What RX does

RX (formerly Reed Exhibitions Limited) is a global B2B events and exhibitions company and wholly-owned division of RELX Group plc. Founded in 1893 and rebranded from Reed Exhibitions to RX in 2020, the company organizes approximately 280-350 events annually across 41-42 industry sectors, serving more than 7 million participants globally each year. Its portfolio includes flagship brands with multi-decade heritage such as World Travel Market (WTM), Global Gaming Expo (G2E), FIBO (fitness and health), Vision Expo (optical), MIPIM (real estate), EuroBLECH (sheet metal working), Arabian Travel Market, and National Hardware Show (now NHS Concept to Commerce). RX operates through 20+ country offices in 22 countries spanning the Americas, Europe, Asia-Pacific, the Middle East, and Africa, with strategic multi-year host city partnerships in Cannes, Tokyo, Paris, and New York.

The company's technology stack includes the RX Events Platform as its core offering, supplemented by proprietary digital tools: RX NOW (event app and registration), Colleqt (digital marketing automation and incentives platform for exhibitors), and event matchmaking systems. IT infrastructure is managed through a multi-year managed services partnership with Endava, which supports a service desk handling 5,800+ monthly tickets across 25 markets, with a roadmap to introduce AI-assisted workflows. CRM runs on Salesforce (recognized with a Salesforce Trailblazer Bronze Award), and the company integrates Google Analytics, YouTube API, and LinkedIn API across its digital properties.

RX generates revenue primarily through exhibition and event participation fees paid by exhibitors (manufacturers, brands, suppliers), sponsorship packages, and value-added digital services. Pricing is quote-based and varies by event, industry, and market, with multi-year contracts for major sponsors. The go-to-market is sales-led through direct enterprise engagement via global country offices. Customer segments include B2B exhibitors, professional trade visitors and buyers, and sponsors and advertisers. Notable enterprise participants include British Airways, Thai Airways, Technogym Germany, L'Oréal, Chanel, and Estée Lauder. The company maintains joint ventures including Reed Sinopharm Exhibitions (50%) in China and Reed Triune Exhibitions in India, and is expanding geographically with WTM Spotlight India (2027) and MIPIM Middle East (2026) launches.

Name

RX

Legal name

Reed Exhibitions Limited

Website

https://rxglobal.com

Company type

Private

Founded year

1893

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

RX is a global B2B events and exhibitions company, operating as a division of RELX Group. It organizes 280+ events annually across 41 industries and 22 countries, serving 7 million+ participants through flagship brands like WTM, G2E, FIBO, and Vision Expo.

Ownership category

akta.pro rank

Product category

Trade Events and Exhibitions

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Industry Trade Shows & Expos (MPAGAGAA)

akta.pro secondary industries

Industry-Specific B2B Trade Show Organizers (THAHABAB), Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD), Virtual Trade Shows & Expos (Digital Booths, Lead Capture) (MPAGAOAB)

Keywords

• Trade exhibitions
• B2B events
• Event technology
• Trade show organization
• Conferences expos

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices18 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Exhibition and Event Participation Fees: RX generates primary revenue from organizing trade events and exhibitions. Exhibitors, sponsors, and visitors pay fees to participate in events. The company operates across 41 industry sectors with 280+ events serving approximately 7 million annual participants.
2. Sponsorship and Digital Services: RX offers value-added services including sponsorship packages, digital marketing through the Colleqt platform, lead generation tools, and branded content opportunities for exhibitors and sponsors.
3. Event Sponsorship and Media Rights: WTM London 2024 generated £2.2 billion in business deals from 46,316 attendees and 4,047 exhibitors, indicating significant transaction volume facilitated through RX events. The company monetizes through sponsorship sales and media partnerships at flagship events.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

RX organizes and operates over 280 B2B trade events and exhibitions annually across 41 industry sectors, including flagship events such as World Travel Market (WTM), Global Gaming Expo (G2E), FIBO, Vision Expo, MIPIM, and Arabian Travel Market. The company sells exhibition space, sponsorships, and visitor registration, and supports these events with proprietary technology platforms including the RX NOW event app and the Colleqt digital marketing automation platform for exhibitor lead capture and incentives.

Product overview

RX (formerly Reed Exhibitions) is a global events and exhibitions company operating as a division of RELX. The company organizes approximately 350 events annually across 42 industry sectors worldwide, serving over 7 million participants. The core offering consists of the RX Events Platform providing event infrastructure for trade shows and professional exhibitions, supplemented by the Colleqt Digital Offers Platform for event marketing automation and digital incentives, and Event Tech tools designed to enhance attendee experience. The portfolio includes branded events such as FIBO (fitness and health), G2E (Global Gaming Expo), Vision Expo (optical industry), NHS Concept to Commerce (retail hardware), and regional exhibitions across Asia-Pacific, Europe, Middle East, and Americas.

Differentiator

Problem solved

Functional benefit

Brands

• RX: Global events and exhibitions brand operating under RELX Group
• NHS Concept to Commerce
• G2E (Global Gaming Expo)
• WTM (World Travel Market)
• FIBO
• Vision Expo
• Arabian Travel Market
• EuroBLECH
• HITEC
• Aircraft Interiors Expo (AIX)
• Colleqt
• World Expo of Packaging Industry-Southeast Asia
• Fac Tec China

Products and services

• RX Events Portfolio (B2B Trade Exhibitions) Core offering of 280+ B2B trade events and exhibitions organized annually across 41 industry sectors, including flagship events WTM (travel), G2E (gaming), FIBO (fitness), Vision Expo (optical), MIPIM (real estate), Arabian Travel Market, EuroBLECH (sheet metal), and AIX (aviation interiors). Sells exhibition space, sponsorship, and registration to exhibitors, sponsors, and professional buyers.
• Colleqt Digital Offers Platform Proprietary digital marketing automation and incentives platform for exhibitors, enabling them to distribute digital coupons, offers, and content to event participants via badge scanning, lead capture, and exhibitor analytics.
• RX NOW Event Application Event technology application supporting registration, attendee experience, and event operations across RX's portfolio of trade exhibitions.
• NHS Concept to Commerce Reimagined B2B trade show for retail industry focusing on product discovery, private label development, and speed-to-market. Features include expanded Inventor Pavilion, Private Label Pavilion, and AI-powered tools to accelerate products from concept to shelf.
• FIBO Global Fitness Trade Show World's leading B2B fitness and health trade show repositioned toward AI-driven health and longevity, with Confex Hall, Future Forum, and Tech Valley for innovation showcases. Held in Cologne, Germany.
• G2E (Global Gaming Expo) Major B2B gaming industry trade show presented by American Gaming Association and organized by RX at The Venetian Resort Las Vegas, including education sessions, exhibitor showcase, and the G2E Dealer Championship competition.
• Vision Expo Unified Annual Event B2B optical industry trade show co-owned by RX and The Vision Council, consolidated from biannual East/West events into a single annual event rotating across US cities (Orlando 2026, Las Vegas 2027, NYC 2028).
• EuroBLECH 2026 Innovation Zone Dedicated Innovation Zone at EuroBLECH exhibition for the sheet metal working industry, showcasing advanced manufacturing technologies spanning automation, digitalisation, and precision engineering with Showcase Podiums and Discovery Panels.
• HITEC Paris Inaugural B2B hospitality technology conference co-located with EquipHotel Paris at Paris Expo Porte de Versailles, featuring AI, cybersecurity, guest experience, and digital transformation content. Co-organized with HFTP.
• WTM Spotlight India New B2B marketplace event connecting global travel suppliers with India's expanding international travel market, featuring curated buyer model, data-led insights, and executive forums. Scheduled at Yashobhoomi in New Delhi.
• MIPIM Middle East New B2B real estate event debuting in Riyadh as part of RX's strategic expansion into Middle East markets, aligned with Saudi Vision 2030.
• G2E Dealer Championship 2026 Second edition of the B2B dealer championship competition expanding beyond the US to include Canada and Mexico, featuring Blackjack and Roulette rounds evaluated on technical skills, hospitality, and game control.

Quantifiable outcome

• £2.2 billion in business deals generated from WTM London 2024
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• EndavacoreTechnology or Integration · 27 February 2026Technology-driven business transformation group Endava has partnered with RX on a multi-year managed services agreement to deliver end-to-end IT support across service desk, infrastructure, field services, and applications management. Since going live in December, Endava reports measurable improvements including 97% of service desk calls answered within 60 seconds, supporting more than 5,800 monthly tickets internationally across RX's operations of over 350 events annually in 25 markets. The partnership roadmap includes introducing AI-assisted workflows.
• HFTPflagshipStrategic or Co-development PartnerHFTP (Hospitality Financial and Technology Professionals) and RX announced the launch of HITEC Paris, a hospitality technology conference scheduled for November 5, 2026 at Paris Expo Porte de Versailles, co-located with EquipHotel Paris. This is a strategic collaboration to bring together hospitality technology professionals, executives, and solution providers for education programs and discussions on digital transformation in the hospitality industry.

Scale indicators19 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Informa Markets: The exhibitions arm of Informa plc, organizing hundreds of B2B trade shows across similar industries (travel, health, beauty, technology). It is RX's most direct global competitor, with comparable event counts and a similar focus on industry-specific B2B gatherings.
• Messe Frankfurt: One of the world's largest trade fair organizers, operating flagship events across consumer goods, textiles, automotive, and lighting. Comparable to RX in portfolio breadth, international footprint, and B2B exhibitor/visitor model.
• Koelnmesse: German trade fair organizer running major events in food, furniture, leisure, and digital industries. Shares RX's B2B trade show DNA, venue ownership, and industry-vertical specialization.
• GL Events: French-headquartered global event organizer operating both venue management and trade show portfolios (SIAL, Première Vision). Directly comparable to RX in event organizing capabilities and international scope.
• Emerald Expositions: US-based B2B trade show operator (now Emerald Holding) running events in design, gifts, sports, and technology. Closely mirrors RX's industry-specific trade show strategy in North America.
• MCH Group (Messe Schweiz): Swiss event organizer behind Art Basel and Baselworld. Comparable to RX as a portfolio-based trade show operator with flagship brands and an international B2B attendee base.
• Deutsche Messe: Hanover-based organizer of industrial and technology trade fairs including HANNOVER MESSE. Competes with RX's industrial/automation portfolio and shares the B2B trade show business model.
• dmg events: Dubai-based exhibition organizer with strong Middle East and emerging-market presence across construction, energy, and hospitality. Directly comparable to RX's regional entity footprint and B2B trade show focus.

Emerging players

• B2B Marketing Expo / HYVE Group: London-listed event organizer (formerly ITE Group) running trade shows in emerging markets including Russia, Turkey, and Southeast Asia. Overlaps with RX in portfolio strategy but smaller scale and more emerging-market focused.

Broad incumbents

• Informa (parent): UK-listed events, publishing, and intelligence conglomerate whose Informa Markets division directly competes with RX. Comparable at the corporate-parent level given its diversified portfolio and B2B information services overlap with RELX.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/@RXGlobal_
• YouTubeyoutube.com/@rxglobal_/videos
• Facebookfacebook.com/ReedExhibitionsGlobal
• LinkedInlinkedin.com/company/rx-global
• Instagraminstagram.com/rxglobal_

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RX