
- Veem Payments Inc.supportingVeem provides payment processing for US-based services, enabling US customers to deposit funds to Lebanese-based Whish Money wallet. Veem is a licensed money transmitter under applicable US state laws and FinCEN-registered MSB.
- Ria Money TransfercoreInternational money transfer partner enabling global transfers to 200+ countries, 500k+ locations, 2B wallets, and 3.6B bank accounts.
- TapTap SendcoreInternational money transfer partner with promotional zero cash-out fees for all corridors to Lebanon. Transfers can be received directly into Whish wallet or as cash pickup.
- SendwavecoreInternational money transfer partner for all corridors to Lebanon. Users can receive transfers directly into Whish wallet or as cash pickup at any Whish location.
- GCC RemitsupportingRegional remittance partner for GCC corridors to Lebanon.
- UremitsupportingInternational money transfer partner for global transfers.
- TerraPaysupportingInternational money transfer partner for global transfer services.
- TransfastsupportingInternational money transfer partner for global transfers.
- KanaCashsupportingInternational money transfer partner for global transfers.
- PayOnlimesupportingInternational money transfer partner for global transfers.
- Million BridgessupportingInternational money transfer partner for global transfers.
- Shift (Thunes)supportingInternational money transfer partner for global transfers.
- Careem PaycoreUAE to Lebanon remittance corridor with zero transfer fees and zero cash-out fee promotional offer (Feb 15 - May 15, 2026).
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
Whish Money competitors and assessment
Company assessmentBroad incumbents
- MoneyGram: Established global money transfer operator with cash pickup and digital wallet capabilities. Competes with Whish on international remittances into Lebanon and the wider MENA region.
- Western Union: Global incumbent in cross-border money transfers with deep reach into Lebanon. Competes directly with Whish on inbound/outbound remittance corridors, with significantly larger brand recognition and agent network worldwide.
- M-Pesa (Vodafone/Safaricom): Iconic mobile wallet and money transfer platform with deep agent network across Africa. Comparable as a reference model for a hybrid agent + mobile wallet super-app targeting the unbanked and underbanked.
Direct peers
- OMT (Orascom Money Transfer): Lebanese money transfer and payment services company operating cash-in/cash-out agent locations across Lebanon with extensive domestic and international remittance reach. Direct competitor for local transfers and remittances into Lebanon.
- BOB Finance: Lebanese fintech offering mobile wallet, Visa cards, payments, and money transfer services through an extensive agent network. Operates a similar super-app wallet model with Mastercard/Visa card issuance and is one of Whish's closest domestic peers.
- Remitly: Digital remittance app focused on diaspora corridors with strong mobile-first UX. Directly comparable to Whish's inbound remittance product targeting Lebanese diaspora in US, Canada, Europe, and GCC.
- WorldRemit: Mobile-first international money transfer platform with wallet, bank deposit, and cash pickup options. Overlaps directly with Whish's international transfer and agent cash-out proposition.
- TapTap Send: Mobile remittance app with zero-fee corridors to Lebanon and other emerging markets. Functions as both a partner (zero-fee inbound promotions to Whish) and a potential competitor for end-users.
Emerging players
- Wise (TransferWise): Digital-first cross-border money transfer platform with mid-market FX rates and multi-currency accounts. Increasingly targets diaspora corridors that overlap with Whish's outbound transfer use cases.
Regional players
- Careem Pay: MENA super-app with payments, wallets, and remittance capabilities across UAE and other GCC markets. Whish's promotional partner on UAE-to-Lebanon corridor and a likely long-term regional competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Whish Money social profiles
Digital presenceWhish Money compliance and trust
Trust signalCompliance3 records
Whish Money financial estimates
Financial estimateRevenue estimate
Valuation estimate
Whish Money leadership team
Management profileNumber of profiles
Profiles1 record
Whish Money funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Whish Money M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Whish Money
What does Whish Money do?
Whish Money is a Lebanon-licensed digital financial services platform built around a mobile wallet application that enables consumers to send and receive money locally and internationally, pay bills (utilities, telecom, tuition, syndicates), purchase gaming/streaming/gift vouchers, and use free digital or paid physical Visa debit cards. The platform also provides B2B corporate solutions including salary disbursement (Whish Payroll), payment collection (Whish Collection Services), and a merchant checkout gateway (Whish Pay) integrated with Shopify, WordPress, and custom websites.
Is Whish Money a public or private company?
Whish Money is a private company. It is classified as unknown and is currently operating.
When was Whish Money founded?
Whish Money was founded in 2019. It employs 11 to 50 people.
Where is Whish Money based?
Whish Money is headquartered in Beirut, Lebanon, in the Middle East region.
How does Whish Money make money?
Five revenue lines are on record. Money Transfer Fees are the primary driver. The others are card Services, payment Processing, balance Inquiry & ATM and bill Payment & Collection Services.
Who are Whish Money's main competitors?
Broad incumbents on record are MoneyGram, Western Union and M-Pesa (Vodafone/Safaricom). Direct peers are OMT (Orascom Money Transfer), BOB Finance, Remitly, WorldRemit and TapTap Send. Wise (TransferWise) is listed as an emerging player. Careem Pay is listed as a regional player.
Does Whish Money have an API?
No public API is recorded for Whish Money.
What industry is Whish Money in?
Whish Money's product category is Digital Mobile Wallet. Its primary akta.pro industry code is FSAMAEAB, Mobile Wallets (NFC Tap-to-Pay / HCE), with a secondary code of FSAMAIAB, SME & Business Cross-Border Payments (B2B).