BluSynergy

What BluSynergy does

BluSynergy is a Dallas-based private SaaS provider of subscription billing, electronic invoicing, and electronic signature/payment solutions, operating under its core BluBilling platform brand. The company sells a modular cloud-based product suite — recurring billing automation, electronic bill presentment and payment (EBPP), and e-signature with payment capture — with native integrations into Salesforce, QuickBooks, SAP, NetSuite, and Oracle, plus connections to 30+ payment processors. The platform is multi-tenant SaaS with a REST API surface, webhooks, PCI DSS tokenization, sales tax automation (via Avalara), and features for commission management, usage-based metering, and customer self-service portals. Compliance posture includes PCI DSS, GDPR, CCPA, and COPPA. The company was founded in 2008 and is led by founder Sunny Thandassery.

Revenue is generated entirely through subscription/recurring fees across the three product lines and their corresponding Salesforce and QuickBooks marketplace editions. Go-to-market combines direct enterprise field sales driven by demo requests, a self-serve marketplace motion on Salesforce AppExchange, and a developer portal for technical evaluation. The disclosed customer base is 20+ logos across SaaS, financial services (Kwantek, Optimal Blue), CRM/SaaS (SalesJunction), technology services (PrivoCorp), e-commerce (Upgrade USA), manufacturing (Arctic Cat), and association management (Star Chapter). The company reports only 1-10 employees and has raised $200,000 in a single disclosed funding round dated January 2016; no institutional investors, parent company, or subsidiary structure is identified. Pricing is not publicly disclosed and all sales are quote-based.

Name

BluSynergy

Legal name

BLUSYNERGY

Website

https://blusynergy.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

BluSynergy is a Dallas-based private SaaS provider of subscription billing, electronic invoicing, and e-signature/payment solutions, sold to SMB, mid-market, and enterprise customers via direct sales and Salesforce AppExchange with native integrations to Salesforce, QuickBooks, SAP, NetSuite, and Oracle.

Ownership category

akta.pro rank

Product category

Subscription Billing Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Recurring Billing & AutoPay Management (FSAMAJAE)

akta.pro secondary industries

Bill Pay, Invoicing & Payables Platforms (BPAMAFAF), Biller Direct EBPP Platforms (FSAMAJAA), Recurring Billing, Subscriptions & Tokenized Payments (CRAFALAH), Billing, Payments & Subscription Support (BPAAABAC)

Keywords

• Subscription billing software
• Recurring billing platform
• Electronic invoicing payments
• Electronic signature software
• Salesforce billing integration

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Billing Software: SaaS platform for automating recurring billing with subscription management, customer self-service portals, and payment processing. Revenue generated through recurring subscription fees based on transaction volume or subscription count.
2. Electronic Invoicing and Bill Payment: Electronic bill presentment and payment (EBPP) solutions for automated invoice generation, delivery, and collection. Supports ACH, credit cards, and multiple payment methods.
3. Electronic Signature with Payments: E-signature solution combined with payment capture, enabling businesses to collect signatures and payments in a single transaction.
4. Salesforce App Subscriptions: Subscription-based access to Salesforce AppExchange applications for subscription billing, e-invoicing, and e-signature functionality within Salesforce CRM.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

BluSynergy sells a cloud-based subscription billing SaaS platform (BluBilling) that automates recurring billing, electronic invoicing and bill payment (EBPP), and electronic signature with integrated payment capture. The platform supports complex pricing models (recurring, usage-based, tiered, hybrid), customer self-service portals, sales commission management, automated sales tax, and PCI DSS-compliant processing through 30+ payment gateways. It is available as standalone SaaS, as native apps for Salesforce and QuickBooks, and via integrations with SAP, NetSuite, and Oracle ERPs.

Product overview

BluSynergy is a subscription billing and electronic payment solutions provider offering a modular platform architecture centered around its BluBilling SaaS platform. The core offering comprises three main product lines: Subscription Billing Solutions (automated recurring billing with support for complex billing models), Electronic Billing and Invoicing/E-Bill (electronic bill presentment and payment), and Electronic Signature Software/E-Sign & Pay (e-signature combined with payments). These core products are available as standalone SaaS platforms and as native integrations for Salesforce CRM and QuickBooks accounting. Additional modules include Commission Management, Customer Self-Service Portal, and ERP integrations with SAP, NetSuite, and Oracle. The platform supports 30+ payment processors and serves industries including BPO, Data Centers, IoT, SaaS businesses, and educational institutions.

Differentiator

Problem solved

Functional benefit

Brands

• BluBilling: The company's core billing and subscription management platform product

Products and services

• BluBilling Subscription Billing SaaS Platform

Quantifiable outcome

• Increased subscription renewal and recurring payment efficiency
• +3 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered core.

• SalesforcecoreTechnology or IntegrationNative integration with Salesforce CRM providing subscription billing, electronic invoicing, and e-signature capabilities directly within Salesforce. Available on Salesforce AppExchange with full installation and configuration documentation.
• QuickBookscoreTechnology or IntegrationQuickBooks integration (both Desktop and Online versions) for synchronized billing and accounting data, including full synchronization, summarized journal entry exports, and payment method configuration.
• SAPcoreTechnology or IntegrationSAP integration for subscription billing and electronic invoicing, enabling seamless data flow between BluSynergy billing platform and SAP ERP systems.
• NetSuitecoreTechnology or IntegrationNetSuite integration for subscription billing, providing bidirectional synchronization of customer, order, invoice, and payment data with NetSuite ERP.
• OraclecoreTechnology or IntegrationOracle integration for subscription billing and electronic invoicing, enabling Oracle ERP customers to leverage BluSynergy's billing capabilities.
• Authorize.netcoreTechnology or IntegrationPayment gateway integration supporting credit card and e-check processing through Authorize.net.
• PayPalcoreTechnology or IntegrationPayPal payment gateway integration enabling PayPal as a payment method for subscription billing and invoicing.
• AvalaracoreTechnology or IntegrationSales tax automation integration with Avalara for accurate tax rate determination, transaction validation, tax form preparation, and compliance reporting across jurisdictions.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Zuora: Zuora is an enterprise subscription billing and revenue automation platform with native ERP/CRM connectors (Salesforce, NetSuite, SAP). Competes with BluSynergy at the enterprise tier with a comparable ASC 606/IFRS 15 value proposition but at significantly larger scale.
• Maxio: Maxio (formed from the merger of SaaSOptics and Chargify) offers subscription billing and SaaS financial operations. Competes with BluSynergy in the SaaS billing vertical with usage-based pricing, revenue recognition, and QuickBooks/Salesforce integrations.
• Recurly: Recurly provides subscription management and recurring billing with dunning, revenue recognition, and payment processor integrations. Closely comparable to BluSynergy's BluBilling in functionality (expired card handling, account updater, retry logic) and target customer profile.
• Chargebee: Chargebee is a leading subscription billing and revenue management platform serving SaaS and subscription businesses with recurring billing, invoicing, and payment processing. Directly competes with BluSynergy across subscription billing, Salesforce integration, and ERP sync for the same target mid-market and enterprise customers.

Broad incumbents

• Bill.com: Bill.com provides AP/AR automation, invoicing, and bill pay for SMB and mid-market with deep QuickBooks integration. Comparable to BluSynergy's EBPP/E-invoicing product line and competes in QuickBooks-centric finance teams.
• Salesforce Billing: Salesforce Billing is the native subscription billing solution within the Salesforce CRM ecosystem. Directly competes with BluSynergy's Salesforce AppExchange apps and represents a platform risk to BluSynergy's deepest integration channel.
• Stripe Billing: Stripe Billing is the subscription billing module within Stripe's payments platform, serving SaaS and digital businesses globally. Overlaps substantially with BluSynergy's recurring billing and supports many of the same Salesforce/ERP flows, but at vastly greater scale and brand.

Emerging players

• Stax: Stax (formerly Fattmerchant) provides subscription billing and payment processing for SMB and mid-market SaaS. Overlaps with BluSynergy in payment processing depth and recurring billing, but with a stronger SMB self-serve orientation.
• Pabbly Subscription Billing: Pabbly Subscription Billing targets SMBs and prosumer SaaS with low-cost recurring billing, dunning, and affiliate management. Adjacent competitor at the lower end of the market BluSynergy also addresses via Upgrade USA-style customers.

Others

• Avalara: Avalara is a tax compliance automation platform that is a named integration partner of BluSynergy. Included as a peer because it sits in the adjacent billing-tax stack and could expand into billing-adjacent capabilities over time.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/tweetblusyn
• Facebookfacebook.com/blusynergybilling

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BluSynergy