What Tahaluf does

Tahaluf is a Saudi-headquartered strategic joint venture between Informa PLC, SAFCSP, and EIF, founded in 2022 to build large-scale, sector-defining live events and exhibitions in the Middle East. The company operates a portfolio of 21+ event brands across technology (LEAP, DeepFest, LEAP East), cybersecurity (Black Hat MEA), real estate (Cityscape Global), fintech (Money20/20 Middle East), healthcare (Global Health Exhibition), pharmaceuticals (CPHI Middle East), biotech (BIO Middle East), religious tourism (Umrah & Ziyarah Forum), and water innovation (IDWS). In 2025, the company reported $250M in revenue, nearly 1 million annual attendees, and 300+ employees spanning 44 nationalities. Revenue is generated through four primary streams: exhibition space sales (transaction-based booth rentals to exhibitors), tiered sponsorship packages (multi-year contracts with corporate, government, and institutional partners), conference and ticketing revenue (including premium VIP experiences), and year-round platform engagement (digital communities, content, and ongoing networking). The GTM is anchored by an enterprise field sales team that directly engages government entities, Fortune 500 companies, and institutional investors, supplemented by a marketing team of 80+ supporting brand, content, PR, and digital functions.

Underlying technology includes AI-driven investor-startup matchmaking (facilitating 2,200+ pre-scheduled meetings at Money20/20 ME), badge scanning and Bluetooth beacon analytics for visitor traffic and access control, gamified mobile applications with behavior scoring, and the MOSIP-based National ID Registration System deployed for Uganda's NIRA (migrating 28M+ identity records). The company maintains year-round digital and community engagement beyond show days, positioning events as 'living ecosystems' rather than one-off exhibitions. Strategic intent is closely aligned with Saudi Vision 2030 diversification priorities, with government partnerships spanning MCIT, SAMA, Saudi Ministry of Health, and the Capital Market Authority, and international expansion underway via LEAP East in Hong Kong (July 2026).

Name

Tahaluf

Legal name

Tahaluf

Website

https://tahaluf.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Short description

Tahaluf is a Riyadh-headquartered joint venture (Informa PLC, SAFCSP, EIF) operating 21+ flagship live event brands across technology, real estate, fintech, healthcare, and pharma sectors, generating $250M in 2025 revenue from enterprise exhibition sales, sponsorships, and ticket revenue while serving governments, Fortune 500s, and institutional investors.

Ownership category

akta.pro rank

Product category

Live Events and Exhibitions

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

akta.pro secondary industries

Professional & Association Conferences (MPAGAGAB), Executive Summits & Invitation-Only Forums (MPAGAGAK), Consumer & Public Shows (B2C) Organizers (THAHABAC)

Keywords

• B2B event management
• Live event organization
• Trade show exhibitions
• Conference management services
• Sponsored event platforms

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Exhibition Space Sales: Tahaluf sells exhibition booth space to exhibitors at its flagship events (LEAP, Cityscape Global, Black Hat MEA, Money20/20 Middle East, Global Health Exhibition, CPHI Middle East, DeepFest, LEAP East, Bio Middle East, Umrah and Ziyarah Forum, and others). Exhibitors include global tech companies, real estate developers, healthcare organizations, pharmaceutical firms, and fintech companies. This is the primary revenue stream for a B2B events company.
2. Sponsorship Packages: Tahaluf offers tiered sponsorship packages to corporate partners, government entities, and industry associations. Partners include Future Tech & Innovation Partners, Digital Enablers, founding partners, and ecosystem sponsors. Sponsorship revenue is a major component of the business, supporting events across technology, real estate, fintech, cybersecurity, healthcare, and other sectors.
3. Conference and Exhibition Ticketing: Tahaluf sells conference access passes, exhibition visitor tickets, and premium VIP experiences at its events. Premium access includes VIP protocol areas, exclusive roundtable sessions, and investor lounges. Ticket revenue is generated from both in-person and virtual event attendance.
4. Year-Round Platform Engagement: Tahaluf maintains year-round engagement through digital platforms, community programs, and ongoing networking initiatives beyond show days. This creates sustained touchpoints with customers throughout the year and supports recurring engagement with exhibitors and sponsors for future editions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Tahaluf organizes large-scale B2B exhibitions, conferences, and year-round engagement platforms across technology, real estate, cybersecurity, healthcare, fintech, pharmaceuticals, gaming, and religious tourism sectors. Its core commercial activity is selling exhibition booth space, tiered corporate sponsorship packages, and conference access passes to enterprise buyers, while curating investor and decision-maker participation to engineer deal-making outcomes. The company also maintains year-round digital, in-person, and hybrid activations beyond show days.

Product overview

Tahaluf operates as an events and exhibitions company that delivers a portfolio of major flagship events and industry platforms across multiple high-growth sectors. The portfolio includes technology events (LEAP, LEAP East, DeepFest), cybersecurity (Black Hat MEA), real estate (Cityscape Global), fintech (Money20/20 Middle East), healthcare (Global Health Exhibition), pharmaceuticals (CPHI Middle East), biotech (BIO Middle East), religious tourism (Umrah & Ziyarah Forum), and water innovation (IDWS). Additionally, Tahaluf Academy provides talent development and training programs. The company operates 21 distinct event brands across its portfolio, with new launches in development for 2026.

Differentiator

Problem solved

Functional benefit

Brands

• LEAP: A pivotal global technology platform and the world's largest technology event by attendance.
• DeepFest
• Black Hat MEA
• Cityscape Global
• Money20/20 Middle East
• Global Health Exhibition
• LEAP East
• BIO Middle East
• CPHI Middle East
• Umrah and Ziyarah Forum
• IDWS

Products and services

• LEAP A pivotal global technology platform and the world's largest technology event by attendance, where tech capital, policy, and innovation converge at scale. It convenes global technology leaders, investors, and policymakers as a flagship Tahaluf event.
• LEAP East An international expansion of the LEAP technology event in Hong Kong, serving as the new gateway to Asia-Pacific technology markets and establishing economic corridors between GCC and East Asian markets.
• DeepFest
• Black Hat MEA The leading cybersecurity event in the region and one of the largest Black Hat editions globally, recognized as a Guinness World Record holder for the largest CTF competition.
• Cityscape Global A premier real estate and urban development exhibition and the world's largest real estate event, serving as the capital engine powering real estate transformation.
• Money20/20 Middle East A flagship fintech platform convening financial services leaders, innovators, and regulators, redesigning financial infrastructure for the digital economy.
• Global Health Exhibition A major healthcare platform supporting the Kingdom's health sector transformation, serving as the commercial gateway for healthcare transformation in the Middle East.
• CPHI Middle East A pharmaceutical industry platform serving as the strategic supply chain hub for regional pharmaceutical transformation.
• BIO Middle East A dedicated life sciences and biotechnology platform serving as the partnership platform advancing biotech investment and life sciences collaboration.
• Umrah & Ziyarah Forum A dedicated platform where religious tourism grows through infrastructure and partnerships, supporting the development of the Hajj and Umrah ecosystem.
• IDWS An international water innovation platform driving the future of water, developed in partnership with the Saudi Water Authority.
• Kingdom of Gaming The first event uniting the gaming industry and culture in Saudi Arabia's rapidly growing gaming market.
• Vibe Global A platform celebrating and supporting wellness, longevity, and healthy living in Saudi Arabia's growing wellness economy.
• Safety & Security Platform Saudi Arabia's national platform for safety, security, fire protection, and chemical resilience.
• Tahaluf Academy The premier source of knowledge, training, and professional development in the events industry across Saudi Arabia, including the Graduate Development Programme for Saudi nationals.

Quantifiable outcome

• $17.6 billion in cumulative economic impact for Saudi Arabia between 2023-2025
• +8 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Scale indicators18 records

Recent moves8 records

Expansion highlights6 records

Regional players

• Pico Group: Asia-headquartered brand activation and event experiences group with deep APAC production infrastructure. Comparable in the experiential and event-services layer and a potential partner for Tahaluf's APAC expansion.
• Dubai World Trade Centre (DWTC): UAE-based venue and events organiser operating GITEX, Arab Health, and other major MENA shows. Direct competitor for cross-Gulf exhibitor share and the principal alternative hub for regional events.
• Hong Kong Trade Development Council (HKTDC): Statutory body running Hong Kong's flagship trade fairs (gift & premium, electronics, fintech). Natural incumbent competitor for LEAP East in Hong Kong and a key regional events infrastructure peer.

Direct peers

• dmg events: Major Middle East-headquartered exhibitions organiser running large B2B events (The Big 5, ADIPEC, Gastech). Direct competitor for Saudi and UAE sponsor and exhibitor wallet, and a benchmark for venue-scale flagship economics.
• Hyve Group: UK-listed B2B events organiser running technology, fintech, and mining shows. Closely comparable in scale and portfolio approach to Tahaluf, with established event brands that overlap in target sectors.
• MCH Group: Swiss-listed exhibitions group (Art Basel, Swissbau, etc.) running owned venues plus international B2B shows. Comparable in integrated venue-and-event ownership model and provides a European benchmark for flagship-event economics.
• GL Events: French-listed global events services and exhibitions group with venue management, trade shows, and convention business. Comparable in integrated model spanning event production plus venue services.

Broad incumbents

• RX (Reed Exhibitions / RELX): Global B2B exhibitions division of RELX, operating flagship trade shows across tech, healthcare, and real estate. Overlapping sector coverage and the most natural strategic acquirer or competitor for Tahaluf's portfolio.
• Informa PLC: Tahaluf's majority JV partner and the world's largest B2B exhibitions organiser (Gulfood, Arab Health, Money 20/20 parent brand). Operates a competing global events portfolio that overlaps heavily with Tahaluf's sector coverage and provides benchmark economics for B2B events at scale.
• Messe Frankfurt: German-headquartered global trade fair organiser with strong consumer and B2B show portfolio (Ambiente, Light + Building). Expanding Middle East footprint and competing for premium sponsor relationships across the same enterprise buyer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TahalufGlobal
• YouTubeyoutube.com/@Tahalufglobal
• Facebookfacebook.com/tahalufglobalevents
• LinkedInlinkedin.com/company/about
• Instagraminstagram.com/tahalufglobal

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tahaluf